What I’ve Been Up To Lately

Hey! I was just thinking about this Eric’s Tips site, and realized it’s been more than a couple months since I posted anything. I also haven’t sent out a lot of emails lately, and haven’t published much this year. With that in mind I want to offer a brief explanation and quasi-apology. I say quasi, […]

Louisiana Mural Finished

Just a quick update to let you all know that we completed the mural that we started last year. In case you missed it, here are the first two updates: July 2013 and November 2013. Eric’s Tips subscribers helped to fund this project, and I said I would post pictures of the completed mural when […]

LESSON #92: Launch Day & Beyond

(Product Launch Series Part 4 of 4) In the previous lesson we talked about integrating a marketing narrative into your product launch. Today we’re going to look at what to do on your product launch day and after it… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated […]

Happy Thanksgiving 2013

Happy Thanksgiving! I realize that only about half of Eric’s Tips readers are in the USA, but gratitude transcends all borders. And happy Hanukkah! Supposedly these two holidays won’t eclipse again for 79,000 years, so that’s pretty special First, I want everyone reading this to know that I’m thankful for YOU. Without you, Eric’s Tips […]

Louisiana Mural Update

I recently returned from a trip to Louisiana, during which we got some more work done on the mural project that we started in July. Eric’s Tips subscribers helped pay for this project by participating in an affiliate promotion “fundraiser” that I held at that time. Once again, I’m not mentioning the name of the […]

LESSON #91: Your Marketing Narrative

(Product Launch Series Part 3 of 4) In the previous lesson we talked about creating a prelaunch campaign. Today we’re going to look at an important ingredient for any product launch… (Watch this video – it may take a couple minutes to load after clicking it…) Abbreviated Outline: “Facts Tell, Stories Sell!” Why do stories […]