This is a quick bonus lesson that I recorded a few days ago on the spur of the moment…
The reason they’re doing it is because it works.
It’s not wrong to imitate what works. However…
It is wrong to use dishonest and unethical marketing, and some me-too marketers are copying each other’s bad practices.
The style that works may vary depending on the niche.
The “IM” niche seems to be on the cutting edge of sales letter trends for info-products. Other niches often follow.
While copying a proven formula can be smart marketing, it’s even better to be a trend setter. By coming up with the NEXT thing, you’ll probably make more money than the me-too marketers.
A few things I did not mention in the video:
The law of diminishing returns applies here. If you want to be a me-too marketer, you need to copy and implement the winning formula immediately. As more copycats jump in, it will become less and less effective. And those who only catch the tail-end of the trend won’t reap its benefits.
This should go without saying, but it’s NOT OK to plagiarize text, rip off graphics, copy source code, or otherwise infringe upon someone else’s intellectual property. That’s not me-too marketing, that’s stealing.
While many (probably most) marketing teachers, agencies, and other so-called purveyors of good marketing practices absolutely shun me-too marketing, I DO consider it to be a legitimate strategy. But something else to keep in mind is that there’s a lot more to being a successful me-too marketer than imitating what you see on a sales page. For example, those me-too marketers in the top 10 on ClickBank are also copying each other’s traffic strategies, and getting hundreds of affiliates to drive traffic to their offers.
Although I’ve been one to capitalize on certain trends, I would not consider myself to be a me-too marketer. In fact, my methods have been consistently ripped off and copied by other marketers throughout my Internet marketing career 😉
As always, you are welcome to post your questions and comments below.
Have a great day!