(Part 1 of 2)
We’ve been talking about web traffic strategies for 10 consecutive lessons now, and finally we’re getting to the topic that I know a lot of people have been waiting for: social media!
This is basically going to be a two-part social media crash course for Internet marketers.
(Watch this video…)
Social networking sites - like Facebook and Linked-In
Microblogging sites - Twitter
Video sharing sites - YouTube, Vimeo
Photo sharing sites - Flickr, PhotoBucket
Consumer-review sites - Yelp
Social bookmarking/sharing sites - Digg, Reddit, Delicious
Social gaming sites - WoW, The Sims, Second Life
My 1st-tier picks:
YouTube (covered in lesson #80)
My 2nd-tier picks:
Linked-In (#13 on Alexa!)
StumbleUpon (#102 on Alexa)
Squidoo (#2242 on Alexa)
Flickr (#32 on Alexa)
Some others worth consideration: Tumblr, Orkut (in certain countries), Reddit, Digg, LiveJournal, Vimeo, Yahoo Answers, and the Warrior Forum (only for the IM niche… #138 on Alexa).
- much of what’s being taught by so-called experts falls into this category.
- see video for several examples.
- most social media automation tools are spammy.
- it can and often does work, but I don’t recommend it.
- Virtually all businesses can benefit by integrating with social media to some degree.
- It’s about communicating through multiple channels. (Better chance of reaching your prospects)
- List building is still one of our primary goals (see lesson #59).
- See video for integration examples
- Your socialization must be related to your business.
- The objectives are building trust and authority.
- Keep your personal profile separate from your business profile (with some exceptions).
- Don’t waste your time on it. (always remember ROI)
- (See video for examples and details)
1) Scammers abound. Please educate yourself and learn the warning signs, so that you do not fall victim to a social media con artist.
2) You’re sharing your database. By building your business on a social platform, you’re sharing your data with the owner of the website, and potentially allowing your competitors to rip off and/or show their own ads to your list.
3) The distraction factor is huge, particularly for men. If you think you can hang out all day on social media and not get distracted by pictures of attractive women, advertisements of girls in bikinis, your friend’s latest vacation pictures, a cool new video from Youtube, a funny joke, etc… you’re kidding yourself! This alone will make social media a losing proposition for the majority of male marketers. (A good reason to outsource it).
1) Decide what role social media should play in your business.
2) Consider what kind of social media strategies you would like to pursue, such as integrating and socializing.
3) Become aware of the time you spend on social media, and track your ROI as much as possible.
4) Don’t waste your time on low-ROI activities. Outsource the profitable activities as much as possible.
In the next lesson we’ll be looking at specific methods of integration, and tips for maximizing your effectiveness on specific social sites, including Facebook, Google+, Twitter, and Linked-In.
As always, you are welcome to post your questions and comments below
Have a great day!