LESSON #39: Outsourcing Your Website

Over the past several lessons we’ve talked about how to create a website. But what if you don’t want to build your own website? Maybe it’s not fun for you, or maybe it’s just not worth the investment of your time.

In that case, you should outsource it. Since this is the first time in this lesson series that we’ve talked about outsourcing, we’ll also be covering some of the basics of outsourcing…

(Watch this video…

Main points:

  • Outsourcing is subcontracting a job or a task… or a collection of jobs or tasks… to a third party.

  • For example a company might outsource their manufacturing process, or their entire customer service department. I recently outsourced much of my web traffic generation tasks to www.TrafficSages.com - it’s a great service!

  • Outsourcing vs. Out-tasking: “Out-tasking” is when you hire someone for a particular task or one time project, versus outsourcing on an ongoing basis. However, I use the term outsourcing as a catch-all.

  • Outsourcing vs. Doing everything yourself: If your goal is to build a long-term sustainable business that runs without you, then you’ll need to hire some employees and/or outsource.

    Recommended reading:
    E-myth Revisited, by Michael Gerber
    Top Grading, by Bradford Smart (If you plan on HIRING)
    Cashflow Quadrant, Robert Kiyosaki (see also lesson #6)

  • Outsourcing vs. Hiring Employees: Many online business owners may find outsourcing to be a more economical choice to achieve many of the tasks and processes that I’m teaching.

    Benefits:
    1) Cost savings vs. hiring employees
    2) Simplification vs. hiring employees

  • You can outsource almost EVERYTHING.

  • Places to outsource your website:

    1) Use someone locally.

    -Phonebook
    -Classified ads
    -Craigslist (beware of scammers)
    -son/daughter/relative… local college kid, etc.

    2) Use an outsourced specialty service (ie. Web Design company)

    -have a budget.
    -know exactly what you want.
    -decide if you want to work with someone overseas, or in certain countries.
    -look at their portfolio.
    -look at reviews and get a referral.
    - http://www.outsourcing.org

    3) Use an outsource/freelancer website

    Rent-a-coder
    Odesk
    Elance.com
    Guru.com
    Scriptlance.com

    (See video for walk-through of posting a project)

    -Idea: make a screen capture video!

    Action steps:

    1) Decide if you want to outsource your website

    2) If yes, choose a provider and make it happen!

    3) Start thinking about what you can outsource, and develop an outsourcing mindset.

    Special Offer:

    Today I’m offering an ebook which explains how to outsource for your Internet-based business. It is a brand new exclusive ebook created for Eric’s Tips.

    Outsourcing for Internet Marketers“.

    Outsourcing for Internet Marketers

    Click here to get more details and download this ebook

    (Resale Rights also available)

    As always, you are welcome to post your questions and comments below. Feel free to let us know your outsourcing successes, or recommended freelancer sites.

    Have a great day!

  • 69 Comments

    • At 2009.05.01 10:28, Gary Pettit said:

      Hey Eric,

      I’ve tried to keep outsourcing to a minimum just so I can get more out of the learning process as a newbie. However,the times that I’ve used Guru I’ve been very pleased with the quality of work and low prices on bids. It’s nice to have more than one person to choose from when a job is posted. With so many great options available,my advice would be to stay away from Craigslist.

      PS: Your Ebook look great and I look forward to giving it a read. Also, after reading your survey results for Twitter,I’ve decided it wasn’t for me!
      ;)
      Learn how to put your website traffic on complete automation by grabbing this FREE Membership. Includes professional content,audios,downloads & reccomendations plus much more!All Free!
      http://www.InstantTrafficPaysites.com

      • At 2009.05.01 18:00, Eric said:

        I think it’s great to learn and do as much as you can as a newbie. That’s how I built my business. Just don’t get too attached to doing everything yourself :)

        • At 2009.05.04 10:41, Gary Pettit said:

          I hear that…lol. It gets overwhelming at times!

      • At 2009.05.01 11:47, RonnieMarz said:

        Thank you for that lesson! It was very interesting and filled with good information that I can use.
        Thanks
        Ron

        • At 2009.05.01 12:40, Anonymous said:

          Outsourcing is one of the most important ingredients for a successful online business– especially if you want your business to give you more freedom!

          • At 2009.05.01 13:47, Lydia Danner said:

            check out http://www.ifreelance.com - has lots of writers bidding on blogs. Thanks.

            Be the change you want to see in the world. Namaste.
            PharOutWriter

            • At 2009.05.02 02:30, Eric said:

              Thanks, I think I actually mentioned that one in the ebook, good call.

            • At 2009.05.01 14:56, Howard "OutSourcerer" Tiano said:

              Excellent video on outsourcing, Eric!

              Especially like your emphasis on project description. How well this is done really determines how smoothly the project will run. The more detailed the better!

              Another important area is selecting the outsourcer. There are several things to consider, like skill level, time zone, communication style, feedback/ratings, etc.

              I am currently doing a real time video series as I outsource a simple web design project on rentacoder.

              Sort of an outsourcing “reality show” (I know you have a “little” experience with that!)

              Anyone interested can sign up at:
              http://OutsourceOuttakes.com to get my episodes which will probably only last for a week or so.

              Thanks for the great content once again, Eric.

              Howard “OutSourcerer” Tiano

              • At 2009.05.01 18:01, Eric said:

                Coming from you (the outsource expert) that’s a huge compliment :) Thank you!

              • At 2009.05.01 19:49, Deniz said:

                long term sustainable business is the catch frase for me! Great lesson! thank you!

                • At 2009.05.01 19:51, Deniz said:

                  and if you are curious about Guatemala as an outsourcing country … follow me @outsource2Guate

                  • At 2009.05.01 21:59, Pet Supplies Online said:

                    This will definitely be one of the videos that I put an asterisk next to. I’ve built a couple of sites, and plan to do many more niche sites. But there’s no doubt that someone else could do it much faster and better than I can.

                    Do you find that most website builders are also good copywriters, or do you have to get copy from one source and have someone else build the site?

                    • At 2009.05.02 02:33, Eric said:

                      Some people are good at both, but generally you would be best served to get it from two different people. Among those two areas of expertise, I would say there is an abundance of good web designers, but only a few good copywriters.

                    • At 2009.05.01 22:00, dawn said:

                      Well I have been trying to do everything myself so far. can not afford to do anything but that right now. I have me site up and running and I am still working on it. It has a long way before it is done but it is getting there. Are you going to have a lesson on opt in pages or something like that. I just need to start getting a little more traffic. I am getting some but not a whole lot. Thank you for your lessons I would never have thought that I would have my own website. thanks

                      • At 2009.05.01 22:15, Michael said:

                        I like your ideas on outsourcing to save two valuable resources time and money.

                        http://www.noien.com

                        • At 2009.05.02 02:52, Registration said:

                          Have to say I am a massive fan of rentacoder and have discovered someone I use continually but had to have several failures along the way.

                          Rich

                          • At 2009.05.02 14:21, Ed said:

                            Eric,

                            Thought you might want to know. I went to your new website:

                            trafficsages.com

                            and the links at the bottom, except for the “Process Map” link are all broken and lead to your 404 error code page.

                            Not meaning to sound negative, but if it were me, I would sure appreciate someone letting me know about a problem like this.

                            A Serious Prospect
                            Ed

                            • At 2009.05.03 16:29, Eric said:

                              Hi Ed, sorry about that. It’s because that domain is basically my affiliate link. You can see those links if you go to this one: http://ericstips.com/trafficsage

                              I do appreciate the heads up :)

                            • At 2009.05.03 12:21, Abraham said:

                              Hi Eric.

                              As always..Wonderful job..

                              Thanks for these lessons. I’ve built my first site only from your lessons.

                              Some more info on WordPress would be most welcome. Like how to make it so other people can write their own ( articles, blogs, posts ) on my website ( multi user type author, not admin).

                              Unfortunately I’m a newbie and cannot afford outsourcing, so I have to make do with my own limited resources and knowledge.

                              Your help is most welcome at this stage in my live.

                              I hope you don’t mind me referring people to your lessons.

                              Abraham

                              • At 2009.05.03 14:19, Craig said:

                                Eric, your lessons are GREAT!

                                I hope you will do a lesson regarding
                                Cost Per Action Marketing. (CPA Marketing)

                                • At 2009.05.03 18:45, Jack said:

                                  Hello Eric,

                                  I started the series late, and was somewhat alarmed when I caught up to you.

                                  It’s great to see you’re back from the short hiatus (no doubt while you shifted focus to other projects).

                                  Hopefully, my first venture in publishing a website will occur this week. All of your information has been great, with so much of it being totally beyond anything I would have thought of myself.

                                  Thank you!

                                  • At 2009.05.04 08:17, Innocent said:

                                    Thanks Eric for another great lesson. I really agree with you about embracing outsourcing. It’s really been difficult for me finding the time to do what I know I can, and should do to take my sites to greater success.

                                    Though I don’t have much budget to outsource some of my work, I will try the sites you recommended for cheaper fees.

                                    • At 2009.05.05 03:56, george said:

                                      Thanks Eric for that lesson. An eye opener course for me…

                                      • At 2009.05.05 05:26, Fiona Johnston said:

                                        I am not sure to be honest that this is for me. I am sorry about this but on reading the informatiokn and also trying to listen, there is an awful lot to take on board.

                                        • At 2009.05.05 14:13, Abraham said:

                                          Hi Fiona.

                                          I hope I’m not out of place here, but, I started watching Eric’s tips only recently, from video 1 up till 39.

                                          Yes it is a lot to take in at once, but if you do it step by step as Eric is teaching us, it should not be a problem. I do think Eric’s tips is well thought out and does not give an overload of information all at once, Eric allows you to take all in and even take notes and came back to the videos later if there’s something that you are struggling with.

                                          Please go on listening to him and take it slow, You will not regret it.

                                        • At 2009.05.07 14:01, peter rumsavich said:

                                          eric thank you for the video series it was very informative and helpful for someone like myself with limited computer skills. I would like to make sure that I use all of your recomended products so as to pay you for helping me, Please forward a link so I can order through you thanks Peter

                                        • At 2009.05.07 23:08, Jas B Basnet said:

                                          Mr. Eric,

                                          Your lessons are great in the electronic world. Keep up teaching free worlwide.
                                          Thanking you

                                          • At 2009.05.07 23:10, Jas B Basnet said:

                                            Your lessons are great in the electronic world. Keep up teaching free worldwide.
                                            Thanking you

                                            • At 2009.05.08 06:49, Dana said:

                                              Hi there Eric. As always I like a lot of what you have had to say here but I wanted to add a caveat here. If you are going to use a high school student or college student, watch what they do very carefully. Many of them use only tables for their designs. Google and other search engines are preparing to start slapping websites that use tables for design. Make sure to question them and anyone that you want to do work for you that they really know what it is you are doing and the best way to get it done.

                                              • At 2009.05.11 15:50, susan said:

                                                Eric,

                                                I stopped getting tips after lesson #38. What happened?

                                                • At 2009.05.13 16:46, Eric said:

                                                  I am still working on the next lesson, it will be done soon :)

                                                • At 2009.05.12 10:07, Hilmi Ismail said:

                                                  I have followed your tips closely and have gained insights into the internet world. Thanking you.

                                                  • […] and SEO services for Internet marketers (If you’re not familiar with outsourcing, check out lesson #39). They offer a package of services […]

                                                    • At 2009.05.17 12:10, Dez Futak said:

                                                      Great content (as always!!) Eric.

                                                      I’ve read the 4 Hour Work Week & E-Myth Revisited in recent months. My plan is to do some of the donkey work myself for now, and when I hit around $500 play money, I can start investing in some outsourcing. I could do it now, but I’m trying to make sure I operate my business as much as I can on a Pay-as-you-go basis, so that I have minimum ‘leakage’.

                                                      It’s great that you’ve arranged the deal with Traffic Sage - they look like a very well-oiled & efficient operation, and I know they must make a massive difference to your own effectiveness.

                                                      Cheers,

                                                      Dez.

                                                      • At 2009.05.19 11:16, Brent said:

                                                        Eric,
                                                        Always good information for those of us that want
                                                        to learn more about the online world. Other than
                                                        outsourcing at this time,can you tell me the best way to help me promote my daughter’s site,
                                                        help educate others about the adoption process,
                                                        obtain inbound links and traffic, and possibly
                                                        assist in raising donations for such a great project as you have in the past. Her site is
                                                        http://www.raleighandbridgette.blogspot.com/

                                                        Appreciate yours and other subscriber comments.

                                                        Thanks

                                                        • At 2009.06.05 08:26, Chris said:

                                                          Hi Eric,

                                                          You Rock Man! Thank you for all of the informative lessons.

                                                          Do you offer an affiliate program for your products? If so where do I sign up?

                                                          Keep up all of the excellent work!

                                                          Thanks
                                                          Chris

                                                          • At 2009.06.10 14:56, Eric said:

                                                            Thanks Chris. I do have have affiliate programs for some of my products. If you look at them here you will see some of them are on ClickBank, and there’s one or two on PayDotCom:

                                                            http://www.ericstips.com/products/

                                                          • At 2009.06.07 19:54, Aron said:

                                                            Eric,
                                                            Thank you for all the information.I have been following since lesson #1.I have never left comments,however when it comes to outsourcing I have to say until you are established and actually making money it can be a substantial “out of pocket” expense.I suggest waiting and test,test test until you actually have conversions for the expense.When you reach this a goal of conversions you set and know you have a good site and or pitch page then you are ready to start the outsourcing.What do you think???

                                                            • At 2009.06.10 14:59, Eric said:

                                                              If you’re talking about outsourcing traffic generation, I would agree. It’s not worth paying someone to get traffic for your site unless you’ve proven that your site will convert those visitors into revenue.

                                                              As far as outsourcing in general… it depends on the goals and vision for your business. If you want to have ultimate freedom and have other people running your business for you, you should begin outsourcing as early as possible.

                                                            • At 2009.06.30 03:09, moralde said:

                                                              This one is something I’ll keep in mind when my site is established and earning the kind of money I desire.

                                                              For now, I won’t mind getting my own hands dirty. It’s fun so far, anyway.

                                                              • At 2009.07.26 01:43, Alaa said:

                                                                I wolud like to make some one to write 50 articles (from 500 to 700 words each articles)
                                                                So what is the minimum fee for one article if I out source it in Rent-a-coder

                                                                2- How can I be sure that they are original even if i mintion it in my request?

                                                                2- Can I ask to see 4 of 5 of them to be sure of the quality??

                                                                Thanks

                                                                • At 2009.07.26 17:22, Eric said:

                                                                  I normally pay about $5/article. Of course you can pay more or less. I’ve seen them as cheap as about $2-3 on Rentacoder, but you definitely might be sacrificing quality at such a low price.

                                                                  you can check the articles with Copyscape.com (I use the premium version).

                                                                  Yes you can (and should) certainly ask to see some samples.

                                                                • At 2009.08.05 21:09, Anne said:

                                                                  HELP: I just not getting anywhere. I have been trying for so long now to promote a product on Clickbank within in my niche. But every time I click on crete hoplink, put in my nickname and click create button the affiliate link that comes up looks like double dutch instead eg: http://MYID.chickencoop.hop.clickbank.net
                                                                  What am I doing wrong and how can I put it right. Anne. Plese let me know.

                                                                  • At 2009.08.05 23:49, Eric said:

                                                                    I’m not sure if I understand the problem. That is what the hoplinks look like.

                                                                    • At 2009.08.06 21:07, Anne said:

                                                                      Eric, Yes I agree it should look like that,
                                                                      http://MYID.chickencoop.hop.clickbank.net
                                                                      But as I said, when my affiliate link comes up it looks double dutch….example:-
                                                                      http://570aeaudj6u-5239nbn5rntj3c.hop.clickbank
                                                                      .net It does not look anything like it should do, no matter what product I try. Until I can get this right I really can not do any more. Due to this problem in the past, that was one of the reasons I signed up with you.
                                                                      PLEASE HELP. Anne.

                                                                      • At 2009.08.14 17:46, Micah said:

                                                                        Hello Anne,

                                                                        You can actually work around the create hoplink button, to ensure that your affiliate link is correctly created.

                                                                        You simply replace the part of the link that says “MYID” with your ClickBank username to ensure that sales will be attributed to you.

                                                                        You can also clear your cookies, and test the new affiliate link. When you reach the order page, your affiliate ID should appear at the bottom of the form.

                                                                        • At 2009.08.14 18:14, Alice said:

                                                                          Clickbank has started encrypting their hoplinks to protect their affiliates from having their code hijacked by other affiliates who will replace your code for theirs.

                                                                          Don’t worry, you will still get credit for the sale, if someone clicks on it. I think this is explained on the page you go to to get the link.

                                                                    • At 2009.08.14 21:05, Larry Tosten said:

                                                                      Clickbank recently changed to an encoded hoplink. When you create your hoplink, copy and paste it into your browser and then act like you’re buying the product. You should see your affiliate ID at the bottom of the checkout page. If you do then all is well and you’ll get credit using that link

                                                                      • At 2009.08.27 22:28, dyuane said:

                                                                        thanks eric

                                                                        • At 2009.08.27 22:31, dyuane said:

                                                                          Eric,
                                                                          thanks for the info. I thought about outsourcing. I am not a webmaster and updating the website do take alot of my time I need to be focusing on my product.
                                                                          dyuane

                                                                          • At 2009.08.28 04:01, chales said:

                                                                            Eric,
                                                                            Im totally new to internet marketing. I signed up at host gator and got a domain. when i do a search for my site it says index of and then below it has my domain.What have i done wrong and how can i fix it.

                                                                            • At 2009.08.28 09:50, Eric said:

                                                                              Have you uploaded an index.html page to the site? If so, then you probably need to add some TITLE tags to the header of your HTML document.

                                                                            • At 2009.08.31 10:01, charles said:

                                                                              Eric, thanks for the answer. I havent uploaded the index html yet i was gonna wait till im ready to launch the site. Just to let you know the only thing ive done on a computer is surf, pay bills, and play games. Your course is great! Ive had no problems with the html or the wordpress. Your directions are so clear. I am gonna sub out all the work at first while im still learning. I own a car transport truck and im learning all this in the back of my truck on my off time. I actually go through your town quit a bit. I just really wanted to thank you. I order 3 different course and i was lost till i got yours.

                                                                              • At 2009.09.09 12:35, Claudia said:

                                                                                Hi Eric, I’m going to try to do the work by myself at least the first for my first info product- mostly because I don’t have much of a budget. I used my busget to outsource one site and the SEO for that site. I haven’t seen the site yet, so I can’t say if it was a good idea or not. I love this course! One thing that is not happening for me is I am not getting traffic…I hope you’ll give us a lesson on getting traffic to our sites soon? I’ve written one article and posted on 20 directories…I’ve signed up with Trellian to
                                                                                post two sites out wherever they post. That costs $25.00 for each site. I haven’t posted in any forums, yet. I may be interested in hiring some Traffic Sages.

                                                                                • At 2009.09.09 15:04, Eric said:

                                                                                  I will be spending several lessons covering traffic generation in depth :)

                                                                                • At 2009.09.14 12:04, ngozi said:

                                                                                  Eric I dont have a pay pal account. Can I pay with my credit (master)card?

                                                                                  • At 2009.09.24 13:17, Micah said:

                                                                                    Hello Ngozi,

                                                                                    Eric now offers 2CO links for many of his products as well. If you have any problems purchasing any items, simply contact us at the helpdesk, and we’ll send you any available alternate payment details:
                                                                                    http://www.ericsupport.com/

                                                                                  • At 2009.09.25 06:59, Richard said:

                                                                                    Thanks for your in depth review as always Eric. Project description using screen capture was something I did not think of. Brilliant suggestion. Muchos Gracias.

                                                                                    • At 2009.10.08 20:33, Prince Samuels said:

                                                                                      Eric you are the best. You just took away my fear of outsourcing. Very cleared and understandable. Keep heling others.
                                                                                      Thanks

                                                                                      • At 2009.11.05 05:16, Charles said:

                                                                                        Hi Eric,
                                                                                        I tried a web site builder from Canada, but he was too expensive for me
                                                                                        2 days later a company called me and asked if they could build a website for me; for free! They have followed my blog on wordpress and found it worthy to build a website for me with everything included and support for the rest of my life! What can I say; I am happy!

                                                                                        • At 2009.11.08 18:59, Best Man Speech said:

                                                                                          The hardest part about outsourcing is the decision to ‘let go’ of the task yourself. It’s a bit like employing staff with the responsibilities that entails. Thanks for the lesson on this Eric.

                                                                                          • At 2009.12.14 21:22, Small Business said:

                                                                                            Outsourcing maybe the best option if you run a big website or organize a huge number of website. but only one problem when we do it, for ex. outsourcing for website content, sometime the content is not appropriate with what we want. don’t you agree?

                                                                                            ——
                                                                                            wahyu from home improvement ideas

                                                                                            • At 2009.12.25 17:37, Eric said:

                                                                                              It’s one of the challenges of outsourcing, but ultimately you should be able to get what you want from it.

                                                                                            • At 2009.12.18 04:40, Free Dating said:

                                                                                              thanks for the tips….appreciate it.

                                                                                              • At 2009.12.27 07:41, samson said:

                                                                                                I have not had any success with outsourcing my projects and it really hurt when ones job is terribly done. I don’t even want to talk about the financial loss. Be that as it may, i won’t allow that to deter me from achieving my online goals. Outsourcing is an essential ingredient in achieving real success online. By the way, Eric, i’m wondering if you can recommend to me anyone you know and trust who can build a top-notch professional looking review site. Thanks a great deal for the quality informations.

                                                                                                • At 2009.12.27 22:31, Eric said:

                                                                                                  I don’t have any recommendations off-hand, but there are definitely people who can build it for you. Often it’s best if you can build one first and then teach them how to do it the same way. Also be careful with review sites and be sure to provide some unique value, as Google is really cracking down on them

                                                                                                • At 2009.12.29 07:30, samson said:

                                                                                                  Thanks Eric.

                                                                                                  • At 2010.02.08 03:49, Tailwind Trading System said:

                                                                                                    Hello Eric,
                                                                                                    I am doing all webpages myself, but now I am at a point, where it is getting too much work. So I am considering to outsource some work. Thanks for these great tips on outsourcing.

                                                                                                    All the best,
                                                                                                    Arne

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