While there is a lot of traffic to be acquired from mobile marketing, there are also a lot of misconceptions about mobile marketing, and a lot of hype that’s been swirling around.
In this lesson I hope to dispel some of those myths, and clarify mobile marketing for you.
(Watch this video - it may take a minute to load after clicking it…)
I’ll be focusing on four main areas of mobile marketing…
1) Paid Mobile Traffic
2) Mobile Applications
3) SMS Marketing
4) Mobile Optimization, Compatibility, and Targeting
See lesson #75 for more info about paid traffic. You essentially need to become a paid traffic expert to be good at it, but there is a lot of money to be made.
Some networks you may want to check out…
- Great way to make money
- Great way to get web traffic
- Give away the app for free to get traffic
Places to outsource an app:
Recommended web-based app builder:
Seattle Clouds (iPhone and Android. Includes submission to marketplace)
Marketplaces to list your app in addition to iTunes & Android Marketplace:
iPhone vs. Android? Do both!
As I explained in lesson #59, the money is in the list.
- Ideal for brick and mortar businesses.
- Also good for Internet marketers.
- Effective for affiliate marketing.
- Local marketing consultants should teach/sell it.
(See video of how it works)
Some popular SMS Marketing providers:
Twilio (See also Twilio VBX WordPress Plugin)
DC Mobile Text
Mobile SMS Marketing (has White Label)
Textmarks (has White Label)
Trumpia (has White Label)
Avid Mobile (has White Label)
CallFire (has White Label)
MMS Marketing - Similar to SMS Marketing, the only real difference being that you’re embedding media in the text messages that you’re sending.
Proximity Marketing - Messages are transmitted to mobile device users who are physically within a certain area. Bluetooth Marketing is a common variety of Proximity Marketing.
- Most online businesses can benefit from this.
- Things have changed a lot since the WAP days.
- Mobile devices are adapting to accomodate standard websites.
- It’s still worth making sure your site is compatible and optimized for mobile.
Three ways to accomplish this…
1) Create a dedicated mobile version of your site (Most difficult. Was thought to be the best, but may eventually become obsolete).
Possible locations of your mobile site:
m.example.com (this is pretty much the industry standard)
example.mobi (potential SEO conflict)
Redirect example.mobi to m.example.com
- Keep the layout simple
- Make sure it’s fast
- Avoid flash
- Avoid frames
- Design for thumbs rather than mouse clicks
- Prioritize your content
- Easy navigation
- Scroll vertical only
- Focus on one action
Mobile website building tools:
Do a Google search for “free mobile website templates” and you’ll find some.
2) Use Responsive Web Design, which allows your site to look good on any size screen. (Somewhat difficult, but may be the best long-term solution)
A quote from Bing search engine:
“At Bing, we want to keep things simple by proposing the “one URL per content item” strategy. For each website, instead of having different URLs per platform (one URL for desktop, another for mobile devices, etc.), our feedback is that producing fewer variations of URLs will benefit you by avoiding sub-optimal and underperforming results.” (ref)
Responsive WP theme: http://wordpress.org/extend/themes/responsive
3) Use a WordPress plugin, or mobile-ready theme (Easiest).
http://wordpress.org/extend/themes/ (Search for ‘mobile’)
WordPress Mobile Pack
WordPress Mobile Edition
WP Mobile Detector
BAAP Mobile Version
Onswipe (specifically for ipad and tablets)
- Combine a traditional SEO approach (See lesson #76, 77, 78), with mobile best-practices.
- Shorter keywords are usually better.
- Mobile Sitemaps (see Google)
Check your page speed and get specific optimization tips at:
Test your website on various mobile devices at:
Another useful site that Google has provided is…
You can do a mobile search at:
- QR Codes
- Social Media, like Facebook and twitter
- Use video
- Travel information
- Games and puzzles
- Mobile ebooks
- Restaurant and business reviews
- Local business info
1) Decide whether mobile marketing should be a priority for your business.
2) If it’s not a priority, consider implementing some of the easier steps, such as a WordPress plugin to make sure your site is easily visible for mobile users.
3) If it is a priority, implement multiple mobile strategies to attract as much mobile traffic as possible.
In the next lesson we’ll be looking at some more free web traffic sources and strategies.
As always, you are welcome to post your questions and comments below
Have a great day!