In the previous lesson we looked at how to segment your list, and we’ve spent the past eleven lessons looking at how to build your list and cultivate a relationship with your subscribers.
But it’s all for nothing if your subscribers never open your email and take action, so that’s what we’re talking about today…
(Watch this video…)
1) Getting subscribers to open your emails
2) Getting subscribers to click the links in your emails
-Sole objective is to get the subscriber to open the email.
-Use the news (ie. Yahoo headlines)
-Get headline ideas from Digg.com
*Must be related to the content of the email message. (Do not bait and switch)
-Use the word THIS.
-Personalize it or Depersonalize it.
-Make it LOOK personal/informal.
-You must change them up frequently. If you use the same tactic repeatedly it loses effectiveness.
-For the past decade marketers have been saying Tuesday and Thursday are best.
-A study by AWeber showed Sunday and Saturday had the highest open rate.
-Weekdays vs. Weekends depends largely on your niche/market.
-Business people generally check their email FIRST THING in the morning.
-I’ve found 3:30AM to 8:00AM is usually best for me.
-A study by AWeber showed 8:00AM was the best time, and 3:00-4:00AM was the worst.
-Use the scheduling feature on your broadcast emails. Test it on your follow-up emails.
-ALL of the above can and should be tested. Your niche may be different, and it’s EASY to track your results in AWeber.
-I’m often a contrarian. Most marketers in my niche don’t mail on weekends, so I often do…. and I sometimes mail in the evening.
-If you send at the same day/time, your subscribers will recognize the pattern and EXPECT it.
-I usually use multi-part MIME.
-Don’t send HTML only!
-Plain text has slightly higher deliverability, however…
-Deliverability of multi-part MIME is comparable and…
-Multi-part MIME has the advantage of formatting the HTML.
-HTML allows you to BRAND yourself.
I try to keep spam assassin score below 2.
-Keep your email short
-Put a link above the fold
-Give the link a couple times (I usually use 2 or 3)
-Use a P.S. with a link (occassionally)
-Add personalization to the links using AWeber tokens.
-Alternate anchor text and plain URL’s (only applies to HTML version of your multi-part MIME)
-Good copywriting gets clicks. Keep working on it, and if you stink… outsource it.
-See lesson #69 for more info about segmentation.
-Bottom line is you’ll get more opens and clicks if you send more email.
1) Implement strategies to increase your email open rate, and click-through rate.
*This particular action step must be done on a regular basis.
Soon we’ll be talking about web traffic generation, but first we need to talk about tracking in the next lesson.
As always, you are welcome to post your questions and comments below 🙂
Have a great day!