Archive for May, 2010
Wednesday, May 26th, 2010
Yesterday I received an email from a reader who had hired a copywriter based on my recommendation in late 2009.
Unfortunately, he was not happy with the sales letter he received from the copywriter, and the copywriter allegedly did not complete the work he had been paid to do.
About seven weeks ...
Posted in Marketing Tips, Product Reviews | 1056 Comments »
Wednesday, May 12th, 2010
In the previous lesson we looked at how to segment your list, and we've spent the past eleven lessons looking at how to build your list and cultivate a relationship with your subscribers.
But it's all for nothing if your subscribers never open your email and take action, so that's what ...
Posted in LESSONS, Marketing Tips | 105 Comments »
Friday, May 7th, 2010
In the previous lesson we looked at how to build a relationship with your list.
An important part of building the relationship is being relevant, and segmentation is going to help you achieve that objective...
(Watch this video...)
Main points:
Segmentation: A process of grouping your list into smaller subgroups based on certain ...
Posted in LESSONS, Marketing Tips | 43 Comments »
Monday, May 3rd, 2010
In the previous lesson we looked at a bunch of ways to build your subscriber list. In fact, we've now spent nine lessons learning how to BUILD a list.
Now it's time to build a RELATIONSHIP with your list...
(Watch this video...)
Main points:
Two ways to send email:
1) Broadcast message
2) Follow-up sequence ...
Posted in LESSONS, Marketing Tips | 34 Comments »
