In the previous lesson we looked at how to build a relationship with your list.
An important part of building the relationship is being relevant, and segmentation is going to help you achieve that objective…
(Watch this video…)
-If you only divide your list into two segments, this should be it.
-You need to know who your customers are because they’re your most valuable asset.
-You need to know who your prospects are so you can keep marketing your product to them.
-Specific product, price level, etc.
-Unique information collected during the opt-in. (ie. Dog breed, greatest desire, etc.)
-Acquisition channel/source (Use unique Ad Tracking ID’s on your web forms).
-Opened vs. Not Opened and Clicked vs. Not Clicked.
1) Segment your prospects and customers using Automation Rules, or some other method.
2) Decide what other segments would be helpful in your marketing.
In the next lesson I’m going to show you how to get your subscribers to open your email and take action.
As always, you are welcome to post your questions and comments below 🙂
Have a great day!