Now we need to talk about your branding strategy and come up with a title for your product…
(Watch this video…)
1) It allows you to begin with the end in mind, and have a strong vision of the finished product.
2) It enables you to get a jump start on some marketing activities.
3) It helps you determine how the product fits in with your overall brand.
4) If the product is being outsourced, a title helps provide focus and direction.
– Invokes trust
– Builds loyalty
– Connects emotionally
– Trademarks can be registered directly through USPTO government site
– If you want help, try Legalzoom
1) Brainstorm adjectives
2) Get synonyms (http://thesaurus.reference.com/)
3) Focus on the benefits (not the features)
4) Make it easy to pronounce, and easy to remember
5) Must be catchy enough to stop a member of your target market in their tracks
(think shocking, provocative, exciting, controversial, motivational…)
6) Look at the ClickBank marketplace to see the titles of best selling info products (just don’t get suckered into buying them)
7) Consider “How to…”
8] Try my reduction method. (It doesn’t always work, but sometimes it does)
– Write down exactly what the product is.
– Condense it into 1 sentence.
– Then condense it into 4 words or less.
9) Play with the title scorer: http://www.lulu.com/titlescorer/
*Just DON’T put much stock in it (seriously), because information product titles are different from bookstore best sellers.
10) Split test titles on Adwords
11) Consider a traditional title/subtitle format. (Title gets attention, subtitle explains what it’s about)
12) Google it in quotes to see if someone is already using your title.
13) Get feedback.
1) Think about your branding strategy, and decide whether it will affect your title
2) Come up with a title for your product
Keep in mind that you CAN always change the title later on. It’s not set in stone!
After you’ve come up with a title for your product, it’s time to stake your claim on the web and register a marketable domain to go along with it. There are good domains and bad domains, and I’ll be talking about all of that in the next lesson.
As always, you are welcome to post your questions and comments below 🙂
Have a great day!