LESSON #68: Building a Relationship with Your List
In the previous lesson we looked at a bunch of ways to build your subscriber list. In fact, we’ve now spent nine lessons learning how to BUILD a list.
Now it’s time to build a RELATIONSHIP with your list…
(Watch this video…)
Main points:
1) Broadcast message
2) Follow-up sequence (aka autoresponder)
How do you provide value? By helping them.
-They’ll trust you…
-They’ll want more of it…
-They’ll buy stuff from you.
You need to genuinely HELP them. When you do that, it builds trust. It creates a relationship. Money will flow to you through that relationship.
1) Provide help/education/teaching (that’s the value)
2) Sell your product(s).
(Can’t have one without the other)
1) Emails that educate
2) Emails that sell
3) Emails that both educate and sell
*See video for detailed breakdown of WHY I use each email, and how much of each to use.
1) Write them yourself.
Short cuts:
Push Button Marketer (See video for demonstration of instant email series)
List Building Pack (Contains 280 prewritten emails)
2) Outsource them. (Hint: if you outsource your ebook or your sales letter, outsource it to the same freelancer as a part of the job)
Send your email on a regular basis. Stick to the pattern. I recommend either daily or weekly for your follow-up sequence.
Bring the conversation to a…
1) Blog:
a) It opens up the conversation by enabling your subscribers to leave comments and interact.
b) It gets them accustomed to visiting YOUR website as their source of information and answers.
2) Talking head video
a) Seeing your face and hearing your voice will ramp up the trust level FAST… IF you come across as sincere.
3) Social Networking
a) Ideal IF your subscribers prefer communicating through social platform.
Action steps:
1) Create a series of follow-up emails.
2) Add them to your autoresponder.
In the next lesson we’re going to cover a very important topic called list segmentation.
As always, you are welcome to post your questions and comments below 
Have a great day!
Eric,
I agree with you completely that building a relationship and respect are the key factors of establishing a responsive list. I’ve found what works for me best is having a weekly informative email(though a preloaded series within my autoresponder). Whenever I want to promote or give my opinion on something I’ll just broadcast that between those messages. However, I do try not to send to many messages as I know how that feels being on the recieving end of some annoying marketers…lol
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That is right Eric. Trust, faith and sincerity are the core mods in building a true business. I totally agree with you. Thanks for the tips. Though auto-responders help a lot still you need to work to give the best information to your mailing list.
Thanks eric! Great article and as a newbie in internet marketing this will truly be a lot of help.
Eman
http://www.cbmall.com/to/xtracash
Hi Eric,
For me that was 3 lessons in 1.
1. Autoresponders
2. Push Button Marketer
3. Use the products you buy! I sure am going to revisit the Push Button Marketer program I purchased. It makes life so much easier. I especially liked your ratio of email types and to see that you made it a macro already is great.
Great video well done
Ray
check it out and give your advice!
[…] In the previous lesson we looked at how to build a relationship with your list. […]
Thanks Eric for this very educational and extensive lesson in list building. Clearly relationship is the key here; obviously it will take longer to form a relationship online. As it is, it’s not really that easy to forge a long term relationship in real life especially if there’s some kind of ‘commercial’ motive behind those efforts…
Eric, thanks for these very insightful tips. I always find myself coming back again and again, and often come away with a new way to look at my marketing efforts. Today was no exception! It’s always SO important to not think of your web-based customers as some anonymous figure. Instead we need to take extra effort to truly connect, and we need to be sure to over-deliver on value to make sure we can fully serve them.
I AM REALY FOLLOWING YOUR LESSONS WHAT IAM WAITING IS THE FINAL STAGE.
Eric
Very thought provoking.
I havent as yet made any offers on the PBM.
I am intending to target the academics - who can
market themselves.
Thanks again.
Thanks Eric
I find the information you share is some of the best I have found on the internet. I also find that the products I purchase from you do what you say they will do and even more.
I joined your tips program some time ago but did not pay much attention to them for quite some time.
However I should have been much more involved as I would have saved myself a whole lot of frustration. But I now eagerly await your next tip.
Thanks again for all the good information you give and the outstanding quality of the products you sell.
Tim
Thanks Eric for the idea of offering the sequence of autoresponder emails as a free e-course when people sign up via the squeeze page.
I plan to use this when visitors ask Dr Claude questions about the process for creating unconditional freedom from unwanted conditions in life.
Dr Claude Windenberger
Cool!
Eric, how can you make sure that every new list member only gets those emails from the start of your pre-written email list, as in the case where each email has a certain sequence or chronological order, as in for instance an ecourse which has an order e.g. topic 1, topic 2 topic 3 etc… what if someone joins the list just when the last pre-written email has been sent to the whole list?
The autoresponder treats each subscriber individually. It does not send your followup messages to the entire list all at one time.
It starts each new subscriber on message #1, and goes through the sequence for them, at the pace specified by you.
I do try not to send too many messages as I know how that feels being on the recieving end of some annoying email marketers
Another great video Eric, My auto responder is still in need of a lot of work, this has got me thinking that its time to get busy.Thanks again Andrew Walker.
I’m a little confused. In a previous lesson you had a great diagram about how you captured emails in case visitors left your page without making a purchase. Then if they purchased the product, they were moved from a “prospect” list to a “customer” list by the responder. So, wouldn’t you need two autoresponder sequences. One for the list that did not purchase the target product..to entice to do so. And a separate list to continue to market add’l products to “customers?” If you treat it as one list, customers may get repeated emails to purchase a product they already bought. ?? thx
That’s right. In fact I cover prospects vs customers in the next lesson:
http://www.ericstips.com/tips/lesson69/
When they become a customer, they are automatically removed from the prospect list so they don’t keep getting those follow-ups.