Monthly Archives: October 2009

LESSON #52: Outsourcing Copywriting

In the previous lesson we talked about how to write a sales letter. But what if you don’t want to do your own copywriting? No problem! You can outsource it… (Watch this video…) Main points: There’s a difference between a good copywriter and a good content writer. See basics of outsourcing in Lesson #39 Four […]

LESSON #51: How to Create a Sales Letter

In the previous lesson we talked about the basics of copywriting. Today we’re going to take a closer look at the art of crafting a sales page, including the elements of a successful sales letter… (Watch this video…) Main points: Note: In the video I go into a lot more depth for each point. Long […]

LESSON #50: Introduction to Copywriting

In the previous lesson we talked about pricing your product. Now we have to communicate enough value in order to persuade prospects to buy the product, and the way we do that is through copywriting… (Watch this video…) Main points: The perceived value in your prospect’s mind must be equal to or greater than the […]