In the previous lesson, we talked about branding your business and naming your product.
Once you’ve come up with a product name, you’ll need to register a domain. However, some domains are much better than others, so I want to take a few minutes to explain it to you right now…
(Watch this video…)
- .COM is usually the best, especially if it’s for the primary website of your business
- .ORG can be beneficial in gaining trust, and may be preferable for some information and service oriented websites.
- Country-specific extensions (ex. .CA, .IN, .JP) can be advantageous if you’re marketing exclusively to a niche within a certain country.
In general, I would prefer a domain with no hyphens. It’s debatable, but hyphens may create a visual advantage in some cases for SEO and PPC. However, it also makes the domain harder to remember, and more difficult to say out loud.
- If your product name is 2 or 3 words, it would be ideal for the domain to match it.
- If your product name is not available to register as a domain, you’ll want to check to see if that domain is currently in use. If someone is using that domain to sell a product in your niche, I would recommend coming up with a new product name to avoid conflicts.
- If your product name is long, you’ll need to come up with a shorter domain. (see example on video)
- There are hundreds of places on the internet where you can register a domain. Some are better than others. If you’ve already found a good and reliable registrar, feel free to stick with them.
- I recommend registering your domain with someone OTHER than your web host. (reasons explained)
- It’s important that you have good control over your domain (easily be able to change DNS, set up child name servers, etc)
- I recommend using www.LifeDomains.NET
(see registration walk-through on video)
You may want to consider getting your own domain sales business, like mine. There are always people who need to register domains, so if your business has anything to do with business or money, then this could be a good side business for you. Domain resellers are making as much as $37k per month with this opportunity!
Click here for info about getting your own turn-key domain business
(Includes bonus advertising credits and other freebies. See details on site…)
1) Register a domain for your business.
Use the guidelines from this lesson to register a good one!
After you’ve registered your domain, the next step is to get it hosted. There are good hosts, and there are bad hosts, and choosing the wrong one could be a costly mistake. Having been a web hosting company owner, it’s a subject that I know a fair amount about, and I’ll be sharing the important facts with you in the next lesson.
As always, you are welcome to post your questions and comments below (Feel free to let us know about your new domain, even if it’s just parked right now)
Have a great day!