LESSON #54: Creating Payment Buttons and Thank-You Pages

In the previous lesson we looked at online payment solutions, so hopefully you’ve chosen at least one method for receiving payments.

Today we’re going to get into the nitty gritty details of exactly how to sell a downloadable product online and deliver it to your customer…

(Watch this video…)

Join my coaching club

Main points:

  • Simple payment button (best for single item) vs. Shopping cart (best for multiple items)

  • Shopping carts are not necessary for most simple infoproduct businesses. However, they are useful for multiple products, and for using in conjunction with a merchant account.

    Some online shopping cart solutions…

    - PayPal shopping cart
    - Infusionsoft - Integrated solution for marketers
    - 1Shoppingcart - Another popular integrated solution.
    - OScommerce - free open source solution
    - Cubecart - (the older version is free)
    - WordPress e-commerce plugin

  • Create your thank-you page BEFORE you create your payment button.

  • Elements of a thank-you page:

    - Thank them for the purchase, affirm their choice.
    - Remind them of the charge on their credit card statement.
    - Provide contact/support information.
    - Educate them with instructions for downloading and using the product.
    - Give the download link… big and bold.
    - Advanced tip: Monetize your thank-you page with unadvertised bonuses (Not too many, 1 to 3 is usually ideal).

  • Delivering the product…

    - Zip files are usually ideal.
    - Try to keep zip files under 50MB each.

  • Some meta-tags to include in the head of your thank-you page HTML code:


  • Always test your download links.

  • See video for demo of making payment button…

    Three variations…
    -Paypal hosted button
    -Your own button
    -text link

    Split testing has shown it’s often best to use a payment button AND text link in your order area.

  • ClickBank is my preferred solution for selling digital products, mostly because if the popularity of its affiliate program.

    (See video for ClickBank demo)

  • Always test your payment links.

  • Ways to protect your download pages and files…

    1) Leave it unprotected but try to hide it. I often do this for products under $100, because it’s the quickest, and also results in less support requests.

    2) Make a password protected area using your hosting control panel. Email the username and password to your customers. Fairly easy, but may delay the product fulfillment.

    3) Use a membership site script. See lesson #32 for all the details.

    4) Use a specialized download protection script. I recommend DLGuard

    Action steps:

    1) Make a thank-you page
    2) Make a payment button and/or link

    In the next lesson, we’ll talk about upsells and how to create a “one time offer”.

    As always, you are welcome to post your questions and comments below.

    Have a great day!

     
  • 113 Comments

    • Eric,

      Ive been watching you videos for a while.. I’m kinda shocked you are giving away all this video training for free! There’s $2,000 home study courses out there with inferior content… I dont think the word overdeliver quite says what you are doing here. Amazing work.. you are a role model for the entire internet marketing community. Keep up the good work.. you are one of the very few newsletters I stay subscribed to. God bless!

      ~JJ

    • Hey Eric,
      Best lesson yet. There are so may nuggets here that I’ll need to watch it at least a few more times. I love the way you say I’ll pause the video for a “few” minutes while I make these changes. One of my hurdles is editing html pages, I’ve gotten a lot better at it but I still stress a litlle when doing it. Thanks for the download hiding code - that will help.

      I’m not good with notepad so I use Microsoft Expression Web - it came with the used laptop I bought. I find it easier to find the areas to edit. I know that there are free html editors as well.

      I’m using paypal at the moment but want to look at some of your other suggestions. A membership site is in the plans but probably not for a year or so. Clickbank looks like a good fit for me at this time especially with the affiliate feature built in.

      I know I’ve asked before but please refresh my memory: is the price per product and does that allow you to have affiliates.

      Thanks again - loved this one

      • Eric said:

        Thanks! Are you referring to Clickbank’s $50 activation fee? If so… it’s only once per account. And then you can sell up to 500 products from that account, but your affiliates will only be able to send traffic to one page (unless you do some scripting on your site and get affiliates to use it… this is why I usually use a separate CB account for each product). And yes anyone using Clickbank is able to have affiliates.

      • Robbo said:

        Hi Eric and Team,
        Great lesson again, thankyou.
        It is a 104 degrees here, in Queensland Australia. A runaway bushfire has just blasted past our town last night and we lost our power, coinciding with a closing ebay sale of ours.
        Well the power is back, and I have done well on ebay, real well, but best of all, it was so nice this morning to open my email and see a lesson from Eric.
        All the best for CHRISTmas everyone.
        regards Robbo

        • Eric said:

          Thanks! I’m glad the fire wasn’t worse!

        • Avis said:

          Hi Eric

          Great video :-) I use paydotcom to manage affiliates, but I would like to use Clickbank, is there a way to use both Paydotcom and clickbank? If I am using Clickbank for my products do I need to paid $50 to list each product?

          Kind regards

          Avis

          • Eric said:

            Yes you can definitely use both Paydotcom and clickbank. By the way, PayDotCom is a good alternative for those who are unable to use clickbank, or who have products that are not approved by clickbank.

            The way you would use both is by making a copy of your sales page, so you’ll have two idential sales pages… the only difference is the payment buttons (one will have clickbank, the other PDC). Within your clickbank account, you will specify for your “hoplink” to go to the Clickbank sales page, and in PDC you’ll specify the corresponding sales page as well.

            There is also a way to do it without making separate pages, but it requires some PHP coding. You would use a PHP code which determines whether a visitor arrives via a CB affiliate or PDC affiliate, and it will dynamically display the corresponding payment button. It will also “cookie” the visitor, so if they return later it will still show the correct payment button (and thus still give credit to the affiliate that made the referral). This method is mainly beneficial if you are worried about having 2 identical sales pages which can be a problem for SEO.

            The $50 fee is only one time per Clickbank account.

            • Avis said:

              Thanks Eric for answering my questions..happy holidays :-)

              • Sorin said:

                Hi Eric

                I have three questions or maybe four.
                If you use two sales pages what names you give to the sales pages to make distinctions between them? They usually are called index.html and it’s your website home page.
                If somebody type in your domain name directly it will land in one of the page and that means that that sale it’s yours only and affiliate loose their share?
                How much having two identical sales pages will affect you for SEO?
                Is that PHP coding complicated and hard to implement that will make you to choose taking the risk being affected for SEO or it’s easy but require some technical knowledge?

                • Eric said:

                  You could name it index.html and index1.html. Sometimes I like to split-test other page name like special.html, limitedsale.html, etc. See lesson #57 for split testing.

                  If someone types in your domain directly, the sale would not go to an affiliate unless an affiliate had previously referred the customer. Most affiliate programs use cookies (and sometimes additional IP tracking) with will still give the affiliate credit if the prospect returns later.

                  Two identical sales pages could hurt your SEO. I personally don’t worry much about SEO on sales pages (you can focus your SEO efforts on other pages and then funnel the traffic to your sales page). But if you focus on SEO for your sales page, then yes I would use the PHP method. It’s not too hard, you could probably have it done for about $20 by a coder on http://rentalcoders.com

            • Overdeliver? Yes. An Aha! moment? Yes. Guilty? Yes-Missed a few. I’m going to have to wind back to catch up. The information is too important to miss with more and bigger stuff to come.
              Mike

              • Best lesson of the bunch. Everyone has their own idea about selling, products etc, but how do you get it out on the net is a stumbling block. Have yet to find a site to explain all that needs to be explained about sub domains, php, Mysqyl etc. When you first start out as a newbie you can’t afford to have others do the work for you. You must do it yourself and learn how to do it so you can farm it out and talk tech language.

                • RAMESH.G said:

                  Dear Eric, Thanks a lot again for all your $1000 valuable lessons.i saw your family pictures taken various places of the world.i wonder how can you manage 100 of websites, your own info products, reseller softwares,reseller books,yet sparing your time to read and answer all the queries.you are a unique and multi talented internet marketer i have ever seen till now .I like the way you communicate with people man .keep the Good job.All the best

                  • Thanks Eric, this is yet again a wonderful lesson.

                    The meta tags for hiding download page that you gave is particularly helpful.

                    I have only be using

                    , I didn’t know the others until now that you gave them. I hope my download pages haven’t been exposed for illegal download without the other meta tags?

                    Thanks for the great information.

                    • Eric said:

                      The meta-tags alone won’t 100% protect your download pages, but they can help prevent them from being indexed. If you’re worried about the old ones being indexed, then you could just change the names of the pages. And if you’re worried that the old ones may have been cached, with the download links intact, then you would need to change the names of your download files as well.

                      • Paul said:

                        As I understand it, if you buy a working version of WinZip, you can assign a password to open the file. If the file is downloaded from a semi-secure thank you page, and the password immediately emailed to the customer would that work? Have you ever tried that?

                        • Eric said:

                          Yes that would work. It’s not a bad idea, but it will result in a few frustrated customers due to not receiving the email, etc. So it just depends on how secure you want to make your product vs. making it easy for your customers to access. Also some old people may be confused about a zip password.

                    • Awesome lesson Eric….I always wondered how I would create the download page. I thought it would be more complicated than it really is. I also appreciate all the alternatives with payment options you listed…I always learn about new items from you that I never new existed and always feel confident with your reccomendations. Just like Luca…I will diffently be reviewing this lesson more than once.

                      Ps: BTW…I wanted tell you how awesome your Site Bot video was…diffently makes a huge difference for anyone with that product…keep the good work up Eric and Thanks!

                      Gary

                      ;)

                      Get 150 *Top Quality* NICHE Websites With Your Paypal ID On Each!

                      http://Instant-Paysites.com

                      • joanne said:

                        is there a way to do an affiliate program with paypal. Example: have someone market an item for you. How do you track in paypal that the purchase came from them. Thanks. Love all of your information

                        • Eric said:

                          Not directly in Paypal. However, PayDotCom serves the purpose of running an affiliate program and using Paypal. They take a small fee from each payment (similar to Clickbank), but it’s worth it if you’ve got affiliates sending traffic.

                          • joanne said:

                            Thanks.

                            • Well we now have Rapbank, which is like a PayPal version of Clickbank. Free for affiliates to join and use, and monthly subs for product owners.

                              I think the self-hosted RAP script may be officialy partnered with Rapbank.

                          • robert said:

                            i have not yet come up with a product of my own.can i use this info to sell from tradebit or clickbank?

                          • Gabriel said:

                            Dear Eric,

                            Thank you per your valued lesson. I need sell my book first in Spanish lenguage while I finish to translate the same to the English idiom.

                            The strategy that I think in order to manage the two products are each one with his own domain name per separate order.

                            It’s right? Can you make me a best suggestion?
                            Thank you, I appreciate your help.

                            Receive warm regards,
                            With blessings,

                            Gabriel

                            • Eric said:

                              If the domain is readable in both English and Spanish, then you could use the same domain for both. But if the domain does not make sense in both languages, then yes it would be best to have two separate domains. Your visitors should know what your site is all about, just from the domain.

                            • Eric

                              I really wish I could figure out what product to create.

                              The three main essentials of the traffic funnel (the one I like) is:
                              A potential market (keywords with buying interest)
                              A sales page telling the potential market why they need the product
                              Finally, the product.

                              Without anyone of these, it doesn’t work!!

                              I know there are other ‘high tech’ funnels out there, but I like this one because its real simple…bit like me!

                              • Eric said:

                                Well that’s not really a traffic funnel, it’s kind of a basic information product business model.

                                Are you making money promoting best man speeches? If so, why not create your own product and make 100% profit on your own sales instead of 50% commissions? And then you can multiply your income by having affiliates promoting you instead of you promoting them.

                              • Nicolas said:

                                In a previous lesson, you mentioned that a long copy sales letter was very effective. Does this hold true for the Thank you page as well? I am wondering about this from the perspective of trying to monetize my thank-you page.

                                • Eric said:

                                  Long copy can be effective for a One Time Offer, which will be covered in the next lesson. But no I would not use long copy on the thank-you page itself. The key for the thank-you page is a very simple free offer that compels the customer to click the link and sign up for it.

                                • Randal Blanchette said:

                                  Eric,

                                  Not intentionally plugging another persons free site, but what is your take on the Thirty Day Challenge by Ed Dale?

                                  Best,

                                  Randy

                                  • Eric said:

                                    I haven’t seen the material, so honestly I don’t have a take other than to say it’s a compelling product name, and I know that Ed is a very successful internet marketer. I’m not sure how realistic it is for most people to build a successful business in 30 days, but it is possible.

                                  • EHarper said:

                                    Hello Eric, I don’t know how to get in touch with you. I bought some programs from you but cannot seem to understand on how they work.
                                    Can you email me and let me know how to get in touch with you? Thanks

                                  • pedro said:

                                    eric , can you please help me sort out my problem. i am remarking that you always deleite my posts, this says a lot about you.

                                    • Eric said:

                                      I haven’t deleted any of your posts! I just hadn’t approved them yet.

                                    • William Wallace-Bruce said:

                                      Hi Eric, I want to ask that you help me with this one. I sent a support ticket at traffic Sage support desk since 17th November of last month and have since not had my problem solved. I sent them another mail after 7 days and have since not heard from them. My problem is that when I tried to sign up for their service, I realized that my country was not in the list of countries while filling their form. My country is Ghana. Any help? Will really appreciate your help. Thanks William.

                                      • Eric said:

                                        That is strange that they haven’t replied. I would log into the helpdesk and make sure the ticket is open. It is possible that they tried replying but maybe there is an email issue. I do not think it matters what country you choose on their form, as long as you are able to sign up via the Paypal subscription.

                                      • how can i put a sell script or exist a model,, just insert the rest in webpage

                                        • andrew said:

                                          my dear you are unique, out of internet gurus i have seen you are something to write about. i think i am blessed comming across you, but please i realy need pimbed website from you then with good affiliate product in it. it has to be monitised. so how much will it cost me?

                                          • Riccar said:

                                            Thanks for the great lessons

                                            • Lyudmila said:

                                              Hello, Mr. Eric. You send me your offers and new letters and suggest to look your educational video. Let to me to state my situation particularly. To me of 58 years, I Russian, live to Russia, Three years as have retired and I am engaged in painting. My health leaves much to be desired, I cannot long sit at a computer. Certainly I very much would like to sell my artworks, them at me are nearby 100, and I shall draw while hands hold a brush and a pencil that is while health allows. English I know a little as 5 and a half of years a vein and worked in emigration, in the USA. How you can help me particularly, if at me scanty pension which hardly suffices on livelihood and no more on enything. Whether I with your help can sell the pictures on auction on Ebay? I give you my word, promise, that I shall thank you as soon as will appear money from the first sold pictures. Yours faithfully Lyudmila.

                                            • Michaela said:

                                              Hi! Eric, this is the best ever video for me, you clarify a lot of issues as usual.
                                              Thanks a lot, all the best for you
                                              Michaela

                                            • Russ said:

                                              I appreciate your video instruction and would like to know how you would approach a new product opportunity step-by-step. I am interested in being an affiliate for your Trading Pro System so maybe you could focus on it. You obviously have a good converting sales page so would you use the exact sales page and run PPC as well as set up your own WordPress site and use some of the elements within the Sales Page as part of your site copy/images while adding your own content?
                                              It would be helpful to know how you approach an opportunity where its not your own product and how you use the various applications you have been teaching on in the process.
                                              Thanks

                                              • Eric said:

                                                Sending PPC direct to sales pages as an affiliate is becoming increasingly difficult, but it’s worth trying in some cases if Google will let you get away with it. In most cases you need to send the PPC to your own site first, but that’s gotten more complicated too…

                                                While the affiliate “review blog” method is still effective, I think it’s a tactic that is losing effectiveness due to the proliferation of scammers, and both the FTC and Google cracking down on such practices.

                                                However, this actually makes things better for those of us who create REAL blogs (like this one) not designed solely to direct traffic to affiliate links.

                                                So if you want to go the short-term quick profit route (which is still a legitimate strategy) then you should do whatever gets traffic NOW, regardless of whether Google bans your site in the near future.

                                                But if you want to go the long-term route then my advice would be to create a real blog with content that draws a readership. List building is key, and so you want to capture your visitors onto an opt-in list as well. I will be covering this in-depth in the lessons.

                                                In terms of approaching various opportunities… my old approach was to find whatever seemed the most profitable, as long as it somewhat appealed to my audience. But now I place quality in higher regard than profitability. I frequently pass up the most popular affiliate promotions because (even though I would make a lot of money promoting them) I just don’t see the value in the products. Obviously the best ones are where the quality and the conversions are both good.

                                                All of the above complexities are things that I predicted several years ago… and that’s a big part of the reason why I decided to focus these lessons on creating your own product, rather than on being an affiliate. Don’t get me wrong… affiliate marketing is awesome (I make a lot of my income from it), but the game is constantly changing so it’s more difficult to learn and keep up with it.

                                                • Russ said:

                                                  Thanks for your reply. Good information. I believe the industry I have been in for 35 years is really positioned as a great vertical market for internet marketing and presents some great opportunity to benefit a lot of people. Appreciate the opportunity to visit with you if you have an interest. I know the industry, just need someone like you to help me implement the strategies.

                                              • Eric,

                                                Just something that came to mind… Maybe you’d like to inform everyone that, apart from inserting the meta tags for protection purposes in the header of the html file, as well as renaming this “download” html file, they should also rename their .pdf, audio- and video files. In other words, the download page (html file) is not the only thing they should protect.

                                                Attackers might be able to guess the name of their information product (i.e. the name of the .pdf file). Also, the first place an attacker would start to search for the file, is the (public) root folder on the server. So, it would be wise to either put the file in another folder, or to rename the file to something incomprehensible.

                                                Obviously, the path (for download) within the link on the download page, would have to be changed accordingly, so that it would reflect the file’s REAL (non-guessable) location.

                                                As an extra measure of precaution, they should block direct access to any .pdf files on their server by updating the URLs in the hotlink protection facility on their servers.

                                                PS> The video file for this lesson is called lesson54.swf But I won’t tell where it’s located ;)
                                                Have a great one !!

                                                Nicoleen

                                                • Suzanne Bradshaw said:

                                                  Eric, I am finding you training to be extremely useful and helpful in setting up my site and other internet ideas.
                                                  Good work and Thankyou for assisting people like me - an absolute ‘newbie’

                                                  Have a great day

                                                  Suzanne

                                                  • Dear Eric,Happy 31st Birthday.The Photo showing your wonderful family proves that your goals,vision and planning has paid off.Thanks for the very well written lessons clear concise speach & videos.Your not only a Guru you are “THE ONE”I waited for several of the lessons to be reserved in a file so that I could learn from each one continuously.Please dont take them away as I am only @ 16th.Sorry I am not learned enough to take up the wonderful cheap offer you made to us. I hope that I can pick it up after I reach lesson 54.I am a retired 69yr old & slow to learn all that you teach.Kind Regards,Ron.

                                                    • Holly said:

                                                      Hi Eric Thank you so much for all your help and encouragement. It is wonderful. I am trying to learn all of this as well as I need to spend more time with my family. I to have been a bit slow to learn this. I recently bought some of your products and I was wondering how to set up a download that has lots of large files in it like the trading Pro System as I am still not sure of what I am doing but I am very eager to learn! Also how do you make it all secure? Thank you heaps God Bless you and your family.

                                                      • Eric said:

                                                        It’s really the same process as setting up a small download. You just have to make sure your hosting account is big enough. I think the new reseller tutorial that I set up will be helpful for you. Let us know at the helpdesk if you need the link to it. It also lists methods of securing it, via a membership area.

                                                      • Thanks for all the great info Eric. Due to a sudden and serious illness I have had to abandon trading time for dollars. It is important I get this wonderful product up and monetized ASAP. I feel confident it will do what I need it to do for the sake of our entire family.

                                                        I have gone with WP sites because they are easy to blog and update with fresh new content.

                                                        My question — which folder do I upload the index.html to — Wp-admin? Wp-content? or do I just place it in the site’s root directory?

                                                        Thanks for your help. And Happy 31st

                                                        • Eric said:

                                                          Thanks. If you’re using WP, then you would not necessarily use an index.html page. You can create your sales page within WP. Check out the WP sales pages I gave away here:
                                                          http://www.ericstips.com/tips/thanksgiving/

                                                          If you do decide to use an index.html file, you can upload it directly into your public_html (which will override your WP as the home page), or you could create a new directory for it.

                                                        • Kathy Thomson said:

                                                          Hi Eric, I’ve learned more about starting my business in the last week by reading through the tips then I got in all my years in college, thanks for posting these! I do have one question, I have the Trading Pro system and I don’t see a Thank You page in the reseller file, do I need one or just put the pay buttons on the sales page? Or did I just miss it in the package? Thanks again, Kathy

                                                          • Eric said:

                                                            Thanks! There is an index.html file in the membership area folder, which you can use as your thank-you page.

                                                            • Kathy Thomson said:

                                                              Thanks for the quick reply. are you referring to the sales letter? How do I use it as the thank you page? (incidently, I have been going through the videos in Trading Pro, really good stuff)
                                                              thanks again

                                                              • Eric said:

                                                                Thanks. No, not the sales letter. It is in the folder with the “member area”… it’s in the same zip file as the sales letter that you downloaded.

                                                                • Kathy Thomson said:

                                                                  Thank you! it’s download and bonus page itself? It just doesn’t have a thank you area in it.
                                                                  BTW, SmartFTP is now free for 30 days then you have to purchase it. It’s the full version for the 30 days though. It appears they just changed it over recently.
                                                                  You’re great, thanks again. Kathy

                                                                  • Eric said:

                                                                    Yes you can use it as the thank-you page. You may wish to add some additional “thank-you” language to it.

                                                                    Yeah I still think SmartFTP is a good program, but I have switched over to recommending FileZilla because it’s free and almost as good.

                                                        • Kathy Thomson said:

                                                          Hi Eric, I did get Filezilla, will go with that for now. For Trading Pro, should I make a download file first then upload the whole thing into it, or just upload the member area file first and send all the videos to that? looks like the links to the videos are in the html code on the download page already (i was looking at the how to videos on your irthelp page.)

                                                          • Eric said:

                                                            You can uplaod the entire member area folder as-is. If you’re not protecting it with a password pretected membership script, then I would recommend changing the name of the folder (to something hard to guess) either before or after uploading it.

                                                            • Karen said:

                                                              Hi Eric,

                                                              My question is along this line. If you change the name of the folder, can you still use the index.html page within that folder as the Thank You page? All the hyperlinks link back to the index page. If you change the index page name, it would have to be changed in the code of all the other pages leading back to the Thank You (index.html) page. I hope this is clear enough.

                                                              Thanks!
                                                              Karen M.

                                                              • Micah said:

                                                                Hello Karen,

                                                                I don’t have the files in front of me at the moment, but most of Eric’s PLR products use relative links:
                                                                http://www.w3.org/TR/html401/struct/links.html

                                                                That would let you change the folder name without links in the files inside getting broken.

                                                                However, if they aren’t relative links, there shouldn’t be that many to update!

                                                          • ged said:

                                                            Hi Eric
                                                            I bought the Trading Pro system a few weeks ago and as initially I had problems with memberfire I got their team to put it on my site thetradingpro.net.

                                                            I am still a bit of a newby and although I went through all your lessons before xmas I probably need a refresher.

                                                            Do I need to build a wordpress site for a download area or can I just upload all the unzipped files straight into memberfire?

                                                            I see most of the files are html but do I need to index them?

                                                            Sorry to be such a newby, I hoped with the sales letter etc being included it would just be plug and play.

                                                            • Eric said:

                                                              You do not need to make a wordpress site, you can upload the files directly into memberfire. You can use the index that I already included for the member area. If you’re streaming the videos rather than providing the zip files, then you would just need to adjust the links to point to the respective unzipped folders rather than the zip files (this should be pretty much as easy as just removing the ‘.zip’ from all the hyperlinks. If you were not streaming the videos, it would be plug and play. But if you’re streaming them, you’ll just have to tweak the links.

                                                            • Martha said:

                                                              Wow thank you Eric, you’re teaching me so much. But pls why couldn’t I pause the video? It was all so fast for me… I have no technical experience whatsoever and some of the stuff sounds chinese to me, so will have to go slos and listen to it over and over again, following step by step. I really need to get started with my Trading Pro System but have no clue if I am doing the things right!!!

                                                            • Thanks Eric… that was a very usefull lesson for me!
                                                              Like all the other :)
                                                              All the best,
                                                              Arne

                                                              • I would also recommend configuring robots.txt file to exclude a 2nd or 3rd level directories (including thank you pages) from being crawled or visited by bots.
                                                                i.e.
                                                                User-agent: *
                                                                Disallow: /videos/
                                                                Disallow: /downloads/
                                                                Disallow: /other/
                                                                and in /other/ you can have /other/thankyoupage

                                                                Slava

                                                              • Elizabeth said:

                                                                One of the things I wanted to add about sales pages and payment is to always make it clear before the payment button how much something is. So often ebooks or electronic information requires you to hit the ‘buy now’ button in order to find out how much it is. That’s frustrating for the buyer and often turns them off to buying. Thanks again for the great tips.

                                                                • Eric said:

                                                                  Good point. There are two schools of thought on this. On the one hand, forcing a prospect to click the buy button can be a psychological trigger that can help lead to a sale. On the other hand, it can be frustrating, as you mentioned.

                                                                  For marketers not opposed to the tactic, it’s something that can be split tested.

                                                                  But it’s also imortant to note that some payment solutions (including clickbank) require the price to be listed on the sales page along with the payment button.

                                                                • Semawon Henry said:

                                                                  Dear Eric,
                                                                  You are a blessing to the internet. I love your fortrightness and candor. I was confused with the information overload on Internet Marketing. But you have opened my eyes to many hidden facts and i have had many reasons to accept you as my authority and mentor. Thank you so much
                                                                  I am a Nigerian who has been following all your lessons. Currently working for a bank (United Bank for Africa PLC). I however want to break free from the work bondage, join online marketing and make honest money from it.

                                                                  Please i like to know which Affiliate solution is good for me. I also like to know which payment solution i should adopt. As you are aware, Nigeria is not on the Paypal list.

                                                                  Hoping to hera from you

                                                                  • Eric said:

                                                                    I know I have many readers from Nigeria, so perhaps one of them could let you know what they use?

                                                                    I believe 2checkout accepts Nigeria, and with them you could set up your own affilate program.

                                                                  • David Bishop said:

                                                                    Eric,

                                                                    I’m brand new to internet marketing, and am learning gradually - I was just laid off, and there is a lot of confusion with setting up this system.

                                                                    Please keep in touch.

                                                                    - David Bishop

                                                                    • muhyar said:

                                                                      hi Erick, I hope you always exist! I’ve read this post and video, Now I make good blog improvement, especially about navigation button and also thank you page that is important at all.

                                                                      • diwaker said:

                                                                        hi,
                                                                        great lesson. I always wait for your new lesson. thank again eric.

                                                                        One thing i want to know that do you have any alternate of google adsense.That provide add for my site.

                                                                        • Eric said:

                                                                          Yes there are some other ad networks that can display ads on your site on a PPC or CPM basis, such as Chitika, Microsoft adCenter, and Adbrite.

                                                                        • Brad said:

                                                                          Hi Eric, thanks for all the great info. You have a great site…..love all the lessons….excellent material. Hope i can make a few bucks on my first product.

                                                                          Thanks again..

                                                                          Brad

                                                                          • Judy said:

                                                                            Brilliant! I bought your Push Button stuff. Thank you.

                                                                            • cools said:

                                                                              mmm…interesting, thanks for info

                                                                              • Hey Eric,

                                                                                I love having your older posts available to go back to and look at when I’m unsure. This site is like an encyclopedia.

                                                                                Thanks again

                                                                                • Murray J Greene said:

                                                                                  Thanks Eric - this lesson is so appropriate for where I am right now - have been so focused on building my site that I kinda forgot about this very important step - LOL!! (Red faced) Your lessons are soooo sooo thorough, it is so much to take in all at once, but good we can go back to them later on.
                                                                                  Cheers and thanks
                                                                                  Murray J Greene
                                                                                  Cairns
                                                                                  Australia

                                                                                  • john said:

                                                                                    Eric, what product or method do you use to allow clickbank to support multiple products in one account?

                                                                                    • Eric said:

                                                                                      Clickbank automatically lets you have many products in one account. However, your clickbank “hoplink” can only go to one URL. However, there is a way for you to send your hoplink to multiple URL’s by using a PHP script and an extra variable at the end of the hoplink. I’ve done it a few times and it works well. The downside is that only the affiliates who are in relationship with you will know your special hoplink system. Those who find your product on the CB marketplace would only know about your main hoplink. Robert Plank explains how to do it here

                                                                                    • Dave said:

                                                                                      Hi Eric,

                                                                                      Now that is bringin’ good knowledge. I especially liked the tip about creating a thank you page with numbers– very cool. Question- how would you accomplish such a task using wordpress? I’m assuming you can copy the meta tags into the acutal WP page– my question is how to not “publish” the WP page at all… follow?

                                                                                      I guess the “long-way” would be to create a separate HTML page (non-wordpress page), upload it to a separate folder, then make that page folder/ html page the thank you page…

                                                                                      • Eric said:

                                                                                        You can create the page in Wordpress like usual, but set it to “private”. The page will still be accessible via its URL, but will not show up in your WP navigation, etc. (Note: this is different from setting it to “password protected”).

                                                                                      • Hi Eric,
                                                                                        I just wanted to congratulate you because you are one of the very few, if not the only one that gives good information for free to your subscribers and this comes down to one thing, the law of giving and receiving and I know you will be remunerated many times fold one way or another, so keep up the good work!

                                                                                        • Bret said:

                                                                                          Hey Eric, thanks again for all of this great information! Your lessons rock. I have a question regarding adding paypal pay buttons to your website. I can’t remember if I posted this elsewhere on your blog, but I purchased some reseller products that came with an OTO page, but am not really sure how to set up the pay structure with paypal. I want to direct the customer to the oto page after a successful purchase, I know how to do this part, but then if they purchase the oto, do I need to redirect them back to paypal by adding another pay now button? If they don’t take the offer, I would direct them to the regular thank you page? Do you have any suggestions or recommendations? Thanks.
                                                                                          Bret

                                                                                          • Eric said:

                                                                                            Actually it sounds like you’ve got it figured out :-)

                                                                                            Yes put another Paypal button on the OTO.

                                                                                            If they buy that, send them to a 2nd thank you page, which includes their first purchase AND the OTO.

                                                                                            If they say no to the OTO, they click a link which takes them to the regular thank-you page.

                                                                                            • Bret said:

                                                                                              Hey Eric, just noticed that the reseller package I was talking about was one that you were promoting a while back. I have a question regarding the unadvertised bonuses page. Can I add/remove or edit any of the items in this document? Can I add my own affiliate links to this page? Can you recommend a good pdf to word converter so I can edit these pages? Thanks for all of your help.
                                                                                              Bret

                                                                                              • Micah said:

                                                                                                Yes, you may edit all of those items, unless your license explicitly forbids it.

                                                                                                We recommend that you highlight the entire PDF, copy, and save into a Word document, as you may freely edit within Microsoft Word. If you don’t have Microsoft Word, you may download similar software for free at:
                                                                                                http://openoffice.org/

                                                                                          • Wilson said:

                                                                                            Eric,

                                                                                            Hello all the way from Malaysia :) Thank you very much for your generosity on providing this valuable information for free!!!!

                                                                                            It really save my a lot of time searching/reading on the net.

                                                                                            God bless you Eric.

                                                                                            Wilson

                                                                                            • Peter Fry said:

                                                                                              Hi Eric,
                                                                                              I put up a ebook using wordpress following your instructions and would appreciate your feeback on what I have done. However, I’m still working on the thank you page my main problem is when someone pays by Paypal through my homepage wordpress site I can’t figure out how to send the pdf to them automatically.Consequently, until I have figured this I am asking for an email address so I can email it to them. Can you help me please?

                                                                                              • Eric said:

                                                                                                It looks like you’re off to a good start. You’re a good writer, but your COPYwriting needs some improvement for this to sell. Is the product for everyone, or only Irish? The page gives mixed messages in that regard. Also try to avoid long paragraphs with lots of facts. Keep the facts for the book, and use more mystery and intrigue to get people salivating FOR the facts. Did you create a download page and follow the example in this video? If so, your customers can download the PDF from your download page.

                                                                                              • Pastor Sam said:

                                                                                                Hey Erick! Thanks a lot for the fantastic FREE lessons! This is rare on the internet. God Bless you and I am praying for your Health!

                                                                                                • Livingstone said:

                                                                                                  Thank so much for all the tips,
                                                                                                  this is really interesting.
                                                                                                  But, i want to ask if make these video tip downloadable so that one can still go through off line.
                                                                                                  Moreover, i want to plead if you can combine all the video tips together for one to download them. Thanks.

                                                                                                  • Micah said:

                                                                                                    Hello Livingstone,

                                                                                                    After the 100 lesson series is completed, it will likely be available for purchase on DVD along with other helpful materials.

                                                                                                  • Kay said:

                                                                                                    Eric, just wanted to take a moment to say thank you again. As I’ve mentioned before, I have struggled for a year to get my business going. Since starting with your lessons things have been progressing along well. You’re truly a blessing and great example. All lessons have been great and this one absolutely outstanding. So much insight. Thanks again.

                                                                                                    • Nedra said:

                                                                                                      Demystifies process, though will take a while to be able to accomplish this at Eric’s rate of speed.
                                                                                                      Nedra

                                                                                                      • larry said:

                                                                                                        Hi Eric.
                                                                                                        Great job. I did everything as you say in your course and it works.
                                                                                                        Thank you Larry.

                                                                                                        • Marija said:

                                                                                                          Hi Eric,
                                                                                                          For me was very technically complicated process to set a payment button and thank you page. I have hosted WP and please for a reply. Do I set Thank you page from Aweber. I did once, but how to resize it. and

                                                                                                          • Marija said:

                                                                                                            Eric, I am sorry my comments is not finished yet and I have lost the text. How to resize the thank you page at the WP? Do I have to pay at Paypal to open an account for selling (coaching)?
                                                                                                            Thank you Marija

                                                                                                            • Micah said:

                                                                                                              Hello Marija,

                                                                                                              If you are using WordPress for your Thank You pages, you would be limited by the dimensions available in your WordPress Theme.

                                                                                                              However, you could create HTML Thank You pages that are whatever size you needed, that are separate from the WordPress blog.

                                                                                                              Here is Eric’s lesson on creating HTML pages:
                                                                                                              http://www.ericstips.com/tips/lesson28/

                                                                                                            • Bret said:

                                                                                                              Hi Eric, I am trying to link a file that is contained within a folder to one of my download pages and am having major difficulties with getting the link to work properly. On the download page, I am providing several different ways to download each product; individually, as well as all together. I can link the zipped folder just fine but when I want to link to a particular folder or file within that zipped folder is when I get into trouble. The folder is in the same directory as my download page and the directory path is: package1.zip/package1/makemoney/product/makemoney.pdf (just as an example). When I create the link in notepad as Download I get a broken link error message when I test it out. What am I doing wrong? Surely you can point to a file within a zipped folder? Any help would be greatly appreciated.
                                                                                                              Bret

                                                                                                              • Micah said:

                                                                                                                Hello Bret,

                                                                                                                Unfortunately, it’s not possible to link to files located within zip folders. You would need to have an uploaded unzipped copy, and link directly to the .PDF.

                                                                                                              • Mark said:

                                                                                                                Wow, i never realized that it takes such unique steps to create these buttons. I look on them as simple buttons.

                                                                                                                Thanks, Eric. Great lesson.

                                                                                                                • abdelhadi said:

                                                                                                                  thank you man :)

                                                                                                                  • Heather said:

                                                                                                                    I don’t think I have ever seen this info provided anywhere before. Thanks for all your tips and insights.

                                                                                                                    • Sunil said:

                                                                                                                      Thanks. Great lesson.. I’ll be directing my customers to it (I sell a graphics package which includes payment button graphics, etc. for ClickBank)

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