In the previous few lessons we’ve been looking at paid web traffic sources.
Today we’re going to start talking about free web traffic. More specifically, we’re going to cover the basics of Search Engine Optimization…
(Watch this video…)
(See video for demonstration of how behavioral/personalized search is changing the face of SEO and search results)
On Page SEO (See Lesson #77)
Off Page SEO (See Lesson #78)
(See also Lesson #20, #73, #74)
Objectives of keyword research:
1) Come up with a list of keywords.
Free keyword modifier spreadsheet:
Eric’s keyword modifiers
2) How popular is the keyword?
(See video for explanation of the Long Tail)
3) How competitive is the keyword?
-On Page optimization of the top 3 sites for the keyword
-Google PageRank of those sites
-Quantity and quality of backlinks to those sites
(See video for demonstration of competitive analysis)
Recommended Keyword Research Tool:
To learn more about SEO, I recommend the Professional SEO Training Course, which is used to train SEO industry professionals around the world.
1) Decide if you want to implement SEO on your website.
2) If yes… Do your keyword research and competitive analysis.
We’ll be looking at On Page SEO in the next lesson.
As always, you are welcome to post your questions and comments below
Have a great day!