Important Things To Know About Internet Marketing

(Note: this is an article that I outsourced to India, which would explain why it’s not exactly my writing style, and may have some inaccuracies too. Be sure to join my free newsletter to get all my best tips, written by me 😉 )

Are you wanting to sell your product or service, but not sure how to go about it? Well, instead of going from house to house selling it, and perhaps having the door slammed in your face, you should try Internet marketing, the latest phenomenon to take the world by storm!

To understand Internet marketing, it’s first important to understand its basic definition. In a nutshell, it is the phenomenon of goods, products, or services being marketed online, ie – over the Internet. It is also called i-marketing, web marketing, online marketing, or eMarketing. One of the primary advantages of Internet marketing is the low cost of distribution of information, to an audience that encompasses practically the whole world.

Internet marketing is tremendously interactive, can provide instant responses. Not only does it refer to digital media like Internet, email, and wireless media, but it also includes the management of digital customer data, and electronic customer relationship management systems. With Internet marketing, one can do one’s design, development, advertisement and sale – all online!

Internet marketing also works with search engine optimization, banner ads on specific websites, email marketing search engine marketing, and Web 2.0 strategies. Today, business models are associated with Internet marketing. For example, in e-commerce, the products or services are sold directly to customers or businesses, and in affiliate marketing, a product or service which has been created by one person is sold by another in return for some of the profits acquired. However, the original owner must provide some marketing material.

So why is Internet marketing creating a wave? Gone are the days when broad audiences were reached out to, now the word of the day is to reach out to individual potential customers. This form of marketing reaches out with a personal approach. Millions of people are browsing the Web, and the marketing message reaches each one of them in turn. Internet marketing also appeals to specific interests, by placing emphasis on individual people, behaviors and interests.

Internet marketing is also comparatively cheaper, as companies can reach many customers through the Web for perhaps a fraction of the cost. This medium brings results quickly. Internet marketing, with the help of methods like pay per click, pay per play, etc., can also measure statistics easily. One can easily get the results of certain campaigns – it is almost instantaneous. However, Internet marketing is not without its share of drawbacks. The primary limitation is slow Internet connections, which prevent a potential customer from learning about the product or service. Also, the customers cannot touch, see, or even taste the good, because it is online.

Internet marketing has had major effects on retail industries like music, film, and banking, and the advertising industry itself. For example, in the music industry itself, more and more people are choosing to download music (mp3 files) from the Internet, for several years now. In fact, by 2008, Apple Inc’s iTunes Store had become the largest music vendor in the United States. Also, the effect of Internet advertising on the advertising industry is quite mind-boggling – it has growth to be worth tens of billions of dollars annually, and in 2006, Pricewaterhouse Coopers reported that US$ 16.9 billon had been spent on Internet marketing in the US.

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