Category Archives: Marketing Tips

LESSON #91: Your Marketing Narrative

(Product Launch Series Part 3 of 4) In the previous lesson we talked about creating a prelaunch campaign. Today we’re going to look at an important ingredient for any product launch… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated Outline: “Facts Tell, Stories Sell!” Why do stories […]

LESSON #90: The Prelaunch

(Product Launch Series Part 2 of 4) In the previous lesson we started talking about product launches. Today we’re going to look at how to take the first steps in the product launch process… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated Outline: Is it necessary to […]

Viral Email Marketing Example from Grandma

You know those emails that get forwarded to you? Cute pictures. Funny YouTube videos. Political tirades. Stuff that was disproven by Snopes years ago, but still gets passed around. Most of those emails are non-commercial, and don’t lead to any sort of monetization. But what if you could harness the power of viral email for […]

Turning Downsides into Benefits: Good Email Marketing Example

I recently received an email advertisement that reminded me of the importance of turning downsides into benefits in your marketing. As the old expression goes, this is about turning lemons into lemonade. Here’s how it works… Think of the top “problems” regarding your product. What are the main objections or things that your target market […]

LESSON #89: Introduction to Product Launches

(Product Launch Series Part 1 of 4) We’ve spent the previous 17 lessons learning about how to get web traffic. We’re going to shift gears today, but it’s still related to web traffic. In fact, this is probably the most powerful income and traffic generating strategy that you will ever see or experience in the […]