Monthly Archives: September 2009

Update About the Belize Orphanage Water Project

I’m back from my second trip to Belize, and I’m happy to report that it was a success. Thank you so much to all of you who participated in the online fundraiser. We were able to pay for the well to be installed at the orphanage, plus give a significant extra donation. So far we […]

LESSON #49: Pricing Your Product

In the previous lesson, we talked about your marketing funnel. But even after you’ve figured out how your products or services fit strategically into your funnel, it can be difficult to figure out the best prices for them. Small price differences can mean big differences in your results, so it’s something worth spending time on… […]

LESSON #48: The Marketing Funnel

In the past several lessons we’ve been talking about creating your product. It might be your first product, or it might be one of many products in your arsenal… either way, it’s important to look at how each product fits into your overall business strategy. Today we’ll be looking at your marketing funnel, and an […]