Update: Four years after this report was released, AdSense is still alive and well. It is still an incredibly popular way to monetize websites, and Google is still sending paychecks to AdSense publishers. So clearly, AdSense wasn’t dead. Scott Boulch was right that the game was changing… Google has changed their rules and algorithms multiple times since then, and it certainly has affected AdSense publishers. Some AdSense publishers saw their income disappear, as they refused/neglected to adapt. But Joel Comm was right that AdSense was still alive. In the time since then, Google added new types of ads and media to their AdSense program, including video. It seems clear that Google is in the online advertising business, which means AdSense is here to stay as long as Google keeps their business model.
Edition #85 – 9/25/2006
About two weeks ago, internet marketer Scott Boulch released a report declaring the “death” of AdSense.
Since that time, his report has gone hyper-viral in the internet community, garnering over 30,000 downloads to date. It has been blogged about, argued about, agreed with, and contested.
One thing is for certain; it has caused quite a stir, and it has caused hundreds if not thousands of marketers to question the value of AdSense.
In his report, The Death of AdSense, and his subsequent report Life After AdSense, Scott essentially says that it is not possible to make a serious income with AdSense, and that AdSense publishers should become “click flippers” if they want to make “real” money.
Both of his reports are very intelligently written from a marketing standpoint. Notice that I didn’t say accurately or truthfully written, but I’ll get to that in a moment.
What I mean by them being intelligently written is that he is a very persuasive writer. He presents his argument in what seems like a very logical manner, provides what seems like a good amount of evidence, and overcomes objections quicker than a Kirby vacuum salesman.
He was smart enough to foresee what those objections would be, so he took care of most them right from the get-go.
He also knew that one of his biggest obstacles to winning over public opinion was the AdSense “gurus”. So he took special care to tear them down throughout his writing, and of course predicted their recourse in such a way as to make them look like scammers if they were to even argue with his new “truth”.
He even posted a blog post entitled, “The Last Battle Cry Of The Dying AdSense Gurus”, in which he says…
“All Truth Passes Through Three Stages. First, It Is Ridiculed. Second, It Is Violently Opposed. Third, It Is Accepted As Being Self-Evident.”
In other words, he’s saying that the his argument MUST be true, since it’s going to be ridiculed and violently opposed.
That would seem to make sense, right?
But what if it wasn’t truth to begin with?
Enter Joel Comm.
That’s right, arguably the foremost AdSense Guru on the planet.
And as Scott predicted, Joel does have something to say about it.
As you may know, I work with Joel so admittedly I’m biased. BUT that means I also have the privilege of knowing him personally (just had lunch with him today and gave him a tour of Estes Park, CO), and I can tell you that the man has integrity and means what he says.
In fact, I’ve discussed this issue in detail with him and I’m in agreement with him that he NEEDED to let the TRUTH be known about this “AdSense Death” issue. In a way, he would have been doing a disservice to his customers if he didn’t write this report.
Okay I’ll just get right to it. Joel systematically refutes Scott’s theory in such a way that there can be no doubt…
AdSense is ALIVE.
Download Joel’s report for free here:
(Link removed – no longer available)
The report starts out with an illustrated allegory (kind of like a children’s book) that I think will be pretty hilarious for anyone who is very familiar with AdSense.
I think you’ll get a few laughs out of it, but by the end of it I think he demonstrates unequivocally that Scott’s “truth” is full of holes, and that AdSense publishers do NOT need to worry about AdSense dying any time in the foreseeable future.
In spite of his flawed logic, and perhaps overzealous attempt at getting publicity, we can all learn a marketing lesson (or two) from Scott.
First, controversy is a GREAT way to get publicity.
Second, a great way to create controversy is to go against the grain. In the internet marketing world that often means contradicting the gurus. Just be careful before you try it at home. It’s a double edged sword, because it can cause a lot of conflict and stress in your life…even if you’re RIGHT. I’m telling you this from personal experience as the non-guru who has argued with the gurus on more than one ocassion 😉
Third, use that controversy to build a list! Scott built a list of over 30,000 people in under two weeks. Now that’s impressive, even if he was wrong. It will be interesting to see what he does to keep people listening to him.
Fourth, invest in your list. He utilized a smart affiliate tactic by paying 50 cents commission for each referral who joined and downloaded his report.
So as you can see, we’ve learned some great things from Scott…unfortunately it remains questionable whether anyone should trust any of his material.
One thing is for certain; if you want to know the truth about AdSense, he’s not your guy.
A better choice would be Joel, and his AdSense is Alive report.
As always, you can leave your comments here in the blog.
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