LESSON #47: How to Create an Ebook

In the previous lessons we’ve been talking about how to create an information product. Today we’re going to take a closer look at creating an ebook…

(Watch this video…)

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Main points:

  • Ebook = digital book

    Possible formats…

    -PDF (Recommended)
    -Word Doc
    -Text file
    -HTML page
    -Exe file
    -Kindle and other special formats

    Recommended Free Software: www.OpenOffice.org

    Open Office is an open source software suite, and their Writer program can create high quality PDF’s… for free!

  • Ebook Formatting

    - 8 1/2 x 11″
    - 12-14 point font
    - Times New Roman (most common for printed books)
    - Arial (great for reading on-screen)

    Tricks to take up more space…

    (This is not about adding fluff, or filling it with too much white space… your ebook should consist of high quality content. But it can be helpful to make your ebook seem longer to add perceived value. Also please note: keep your target market in mind. Some audiences prefer short, concise information, in which case a shorter ebook is better.)

    - Margins (just don’t increase them too much)
    - Line spacing (I like 1.5)
    - Arial font instead of Times New Roman
    - Chapter breaks

    Components I include in my ebooks:

    -Title Page
    -Legal Disclaimer Page
    -Table of Contents
    -Chapters
    -Resource Section

    (See video for demonstration of me creating an ebook by rebranding and tweaking another PLR ebook)

    PLR Tip: If you can’t find PLR for your topic, consider finding someone with a product in your niche that you think is good quality, and simply ask them if they’ll private label it to you.

  • 3 places that I like to put links in ebooks…

    1) At the beginning
    2) Integrated throughout
    3) At the end (resource section)

    Linking Tip: Always use use redirects on your own domain, rather than embedding your affiliate link in the ebook. That way you can change the destination later on, without having to update the ebook. See also link cloaking

    Advanced Tip: Creating brandable PDF’s for your affiliates is a great idea. I’ve used ViralPDF

    Advanced Tip: Always keep your source documents! You might want to boost your income by selling PLR to it some day.

    Recommended resources:

    PDF Ebook Templates

    Instead of DULL, PLAIN, BORING documents, now you can easily create
    BEAUTIFUL and PROFESSIONAL looking ebooks in a matter of minutes.

    PDF Templates
    Ecover Engine

    This is a very cool software tool which enables you to create great looking E-covers for your products… even if you have no graphics experience at all!

    PDF Ebook covers

    Action steps:

    1) If you’ve chosen to create an ebook for your information product… do it!

    For many of you, this product will be just the tip of the iceberg. Ideally, it will be a front end product that leads to bigger products, and bigger income as you build your business. We’ll be talking about your marketing funnel in the next lesson.

    As always, you are welcome to post your questions and comments below.

    Have a great day!

     
  • 139 Comments

    • Hi Eric,

      Finally…the missing piece of the puzzle(can’t wait to put this together now.) BTW…your PDF eBook templates are a great idea..they are very nice looking! I’ll diffently be adding these to my collection!

      Gary

      :)

      Get 150 *Top Quality* NICHE Websites With Your Paypal ID On Each!

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      • Eric said:

        Thanks Gary, glad to hear it :)

        • Tom said:

          I recommend you use a spell checker for every email. - “diffently” (definitely) unless on purpose which makes no sense.
          Tom

        • Thanks Eric for very concise and informed tips, more like tuition. Thanks…Doug

          • Question: I would like to include alot of photos in my e-book…any tips here please.
            Thanks Doug

            • Eric said:

              The first thing is just be aware of copyrights. The same things I talked about for images on websites in lesson #40 would apply here. Use your own pictures, or license them, or find public domain images… but do not use them if you don’t have the rights.

              My only other concern is the size of the document. The more images you use, the bigger the PDF. I usually try to keep my PDF’s under 4MB. But I’d say you can go up to about 20MB without anyone really caring. But if it gets bigger than that you might want to scale back the images or play with the compression (likely JPG compression for the images) in the PDF settings to keep the file size reasonable.

            • Hi Eric,

              I just wanted to add a couple of ideas for people outside the USA, because US publishers seem to be oblivious to realities in the wider world:

              * Yes, use US Letter (11 x 8.5 inches) — but be aware that this format is standard ONLY in the USA and Canada. EVERYWHERE else in the world uses ISO-A4 paper size (297 x 210 mm). You can increase downloads by offering your publication in BOTH formats.

              * Padding your ebook can actually work AGAINST you: it’s mostly in the USA where people think “more and bigger is better”. People find printed copies easier to read than online versions, and they get annoyed by having to print too many pages just because so much space is wasted. You can boost downloads and responses by providing two editions: one for printing and one for online viewing.

              * Links — remember that embedded links don’t work in printed copies of your ebook. It pays to include the full URL so people reading printed copies can easily key in the link to their browser.

              It also pays, as Eric says, to use redirects to your own domain so you can control them fully.

              You can find more help about designing for the web (and increasing comprehension — and response rates) at my link, free of charge.

              John Counsel
              CEO, The Profit Clinic

              • Eric said:

                Good points John.

                Yes I should have mentioned the negative aspect of padding your ebook since I talked a lot about making it longer. I will make note of it in my outline above.

                It really depends on your audience. If your audience is most likely to read it on their computer screen (as my internet marketing audience is), then the fancier pages and longer format is great… I think some extra white space and wider line spacing also helps on-screen reading.

                But if you expect your audience to print it out, keep the formatting simple and concise.

                EITHER way… you can use it as a selling point. If your market prefers “bigger and better”, then make a big deal about how long your ebook is. But if your market prefers “concise and to the point”, then make a big deal about how short your ebook is.

              • glenn said:

                Eric: I am new to Ebook business. Have one ready to go. How do I keep the purchaser from forwarding the ebook to many other recipients? Is there a method to limit the number of copies that can be made.

                Always enjoy your material.

                gwilke

                • Eric said:

                  Good question.

                  Some PDF software (including Open Office) has the ability to set a password for your PDF. this may help prevent sharing. However, you have to weigh the cost. If you set a password, you’ll get a bunch of support email from people who forgot their password, and probably more refund requests.

                  Also it doesn’t stop sharing because people can simple share the password too. So I do not password protect my PDF’s.

                  There are some advanced tools/features that would allow you to restrict the PDF to a per-user basis, but once again you have to weigh the time/cost of it vs. the convenience of not protecting it. To do such a thing you’d have to setup some sort of registration system on the back-end which dynamically generates the PDF or each customer.

                  I also just did a quick search and found some interesting tools like this one: http://www.locklizard.com/pdf_security.htm

                  But I would probably not worry too much about PDF security unless it’s a high end ebook (like $200+).

                  • I find the simplest ways to discourage theft (shared links or shared files included) are these:

                    1. Use PERSONALIZED download links, with the buyer’s name listed. This discourages sharing because of the perceived risk of being detected. I use Cloak and Tracker to do this, as well as to cloak links on the fly and track very powerfully and in detail. It will also personalize the download page, so there’s even less likelihood of sharing.

                    Visit http://spendsmarter.com/cloakandtracker for 20% off the regular price.

                    2. Deliver digital downloads, like ebooks, using low-cost software like http://MyFirstSellingSystem.com and making bonuses and ESSENTIAL add-ons to the product (NEVER deliver the entire product in a single package) that requires registered membership access.

                    3. Use a simple script like the $7 Secret script from http://Buy7DollarScript.com to give away or sell a low-cost intro to the product (with 100% instant referral commission), with an OTO to sell the main product with a 50% instant referral commission. Why would someone give away the book when they can earn instant money instead?

                    All it takes is some stategic thinking.

                    Great topic, by the way. :D

                    John Counsel
                    CEO, The Profit Clinic

                • Thanks Eric!

                  I’m thinking of doing my 1st free report & also eventually ebook. This is so helpful along w/software recommended.

                  • naqueen said:

                    Hi Eric,

                    Good video and really great tips. You definitely taught me something valuable like creating the legal disclaimer page and the Resource page. I wouldn’t have thought of that. Thanks a bunch!

                    • Hi Eric - You know it does not matter how long I’ve been marketing I love your emails.

                      Your videos are short - to the point and very informative.

                      By the way - Way back when Cory came out with EBook Pro I bought it and they have always updated it. Have you ever used it?
                      I bought in the days I was quite green! so never got into using it.
                      Apparently it has a some great security features but like you say you have to bear the cost of support when people get stuck on how to open the book.

                      Many thanks

                      Ps Since you changed your blog path to these brilliantly informative content - I’ve definitely made it a point of watching your videos.

                      • Eric said:

                        Thanks!

                        No I am not familiar with Ebook Pro.

                      • Marc said:

                        Your a genius Eric! Thanks for the info…

                        • Dragan said:

                          Hi Eric,
                          Thanks for the very comprehensive lessons.
                          I found that Open Office is much better than MS Office when we want to create pdf e-book. Before some time, I was trying with different applications but the links and hyperlinks inside the MS Word don’t translate into the pdf book. And one and only possible free solution for links to be live in pdf e-book is Open Office.

                          • Eric said:

                            Cool, I’m glad you agree :-)

                          • I think I’ll be ordering those templates. Even though I like the flexibility of custom design and have two ebooks on using OO Writer to create ebooks. This lesson came on the same day that I got “reminded” by a mentor that time and effort was being wasted on tasks outside of my core passion/talent area.

                            Thanks for this timely lesson Eric.

                            • Eric said:

                              Thanks Colin, and you’re welcome :)

                            • James M. said:

                              The video player is acting up. It says I need to update the adobe player but after I downloaded and installed it, it still keeps asking me for an updated version. I have to make do with the text here and the very informative inputs from commenters especially John Counsel.

                              My first attempt at making an ebook is through the OpenOffice equivalent of Word. It works, but I feel it needed a lot of improvement. Thanks for the tip on PDF ebook templates. Looks like just the thing I needed. At this promo $37, I think I’ll go for it.

                            • Kristy said:

                              Aaahhh Eric, yet another timely lesson for me.
                              As a writer it can be so hard to just let your work go and take its place in the world, but ebooks are just so easy. There’s no excuse now.
                              A lot of writers look down their noses at ebooks as poor substitutes for a traditionally published book. ebooks are a great way to test your audience and make easy changes. Digital printing is also very affordable now, so being in print is easier than ever before.
                              I think people (writers in particular) need to give themselves permission to self publish - music artists do it all the time.

                              Cheers,
                              Kristy

                              • Eric said:

                                Thanks! The other thing to keep in mind is that ebooks FREQUENTLY make more money than printed books. So those traditional printed authors can look down their noses all they want while we keep making more bank deposits ;-)

                                I agree it is easier than ever to self publish. And the nice thing about ebooks is that there is virtually zero overhead cost, and nearly 100% profits, compared to other methods of publishing.

                              • Alex Lim said:

                                Very interesting, Eric!

                                I actually just finished re-branding an eBook that I was given PLR to.

                                I never thought of extending it to higher it’s perceived value. Little tricks like font, margins, TOC, and chapters… Why didn’t I think of that?

                                I was just mentioning to a friend of mine about giving his affiliates brandable PDFs to promote, but thought he would have to outsource a programmer to produce software to do such a task… I’ll look into viral PDF.

                                Thanks, Eric!
                                Alex Lim

                                • Eric said:

                                  Cool. Yeah ViralPDF is really cheap, so it would probably be a good investment vs. having it programmed from scratch.

                                • Great ebook writing tips. Thanks for providing a link to the PDF templates. I have been looking for something like this.

                                  • Kathy said:

                                    Great timing Eric,

                                    I’ve just finished authoring an ebook. When you say do a redirect, does that mean you need a domain? So you have an affiliate link and you redirect it right, but when you recommended pdf format, you didn’t mention a domain. It’s not a problem - you just get a domain and then create a links folder do you? Then you put a php file in there ?

                                    I guess all the cloaking software you mention use a domain and also links folder too.

                                    Are your cloaking programs still your best recommendations as they’re from 2006 ?
                                    Thanks and for your readers - I’m going to use TradeBit.com which is a free digital download marketplace for my 101 tips to a better website.

                                    • Eric said:

                                      Thanks Kathy. Yes you need your own domain (See lesson #23 and #24 if needed).

                                      Yes you can make a links folder, or a folder for each link… whatever works best for you.

                                      Honestly my top recommendation at this time for cloaking links is to save your money and just make your own PHP redirects. That’s what I do for almost all of my affiliate links.

                                      I show the code for a PHP redirect in that cloaking lesson, or you can easily find it if you search for it.

                                    • vid said:

                                      Thanks eric for such a great information. I think I want to do it and I wll definately try one.

                                      • Roonie said:

                                        Great information Eric. I will figure out how to use it and make my viral e-book look nice and valuable.

                                        • Fisayo said:

                                          Nice tips!

                                          You actually covered a few points some people would rather hide.

                                          Thanks Eric… you know, I have just about 10 IMs I never ignore their emails. You happen to be one of them.

                                          Keep up the good works.

                                          • Rick said:

                                            Eric,
                                            Great, simple and concise instructions as always. One of your best lessons in the whole series. Thanks a ton.

                                            • Diet Type said:

                                              Thanks Eric!
                                              Will definitely use these resources on our new website at http://www.MyDietType.

                                              Matt

                                              • Thanks Eric for recommending openoffice.org and for the lesson, it was great as usual.

                                                • This article is a stitch in time. I am considering taking some of my best posts in a static site and creating an eBook as a giveaway incentive to signing up to my list.

                                                  I plan to review your posts about redirecting links in order to follow that approach.

                                                  Thanks for this great information.

                                                  • Michael said:

                                                    Eric,

                                                    Once again you have provided a content rich, actionable video that is invaluable… As I prepare my ebooks, I will certainly use your tips.

                                                    I do, however, wish that I had known about the FREE “Open Office” ebook creator software, before I bought a different version, several months ago.

                                                    I actually bought your Ecover software, a week or 2 ago, and I’m preparing photos to use with it, for several of my products, that I will release over the next month.

                                                    I highly recommend that anyone reading Eric’s Blog-posts, and benefiting from his great video tutorials to do yourself a HUGE favor and BUY HIS PRODUCTS!!! You will be extremely happy with the value that he provides for the price that you pay.

                                                    Again, Eric thanks for providing solid content, that anywhere else would cost us $97, but you provide FREE of charge.

                                                    You are truly building a great fan/support base with your honest and timely information.

                                                    Thanks,

                                                    Mike

                                                    • Bonjour Eric!

                                                      I found this very interesting and useful. I have created some ebooks of my own, both giveaways and for sale. So, I have started but have a long way to go. As a mother of 7 and a gite owner, my time is limited but writing is my passion.
                                                      Your tips help me to be organized and use my time wisely.
                                                      I will persevere and one day the best seller that my hubby is always asking the whereabouts of, will appear.

                                                      Best wishes and angel cuddles,

                                                      Sarah

                                                      • lucy drumonde said:

                                                        Thank you Mike for the information.
                                                        I am starting this out and on my way to create a simple e-book.
                                                        The information is a good stepping stone given with so many software and other information that is out there on the Internet.

                                                        • Zhana said:

                                                          Excellent video. You gave us lots of useful information. I have been producing ebooks for several years, but you told me something I didn’t know.

                                                          Thanks very much for this.
                                                          Zhana

                                                          • CoolMan said:

                                                            nice infomation about creating ebook. good lesson to learn everyday. keep it up with a lot lesson after this…

                                                            • thank you eric, this helps,

                                                              • Sally said:

                                                                Great info Eric! I always learn something new. Once you create the ebook, how do you upload it on your website or blog or whatever you are trying to do. I am not a techie. Do the ebook templates have graphics etc or does one get them elsewhere or put in your own photos? Thanks for your help.

                                                              • irving orta said:

                                                                hello Eric,

                                                                I have a question, i have been following the lessons,and I have this question,if i wanted to star my online business with an ebook,just to get things moving, you know taking action like you say,do i steel need to do a website in word press like the idea cash example or could do something like you have for the ecover engine or pdf ebook templates because the idea cash sample seems like a broader approach doesn´t it?… and for some of your info products for example, you just have a web page with the sales letter.. could i start with something like that?

                                                                best regards

                                                                • Denise said:

                                                                  Hi Eric

                                                                  As usual great information. Just one question ? I am thinking about buying your pdf templates? do they only work with open office? as I already have microsoft office on my pc?
                                                                  Would you be kind enough to let me know.

                                                                  Thanks

                                                                  Denise

                                                                  • Micah said:

                                                                    Hello Denise,

                                                                    Microsoft Office should work fine for you! Open Office isn’t required, but it is a great free software option available.

                                                                  • dyuane said:

                                                                    Thanks for the info in ebooks. I going to have to create on and offer it on my website.

                                                                    • Hi Teacher,

                                                                      Erick I m so proud to be your student because your lessons are so valuables and clears as a water. Thank you very much for your help and God bless you.

                                                                      • Anne said:

                                                                        Dear Eric,

                                                                        The last lesson I received was Lesson 47 dated August 16, 2009, received here N.Z. August 15,2009. Thanks very much for your lessons and I’ll look forward to the next. I am in the process with my first ebook.
                                                                        Best regards,
                                                                        Anne.

                                                                        • Micah said:

                                                                          Hello Anne,

                                                                          The next lesson will be completed soon and will be sent to you when it’s finished. You can also visit EricsTips.com to see the latest lesson updates and revisit earlier lessons:
                                                                          http://www.ericstips.com/tips/category/lessons/

                                                                          • Anne said:

                                                                            Thanks for your reply.
                                                                            Thats great I will look forward to its arrival.
                                                                            Have a great day.
                                                                            Regards,
                                                                            Anne.

                                                                        • Rachel said:

                                                                          HI Eric, Once the customer purchases the e-book, can you suggest how they receive it.

                                                                          Do I need to use software to deliver the e-book to the customer?

                                                                          Thankyou Rachel

                                                                          • Micah said:

                                                                            Hello Rachel,

                                                                            You can actually automate the process without any need for special software, simply by redirecting customers to a “Thank You” page containing a download link after purchase!

                                                                            • Rachel said:

                                                                              HI MIcah/Eric,

                                                                              Thanks for the speedy reply!

                                                                              When the link to the ebook is on the thank-you page, where is the ebook stored. Is it stored on a hidden page on my website?

                                                                              Thanks for the help, appreciate it! Rachel

                                                                              • Micah said:

                                                                                Hello Rachel,

                                                                                The ebook isn’t really being stored on a hidden page, but rather in a hidden location.

                                                                                Once you upload the Ebook PDF to your website, all that customers need is a link to where it is stored.

                                                                                Example: http://www.YourWebSite.com/d7sf6gb3sdf/ThankYou/YourEBook.PDF

                                                                                You could simply include that link on your “Thank You” page, or “Product Download” page, etc… As soon as customers click on the link, the download window opens for them.

                                                                          • Terry said:

                                                                            I would love to get Ecover Engine, but first — WHERE on my PC do I find Paint? The video for the product mentions is comes with Microsoft, but I can’t find whatever folder (or whatever) it’s in.

                                                                            I’m really very sorry for how silly a question this is, but I’ve never used Paint before (actually, I didn’t even know it existed), so I have no idea how to access it.

                                                                            Thanks very much

                                                                            • Terry said:

                                                                              Never mind — I clicked around until I finally found it. It’s in “Accessories” (I’d looked everywhere else BUT there!)

                                                                            • Micah said:

                                                                              Hello Rachel,

                                                                              The ebook isn’t really being stored on a hidden page, but rather in a hidden location.

                                                                              Once you upload the Ebook PDF to your website, all that customers need is a link to where it is stored.

                                                                              Example: http://www.YourWebSite.com/d7sf6gb3sdf/ThankYou/YourEBook.PDF

                                                                              You could simply include that link on your “Thank You” page, or “Product Download” page, etc… As soon as customers click on the link, the download window opens for them.

                                                                              • LC said:

                                                                                Hi Eric,
                                                                                I’ve loved all the lessons so far but,
                                                                                I haven’t recieved the lessons after this one. Is there a lesson 48 plus more?
                                                                                Thanks

                                                                              • Mark said:

                                                                                Hello Eric,
                                                                                I’ve been diligently working on my New Niche website. I think I have a very large market for this Site, but the problems I am having are not getting barely any traffic to the site. Do you have any suggestions of a few tricks to get people to visit?

                                                                                • Eric said:

                                                                                  Keep up the good work. Yes I’ll be covering traffic generation in depth later in the lessons :)

                                                                                • Thanks Eric, for sharing such valuable information your site has helped me alot..

                                                                                  Avis

                                                                                  • Pierce said:

                                                                                    Hi Eric, thanks for sharing such detail information on how to create an Ebook. I have several products that would work perfect as a Ebook. But I have a few questions that I need answers to. I hope you can help with them.

                                                                                    1. What steps do I have to take to sell my Ebooks online. Do I need a clickbank account setup before time.
                                                                                    2. You spoke about sending people to your website to purchase your Ebooks. Do you have a website, and if I do what is the less expensive way to get one. If not what do I?
                                                                                    Pierce

                                                                                  • jessie said:

                                                                                    hello Eric

                                                                                    Your lesson came perfect. I have my eBook ready but i have these question as to how do I get some experts to review my book to get some testimonials. Or are testimonials really necessary? What about doing a jv with them but how to make this a win-win proposal.

                                                                                    I know i may be asking bit too much but I hope you can give my some tips on how to go from here.

                                                                                    Million thanks!

                                                                                    • Eric said:

                                                                                      Good question. Testimonials most often increase the perceived value of a product and greatly improve conversion rates. Testimonials from experts as well as from customers are helpful.

                                                                                      As far as experts… part of it depends on your niche. In the internet marketing world, it’s hard to get top guru’s to pay attention to your email because they simply receive too many requests. So I would suggest 2 ways of getting their attention…

                                                                                      1) Do something for them first. Promote their product, write them a testimonial, etc. Email them regarding their own product before asking for a testimonial for yours.

                                                                                      2) Go to a seminar. If you can bring a hard copy of the product to the seminar and grab a minute with an expert at lunch or whatever, most of them will be nice enough to say something about your product (which you should record onto a pocket recorder or write down).

                                                                                      If you’re in a less competitive niche, or something outside of the make-money world… it may be easier to get expert opinions. For example if your niche is genetic engineering, you could go to your local university or email a local professor and they may be happy to provide their comments about your book.

                                                                                      For JV partners… just ask them to give a testimonial! (and be sure to put a testimonial disclaimer in the legal docs of your site).

                                                                                      For customers… make it easy for them to give a testimonial. In lesson #42 I talk about how I collect testimonials: http://www.ericstips.com/tips/lesson42/

                                                                                    • Geraldine said:

                                                                                      Hi Eric - I have just bought Ecover Engine but it has come in a .exe file which is a Windows application. I have a Mac and so cant open it. Have you a version for Macs? I am all fired up to go……….Is it possible that when you recommend software you can ensure it will work on Macs too - or at least maybe give different links or something……
                                                                                      LOVING the lessons……thanks so much
                                                                                      Geraldine

                                                                                      • Eric said:

                                                                                        Sorry about that :-(

                                                                                        It does say on the sales page that it’s for Windows. We don’t have a version for macs. If you happen to have Photoshop on your Mac, there are some very good ecover action scripts available that you can plug into Photoshop such as this one.

                                                                                      • Selwyn said:

                                                                                        Your tutorials have been very helpful in designing.
                                                                                        Perhaps sometime you can let us into some stats.
                                                                                        of which designs etc. have been more encouraging than others.
                                                                                        Thanks.

                                                                                        • Geraldine said:

                                                                                          Oh - I missed the bit about it only applying to Windows. So can you please advise me how to get a refund then? Also - I ordered the pdf Templates - will I be able to use those OK? (I downloaded Open Office for Macs) Thanks Eric
                                                                                          Geraldine

                                                                                        • Hi Eric
                                                                                          Like every one else I am so grateful for what you are doing.
                                                                                          I have written my ebook (that was the easy part as I had it all in my head) got my domain and hosting and am all ready for it to go but do not know how to get people to a payment page and for them to actually get the ebook in return. I am hoping that in your next few lessons you are going to cover that for us.
                                                                                          Thanks for everthing.

                                                                                          • Eric said:

                                                                                            Yes I will be covering that process right after I cover copywriting :-)

                                                                                          • Hi Eric,
                                                                                            Thanks for inspiring tuition. My only and biggest ebook problem is the template’s and the creation of the ebook cover. I have content i.e. i have written a ebook called the Spotted Kittens of Africa with real great photo’s, but the text and photo’s sit on my hard drive.

                                                                                            Any recomendtions would be really apprechiated.

                                                                                            Thanks.
                                                                                            Guillaume

                                                                                          • robert said:

                                                                                            will you cover cpanel in detail?i have it but ii’m kinda stuck with what to do with it.it shows a list of thing and i’ve going all the way down the list checking each item out..are you suppose to select what you want?or are they all part of your cpanel?maybe i need to go back to the lesson on cpanel to see if that will clear up things for me.i’m eager to get started but i keep tripping over myself. the simple tour of cpanel did nothing but confuse me. to bad someone hasn’t written an ebook about how to work with cpanel.oh well i’ll keep plugging away thanks for the lessons.

                                                                                          • Wow I’m a little relief about creating an ebook. I like the way Eric presented it. He made so simple and the easy step by step was no brainer. I might be looking into creating an ebook soon. Thanks Eric for the easy step by about ebook creation.

                                                                                            • Kent Stryker said:

                                                                                              Eric,I am hanging in there.I am on lesson 26and studying every day. I was very happy you chose Belize; a very special place
                                                                                              Please be sure no one eliminates me! am still studying! Keep me in.
                                                                                              Kent

                                                                                              • Rachel said:

                                                                                                HIEeric,

                                                                                                Can you advise?. I have an E-book and set up a Clickbank account to sell it. I want to set up a ‘thank-you’ page that only the people purchasing the product have access to. In wordpress I can set up a page that has a password, however going through the checkout of Clickbank there is no place to advise the customer of the password. Any ideas?? very much appreciated. Have been unable to gain any replies in wordpress. Thanks Rachel Ps. Reading the blog is such a help along with your videos. Great to hear other peoples solutions/thoughts and yours!

                                                                                                • Eric said:

                                                                                                  I will be talking about thank-you pages in lesson #54. In the mean time… there are a few options…

                                                                                                  1) you could make a password protected area as you mentioned, and you would email the password to each person who buys from you. This is extremely simple, but may cause a delay in the customer being able to download the product since they have to wait for the password from you.

                                                                                                  2) you could make a “membership” type of area, where they create their own username/password and can login anytime after paying… this is more complex. (See lesson #32)

                                                                                                  3) You could use a script to protect the download page, where people can only reach the page upon a successful paypal payment. But they can’t come back later to download it. This is a common way to do it and is fairly simple, but can be a pain if people for some reason don’t reach the page or close their browser before downloading the product. A popular script is this one

                                                                                                  4) You could make an unprotected download page and simply give it a long and complex page name so people can’t guess it. You can then just send them directly to the page from clickbank. On the downside, after awhile there’s a chance the page could get listed in a search engine, but if that happens you can just change the page name.

                                                                                                • I didn’t know OpenOffice had that feature, I was using their spreadsheet up until I started using Google Docs. Another way people can create PDF’s is to use a web based PDF generator. Just do a search and you should find a few.

                                                                                                  • Doug said:

                                                                                                    Eric,
                                                                                                    I am trying to conceptulize the sequence of events when someone clicks on your IdeaCash website. After they are on the landing page, at what point are they able to view the 91 pages of modified PLR content that you created? Upon submitting an e-mail address? Will this be a download to the customer after they make a purchase? I guess I would like to know what you envision the order of events will be for your site. I think that if I can see the process it may help me have more clarity for my site. I currently am working on content for my niche and have been intently following your lessons. Thank in advance, Doug

                                                                                                    • Eric said:

                                                                                                      Good question. This will be shown in some of the later lessons. Ultimately, the home page will probably be a squeeze page with a small amount of free information offered, and then after they opt-in I will try to sell them the entire ebook as a special one time offer.

                                                                                                    • Rachel said:

                                                                                                      HI Eric,
                                                                                                      I purchased the ECover Engine and have used an ecover on my site http://www.recordmyfamilyhistory, along with a few of the other graphics.
                                                                                                      The graphics I have included on the site all look like they have been cut and pasted onto the site, with a bow around them. Not too professional looking.
                                                                                                      Is there a feature in the ECover Engine that rids of this box, or do you think it may be a wordpress template issue?
                                                                                                      Can you advise how I create Johnson boxes? Thank-you. As always appreciate your lessons and loving the guidance.
                                                                                                      Rachel Johnston

                                                                                                      • Eric said:

                                                                                                        I think it is a style setting in your wordpress CSS file. You could probably track it down, but try simply adding this attribute to all your images:

                                                                                                        border=”0″

                                                                                                        As for Johnson boxes, I use HTML tables. Just set the border and background color according to how you want them to look. Here is a tutorial: http://w3schools.com/html/html_tables.asp

                                                                                                      • Richard said:

                                                                                                        Hey Eric,

                                                                                                        This is slightly off topic, however it is about PDF’s. I have seen some PDF’s that have been used as ‘handouts’ for webcast etc. That are ‘editable’ i.e you receive the PDF written by the provider with the notes that you use to follow along with the webcast; in the body of the PDF are areas that one can actually write [on your computer] … adding your own notes to the already written PDF. The best I can these PDF’s are in some arena’s referred to as ‘green pdf’s’ [not need to print!]… However I have not been able to find out how the heck they are created….!
                                                                                                        Any advice would be greatly appreciated.

                                                                                                        Thanks,
                                                                                                        Richard

                                                                                                      • Soros Steinz said:

                                                                                                        Thanks Eric,

                                                                                                        I’ve been looking at the lessons and working on the action points (well, most of them!) for the last few days. I’ve even bought a couple of your products along the way - without really knowing how I was going to use them, which I know is counter to your great advice of ’stop buying stuff’. These last few lessons about information products have really focused my thoughts. I suppose the best way to describe it is while I don’t have a neatly packaged product of my own at the moment - I am now totally confident that I have the resources to create one with the ideas you have given me. Thank you!

                                                                                                        • Ramesh said:

                                                                                                          Dear eric , i have seen your family pictures posted on your website .i wonder how can you manage thousands of websites and still finding time to answer all the queries posted on your site..you are some one i really want to be man.
                                                                                                          thanks again for all your lessons

                                                                                                          • Eric said:

                                                                                                            First, a lot of them run on autopilot. Second, I hired someone to help with support. Third, I work hard!

                                                                                                          • Gigin George said:

                                                                                                            Eric is it a good idea to purchase PLR ebooks from websites and re brand it. If yes, is there any other reputed sites selling PLR materials?

                                                                                                            • Eric said:

                                                                                                              Yes it’s a good idea IF you know what you’re doing. A lot of people buy PLR stuff and never use it. But if you’re gonna use it, it’s a good idea. There’s a wide range of quality when it comes to PLR stuff. If it’s “common” PLR material (widely disbursed, sold with master resale rights, etc), then just google it and find a cheap price. If it’s more exclusive (higher quality and/or limited distribution) then it may be worth paying more for. I frequently acquire high quality PLR whenever I see it for sale. And I’ve also sold a fair amount of higher quality PLR stuff (including some content that I’ve created myself).

                                                                                                            • Chelsea Sharp said:

                                                                                                              Hello Eric!
                                                                                                              I’m a senior in high school and I wrote a research paper for English class. And it ended up being 12 pages long, so I’m going to turn it into an eBook soon and I’ll be the second person in my town to write a book I’m very excited! Any keys to making it easier?
                                                                                                              Thanks Chelsea Sharp (:

                                                                                                              • Ex zurück said:

                                                                                                                Another very valuable lesson…!!!

                                                                                                                Thanks Eric,
                                                                                                                Arne

                                                                                                                • Jalu said:

                                                                                                                  Hi Eric,
                                                                                                                  Thanks for making this tutorial public its fantastic.
                                                                                                                  Regarding the copied/pasted ebook- did you do any rewriting of the text or just the modifications you mentioned? Would you recommend a rewrite or is this just extra work and its better to get it done since it wont be circulating in g__gle’s realm?
                                                                                                                  Thanks.

                                                                                                                  • Eric said:

                                                                                                                    It really just depends on the quality of the material. If it’s good enough to stand on it’s own, and you have permission to use it, then it’s probably fine ot leave it as-is.

                                                                                                                    If you’re creating a higher priced product, then you’ll probably want to put the effort into it and make it unique.

                                                                                                                  • Thanks for the great information I write articles and recently looked at creating an ebook
                                                                                                                    You should always rewrite and edit to brand yourself. You provide great tips and information

                                                                                                                    Randy

                                                                                                                    • Floyd said:

                                                                                                                      Hi, Eric:

                                                                                                                      Your courses have been quite informational. You mentioned that one could “run” an affiliate program through Clickbank. Please let me know the procedure to do this. Thanks and accept my appreciation for your sharing of information.

                                                                                                                      Kind regards,
                                                                                                                      Floyd

                                                                                                                    • Mah said:

                                                                                                                      Hi Eric,

                                                                                                                      Thanks for this great lesson. My congratulations!!
                                                                                                                      This is one of the most timely things I got in life. Just when I am in the middle of writing my very own ebook I get this tutorial from you.
                                                                                                                      The major issue that I face is not the actual production of the product but with the marketing. How do I market my ebook effectively and then get people to buy it eventually.
                                                                                                                      Any tips, Eric?

                                                                                                                      • Eric said:

                                                                                                                        That’s what the majority of the rest of this 100 lesson series is all about :-)

                                                                                                                        You’ll learn about sales copy, list building, web traffic, etc. All the things you need to market your ebook.

                                                                                                                      • Sean said:

                                                                                                                        Eric todays tip was a winner for me! Liked it a lot. I’m divver-ing on the content though!

                                                                                                                        • bruce said:

                                                                                                                          Great video Eric. I agree that inserting affiliate links within your ebook are not going to make much difference on click throughs. Overall, this video is pretty complete. I have to get into my hard drive and get more of my PLR ebooks out to the public!

                                                                                                                          • andre said:

                                                                                                                            thank u so much.How did you become so knowledgeable in internet marketing.I am having a hard time promoting other pepoples products,I am FAIRLY NEW AT this affilate.I now decide to release my own website.I in the process of having Clickbank to promote my website.I in the process of working on releasing 150 software products and 250 ebooks.I just need to come up with that many domain names.Couuld you please help me with this situation.

                                                                                                                            Thank You ANDRE

                                                                                                                            • Bruce said:

                                                                                                                              How likely is it that one person will be two versions of the same PLR book? I think I’d be pretty ticked off if I bought two books that were essentially the same.

                                                                                                                              • Eric said:

                                                                                                                                I’ve bought and sold tons of PLR, and it’s never really been an issue. If it did happen and they complained, it would be as simple as giving a refund. The sad thing is that most people who would buy the same book twice are the same type of people who would never actually read it anyway, so they wouldn’t even know.

                                                                                                                              • Jorge Dutra said:

                                                                                                                                Hi Eric, Just to mention, I am enjoying every minute of the program. My plan is to go through the program daily and then start all over in detail.

                                                                                                                                • Ray Cowie said:

                                                                                                                                  Hi Eric, I’m on the side of not calling a PDF an eBook, especially on your sales page.

                                                                                                                                  Thanks to sites like Amazon, people don’t expect to pay above $17 for something called an eBook. However, they’re more inclined to get ttheir wallets out for a ‘Digital Download’ or ‘Report’.

                                                                                                                                  Great tips, by the way.

                                                                                                                                  Ray

                                                                                                                                  • Eric said:

                                                                                                                                    Good point Ray, I think that perception is really being solidified by Amazon. I often like to call my products “courses”, “systems”, “programs”, “blueprints” etc.

                                                                                                                                  • Joe said:

                                                                                                                                    Eric, please help me, I signed up for your classes, and you said at the start, not to buy anything. Then you said buy copypaste/traffic, and I did. Should I work on getting this site going, or continue with your classes to help me finish my website with CPT? Unfortunatly, it is costing me money I do not want to spend, until I can start making some. Thanks, Joe

                                                                                                                                    • Micah said:

                                                                                                                                      Hello Joe,

                                                                                                                                      We recommend that you only buy products when you know that you will be able to use them in your business right away, or very soon. If you purchase items on impulse, they tend to collect dust on your computer or bookshelf.

                                                                                                                                      Why not devote some time to your purchase! Completing this business project could prove rewarding for you.

                                                                                                                                    • Really great stuff in that video lesson! This seems a place to come back and learn more! Thanks a lot!

                                                                                                                                      • Hello Eric,

                                                                                                                                        I have placed a comment about my website, but now I can’t find it anymore….. I would like to know what I should change on my site, and how to make it full-screen (right now it doesn’t fill the whole screen). Thanks, also thanks for your helpful videos. Berend.

                                                                                                                                      • Gill M said:

                                                                                                                                        So glad I’ve found you. A fountain of knowledge for us all! Fantastic Tips!

                                                                                                                                        • Prue said:

                                                                                                                                          Hi Eric,

                                                                                                                                          Can I use the PDF templates for microsoft word? Or, is it just for open office?

                                                                                                                                          Thanks again for your tips

                                                                                                                                          • Micah said:

                                                                                                                                            Hello Prue,

                                                                                                                                            You should be able to edit them in either program!

                                                                                                                                          • Mark said:

                                                                                                                                            Thanks for the tips. There are several good nuggets even for someone who has written e-books before.

                                                                                                                                            A couple of little tricks I’ve found for watermarking one of the corners of a PDF with someones name or their e-mail address is to fulfill with e-Junkie or use PDFStamp. For the programmer-types, PDFStamp comes with a command-line version and you can write a simple program that will take an incoming e-mail message, watermark your PDF through the command-line, and e-mail it to the customer automatically. But even just the command-line tool makes it easy and not distracting in the e-book.

                                                                                                                                            • Nedra said:

                                                                                                                                              Oh, how I wish I had this information BEFORE I had launched my ebook. This would have made the process a walk in the park in comparison.

                                                                                                                                              • jaco said:

                                                                                                                                                hi eric

                                                                                                                                                great lesson. i realy needed this one. just want to know, if i use open office, how do i create a source file within open office,if i want to give plr to my ebook?

                                                                                                                                                i opened a plr ebook with openoffice, made changes to it, and exported it as pdf, but i tried to save the contnt as .doc for plr reasons but i cant seem to get it to safe in that format. should i do all the changes again in office word?

                                                                                                                                                i did try to copy and paste from openoffice to office, but i wasnt happy with how it came out in office?

                                                                                                                                                any advice would be great. thanks for your great content.

                                                                                                                                                • Micah said:

                                                                                                                                                  Hello Jaco,

                                                                                                                                                  You can still use Open Office to create your source files. It just doesn’t work when you try to convert back from a PDF.

                                                                                                                                                  When you’re working in the software, simply be sure to keep an original copy before saving a PDF version.

                                                                                                                                                • jaco said:

                                                                                                                                                  Or do you suggest that i use viral pdf? Will viral pdf make it easy for plr reasons?

                                                                                                                                                  thank you eric

                                                                                                                                                  • Micah said:

                                                                                                                                                    Hello Jaco,

                                                                                                                                                    Open Office will work just as well…no need for other software!

                                                                                                                                                    ViralPDF is good if you want to have rebrandable PDFs, that you sell to other marketers.

                                                                                                                                                  • Thanks Eric!
                                                                                                                                                    I learned a lot from this lesson.
                                                                                                                                                    Since I am European, I am glad John Counsel said:
                                                                                                                                                    * Yes, use US Letter (11 x 8.5 inches) — but be aware that this format is standard ONLY in the USA and Canada. EVERYWHERE else in the world uses ISO-A4 paper size (297 x 210 mm). You can increase downloads by offering your publication in BOTH formats.*
                                                                                                                                                    - If it wasn`t for his comment I wouldn`t have a clue what you meant where you wrote -11 x 8.5 (not inches behind those numbers)
                                                                                                                                                    - This is lesson number 47 - all the others are on my computer. I have always thought that these lessons I could come back to, read later, but now I how valuable these lessons are for me.
                                                                                                                                                    They will NOT be collecting dust on my HDD! :-) -Kurt Pedersen

                                                                                                                                                    • Mike said:

                                                                                                                                                      Hi Erik,

                                                                                                                                                      I tried to join your Real Coaching Club, but it won’t let me.
                                                                                                                                                      Have a better way?
                                                                                                                                                      Thanks
                                                                                                                                                      Mike Zeid

                                                                                                                                                      • Eric said:

                                                                                                                                                        Hi Mike, please get in touch with my helpdesk and let us know what error you are encountering. http://www.ericsupport.com We’ll help you get signed up. Thanks Eric

                                                                                                                                                      • Doreen said:

                                                                                                                                                        Good day Eric before this lesson I just wanted to bring to your attention that the link you sent for 40% of hosting with hostgator has a fault on it thought you might want to take a look will you forward a link to me before the offer ends thank you have a great day to you and your family

                                                                                                                                                      • Lolita said:

                                                                                                                                                        Excellent information, thanks for sharing the resources!

                                                                                                                                                        • Mark said:

                                                                                                                                                          Thanks for another great lesson Eric.

                                                                                                                                                          Mark

                                                                                                                                                          • Nzeribe said:

                                                                                                                                                            Hi Eric.
                                                                                                                                                            I am just a newbie. I have not yet understood how to apply this redirect. Do you have any ebook on how to get this done step by step for newbies like me? I have read the link cloaking still I don’t get it. Plese help.
                                                                                                                                                            Thanks again

                                                                                                                                                          • Eva said:

                                                                                                                                                            Hi Eric i created ebook in open office 3.1 saved as a pdf file , but i have to make small changes and now i have problem to open this book in open office again , it opens great in adobe reader , but when i try to open in oo gives me this scramble stuff .
                                                                                                                                                            Can you help ?

                                                                                                                                                            • Micah said:

                                                                                                                                                              Hello Eva,

                                                                                                                                                              Do you still have your original source file, before saving the PDF version? It should be named with an .odt extension at the end.

                                                                                                                                                              You might want to open Open Office, and check the recently opened files, to access your source file again.

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