In the previous lesson we talked about upsells and One Time Offers. If you’re not using upsells, then you’re leaving money on the table.
Today we’re going to talk about downselling…
(Watch this video…)
(See video for several examples of downselling)
– Email marketing
– On-site product positioning
– Exit Pops/Chats
– Shopping cart abandonment prevention
– One Time Offers
-Often results in closing 15-50% of the prospects who turn down the first OTO.
(See video for details)
1) Determine whether one or more downsells can be integrated into your business.
2) If you decide to use a downsell, implement it.
In the next lesson we’re going to talk about testing your sales copy.
As always, you are welcome to post your questions and comments below.
Have a great day!