In the previous lesson we looked at a bunch of ways to build your subscriber list. In fact, we’ve now spent nine lessons learning how to BUILD a list.
Now it’s time to build a RELATIONSHIP with your list…
(Watch this video…)
1) Broadcast message
2) Follow-up sequence (aka autoresponder)
How do you provide value? By helping them.
-They’ll trust you…
-They’ll want more of it…
-They’ll buy stuff from you.
You need to genuinely HELP them. When you do that, it builds trust. It creates a relationship. Money will flow to you through that relationship.
1) Provide help/education/teaching (that’s the value)
2) Sell your product(s).
(Can’t have one without the other)
1) Emails that educate
2) Emails that sell
3) Emails that both educate and sell
*See video for detailed breakdown of WHY I use each email, and how much of each to use.
1) Write them yourself.
2) Outsource them. (Hint: if you outsource your ebook or your sales letter, outsource it to the same freelancer as a part of the job)
Send your email on a regular basis. Stick to the pattern. I recommend either daily or weekly for your follow-up sequence.
Bring the conversation to a…
a) It opens up the conversation by enabling your subscribers to leave comments and interact.
b) It gets them accustomed to visiting YOUR website as their source of information and answers.
2) Talking head video
a) Seeing your face and hearing your voice will ramp up the trust level FAST… IF you come across as sincere.
3) Social Networking
a) Ideal IF your subscribers prefer communicating through social platform.
1) Create a series of follow-up emails.
2) Add them to your autoresponder.
In the next lesson we’re going to cover a very important topic called list segmentation.
As always, you are welcome to post your questions and comments below 🙂
Have a great day!