LESSON #42: How to Put Audio on Your Website

In the previous lesson, we talked about how to put video on your website.

Today we’re going to make your website talk by adding audio to it.

(Watch this video…)

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Main points:

  • Reasons to use audio on your website…

    1) Builds trust.
    2) Adds another level of communication.
    3) Keeps visitors longer.

  • Some practical uses for audio on a website…

    1) Interviews, podcasts, etc.

    Podcasting is syndicating your audio recordings using an RSS feed, such as feedburner.

    For info about putting your podcast on Itunes, see:
    http://www.apple.com/itunes/whatson/podcasts/specs.html

    2) Welcome to website

    Consider split-testing an intro audio on your website to see if it keeps visitors longer.

    3) Testimonials

    Boosts the power of the testimonial by giving it more credibility and adding that extra dimension. See video for example.

    Recommended resource for collecting customer testimonials:

    Audio Generator (I’ve used it to collect over 1000 testimonials)

    4) Guarantees

    It can be effective to put an audio button in your money back guarantee area, so your visitors can hear you giving the guarantee with the sincerity of your own voice.

    5) Ordering instructions

    Your audio can explain how to order.

    6) Opt-in instructions

    This can be especially helpful if you’re doing double-opt-in. After they enter their name and email, you can verbally tell them to go check their email and confirm their subscription. (See video for example)

    7) In an exit pop

    Sometimes it helps stop people in their tracks if a voice says “Stop… I have something for you!”

    8] Spoken transcript of your written content

    Some of your visitors might prefer to listen rather than read. You could record yourself reading your content, or you could use a computer generated voice such as:

    Ispeech (free text to speech tool)

    9) Mood music*

    Not recommended. See video for example of bad music, and how it can be done tastefully in some situations.

  • How to record your own audio for free:

    First you need a microphone. I recommend getting a plug-and-play USB mic. I paid about $100 for mine, but you can get a decent one for under $30 at Best Buy, Walmart, Amazon, etc.

    Three steps:

    1) Record an MP3 file

    You’ll need some recording software. Here are some good free programs:

    Audacity (my top choice)
    Free Hi-Q Recorder

    If you’re installing Audacity for the first time, you’ll need to download the LAME MP3 Encoder file:

    http://lame.buanzo.com.ar/
    or http://lame.sourceforge.net/

    If you need help with it, check out: http://audacity.sourceforge.net/help/

    (see video for demo of recording)

    2) Generate a flash player

    There are plenty of free MP3 flash players available:

    Dew Player: http://www.alsacreations.fr/dewplayer-en
    Dew Player for WP: http://wordpress.org/extend/plugins/dewplayer-flash-mp3-player/
    1-button player: http://www.strangecube.com/audioplay/
    WP Plugin: http://www.1pixelout.net/code/audio-player-wordpress-plugin/
    Non-WP Player: http://www.macloo.com/examples/audio_player/
    Player generators: http://flash-mp3-player.net/
    Multi-track player: http://musicplayer.sourceforge.net/

    3) Embed it on your website

    (see video for demo)

    Free flash player used in demo: click here to download (unzip it, and then just upload the SWF file along with your MP3)

    Upload your files and paste the embed code into your web page.

    Embed code from demo:

    *If you’re putting it on a WordPress blog, be sure to fix the URL’s in the embed code to locate your SWF and MP3 files at their absolute location.

    Action steps:

    1) Think about how you can incorporate audio into your online business.

    (Hint: I gave you 9 ideas)

    2) Add some audio to your website.

    In the next lesson we’ll be talking about privacy policies, disclaimers, and all that fun stuff.

    As always, you are welcome to post your questions and comments below.

    Have a great day!

     
  • 81 Comments

    • Marian said:

      Great info Eric. I know I should implement it much more… Thanks.

      Marian

      • marc said:

        Great info E! i will have to see where i could put the video and give it a test…rock on!

        http://www.hiltonheadislandnightlife.com

        http://www.thegolfersniche.com

        • Tim Ackley said:

          Eric

          thanks for these awesome tips!

        • Anthony said:

          Great lesson again Eric. Can I use my web cam mike for doing audio?

          • Eric said:

            Yes you most likely can. Good thinking.

          • I looked forward to this lesson and I can’t wait to add audio to my site.

            • Charles said:

              How do you get white noise out of your audio recordings?

              Charles

              • Eric said:

                Primarily I just try to avoid it. A higher quality mic helps a lot. You can run filters on your audio to remove it in sound editing software, but that can often have undesirable side effects like a “tinny” sound to your voice. So the best solution is to record in a quiet place and get a mic that doesn’t pick up much background noise. You can also try turning down the record volume while you’re recording.

              • Alan said:

                Hey Eric,

                Great Tip! Wish I had it a week or two ago before purchasing software that allowed me to do the very same thing. You know the saying “if it’s free it’s for me”.

                Keep up the geat tips!
                Alan

                • Natalie said:

                  Super info@!! I really appreciate the links you have added to make it easier for all of us

                  • Luca said:

                    Hey Eric,
                    I still need to go out and buy a microphone. You’ve given us a lot of great info in the past couple of lessons. Now I need to make some time to implement them. The video tutorial of PBM is on my list of things to do. My goel is to have it done by the end of next week.
                    Thanks again

                    • Gary said:

                      Luca,
                      Looking forward to seeing your PBM video when it’s done!

                      Speaking of videos, I made one today with animoto…haven’t quite got it down to perfection yet but very much impressed with the program. You can view it at:
                      http://www.youtube.com/watch?v=7ohoK91lfUg

                    • John said:

                      Eric,
                      Thanks so much for your continued information during what certainly must be a crazy schedule.
                      I’ve followed most of what you’ve instructed us in, and my site is gradually developing into what I hope is beneficial to both public and Christian school teachers.
                      Here’s my question: may I give you a bit of a promo on my site and then put a text link in to direct my site’s visitors your direction?
                      Thanks,
                      John

                      • Eric said:

                        Hi John, absolutely– I always appreciate referrals :-)

                      • Gary said:

                        Eric,
                        I wasn’t expecting this lesson to come so quick after the last one ;)

                        Thanks for the jam-packed wealth of resources you gave us with this video. I had downloaded Audacity about a year ago and there it just sat on my desktop waiting to be used and figured out…and now the day is finally here…lol

                        I did find myself having to do a little back tracking this week and leaning on some of your earlier videos again…such as marketing mindset, goals and visions. I can remember at that time wishing we could just get to the juicy stuff…but now I REALLY see how necessary and in order everything planed out by you really takes us step by step in the direction thats necessary. I’m getting to a point where I’m able to work more on projects more than ever before rather than just sitting in front of ebooks and other various traiing all the time. It feels great!

                        Thanks,
                        Gary
                        :)
                        Learn how to put your website traffic on complete automation by grabbing this FREE Membership. Includes professional content,audios,downloads & reccomendations plus much more!All Free!
                        http://www.InstantTrafficPaysites.com

                        • Eric said:

                          thanks Gary, I’m glad to hear it!

                        • Anonymous said:

                          thanks Eric for your lovely info regard imploding codes for mp3
                          thanks a lot :) nizar bin sirri

                          • Mike Kingston said:

                            Hi Eric
                            Yet more great info as usual … thanks!

                            I have a question wrt video. Occasionally videos stall part way through. You can see that they only load up part way and stop. I try again later, days later, on a different browser but still they stall. eg Lesson 41 stalls at 11 mins. Several lessons have done this, and other videos from other marketers. Probably only 2%.
                            Any advice would be extremely welcome! Especially as I’m dead keen to see/hear the rest of your great advice and content on audio!
                            Many thanks
                            Mike

                            • Eric said:

                              I really wish I knew the answer to that question. Most people can see the videos fine, but every once in awhile a few people have trouble with certain videos.

                              Usually it’s the longer videos that people have trouble with, so I suppose that’s a good reason to keep videos shorter when possible.

                              One possible reason is if your computer runs out of virtual memory and can not keep streaming the video. In such case, I think a solution would be to close all other programs. Close your browsers windows and clear internet history and temp files.

                              Reboot your computer to make sure there are no unnecessary programs running in the background. (a possible problem could be if you have adware, spyware, or even just normal software trying to communicate with the internet in the background)

                              Then open just one browser window and try again with no other programs running.

                              Sometimes it helps to simply try in a different browser (Firefox vs. Internet Explorer, or vice versa). But I guess that hasn’t worked for you.

                              Another potential fix is to upgrade your browser’s flash plugin to the latest version.

                              Perhaps could you try a different computer?

                              If you discover a solution please let me know.

                              • Eric said:

                                PS- I decided to make a troubleshooting page for this topic:

                                http://www.ericstips.com/trouble-viewing-flash-videos/

                                I will update the page as additional solutions are discovered.

                              • Hi Eric,

                                Thanks for mentioning converting text content into speech for free with iSpeech.org. To confirm that, we do have a free voice, and we also have premium voices that are priced very reasonable. Thanks again,
                                Heath

                                • Eric said:

                                  sure thing, thanks for stopping by :)

                                • Audio is also great for your opt-in “Thank you” page to thank people for opting in and to instruct them to check their email and confirm their email address.

                                  • James said:

                                    It’s a great lesson and I’m looking forward to my Lesson #43 asap. God bless!

                                    • Max Miller said:

                                      Regarding Mike’s problem with videos loading, I had the same problem. A tech friend suggested clearing the cache regularly. It worked.
                                      This is a great presentation on Audio. You have an excellent speaking voice. Have you taken a voice-over course?

                                      • Eric said:

                                        thank you :) No I haven’t taken a VO course

                                      • Barbara said:

                                        Eric, Your lessons on Word Press are great! I think I will finally be able to install WP!

                                        I want to do a series of video for my blog - kind of like a diary or journal. Is there a simple way to put a date on each video>

                                        Thanks so much for this great series!

                                        Barbara

                                        • Eric said:

                                          depends on what you’re using to make the videos. If you’re using Camtasia, you can put text on the video easily with a text call-out.

                                          If you’re doing screen capture videos, you could physically display the date somewhere on your computer screen.

                                        • Denise said:

                                          Hi Eric

                                          Thanks for this you make everything so clear.

                                          Best Wishes

                                          Denise

                                          • I don’t completely master the site nor to perfectly put it into rotation by my own . also it’s beyond my reach to hire basical stuff and tools to supplement my site with . I’ve not been the disigner anymore . Thanks to great R. Morris I did acquire the site and I was given the right of owner-ship as affilate . I can’t see how to add extra improvements as audio-video . thanks dear Eric and my I count on you !

                                            • Jon said:

                                              YOu music comments were ineresting… both the first example and the MGM were equally bad, yet you seemed to like the MGM one. So you made your point

                                              • Eric said:

                                                Yup… proves my point that not everyone likes the same music ;)

                                              • carlos said:

                                                I always wanted to use audio in my websites, but I didn’t have many ideas about how to do it. Thanks a lot for putting all this information in one place.

                                                • Shane Hale said:

                                                  I started using audio on certain posts and works very well I may try this way above to see how it works.

                                                  • Another great video Eric..I had already been using audacity to put audio on my website… But,I was wondering about the lame thingy… Now I can encode mp3s as well. Awesome!

                                                    • Well Eric they just keep getting better and better.
                                                      Thanks again
                                                      RobT

                                                      • vaughn gibson said:

                                                        my email address is —–. the email address ——-is no longer in use,thank`s.

                                                        • Eric said:

                                                          Vaughn, please click the unsubscribe link at the bottom of an email from me, but then simply change your email address and do not unsubscribe. Thanks

                                                        • Pete said:

                                                          Hi Eric, nice post. I wanted to mention that there’s another free text to speech website well worth mentioning called YAKiToMe! at http://www.yakitome.com. Unlike the site you mentioned, which charges for premium voices, the YAKiToMe! site has all the same premium voices (and more) for free with unlimited access and no gimmicks. This should save your readers a bundle of $. I find the site quite useful, myself.

                                                          • stan said:

                                                            Eric,
                                                            I used wp plugin and is working fine.

                                                            For static sites: we embed the code in index.html
                                                            If we want to put that on pages other than home page, is it any different?
                                                            Thanks.

                                                            • Micah said:

                                                              Hello Stan,

                                                              You can add audio to any of your webpages, and don’t have to do anything different.

                                                            • dyuane said:

                                                              Eric,
                                                              thanks for the audio tip. I never thought about it.

                                                              Dyuane

                                                              • robert said:

                                                                can this same method be used to put audio on email?just corious

                                                                • Eric said:

                                                                  My answer is the same as my answer to your question about embedding video in email ;-)

                                                                  Yes you can embed audio in an HTML email, but I wouldn’t recommend it…not yet anyway. Most email clients won’t play it, and it may trigger virus alerts.

                                                                  Instead, what you could do is embed a jpg image or a text link that says “click here to listen”, and link it to a page with the audio on your own site.

                                                                • Hi Eric ! and Again Thank you.

                                                                  A quick question: Having installed WP in the root of my HostGator space, where do I put the code generated by Flash mp3 player?
                                                                  and the .SWF ? and the .mp3?

                                                                  I really apreciate your work here.
                                                                  Best Regards,
                                                                  Riccardo.

                                                                  • Help! I cannot Log in in my WA Site Anymore!
                                                                    Yesterday I changed the Theme, it looks better now, BUT There in NOT the Log in link in the META anymore!

                                                                    I Went to wordpress.com but my admin+password credentials aren’t useful. They let me in the first log in details I gave when I first downloaded WP.

                                                                    I looked Everywhere but I’m once again stuck!
                                                                    Eric please…

                                                                    Thank you.

                                                                    • Eric said:

                                                                      It’s OK, the theme just doesn’t have the link in the sidebar. Just go to yourdomain.com/wp-admin

                                                                      • I Knew It was simple and Possible, But I was going CRAZY!

                                                                        I also contacted WP support who replied:
                                                                        “Hi,
                                                                        Because the blog is not hosted here at WordPress.com, we have no control over its accounts, so we are unable to directly assist in this matter.”

                                                                        Thank YOU, again Eric.

                                                                        I know Jesus will continue blessing you and your family.
                                                                        Riccardo.

                                                                    • Eric said:

                                                                      I would suggest making a new folder for it, within your public_html directory. You could call the folder ‘audio’.

                                                                      Then you will just have to adjust the URL paths accordingly in your embed code.

                                                                      • Unfortunately It’s NOT working!

                                                                        It display the audio tool, but no soud comes out.

                                                                        I tried to do again the welcome.mp3 file with different softwares including Audacity thinking that was the problem and the mp3 reader couldn’t read the file, but no change.

                                                                        I hope you can give me an hand again; this is the code:

                                                                        Thank you again, Eric.

                                                                        Best regards,
                                                                        Riccardo.

                                                                        • Eric said:

                                                                          You did not set the URL to the mp3 file.

                                                                          Where it says value=”mp3=welcome.mp3

                                                                          it needs to say value=”mp3=http://mynewspring.com/Audio/welcome.mp3

                                                                          Same thing for the path to the SWF file.

                                                                          • Hi again Eric, I’m Sorry to post again on this topic.

                                                                            Before writing You again I really tried everything!

                                                                            I cannot figure out what is wrong; Hope you will help me again.

                                                                            Here is the code, I’ll not write down the object type=”application/x-shockwave-flash” data=”http://mynewspring.com/Audio/player_mp3_maxi.swf” width=”200″ height=”20″>
                                                                            param name=”movie” value=”http://mynewspring.com/Audio/player_mp3_maxi.swf” />
                                                                            param name=”bgcolor” value=”#ffffff” />
                                                                            param name=”FlashVars” value=”mp3=http://mynewspring.com/Audio/welcome.mp3amp;showstop=1&showvolume=1″ />
                                                                            /object>
                                                                            /br>

                                                                            Thank You Eric

                                                                            • Eric said:

                                                                              OK, I’m not really the guy to troubleshoot code, but it appears to me that there is an & symbol missing after the mp3

                                                                            • Finally It WORKED!

                                                                              I don’t know why the code generator omitted the “&” character; what I know is that you really deserve the success you’re having! Thank you for the help.

                                                                              I’m going to invest $147 in the IPK you suggested us with your affiliate link: I know you’ll lend me an hand in case of need, don’t you?

                                                                              I thank you again,
                                                                              Riccardo.

                                                                  • Magda said:

                                                                    Hi Eric,
                                                                    Thanks for this useful information.

                                                                    I am wandering into the world of audio, searching how to do it when I suddenly remembered your site!

                                                                    Bandwidth is still an issue here, so I’ll have to keep it short. (The audio that is)

                                                                    In case you wonder … Yes, it’s Africa!! LOL.

                                                                    • Shiden said:

                                                                      I’d like to know a little more about personalizing my own video player. with things like, my sites own logo, a dedicated comment section such as this one and other things of that nature.

                                                                      • Eric said:

                                                                        Well you could basically do what I do ;-)

                                                                        I use wordpress for this site, along with an extra comments plugin which I mention in that lesson.

                                                                        And you can also use a custom graphic for your video in Camtasia, or you can use Iframes which is what I do on this blog.

                                                                        • Shiden said:

                                                                          Thank you very much Eric. I’ll continue to go through you site to look for further help.

                                                                      • joanne said:

                                                                        When I install audacity is is asking for an unlock key and there is a charge for it? thought it was free. Perhaps things have changed at audacity?

                                                                      • HeartBurn said:

                                                                        As always, you give us top of the notch tips. Love your tips.

                                                                        • Hello Eric… thanks for these valuable tips. I think I will try the computer generated voice, and let it read the text. I really would like to put video/audio to some of my pages, but my English skills are not the best and so I am never sure if I say the right thing. Or do you have another tip for me?

                                                                          All the best,
                                                                          Arne

                                                                          • Eric said:

                                                                            If your english skills are lacking, I would be very careful about using your own voice for audio/video, as it may turn off a lot of American visitors. I’m also leary of computer generated voice for marketing. If it’s for a sales page or squeeze page, I would recommend outsourcing it to a voice artist. There are many available, and due to the competition you can have recordings done fairly cheaply.

                                                                        • wow!!! what a website That is what I call content, I will be coming back often.

                                                                          regards

                                                                          santella

                                                                          • karene said:

                                                                            Hi Eric,
                                                                            I think your server is hanging up on pushing this video file #42…all your other videos are loading no problem so far. If you can let me know the bug is fixed, I’ll come back and watch it. Thanks! btw: your series is EXcellent!!

                                                                          • […] lesson #42 for more on adding audio to a […]

                                                                            • Bud Brown said:

                                                                              Ok, Eric, I’m gonna admit when I signed up to your mailing list, I was more than leary about receiving fluff and hype. But after receiving several lessons, I must say, you are AWESOME! You’re THE MAN! Thanks so much for your helpful and practical lessons. I really like the way you arrange your lessons, from the summary to the action steps. KUDOS!
                                                                              Bud

                                                                              • Sean said:

                                                                                Some great resources on this page Eric, thanks… I have been thinking about audio never got round to it… those speaking faces/avatars where on my list to investigate!

                                                                                • Heli said:

                                                                                  Hi

                                                                                  Thank you; this was real fun and useful as all
                                                                                  your informationa and lesons are a great joy to follow.i will use it for my poetry..

                                                                                  ..here is the link to my taken action:=)
                                                                                  right this morning.You can listen it here…

                                                                                  http://www.ispeech.org/view/10/1546291

                                                                                  • Heli said:

                                                                                    Thank you Eric..for the lesson..been playing now with this convert text to audio…on iSource..and here is the one I did ..for my blog
                                                                                    (http://tibetphotoproject2freefilms.blogspot.com/2010/08/tips-on-audio-use.html)

                                                                                    where I found this tool:=)..


                                                                                    Free Text to Speech

                                                                                    I really like to follow your lessons-they are great source and clear and easy to go and take action straight away:=.So thank you very very much.
                                                                                    One of my friend who is an actor ..and she got very interrested so i will show her too..she in fact just got into her car and is driving over here..so we thank you Eric much!!great tool and useful..

                                                                                    • stella said:

                                                                                      Thank You ,Eric,Your tips are really useful,I am implementing them.

                                                                                      • You’ve given an incredible number of resources and I do really enjoy that you used a large summary of what your video talked about. Having that meant that I didn’t have to stop/start/replay near as much as I normally would have. Thanks!

                                                                                        • Jorge Dutra said:

                                                                                          Hi Eric, Don’t worry I have been keeping up to the lessons. I will share that once the 100 are done I will be repeating it again to learn more. I also would like to to speak to you personally. JAD

                                                                                          • Steve Laba said:

                                                                                            Thanks Eric for all the honest information you share

                                                                                            Steve

                                                                                            • Prue said:

                                                                                              Hi Eric,

                                                                                              I just created an info product but I am having problems converting it to pdf. I cannot read the text after conversion. Need help please.

                                                                                              I did the ebook in open office writer. I used the export as pdf option but I just can’t read the information on conversion.

                                                                                              Thanks

                                                                                              • Eric said:

                                                                                                That is strange. I show how to do this in lesson #47. It sounds like a problem with the PDF export settings. If you’re not able to solve it, I would recommend asking for help in the Open Office forum: http://user.services.openoffice.org/

                                                                                              • Well done, Eric! This is a great tutorial that brings attention to an often over-looked idea that not only builds relationships with a visitor instantly and keeps them on your site longer, but it also easily streamlines key information quickly and pleasantly for the them.

                                                                                                It is tough however, to get that professional sound. We’ve all come across those websites that have audio that sounds like it was recorded in a gymnasium or tunnel, and we know how that can distract from the information being put forward and the impression it can give.

                                                                                                You suggested running filters in editing, but I would advise against that for the newbie. Noise reduction filters are very touchy and can wreak havoc on your audio if not used properly.

                                                                                                The best way to avoid the white noise is to purchase a condenser mic. They don’t pick up as much noise that happens behind or beside the mic as a dynamic does. That said, anyone who records as you have suggested, will get considerable noise from their computer fan. Best thing to do in this case is to get the computer out of the room while the recording is being done (get an extra long recording cable).

                                                                                                Or, hire a voice over artist to do the recording for you. Prices are very reasonable, it saves time and keeps your reputation professional.

                                                                                                • Nedra said:

                                                                                                  Eric,
                                                                                                  One of the most diffcult things to do in teaching is to not overwhelm the student with things are by nature technical. As a teacher you make everything basic in a way the steps are easy to follow without loosing any important information. And, for THAT I thank you. I am lovin’ learning..!!!

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