Private Label Rights, or PLR as it’s most often called in our industry, is a term that is laden with connotations these days.
If you’re reading this article, chances are good that you already know what PLR is, so I’m not going to talk about what it is or about the general benefits of using PLR. I’ve covered those details in past trainings.
I happen to be an avid PLR enthusiast. I’ve used it in many ways for many different projects and products over the years. As a teacher in the info-marketing realm, I also like to sell high quality PLR because it can be a great shortcut for others, just as it’s been a shortcut for me.
Unfortunately, PLR has gotten a bad rap in recent years due largely in part to the amount of “junk PLR” that has infiltrated the marketplace. I believe this can be partially attributed to the trend of using low-wage outsourced workers to write materials in languages (particularly English) that they have not mastered.
In spite of the junk-PLR problem, I think PLR is still a potentially very valuable resource for information marketers, and can be used to create high quality products that are appreciated by end-users.
In the following video, I make a case study of a successful magazine, and explain how you can use PLR to create a similarly high quality product:
If you’re an information marketer or anyone who is a user of PLR in any way, I hope you’ll take the time to watch the above video for some inspiration and ideas for using PLR.
What to take away from the case study:
– Curate high quality content for your niche.
– Ghostwritten material is not inherently inferior.
– In some niches, aesthetics are important, so take the time to make it look good or get some help with it.
– You may be able to get free content produced by writers and artists.
– If you want long term stability, consider evergreen niches.
– Consider creating products that can be distributed widely like the one in the case study.
Toward the end of the video I mention a tool called Sqribble which I reviewed here on my blog last year.
Let me know what you think of this case study, and share your own thoughts and experiences in the comments below. I approve comments periodically, so your comment won’t appear instantly.
Thanks for reading, and have a great day!