Archive for the ‘LESSONS’ Category
Monday, January 11th, 2010
In the previous lesson we talked about upsells and One Time Offers. If you're not using upsells, then you're leaving money on the table.
Today we're going to talk about downselling...
(Watch this video...)
Main points:
Downselling is relatively unknown compared to upselling, but it's based on timeless sales strategies.
Downsell = presenting ...
Posted in LESSONS, Marketing Tips | 47 Comments »
Sunday, January 3rd, 2010
In the previous lessons we've been working our way up to the point that you should now have something that you can sell online.
But whether you're already selling something or if you're still getting ready to launch your first product, you really need to think about how you can increase ...
Posted in LESSONS, Marketing Tips | 24 Comments »
Wednesday, December 9th, 2009
In the previous lesson we looked at online payment solutions, so hopefully you've chosen at least one method for receiving payments.
Today we're going to get into the nitty gritty details of exactly how to sell a downloadable product online and deliver it to your customer...
(Watch this video...)
Main points:
Simple payment ...
Posted in LESSONS, Marketing Tips | 47 Comments »
Friday, November 6th, 2009
In the previous few lessons we've been looking at how to create a sales letter.
But a sales letter isn't going to sell anything for you unless you've got a way of accepting money...
(Watch this video...)
Main points:
You need to accept online payments to be successful with this business model.
...
Posted in LESSONS, Marketing Tips | 67 Comments »
Thursday, October 22nd, 2009
In the previous lesson we talked about how to write a sales letter. But what if you don't want to do your own copywriting?
No problem! You can outsource it...
(Watch this video...)
Main points:
There's a difference between a good copywriter and a good content writer.
See basics of outsourcing in Lesson ...
Posted in LESSONS, Marketing Tips | 40 Comments »
