Persistence or Luck? A Story of Three Real Bears

December 22, 2011 – 3:32 pm

I recently had an experience that seemed to epitomize many things in life, including business.

A couple months ago, the leaves were changing. The showing of fall colors tends to be short-lived here in Colorado, because the cold air and strong winds quickly come and whisk them away.

There is a particular horse pasture less than two miles from my house, that I wanted to photograph in it’s autumnal glory. A stand of tall Cottonwood trees lines the far edge of the pasture, and I wanted to capture an image of the horses in front of those trees.

The first time I stopped by to take pictures, the horses were in the pasture, but I had missed the prime light. It was too late in the evening, and the sun had sunk below the horizon. The trees were no longer illuminated, and they cast dark shadows upon the field.

I knew I needed to arrive earlier, so I tried again. This time I got there just as the magic hour was beginning. The light was great, but the horses were nowhere to be seen. Perhaps they were in the part of the field not visible from the road, or perhaps they were in the stable. I took a few pictures, but they were dull; simply lacking the subject that my artistic vision demanded.

So I continued the quest, driving by the field several more times with no luck. Each time, either the horses were not out, or the lighting was all wrong.

I really wanted to capture the late afternoon sun filtering through the golden leaves of the Cottonwoods, creating a backlight effect, and rendering a warm glow upon the horses in the foreground.

Finally I was faced with the possibility of making a final attempt to get the picture that I was after. It was the evening before I was due to leave for a trip to Israel. I was short on time, yet I knew this would be my last chance this year.

The leaves were at their prime, and sure enough… the day after we left for Israel, our neighborhood experienced its first snow storm of the season… and the colors were gone.

I’m glad that I seized that final opportunity, as it proved to be the one that paid off.

The horses were out, the lighting was perfect, and the leaves were aglow.

I got the shots I had envisioned, including these…

Horses

Horses

Horses

I was already happy with the results, but then something “magical” happened. Three bears arrived to the scene, sauntering along the creek that runs behind the horse pasture.

At first when I took this picture, I didn’t even notice the mama bear and her two cubs in the background…

Horses

Suddenly what had already been a good photo shoot turned into something really unique!

I was in the right place at the right time, and I had the opportunity to capture images that no one else was there to capture.

Horses

Horses

Horses

Horses

(View more photos and full size here on Google+)

So was it my persistence that paid off? Or was it pure luck that I showed up at the same time as three bears… something the neighbors hadn’t seen in decades?

I propose that it was a combination of both.

Now, before I explain what I mean… it’s important to note that I don’t really believe in “luck” in the traditional sense of the word. I don’t think that everything is just random, or determined by chance.

You might be surprised to know that the words “blessed are those” in the beatitudes (from the Sermon on the Mount given by Jesus in Matthew 5-7) can be alternately translated as “lucky are those.”

In other words, luck could also be defined as an appropriation of divine blessing.

In my years of studying sales and marketing, I’ve read countless stories of highly successful entrepreneurs who considered luck to be one of the keys to their success. Hard work? Yes. Determination? Absolutely. But at some point along the way, they got lucky.

The Roman philosopher Seneca (ca. 4 BC – 65 AD) is credited with the quote: “Luck is what happens when preparation meets opportunity.”

In the example of my photo shoot with the horses, I had prepared to take those photos. I then persisted, when the opportunity failed to present itself.

Finally, when the opportunity materialized, I was able to sieze the lucky moment, because I had prepared and positioned myself to do so.

The same principle applies to your business. In The Portable MBA in Entrepreneurship, William D. Bygraves wrote:

“In entrepreneurship, it is a question of recognizing a good opportunity when you see one and having the skills to convert that opportunity into a thriving business. To do that, you must be prepared.”

Where the opportunity actually comes from, I’ll leave it up to you to decide. In the case of three bears showing up to my photo shoot, it seems like more than a coincidence.

As always, you are welcome to leave your comments below.

Have a great day!

Happy Thanksgiving 2011

November 24, 2011 – 2:14 pm

Happy Thanksgiving! I realize that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders.

First, I want everyone reading this to know that I’m thankful for YOU. Without you, Eric’s Tips wouldn’t exist.

Here’s a small free gift as a token of my appreciation. It’s an ebook containing Google traffic strategies. It also includes Master Resale Rights, and comes with a sales page and graphics.

Click here to download… (Zip file)

ebook cover

Next, here is the 4th annual Eric’s Tips Thanksgiving contest!

It’s a good thing to express your gratitude for what you’re thankful for. In fact, it’s been shown to have health benefits.

So once again, we are going to do a group exercise to demonstrate our thankfulness.

All you have to do is post a comment below saying something you’re thankful for. It could be one word, or it could be much more… it’s up to you.

UPDATE: The two winners of the contest (randomly chosen, using Random.org) are Timothy Jordan and Edwin Brown. Congratulations! You will each be getting a free copy of my upcoming product. I’ll email you when it’s released in the next week or so.

Here is something I’m thankful for…

kids
(My 5 kids with t-shirts from Israel. It’s sort of an inside joke in our family. Our home schooled kids had made up a funny song to memorize the bodies of water in the Middle East… so we had to get these shirts when we saw them.)

Please post a comment below and let us know what you’re thankful for :-)

Have a great day and a happy Thanksgiving!

Israel Pics and Update

November 10, 2011 – 6:27 pm

I recently had the privilege of visiting Israel with a group from my church. If you’ve never been there, I highly recommend taking the trip. I’m already planning on going back next year.

Five months ago, I posted about some health issues that I’ve been battling this year. In the past month, I’ve finally seen some improvements through my recovery treatment, and I also experienced a breakthrough during the Israel trip. I had more energy and better sleep than I’ve had in many months. How cool is that to experience healing in the place where Jesus healed!? Thank you all for the prayers!

I’m continuing to improve and I hope to post some new lessons soon!

Here are some pics from the trip…

Israel
Sunrise over Tel Aviv

Israel
View from the top of Mt. Carmel

Israel
The Dead Sea

Israel
Soldiers in the old city of Jerusalem

Israel
My baby girl… 4 months old! I knew this one would make you smile :-)

I’ve posted many more pictures from the trip on my Google+ account: view them here.

As always, you are welcome to leave your comments below.

Have a great day!

LESSON #82: Social Media Implementation (Facebook, Google+, Twitter, Linked-In, S.U.)

September 3, 2011 – 9:22 pm

(Part 2 of 2)

This is part two of my social media crash course for Internet marketers. If you haven’t watched part one yet (Introduction to Social Media), I recommend watching it first.

The following video is actually the longest video of the entire 100 lesson series, clocking in at nearly two hours! As you’ll see, there’s really no filler…I just had a lot to cover. I could have sold these two social media lessons as a course on their own.

(Watch this video - it may take a minute to load after clicking it…)

Join my coaching club

Outline:

Due to the length of this lesson, I’ve included the start-time for each section, in case you need to skip ahead.

  • Integration strategies (Starting at 3:52)

    -Link Building/SEO
    -Content Syndication
    -Social Media Automation
    -Content Distribution/Feeder Strategy
    -List Building

  • Facebook (Starting at 15:22)

    -Creating Pages
    -Naming Strategies
    -Things to Avoid
    -Photos
    -Welcome Page/Tab
    -Iframe Tabs
    -List Building Strategy
    -Recommended App - One-Click Opt-in Application
    -Driving Traffic
    -Paid Traffic & Facebook Ads (Getting cheap clicks)

  • Google+ (Starting at 72:40)

    -Why you should care about Google+
    -Profile
    -Recommended training: Get your FREE Google+ Videos here
    -SEO
    -The “Plus One” Button
    -Using the rel=”author” link attribute

  • Twitter (Starting at 82:31)

    -Automation tools
    -Friend networks
    -Twitter tips & tricks

  • Linked-In (Starting at 90:31)

    -Why Linked-In?
    -Filling out your profile
    -Keyword optimization
    -Linked-In tips & tricks
    -Recommended training: Linked Influence

  • StumbleUpon (Starting at 100:25)

    -Why S.U.?
    -Warnings
    -S.U. tips & tricks

  • Outsourcing (Starting at 105:33)

    -Reasons to outsource or not outsource social media
    -You should outsource as much of it as you can.
    -Specific things you can outsource
    -Options for outsourcing social media:
    -Hire your own in-house or virtual employees
    -Use an outsourcing company
    -Social Media Management Company

  • Social media marketing group: www.linkedin.com/groups/Social-Media-Marketing-66325

    Action steps:

    1) Create and optimize your profile on Facebook, Google+, Twitter, and Linked-In.

    2) Consider using the recommended software, plugins, and other tools to integrate social media with your business, and maximize your efficiency.

    3) Stay involved. Consistency is key.

    4) Outsource as much as you can.

    In the next lesson we’ll be looking at some more free web traffic sources and strategies.

    As always, you are welcome to post your questions and comments below :-)

    Have a great day!

  • LESSON #81: Introduction to Social Media for Internet Marketers

    July 27, 2011 – 4:07 pm

    (Part 1 of 2)

    We’ve been talking about web traffic strategies for 10 consecutive lessons now, and finally we’re getting to the topic that I know a lot of people have been waiting for: social media!

    This is basically going to be a two-part social media crash course for Internet marketers.

    (Watch this video…)

    Join my coaching club

    Main points:

  • Social media is just one of many ways to get web traffic.

  • The big social media sites are the kings of web traffic. Facebook is #2 on Alexa, YouTube is #3, Twitter is #9, etc.

  • There are literally thousands of social media sites, spanning dozens of categories, including (but in no way limited to)…

    Social networking sites - like Facebook and Linked-In

    Microblogging sites - Twitter

    Video sharing sites - YouTube, Vimeo

    Photo sharing sites - Flickr, PhotoBucket

    Consumer-review sites - Yelp

    Social bookmarking/sharing sites - Digg, Reddit, Delicious

    Social gaming sites - WoW, The Sims, Second Life

  • Although there are thousands of social sites, and traffic can be gained from most of them, it’s most effective to focus on the handful of sites with the most concentrated traffic:

    My 1st-tier picks:
    Facebook
    Google+
    YouTube (covered in lesson #80)
    Twitter

    My 2nd-tier picks:
    Linked-In (#13 on Alexa!)
    StumbleUpon (#102 on Alexa)
    Squidoo (#2242 on Alexa)
    Flickr (#32 on Alexa)

    Some others worth consideration: Tumblr, Orkut (in certain countries), Reddit, Digg, LiveJournal, Vimeo, Yahoo Answers, and the Warrior Forum (only for the IM niche… #138 on Alexa).

  • Go where the fish are. For example, if your prospects are professionals… focus on Linked-In.

  • The social media experts and gurus are teaching it from various (and often conflicting) angles. Many are teaching it from a corporate branding standpoint.

  • There are three main ways that marketers get traffic from social media (by my definition):

    1) Spamming

    - much of what’s being taught by so-called experts falls into this category.
    - see video for several examples.
    - most social media automation tools are spammy.
    - it can and often does work, but I don’t recommend it.

    2) Integrating

    - Virtually all businesses can benefit by integrating with social media to some degree.
    - It’s about communicating through multiple channels. (Better chance of reaching your prospects)
    - List building is still one of our primary goals (see lesson #59).
    - See video for integration examples

    3) Socializing

    - Your socialization must be related to your business.
    - The objectives are building trust and authority.
    - Keep your personal profile separate from your business profile (with some exceptions).
    - Don’t waste your time on it. (always remember ROI)
    - (See video for examples and details)

  • WARNINGS about social media…

    1) Scammers abound. Please educate yourself and learn the warning signs, so that you do not fall victim to a social media con artist.

    2) You’re sharing your database. By building your business on a social platform, you’re sharing your data with the owner of the website, and potentially allowing your competitors to rip off and/or show their own ads to your list.

    3) The distraction factor is huge, particularly for men. If you think you can hang out all day on social media and not get distracted by pictures of attractive women, advertisements of girls in bikinis, your friend’s latest vacation pictures, a cool new video from Youtube, a funny joke, etc… you’re kidding yourself! This alone will make social media a losing proposition for the majority of male marketers. (A good reason to outsource it).

    Action steps:

    1) Decide what role social media should play in your business.

    2) Consider what kind of social media strategies you would like to pursue, such as integrating and socializing.

    3) Become aware of the time you spend on social media, and track your ROI as much as possible.

    4) Don’t waste your time on low-ROI activities. Outsource the profitable activities as much as possible.

    In the next lesson we’ll be looking at specific methods of integration, and tips for maximizing your effectiveness on specific social sites, including Facebook, Google+, Twitter, and Linked-In.

    As always, you are welcome to post your questions and comments below :-)

    Have a great day!