In the previous couple of lessons we’ve been talking about PPC advertising, including some advanced PPC techniques.
Today we’re going to branch out and cover several other sources of paid web traffic…
(Watch this video…)
Their traffic generally comes from:
Some of them are scams, some are legitimate. Results are generally sub-par, due to poor quality traffic. This traffic will skew your statistics because it doesn’t convert well.
Find a magazine that YOUR potential customers are reading.
You can buy targeted lists and send them unsolicited mail, and you won’t be accused of spamming.
Direct mail is a great way to deliver a sales letter, and often works best for medium to big ticket items.
Use postcards to drive traffic to a lead capture page.
Test your offer with online traffic before investing in offline media.
For all offline media, be sure to use a short, memorable URL.
Sneaky tip: If you advertise in well-known media (such as New York Times, NBC network, Entrepreneur Magazine, etc), you can say on your website “As seen in…”
In the Internet marketing world, “media buying” most often implies display advertising (banners, aka image ads). However, online media buying can include pop-ups, email, text links, video ads, widgets, and other new media.
Banners have traditionally been the biggest source of paid traffic on the Internet.
Usually sold using CPM pricing model (Cost per 1000 impressions).
Option 1) Deal directly with website owners. Find a high-traffic site in your niche, and negotiate to put a banner on it.
Option 2) Use an ad network. (This is how to get millions of ad impressions)
Warning: Even the paid traffic experts lose a lot of money on most campaigns before making money. You have to have some liquidity to be able to play at this level, AND I do not recommend attempting it until you have studied it in more depth.
Recommended Training: Media Buys Coach
CPV (Cost Per View)
Also known as PPC (Pay per view), CPV is another pricing model used in media buying. Most commonly used for pop-ups. Also for some video ads, toolbar ads, and ads that appear
in software and computer games.
Recommended Training: PPV Playbook
Display advertising, with a unique slant. Access to hundreds of millions of people, and you can really target your key demographics.
Log into your own Facebook account, and then click on the Advertising link:
PPC and CPM pricing available.
Recommended Training: Facebook Ads Guide
One of the most controversial forms of advertising on the Internet. While it can be a good source of traffic, search engines like Google don’t want you to be able to boost your search engine ranking by buying a bunch of links. If they find out that you are paying for links, or participating in any type of linking scheme, they may severely penalize your website in their rankings.
Option 1) Deal directly with website owners. Find website in your niche, and negotiate with them for a link. This will probably not get you in trouble, as long as it appears to be a voluntary link.
Option 2) Use a text link broker. There are tons of them, just search. But keep in mind that paid links through brokers are generally not permanent links. Therefore I do not recommend it for long-term SEO purposes.
Option 3) Donate to charity. Non-profit websites are reputable and often carry significant authority with Google. Many of them will give you a link back to your site if you make a donation (you may need to ask).
Pre-rolls, mid-rolls, post-rolls, overlays, etc.
Prerolls are the most common right now. Viewers hate them, but they’ve proven to be effective (perhaps 10-20X higher CTR than banners). Mostly sold using a CPM price model, but you will find some PPC, PPV, and CPA.
Or you can deal directly with video publishers who post videos on their own websites and/or 3rd party hosts such as Youtube. You can negotiate placement of ads such as…
-Banners or text links next to the embedded video
-Link in the Youtube description box
Paid Blog Posts/Reviews
Warning: Search engines may view this similarly to paid text links.
Paid Social Media
aka “Social media sponsorship”.
Similar to paid blogging, but shorter
You can pay people to post about your product in their social pages. Some agencies are now offering services such as: sponsoredtweets.com
Do NOT even consider spamming or buying a bunch of email addresses.
-Place ads in existing email newsletters
-Solo ads (much more effective than smaller ads)
I generally get solo ads by dealing directly with other marketers in my niche. There are also many companies that offer solo ads, but proceed with caution because the quality of the lists can vary greatly. Some have terrible response rates, but are also very cheap, so the important thing is ROI (and not being accused of spamming!).
Important tip: For ALL endorsements and sponsorships (via video, blog, social media, email, etc) make sure you follow the FTC guidelines. Paid endorsements/sponsorships must be disclosed.
Expired domains with existing traffic can be a good source of traffic. However, it can be difficult to monetize that traffic, unless the domain fits your niche perfectly. An alternative to redirecting the traffic would be to build mini-sites on expired domains and monetize the niches that they originally served.
-paid classified ads
-Ebay listings (for physical products)
-affiliate driven traffic (We’ll be covering this in depth)
-running your own CPA offers
-countless other advertising opportunities
1) Decide if you want to invest in web traffic/advertising at this time.
2) If yes… set a budget and start with one source.
3) Make sure you’re tracking everything.
We’ll begin learning about SEO in the next lesson.
As always, you are welcome to post your questions and comments below
Have a great day!