Archive for January, 2010

LESSON #56: Using Downsells to Grab More Sales

Monday, January 11th, 2010

In the previous lesson we talked about upsells and One Time Offers. If you're not using upsells, then you're leaving money on the table. Today we're going to talk about downselling... (Watch this video...) Main points: Downselling is relatively unknown compared to upselling, but it's based on timeless sales strategies. Downsell = presenting ...

LESSON #55: Upsells and One Time Offers

Sunday, January 3rd, 2010

In the previous lessons we've been working our way up to the point that you should now have something that you can sell online. But whether you're already selling something or if you're still getting ready to launch your first product, you really need to think about how you can increase ...