Category Archives: LESSONS

LESSON #79: Article Marketing

In the previous lesson we discussed Off Page SEO, and covered many ways of obtaining links to your website. Today we’re going to learn about a link-building strategy that involves other benefits too. (Watch this video…) Main points: Article marketing is an “oldie” but goodie. My definition of Article Marketing: You write articles (or outsource […]

LESSON #78: Off Page SEO (Link Building)

In the previous lesson we discussed On Page SEO, and covered over a dozen optimization factors that you can implement on your website. Today we’re going to learn about Off Page SEO. (Watch this video…) Main points: In most cases, Off Page SEO contributes more to your search engine rank than On Page SEO. (The […]

LESSON #77: On Page SEO

In the previous lesson we started learning about search engine optimization, and we did some initial keyword research and analysis. Today we’re going to dig in and start optimizing our website with On Page SEO. (Watch this video…) Main points: SEO by its nature involves optimizing for the search engines, not just for humans. BUT… […]

LESSON #76: Introduction to SEO

In the previous few lessons we’ve been looking at paid web traffic sources. Today we’re going to start talking about free web traffic. More specifically, we’re going to cover the basics of Search Engine Optimization… (Watch this video…) Main points: Free traffic generally requires more work than paid traffic. Every free web traffic strategy can […]

LESSON #75: Paid Traffic Sources (Other than PPC)

In the previous couple of lessons we’ve been talking about PPC advertising, including some advanced PPC techniques. Today we’re going to branch out and cover several other sources of paid web traffic… (Watch this video…) Main points: Paid traffic is more scalable than free traffic, and it’s on demand. If you want to get rich […]

LESSON #74: Advanced PPC Tips

In the previous lesson, we started talking about PPC traffic. Today we’re going to be covering some slightly more advanced PPC techniques… (Watch this video…) Main points: IMPORTANT NOTE: Google has been majorly cracking down on advertisers that violate any of their rules. This includes some rules that seemingly were not previously enforced, and some […]

LESSON #73: PPC Traffic

In the previous lesson, we started talking about ways to get web traffic. Today we’re going to look at PPC advertising, including Google AdWords… (Watch this video…) Main points: IMPORTANT NOTE: Google has been majorly cracking down on advertisers that violate any of their rules. This includes some rules that seemingly were not previously enforced, […]