Turning Downsides into Benefits: Good Email Marketing Example

I recently received an email advertisement that reminded me of the importance of turning downsides into benefits in your marketing. As the old expression goes, this is about turning lemons into lemonade. Here’s how it works… Think of the top “problems” regarding your product. What are the main objections or things that your target market… Read More »

Mission Trip to Louisiana

My family and I had the privilege of taking a mission trip to Louisiana this month, and I’m happy to report that it went very well. I’m not mentioning the name of the town in this blog post, because I want to make it very clear that I’m not trying to rank for this on… Read More »

LESSON #89: Introduction to Product Launches

(Product Launch Series Part 1 of 4) We’ve spent the previous 17 lessons learning about how to get web traffic. We’re going to shift gears today, but it’s still related to web traffic. In fact, this is probably the most powerful income and traffic generating strategy that you will ever see or experience in the… Read More »

LESSON #88: Joint Ventures

In the previous lesson we talked about Piggyback Marketing, which can involve various ways of partnering with other marketers. Today we’re going to talk more specifically about Joint Venture partnerships… (Watch this video – it may take a couple minutes to load after clicking it…) Outline: A joint venture is simply a business arrangement in… Read More »