Archive for the ‘LESSONS’ Category
Monday, March 8th, 2010
I hope you've been enjoying this lesson series, and I hope you've followed all the action steps so far, because today we're getting into what I consider to be the "heart and soul" of internet marketing.
We're talking about... list building!
(Watch this video...)
Main points:
"The money is in the list."
Yes it's ...
Posted in LESSONS, Marketing Tips | 25 Comments »
Sunday, February 28th, 2010
Throughout this lesson series we've been looking at how to develop an information product and sell it online.
But it seems it wouldn't be right for me to go through this entire lesson series teaching how to sell stuff online, if I didn't also take the time to talk about supporting ...
Posted in LESSONS | 18 Comments »
Friday, February 12th, 2010
In the previous lessons we've been building up to the point of having your product online and ready to sell. Maybe you're already selling something online, or maybe you're still working on it. Either way...
You need to know how to integrate testing into your marketing, otherwise you're not "really" marketing...
(Watch ...
Posted in LESSONS, Marketing Tips, Product Reviews | 49 Comments »
Monday, January 11th, 2010
In the previous lesson we talked about upsells and One Time Offers. If you're not using upsells, then you're leaving money on the table.
Today we're going to talk about downselling...
(Watch this video...)
Main points:
Downselling is relatively unknown compared to upselling, but it's based on timeless sales strategies.
Downsell = presenting ...
Posted in LESSONS, Marketing Tips | 57 Comments »
Sunday, January 3rd, 2010
In the previous lessons we've been working our way up to the point that you should now have something that you can sell online.
But whether you're already selling something or if you're still getting ready to launch your first product, you really need to think about how you can increase ...
Posted in LESSONS, Marketing Tips | 31 Comments »
