In the previous lesson we discussed On Page SEO, and covered over a dozen optimization factors that you can implement on your website.
Today we’re going to learn about Off Page SEO.
(Watch this video…)
– The PageRank of the page linking to your site
– Was the “No Follow” attribute used?
– Is it a reciprocal link?
– The anchor text in the link to your site
– The page title of the page linking to your site
– The number of outbound links on the page linking to your site
– The quality/reputation of the sites being linked to by the site linking to your site
– How the link was created (self created?)
– The age of the link to your site (how long ago was it created)
– The placement of the link on the page linking to your site
– The keyword relevancy of the page linking to your site
1) Spam link building
2) Conventional link building
– Blog comments (that don’t use “no follow”)
– Trackback Links (Linking to other blogs from within your blog posts)
– Free blogs
– Guest books
– Social media profiles (List of social sites)
– Social media posts
– Forums (in posts, signatures, and profiles)
– Q&A Sites and Wikis (Yahoo Answers, Google Groups, Wikipedia, etc.)
– RSS feeds (submit to aggregators)
– Bookmarking (List of social bookmarking sites)
– Free classified ad sites, FFA pages, etc. (spam)
RECOMMENDED WHITE HAT METHODS:
– Article Marketing (See Lesson #79)
– Asking for Links
Strategy to get links to outrank competitors:
1) Identify the top 3 sites on Google for your targeted keyword.
2) Find out all the places that THEY are getting links from. (See Lesson #76. UPDATE: Yahoo Site Explorer is no longer in business. Instead, try ahrefs.com, opensiteexplorer.org, Traffic Travis, or SEO Elite)
3) If a self-created link is possible from any of those sites, do it.
4) For all other sites… Look for contact information on them. (If no contact info on site, check whois on domaintools.com)
5) Send a personalized email or phone call to each of those website owners (free email template)
– Note: links from .gov and .edu sites are great!
– Make friends
GREY HAT METHODS:
Not allowed by Google, but these methods are widely accepted by the marketing community as being acceptable and ethical.
– Buying links
– Building your own link network (free idea: jigglingtheweb.com)
– Joining a link network
3) Natural link accumulation
-Content is king
-People link to you without being solicited
“Link baiting” ideas
– Blog posts including “lists”
– Blog posts that are aggregations of resources
– Highly controversial blog posts
– Pictures of kittens (etc)
– A tool
– Free software download
– Free web application
– Free ebook
– WordPress theme
– Firefox extension
– Collection of public domain pictures
– A contest
Ways to get your links built…
1) Do it yourself
2) Hire an SEO firm
3) Join an SEO Outsourcing service
4) Hire your own workers (see Replace Myself)
– Content is king
– Google does look at activity on your site (ie. traffic).
– Positive traffic growth trend affects SEO.
To learn more about SEO, I recommend the Professional SEO Training Course, which is used to train SEO industry professionals around the world.
1) If you’re doing SEO, choose one or more link-building methods to start with.
(Assuming you’ve completed the previous two lessons)
2) Get links!
We’ll be looking at Article Marketing in the next lesson.
As always, you are welcome to post your questions and comments below 🙂
Have a great day!