In the previous lesson we started learning about search engine optimization, and we did some initial keyword research and analysis.
Today we’re going to dig in and start optimizing our website with On Page SEO.
(Watch this video…)
Domain Name – Use your primary keyword. Hyphens are optional. Use a top level domain (.com, .org. net). Country domains can be used if you’re optimizing for your country only.
You can register domains here.
Advanced tip: use an aged domain. (just make sure it has a clean history)
Page URL – Use the page’s targeted keyword as the page file name. Hyphens optional.
WordPress makes it easy. See lesson #34 for permalink setup. Also here is a web host with one-click WordPress installation (Coupon Code: ERICSTIPSCOUPON).
If you’ve already got WordPress posts with non-SEO friendly URL’s, use a permalink migrator plugin, such as Dean’s Permalink Migration or Permalinks Moved Permanatly.
Meta Description – NOT generally used for SEO ranking, but still important. Use your keyword one time, keep an honest non-spammy description, and make it compelling to entice clicks.
H1 Tags – Use your targeted keyword within an H1 tag at the top of the page. This can be a headline.
Keyword Usage – Forget about density, frequency, LSI, etc. Just be sure to use your keyword at least once in the content, and use it up to several times in a natural way that makes sense. It may help to make it bold one time.
Images – Use your keyword as the image name, and in the “alt” text. Just make sure your picture accurately fits the name and description.
With good image optimization, you can get a lot of extra traffic from image searches. In general this traffic is known for NOT converting into sales, but is traffic nevertheless, and in some cases can be converted.
Site Structure – Your site should be easy to navigate. Use canonicalization (no duplicate content within your own site). Front-load your content in the coding of your page (ie. you don’t want a big navigation menu to be the first thing the search engine robot sees).
Internal Linking – Use keywords when linking within your own site. For example, at the beginning of this lesson I linked to the previous lesson. Notice that my anchor text is “search engine optimization”, NOT “Lesson #76”.
Site Map – Use an XML sitemap. To make your own, see the protocol at sitemaps.org. Or use one of the many site-map generators, or a WordPress plugin such as Google XML Sitemaps by Arne Brachhold.
“No Follow” Link Attribute – For SEO purposes, it’s probably best to use “no follow” on your blog comments. Also, you may wish to use it for affiliate link, and any link to a “bad neighborhood” (but you shouldn’t be linking to bad places).
Fast Page Load Time – Your site should load FAST. Don’t bog it down with many plugins and 3rd party apps. Use clean, minimalist coding.
Original Content – Yes, content is king. Not just for SEO, but for long term success of any website. Good content does not inherently bring web traffic; you still have to be a marketer. Good content is also necessary to decrease your bounce rate (helps with SEO), increase the time visitors spend on your site, and increase repeat traffic.
Fresh Content – Posting more frequently can help you gain authority with the search engines more quickly. And I’m not talking about auto-blogging. It must be good, original content.
To learn more about SEO, I recommend the Professional SEO Training Course, which is used to train SEO industry professionals around the world.
1) Do an analysis of your competitors’ On Page SEO.
2) Optimize your pages for your keywords.
3) Make sure your site structure is good.
4) Make sure your site is FAST.
5) Provide good content regularly.
We’ll be looking at Off Page SEO in the next lesson.
As always, you are welcome to post your questions and comments below 🙂
Have a great day!