LESSON #68: Building a Relationship with Your List
In the previous lesson we looked at a bunch of ways to build your subscriber list. In fact, we’ve now spent nine lessons learning how to BUILD a list.
Now it’s time to build a RELATIONSHIP with your list…
(Watch this video…)
Main points:
1) Broadcast message
2) Follow-up sequence (aka autoresponder)
How do you provide value? By helping them.
-They’ll trust you…
-They’ll want more of it…
-They’ll buy stuff from you.
You need to genuinely HELP them. When you do that, it builds trust. It creates a relationship. Money will flow to you through that relationship.
1) Provide help/education/teaching (that’s the value)
2) Sell your product(s).
(Can’t have one without the other)
1) Emails that educate
2) Emails that sell
3) Emails that both educate and sell
*See video for detailed breakdown of WHY I use each email, and how much of each to use.
1) Write them yourself.
Short cuts:
Push Button Marketer (See video for demonstration of instant email series)
List Building Pack (Contains 280 prewritten emails)
2) Outsource them. (Hint: if you outsource your ebook or your sales letter, outsource it to the same freelancer as a part of the job)
Send your email on a regular basis. Stick to the pattern. I recommend either daily or weekly for your follow-up sequence.
Bring the conversation to a…
1) Blog:
a) It opens up the conversation by enabling your subscribers to leave comments and interact.
b) It gets them accustomed to visiting YOUR website as their source of information and answers.
2) Talking head video
a) Seeing your face and hearing your voice will ramp up the trust level FAST… IF you come across as sincere.
3) Social Networking
a) Ideal IF your subscribers prefer communicating through social platform.
Action steps:
1) Create a series of follow-up emails.
2) Add them to your autoresponder.
In the next lesson we’re going to cover a very important topic called list segmentation.
As always, you are welcome to post your questions and comments below 
Have a great day!
Eric,
I agree with you completely that building a relationship and respect are the key factors of establishing a responsive list. I’ve found what works for me best is having a weekly informative email(though a preloaded series within my autoresponder). Whenever I want to promote or give my opinion on something I’ll just broadcast that between those messages. However, I do try not to send to many messages as I know how that feels being on the recieving end of some annoying marketers…lol
Slaughter Your Competition with Unstoppable Targeted FREE Traffic!
http://WebTrafficMassacre.com
That is right Eric. Trust, faith and sincerity are the core mods in building a true business. I totally agree with you. Thanks for the tips. Though auto-responders help a lot still you need to work to give the best information to your mailing list.
Thanks eric! Great article and as a newbie in internet marketing this will truly be a lot of help.
Eman
http://www.cbmall.com/to/xtracash
Hi Eric,
For me that was 3 lessons in 1.
1. Autoresponders
2. Push Button Marketer
3. Use the products you buy! I sure am going to revisit the Push Button Marketer program I purchased. It makes life so much easier. I especially liked your ratio of email types and to see that you made it a macro already is great.
Great video well done
Ray
check it out and give your advice!
[…] In the previous lesson we looked at how to build a relationship with your list. […]
Thanks Eric for this very educational and extensive lesson in list building. Clearly relationship is the key here; obviously it will take longer to form a relationship online. As it is, it’s not really that easy to forge a long term relationship in real life especially if there’s some kind of ‘commercial’ motive behind those efforts…
Eric, thanks for these very insightful tips. I always find myself coming back again and again, and often come away with a new way to look at my marketing efforts. Today was no exception! It’s always SO important to not think of your web-based customers as some anonymous figure. Instead we need to take extra effort to truly connect, and we need to be sure to over-deliver on value to make sure we can fully serve them.
I AM REALY FOLLOWING YOUR LESSONS WHAT IAM WAITING IS THE FINAL STAGE.
Eric
Very thought provoking.
I havent as yet made any offers on the PBM.
I am intending to target the academics - who can
market themselves.
Thanks again.
Thanks Eric
I find the information you share is some of the best I have found on the internet. I also find that the products I purchase from you do what you say they will do and even more.
I joined your tips program some time ago but did not pay much attention to them for quite some time.
However I should have been much more involved as I would have saved myself a whole lot of frustration. But I now eagerly await your next tip.
Thanks again for all the good information you give and the outstanding quality of the products you sell.
Tim
Thanks Eric for the idea of offering the sequence of autoresponder emails as a free e-course when people sign up via the squeeze page.
I plan to use this when visitors ask Dr Claude questions about the process for creating unconditional freedom from unwanted conditions in life.
Dr Claude Windenberger
Cool!
Eric, how can you make sure that every new list member only gets those emails from the start of your pre-written email list, as in the case where each email has a certain sequence or chronological order, as in for instance an ecourse which has an order e.g. topic 1, topic 2 topic 3 etc… what if someone joins the list just when the last pre-written email has been sent to the whole list?
The autoresponder treats each subscriber individually. It does not send your followup messages to the entire list all at one time.
It starts each new subscriber on message #1, and goes through the sequence for them, at the pace specified by you.
I do try not to send too many messages as I know how that feels being on the recieving end of some annoying email marketers
Another great video Eric, My auto responder is still in need of a lot of work, this has got me thinking that its time to get busy.Thanks again Andrew Walker.
I’m a little confused. In a previous lesson you had a great diagram about how you captured emails in case visitors left your page without making a purchase. Then if they purchased the product, they were moved from a “prospect” list to a “customer” list by the responder. So, wouldn’t you need two autoresponder sequences. One for the list that did not purchase the target product..to entice to do so. And a separate list to continue to market add’l products to “customers?” If you treat it as one list, customers may get repeated emails to purchase a product they already bought. ?? thx
That’s right. In fact I cover prospects vs customers in the next lesson:
http://www.ericstips.com/tips/lesson69/
When they become a customer, they are automatically removed from the prospect list so they don’t keep getting those follow-ups.
Some of these lessons are too long when they could be a bit shorter.
Hi Eric I am slowly learning your techniques so far I haven’t set up a web site solely for affiliate marketing .You have taught me more in these lessons than all my own searching the last year or so.I purchased your product Simple List building course but haven’t as yet set up re selling it. My main question is About your Push button Marketer system Will it run on a Linux based system or is it a Microsoft only platform .
Also here is a link to a web site i paid for a pre made on line Affiliate web site over a year ago http://solarsavemoney.com/ it is linked to Amazon but so far it only has had about 95 visitors i have tried writing articles and submitting it to search engines etc it is using the word press SEO plug in and i have set up key words and other stuff to no avail .Maybe you can have a quick look if you get time and let me know why it never comes up in the search engines . Thanks again for all your teachings even if i haven’t managed to get my head around it all. .
Hello Andrew,
Unfortunately, Push Button Marketer is only compatable on Windows based computers.
The link you sent isn’t currently working in Chrome or Firefox. I saw that it is indexed in Google though. Solar power is a highly competitive niche. If you find a way to make your niche even more specific, you might see better results.
Well done Eric, and you are a true example of what you are talking, I feel more of a relationship being created with you and for sure I want to prosper and give you business. That’s how this works!
Hi Eric there is no match for your treasure of lessons you give clearly from your heart wishing us success. I never saw anything like this. Much appreciated - gives me hope that I will make it some day soon
I absolutely love learning each day. My education and knowledge has grown by leap and bounds.
Again aida! Eric, i like the meaning IM has given to may name with an acrostic. Ha! Listen, is it true tha twe need to spend a lot of money building our website, in order to make ready to start? What’s are the bare neccesities? Carol say: “just to start with one website,” and take it from there when you became more more so adept? It work for her! But my question really is… aprox. how much money we have to invest? I know you had said before that we need to have at least $100 a month for mantainance…. and and beigining to see why. We keep looking for things free. But i know that when the money start comming in, i will buy a lot of staff. But the question is for now is: how much we need to cough up to kick up the business. Please be petient with me, because i like to ask my questions to understand better. And i love to choose the the experts, gurus like you. Uh! Thanks! I plan to read all your posts! Before i review the lessons. I already started!
Hello Aida,
You don’t need to invest nearly that much.
Here is Eric’s recommended webhost with unlimited domain hosting for about $8 a month:
http://www.ericstips.com/hosting/
Here is where you can get a domain for a year for under $10:
http://www.lifedomains.net/
Lastly, you can get a WordPress blog for free:
http://wordpress.org/
YouThank you so much for these most ineresting and informative lessons that I have been keenly following. I have just spent nearly two months in hospital and am now in a wheelchair so an on line business is ideal for me. Unfortunately I find that I have not received lessons32- 56 and nothing after lesson 70.What can I do to receive these? I would also love to join the Real Coaching Club but with the Rand/Dollar exchange the cost would be too high. It would be the equivalent of an American student paying $7814 per month! for that is what it would cost me in South African Rands!! You are doing a wonderful job, keep it up.
Peter
Hello Peter,
The next lesson will be sent to you soon. You can also visit the link below to see the latest lesson updates and revisit earlier lessons:
http://www.ericstips.com/tips/category/lessons/
If your email happens to block some of the lessons, we recommend that you view this tip on whitelisting an email address:
http://www.ericstips.com/whitelist/
Thanks for the education. Most appreciated.
Mark
Trust is an important WORD.I allow 3 Marketers to send me stuff you r one of them. The rest get deleted or spam box.
Be well Buddy
Excellent post, I find providing help to my subscribers for the first week seem to help build a solid relationship. Then after the first week, I like to talk about some of the tools I am using which help me with my success online.
Seems to work
Hi Eric
I’ve been looking for an alternative to using Aweber to keep my costs down a bit and came across this company directresponders.com. At first glance they seemed ok but then the Eric’s tips training kicked in and now I’ve got a strange feeling something might not be quite right. Do you know anything about them? Are they what they claim? Does their site look familiar to you at all? Your thoughts on this would be much appreciated.
Des
http:www.eurobuilt.co.uk
Doesn’t matter now lesson 69 answered the question for me. cheers Eric your doing a great job on thr training.
Hello Eric,
What a great post you wrote, I Learned this technique from my Mentor and it works like gang busters…
Take care
Matthew Monnette