Archive for the ‘LESSONS’ Category

LESSON #73: PPC Traffic

Monday, August 9th, 2010

In the previous lesson, we started talking about ways to get web traffic. Today we're going to look at PPC advertising, including Google AdWords... (Watch this video...) Main points: WARNING: You can lose a lot of money. A key to success is testing and tracking. Terms you need to know... PPC = Pay Per ...

LESSON #72: Introduction to Web Traffic

Friday, July 23rd, 2010

This is the point in the lesson series that so many people have been waiting for... web traffic! We're going to spend 14 consecutive lessons covering web traffic strategies, starting right now... (Watch this video...) Main points: Internet marketing without web traffic is futile. If you're really an Internet marketer, you WILL find ...

LESSON #71: Tracking Your Results

Friday, July 16th, 2010

We've just finished covering list building, and we're about to jump into a new module covering web traffic starting with the next lesson. But first we need to talk about a very important topic that involves both of those things... (Watch this video...) Main points: Tracking = Measuring the performance of your website. ...

LESSON #70: Getting Subscribers to Read Your Email and Take Action

Wednesday, May 12th, 2010

In the previous lesson we looked at how to segment your list, and we've spent the past eleven lessons looking at how to build your list and cultivate a relationship with your subscribers. But it's all for nothing if your subscribers never open your email and take action, so that's what ...

LESSON #69: List Segmentation

Friday, May 7th, 2010

In the previous lesson we looked at how to build a relationship with your list. An important part of building the relationship is being relevant, and segmentation is going to help you achieve that objective... (Watch this video...) Main points: Segmentation: A process of grouping your list into smaller subgroups based on certain ...