Archive for the ‘PPC Marketing’ Category

Yahoo Search Marketing Content Match Delivers Untargeted Traffic

Sunday, November 6th, 2005

Eric's Tips: Edition #6 I've been trying to decide whether I should even post this information, because I hate to bite one of the hands that feeds me (ie. search engine PPC). As you may know, I've previously posted a couple entries about "search engine corruption" which I disclaimed as being ...

Google Adwords Length Experiment

Friday, October 28th, 2005

Eric's Tips: Edition #4 I've been invited for a second time to participate in Google's ad length experiment. Here's part of the email from them... Hello from the Google AdWords Team, Thanks for your earlier participation in our longer ad text experiments. Previously, you created ads up to 200 characters long for ...