LESSON #69: List Segmentation
In the previous lesson we looked at how to build a relationship with your list.
An important part of building the relationship is being relevant, and segmentation is going to help you achieve that objective…
(Watch this video…)
Main points:
-If you only divide your list into two segments, this should be it.
-You need to know who your customers are because they’re your most valuable asset.
-You need to know who your prospects are so you can keep marketing your product to them.
-Customer/Prospect
-Specific product, price level, etc.
-Unique information collected during the opt-in. (ie. Dog breed, greatest desire, etc.)
-Acquisition channel/source (Use unique Ad Tracking ID’s on your web forms).
-Date added.
-Geographic location.
-Email Provider.
-Opened vs. Not Opened and Clicked vs. Not Clicked.
Action steps:
1) Segment your prospects and customers using Automation Rules, or some other method.
2) Decide what other segments would be helpful in your marketing.
In the next lesson I’m going to show you how to get your subscribers to open your email and take action.
As always, you are welcome to post your questions and comments below 
Have a great day!
Eric-
Another outstanding piece on being relevant to your market. With spam services collaborating with email providers like Yahoo and Gmail measuring email engagement time to determine relevance, your lesson is outstanding for marketers to provide relevant and meaningful email communications.
Keep it going!
-Travis
Thanks T!
As usual Eric, very sound advice. Keep the lessons coming, I for one am learning loads.
Looking forward to the next one
Mark
My pleasure! Glad to hear it.
Up to your normal standard Eric. Brilliant !
Lynsey
Wow Eric! Another masterpiece; Thank you!
OK Everything you said is sort of obvious but that is only with hindsight.
Thinking about it, I have bought a few products from you over the years, and sometimes I have bought from you rather than the Zillion other jerks pushing the same deal; even when their bonuses may appear to be better than yours. This is because you only send me one or two emails pushing the stuff where they may send 10 per day and of course because I Know, Like & Trust You!
Thank you!
Another awesome lesson, and probably one of the most valuable ones, is because, if the money is in the relationship with your list, then this info will greatly help improve that relationship and boost your bottom line!!! Thanks Eric
thanks again for this helpful video tips.
Recently I called AWeber to find out how to email to one of my 50 states. I have a lot more subscribers in certain states then others. They patiently explained it to me and I wrote it specifically down. Being inundated with email myself - to the point it makes me mad. I really see the point of this video. Thank you for adding to my knowledge.
Hi Eric, WOW, I’ve been using Aweber for almost a year and I didn’t know it’s full capacity until now - what an eye opener and huge leap of understanding in one video. You’re the best Eric and Aweber and the IM community are all the better for your generosity.
Cool, thanks!
Customer list is the most valuable asset for internet marketer and is easy to convince the satisfied customer to buy from you again!
To your success,
Bryan Hee
Wow Eric,
Thank you this is an eye opener, I have battled with the Auto Responder and setting it up correctly for use.
You have answered so many of my questions that maybe now after having an Auto Responder for a year, I can get to set up and working efficiently.
Please keep up the good work, I have referred you to a number of South African’s to benefit from these easy to follow videos.
I look forward to your emails and enjoy looking out for there arrival.
Eric, I was shown how to use Aweber by a “Guru” on a PAID course but he didn’t explain half as much as you did in this FREE video. Thank you very much for this course.
Hi Eric,
Your lessons about how to build an opt-in list are about to end and I just created a squeeze page by using your squeezepage template.Some days ago I got a Baby shared hostgator account by using ypour code and I already uploaded my squeeze page and confirm page as well.Now I have some questions to you:
- Is it enough the uploading my squeeze page?
I suppouse here is a vicious circle.
I created my squeeze page to build my opt-in list and on the other hand I still haven’t a list to send my squeeze page.
- Whom will send my squeeze page? I have no leads.
Respectfully,
Petre Tudor
Getting your squeeze page online is just another step in the right direction.
Now you have to get traffic to your squeeze page and start building your list. I do talk about some of those strategies in lesson #67, but I will be covering web traffic generation in depth in the upcoming lessons (#72-85).
HAD TO MISS A FEW LESSONS. IT WAS A TRIP TO MY GREATGRANDSON’S CHRISTENING IN CHICAGO.
MY granddaughter married into a Greek family and it has been so educational and enjoyable
to witness and be a part of their customs.
Ruth Miller
Whats interesting is that a list can be just as valuable or more so in the offline world as well.
thanks for your lessons in building an opt-in list, and i agree traffic is key to making the whole process work.
building an opt-in list is worth a lot in internet marketing. It’s all about building relationships, easy to sell products and services after that
Hey there everyone. All this information about driving traffic seems a little overwhelming to me and takes a lot of work, but the payoff is beyond words! And yes, building relationships is really what it is all about:)
Your presentation is spot-on because it’s really doing some magic for me.
Eric with you a 100% except for the extra cost of aweber, which fortunately I’ve being able to cut out! Yet still implement list segmentation and ad tracking!
Eric, your tips are outstanding!
I strongly believe that email marketing will be profitable only when you use an opt-in list and it’s segmented.
Email list segmentation makes it possible to send very targeted emailing campaigns.
You can segment your email list according to the needs of your potential customers, bearing in mind sex, age and other demographic data about them.
So it’s the key to success.
Hi Eric;
Your e-mail lesson series is fantastic. Thank You !!!
But I’m not sure I completely understand segmentaion. I’ll fabricate a scenario to illustrate my confusion - - Let’s say you start an opt-in list on day 1. Everybody on the list gets the same letter. As weeks go by, some people open, some people don’t open, others open but don’t click, others open, click but don’t buy, and others open, click and buy. Assuming other folks opt in over the weeks and assuming you’ve designed your segmentation with enough granularity, then if you started with 20 letters in your series, by week 20 the autoresponder could send out a copy of each of your 20 letters on the same day to people on the same list but targeted to people based on when they joined and what actions they’ve taken since joining - - all automatically.
A. Do I have that right? If that’s how it works, that’s awesome.
B. How does Aweber know if people actually buy? If it’s your own product I can see a link back through the download/thank you process. But what if the link they click in your e-mail is to a Clickbank product as an affiliate link?
Thanks again Eric and Bless you for your generosity and clarity.
Gary.
A) Yes and no. The autoresponder messages are not regulated by actions people take. They are sent based on the schedule you specify (each message can be a certain # of days after the previous message, and can optionally be triggered at certain days/times). However, you can use Aweber’s automation to automatically remove people from your prospect list after they buy and join your customer list. So they would no longer receive the prospect follow-up series.
B) right, if it’s your own product you can track it. But if you’re an affiliate it’s difficult to track. If the vendor is willing to put your Aweber tracking code on their thank-you page that could work, but that’s unlikely. For clickbank, there are a couple of scripts such as CB Bonus Automator which could potentially be used. My understanding is that the script can be used to automatically add buyers (thru your aff link) to an autoresponder list.
Hi Eric, Great information here. In my opinion, list building skills are extremely important skills. Sometimes I think list building is the first thing a new marketer should learn and then second the process of doing a launch , BEFORE learning how to put a site/product together. Without lists, making money online seems a lot harder.
Lately, I have gotten behind on my lessons and it was refreshing to get back to your training. Your training is just the BEST. I read a lot of other ebooks, courses and reports etc. and your material is just so much clearer and so much more informative. And the idea of “Eric’s Tips” in pretty ingenious too.
Eric, I am finally working on PBM and also on your Monthly Income Course, too…as I want to create a membership site.
Question: On a squeeze page do you always use a double opt-in for a membership site? I’ve read if you are just starting to build a list you might be better off not forcing a confirm…because you lose a lot of prospects? What say you?
Another question would be…How do you get the prospects from the prospect list opt-in on the squeeze page over to the customer list when they purchase? Do you ask them to type their names in again?? Or do you do it with code?
Thanks,
Claudia Austin
http://pushbuttonentrepreneur.com
1) I always use double opt-in for my lists with Aweber. Even though you lose some prospects, the ones you keep are better anyway.
2) you could ask them to type their names again, or you could use some advanced programming to do it behind the scenes. I usually just ask them to type it again. I explain this lesson: http://www.ericstips.com/tips/lesson61/
Hi Eric!
Great video, its helping a lot where Aweber’s FAQ fails…
I’m trying to segment my buyers from prospects. When someone buys through 1shoppingcart, how do you get Aweber to make the change? I think that was skipped in the video?
If you’ve connected 1Sc with AWeber, then it’s the same process as in the video. When they buy through 1SC they get added to a paid customer list in Aweber, and you use the Automation to remove them from the prospect list.