LESSON#25: Changing Name Servers & Getting to Know Cpanel

October 4, 2008 – 10:11 pm

A couple lessons ago, we went through the process of registering a domain name. Then in the previous lesson, we signed up for web hosting.

Now its time to put those things together, to make sure our domain is pointing to our web hosting, and then begin to familiarize ourselves with the web hosting control panel…

(Watch this video…)

Main points:

  • I recommend registering your domain with a domain registrar other than your web hosting company.

  • DNS = Domain Name System (on the video I said Domain Name Server, which is also a commonly held definition for the acronym)

  • Your name servers should be listed in the welcome email from your web host.

  • Log into your domain account, and change the DNS to your assigned name servers

  • (Video shows how to set up an account using WHM - the administrative side of Cpanel, which is included with Hostgator reseller accounts)

  • After you change the DNS in your domain account, it can take anywhere from a few minutes up to a couple days for it to propagate throughout the web.

  • To log into the cpanel for your account, you would go to:

    http://yourdomain.com/cpanel or http://yourdomain.com:2082
    or https://yourdomain.com:2083 (secure)

    If your domain’s DNS hasn’t resolved to your hosting account yet, you can access your control panel using the server’s IP address in place of the domain.

    Action step:

    1) Set your domain’s DNS to point to your hosting account

    2) Look around in your Cpanel control panel, and familiarize yourself with it

    In the next lesson, I’ll show you how to set up email account(s) on your own domain.

    As always, you are welcome to post your questions and comments below :-)

    Have a great day!

  • Road Trip Across America

    September 30, 2008 – 12:44 pm

    For the past couple weeks, I’ve been on the road with my family. We wanted to visit several friends and relatives scattered across the country, so we decided to give our kids the educational experience of a cross country road trip.

    In spite of the cost of gasoline, this was by far the cheapest way to visit all the people we wanted to visit. I also did some research and found that for this multi-destination trip, car travel was a more environmentally friendly method of travel than air travel, in terms of CO2 emitted.

    It’s been a lot of fun, and of course we’ve made a lot of memories along the way. We started in Colorado, and went as far east as the coast of Connecticut and Rhode Island. Here are some of the highlights…

    1) Fishing the “I-80 Lakes”

    I-80 is one of the Interstate highways that bisects the nation from coast to coast. Throughout Nebraska, there are over 50 lakes lining the edges of I-80, which were formed when the highway was built. Since the land is so flat, they had to scoop out areas of earth for road building material. The road builders worked in conjunction with fisheries biologists to turn those 50+ holes into clear-watered fish habitats. We stopped and fished five of them, which helped break up the monotony of the road, and also resulted in some nice catches…

    Kids with fish

    2) Story City, Iowa

    We visited some good friends in this tiny city about an hour north of Des Moines. It has the feel of what you would hope and expect a typical American small town to feel like. Some of our highlights included riding the historical Story City Carousel (see picture below), and me catching a nice “smallie” (smallmouth bass) out of a nearby river.

    Story City Carousel

    3) Starved Rock State Park

    We were hoping to do some more fishing in this beautiful state park in Illinois. However, the Illinois River was severely flooded (as were many rivers throughout the Midwest), and much of the park was closed. We still took a nice hike and got some great views of the Illinois River valley. Here are the kids overlooking the river…

    Starved Rock SP

    4) Sears Tower

    My wife had never been to downtown Chicago, so I thought, what could be a better way to show them than to take them to the top of its tallest skyscraper? The Sears Tower used to be the tallest building in the world, but now it’s only the tallest in North America. We were fortunate to visit it on a clear evening, so the views were excellent. Here’s a pic I took from the top…

    view from Sears Tower

    5) Notre Dame University

    I had the privilege of sitting in on a class with my brother in law, who is in Notre Dame’s MBA program. I actually learned a few things :-) . The campus is top notch… here’s a pic of the kids in front of “touch down Jesus”…

    touch down Jesus

    6) Warren Dunes State Park

    We love beaches, so we jumped at the opportunity to visit Lake Michigan on a warm September afternoon. The main road to the beach was closed, due to a collapsed bridge, so the only way to access the beach was by hiking over a large sand dune. The result was miles of white sandy beaches almost exclusively to ourselves. The waves were actually big enough for me to do a bit of body surfing!

    Warren Dunes State Park
    Lake Michigan

    7) Yates Cider Mill

    My wife’s grandfather took us to Yates Cider Mill, which is on the outer edge of the Detroit suburbs. If you’re holding a cup of cider, you don’t want to stand in one place for too long or the wasps will find you, but it was worth it… They had the best apple donuts and freshest cider that we’ve ever tasted.

    Yates Cider Mill

    8] Niagara Falls

    Having spent many of my childhood years growing up in upstate New York, I’d been to the Falls several times, but my wife and kids needed to see it.

    We spent the night on the Canadian side, which also afforded us the opportunity to stock up on the Canadian chocolate bars that we miss so much in the USA (Aero, Mr. Big, Wunderbar, Krispy Krunch, etc.). Here was the view from our hotel room…

    Niagara Falls Hotel view

    The Falls are still beautiful, and still as powerful as ever…

    Niagara Falls

    9) More Fishing

    OK, so the real highlight here was visiting my grandmother in Connecticut. But catching a big bass out of the pond at her retirement community was certainly a nice perk ;-)

    Largemouth bass

    We also visited a “secret” pond with my wife’s uncle in Michigan and my son caught a mess of bluegill.

    I’m actually more of a trout fisherman, but I love bass fishing too. Come to think of it, I like catching any kind of fish. (All of our fishing was catch and release, in case you cared)

    We even stopped at a Bass Pro Shops Outdoor Word on the way home, which is a fun store for anyone who is interested in fishing or other outdoor activities.

    10) Mystic Seaport

    This tourist attraction in Mystic, Connecticut is fun for adults and kids… especially if you enjoy learning. I think we visited at the perfect time, as the weather was perfect, yet there were no crowds. The best way I could describe it would be sort of a “living” history museum of seafaring America. Definitely one of the coolest things we saw on the trip.

    Mystic Seaport

    Oh, and we also ate at Mystic Pizza! Yeah, the real place where the Julia Roberts movie was based. I don’t know that it quite lived up to it’s motto: “A slice of heaven”, but it was fun and good.

    11) Misquamicut State Beach

    After traveling so far, we just had to make sure we truly reached the coast and saw some real Atlantic ocean waves. Visiting this beautiful state beach also allowed us to hit Rhode Island so our kids could cross another state off of their lists.

    Misquamicut

    12) Penn’s Cave, Pennsylvania

    Supposedly this is America’s only “all water” cavern and wildlife park.
    The boat tour did not disappoint, with a humorous guide and plenty of nice views of the cave.

    Penn's Cave

    Those are just some of the things I was doing over the past couple weeks. The ultimate benefit was obviously the time spent with my family, and with those we visited. My wife and I also took some time to film a documentary of each of our living grandparents.

    I’ve travelled cross-country many times, and I always enjoy seeing America. Road trips like this one are a great way to see a cross section of the society in which we live.

    I’m happy to report that in spite of our economic recession, America seems to be alive and well. From the big cities to the small towns that I visited, Americans are still doing their thing. I did notice some struggles in the retail sector, with stores and restaurants going out of business. But at the same time, I observed plenty of new construction and new businesses being built in every state I visited.

    And of course there are problems in the finance and real estate industries. My wife’s grandparents are Realtors, with many homes listed, but the potential buyers aren’t able to get loans, which makes it very difficult to get deals done. So yeah, people are facing real struggles.

    Nevertheless, small towns are having autumn festivals, and people are still finding plenty of reasons to celebrate life. We encountered friendly people from many different walks of life. I felt proud to be a part of this patchwork we call America. I’m confident that whatever happens in the upcoming months, our nation will pull though it.

    But this blog is not about politics, and I’m aware that only half of my readers are in the USA… so here’s the main point…

    Wherever you live, be sure to get out and enjoy the land and the people. Your life will be richer for it.

    As always, you are welcome to post your comments below :-)

    Have a great day!

    LESSON #24: Choosing a Web Host

    September 18, 2008 – 3:35 pm

    In the previous lesson, I talked about the importance of having your own website, and we went through the process of registering a domain name.

    Now it’s time to take the next step toward getting your website up and running…

    (Watch this video…)

    Main points:

  • Web hosting is what makes your website available on the internet.

  • It’s important to choose a good web host in order to avoid potential problems.

  • Important things to look for in a web hosting company…

    1) The resources and tools that you’ll need

    -Plenty of storage space and data transfer
    -Cpanel control panel (I wouldn’t go anywhere without it)
    -MySQL, PHP, etc…
    -Fantastico scripts installer (one click WordPress, etc)

    2) Great support

    -look for 24/7 support, and multiple support options

    3) Reliability.

    -If your website isn’t online, it’s not making money!

    4) Affordable price.

  • Some web hosts have gone “green” to help the environment, which is an added benefit when choosing a host.

  • The host I recommend is Hostgator because they meet all of the above criteria. I have referred literally thousands of customers to Hostgator, and they have a great track record of taking care of my customers.

    Action step:

    1) Get web hosting.

    Click here to visit my recommended web host…

    In the video, I talk about how to choose a hosting plan that best meets the needs of your business. Essentially, it comes down to this question:

    How many websites do you intend to have?

    If you only plan on having one website (ever), then you should go with a single hosting plan such as Hostgator’s “Baby” plan. You can get started with your first month for as cheap as one penny by using my coupon code during checkout.

    Coupon code: ERICSTIPS.COM

    If you plan on having multiple websites, your best option is to get a Reseller account, such as Hostgator’s “Aluminum” reseller plan. This will allow you to launch an unlimited number of websites without having to pay any additional hosting costs.

    Watch the video for a comparison of shared hosting, reseller hosting accounts, and dedicated servers to see which one is best for your business.

    After you’ve obtained hosting, we’ll want to make sure your domain is pointing to your hosting account, and we’ll get familiarized with the tools you’ll be using (I’ll be covering those things in the next lesson).

    As always, you are welcome to post your questions and comments below :-)

    Have a great day!

  • Illuminate Christian Marketing Conference

    September 10, 2008 – 12:16 am

    Once again, I have to apologize for the delay in getting the lessons done. I’ve been very busy lately outside of my Internet marketing life, which is why I haven’t had a chance to post any new lessons in the past week.

    I don’t feel the need to share everything I’ve got going on, but just to give you a taste…

    I’m executive producing a CD and have been spending quite a bit of time in the recording studio. Also been busy with family stuff. A couple nights ago during the middle of our oldest daughter’s birthday party, our son fell and broke his arm. Those of you who are parents know how it hurts to see your kids get hurt.

    Earlier this summer he broke his other arm, so now that he’s broken both of them I trust that he can live the rest of his life without needing to break any more!

    So again sorry for the delay of the lessons, but rest assured I have NOT given up on the project. I will be finishing the series and posting each lesson as they are completed… I’ve just come to the realization that it will have to be at my own pace.

    OK, so today I need to let you know about something cool.

    Next month (October 10th-12th) the first ever Christian Internet Marketing seminar is going to happen!

    (I know I have readers of many different faiths, so if this doesn’t apply to you, don’t get offended and just don’t worry about it.)

    I think this is very exciting, because it’s something that the industry has needed for a long time. I’ve gone to several Internet marketing seminars over the past few years, and it seems like at every one of them someone says… “hey they should do something like this specifically for Christian marketers…”

    But up until now it had been all talk, and nobody had taken the initiative to make it happen.

    Now a young man by the name of Alejandro Reyes is making it happen. If you’re not familiar with Alejandro, he’s an up and coming marketing star who is becoming well known in the affiliate world, and made over $100k in his first year online.

    He’s put together a fantastic lineup of teachers for the seminar, and it’s going to be a great event. The list of speakers includes Joel Comm, Jermaine Griggs, Jeff Mills, Paul Counts, Gary Zelesky, John Di Lemme, Ruddy Ortiz, Wade Tonkin, Jason Marshall, Sanyika Calloway, Monikah Ogando, and Eric Farewell… plus plenty of VIP’s in attendence.

    PLUS… I’ll be there :-)

    I want to support this event, and I think there will be some great networking opportunities, so I’m planning of being there along with my wife.

    When it comes to doing business, it’s great to be able to network and do joint ventures with “like minded” people.

    Now don’t get the wrong idea…

    Just because this is a “Christian” event, that doesn’t mean it’s going to be a church service or something. It’s going to be packed full of REAL money making strategies to improve your business and your life.

    Alejandro and the other teachers are truly passionate about helping you find success, and I think this is going to be a wonderful environment for you to learn in.

    So it’s going to be a great event, but here’s where it gets even better…

    It’s DIRT CHEAP!

    I don’t think you will find a more affordable Internet marketing seminar of this caliber anywhere on the planet. So if you’ve been wanting to go to a seminar, but finances were holding you back, this could be the opportunity you’ve been waiting for.

    Just to give you some comparison…

    The one seminar that I never miss is the Underground Seminar (I’ll tell you about it when the time comes). I typically pay about $2,000 for my ticket to that seminar PLUS Yanik always picks hotels that are in the $200-$350/per night range.

    The price of the Illuminate Christian Marketing Conference is a crazy $197 (price goes up at the end of the month), and the hotel rooms are only $129.

    I’m telling you, that’s as cheap as it gets.

    I encourage you to take a closer look and reserve your spot at:

    Click Here for Illuminate Christian Marketing Conference

    After this, I will not be going to any more seminars this year, so this would be a great chance for us to meet and you can ask me any questions that you may have about Internet marketing.

    I would love to see you there.

    Have a great day!

    LESSON #23: Choosing and Registering a Domain Name

    September 2, 2008 – 3:52 pm

    In the previous lesson, we talked about branding your business and naming your product.

    Once you’ve come up with a product name, you’ll need to register a domain. However, some domains are much better than others, so I want to take a few minutes to explain it to you right now…

    (Watch this video…)

    Main points:

  • A domain name is basically the web address of a particular website. For example “Google.com” or “EricsTips.com” is a domain name.

  • You NEED your own website (reasons explained on video)… therefore you need a domain.

  • A domain name is like the title deed to your website. (you want to build equity in your web properties)

  • Domain Extensions…

    - .COM is usually the best, especially if it’s for the primary website of your business
    - .ORG can be beneficial in gaining trust, and may be preferable for some information and service oriented websites.
    - Country-specific extensions (ex. .CA, .IN, .JP) can be advantageous if you’re marketing exclusively to a niche within a certain country.

  • While domains consisting of “made up” words can become popular (ie. ebay.com, Xanga.com, Bebo.com, etc.), a more straight-forward approach is better for informational websites.

  • The domain should concisely describe WHAT the site is all about.

  • Consider adding a word, thinking locally, or making it personal (Examples on the video)

  • Generally avoid superlatives such as ‘best’, ‘top’, and ‘number 1′. (Can hurt your credibility and cause problems with PPC advertising)

  • Use an adjective. I often use an adjective as the first word of a domain name.

  • What about hyphens?

    In general, I would prefer a domain with no hyphens. It’s debatable, but hyphens may create a visual advantage in some cases for SEO and PPC. However, it also makes the domain harder to remember, and more difficult to say out loud.

  • Don’t use intentional misspellings. You can use misspelled domains to capture traffic, but you should NOT build a full fledged site on one. (There are exceptions, like Flickr.com, but you are probably not the exception. Misspellings look bad)

  • Don’t use abbreviations, unless it’s VERY well known.

  • Don’t use numbers (digits), unless you have a really good reason.

  • Don’t make it too long. Aim for 2 or 3 words, and no more than 4 words.

  • Matching up with your product…

    - If your product name is 2 or 3 words, it would be ideal for the domain to match it.

    - If your product name is not available to register as a domain, you’ll want to check to see if that domain is currently in use. If someone is using that domain to sell a product in your niche, I would recommend coming up with a new product name to avoid conflicts.

    - If your product name is long, you’ll need to come up with a shorter domain. (see example on video)

  • You may want to register a few domains to give yourself some options. (Multiple domains can be used for the same website. You can then split-test domain names on PPC, or use multiple domain names to avoid competing with your own affiliates on PPC)

  • Just don’t register a bunch of domains you don’t need.

  • Domain suggestions tools. It’s fine to use domain suggestion tools to get ideas, but I generally do not use them. If you can think like a marketer, you can come up with a better domain name than a computer.

  • Where to register your domain…

    - There are hundreds of places on the internet where you can register a domain. Some are better than others. If you’ve already found a good and reliable registrar, feel free to stick with them.

    - I recommend registering your domain with someone OTHER than your web host. (reasons explained)

    - It’s important that you have good control over your domain (easily be able to change DNS, set up child name servers, etc)

    - I recommend using www.LifeDomains.NET

    (see registration walk-through on video)

    SPECIAL OPPORTUNITY:

    You may want to consider getting your own domain sales business, like mine. There are always people who need to register domains, so if your business has anything to do with business or money, then this could be a good side business for you. Domain resellers are making as much as $37k per month with this opportunity!

    Click here for info about getting your own turn-key domain business

    (Includes bonus advertising credits and other freebies. See details on site…)

    Action steps:

    1) Register a domain for your business.

    Use the guidelines from this lesson to register a good one!

    After you’ve registered your domain, the next step is to get it hosted. There are good hosts, and there are bad hosts, and choosing the wrong one could be a costly mistake. Having been a web hosting company owner, it’s a subject that I know a fair amount about, and I’ll be sharing the important facts with you in the next lesson.

    As always, you are welcome to post your questions and comments below :-) (Feel free to let us know about your new domain, even if it’s just parked right now)

    Have a great day!