We’ve been talking about web traffic for the past 13 lessons, and finally we’ve arrived at one of my favorite methods of getting traffic. It also happens to be one of the most powerful traffic generation methods on the Internet…
(Watch this video - it may take a couple minutes to load after clicking it…)
PPS (Pay per sale) = get paid for making sales, or a “revenue share” of your overall sales volume for the time period. The most common affiliate commission structure.
CPA (Cost per action) = get paid for referrals/leads. Also common, with many CPA Networks devoted to this model.
CPM (Cost per 1000 impressions) = get paid for traffic. Commonly used in advertising but not in affiliate marketing.
1) An in-house affiliate program
2) A 3rd party affiliate program provider (aka Affiliate Network, CPA network, etc.)
Building equity in your own program.
Easier to build a relationship with your affiliates.
Not paying fees to a program provider.
More work to manage it.
Responsibility of paying affiliates, reporting earnings to the IRS, etc.
Have to recruit all your affiliates.
Easy to setup and use.
Tap into their existing affiliates.
They handle all the tracking and affiliate payments.
May be difficult to communicate with your affiliates.
You pay extra processing fees to the provider.
Not “building equity” in your own program.
Commonly used by information marketers:
ClickBank (Not “technically” an affiliate network)
Digital River’s OneNetworkDirect (for software)
PayDotCom (PayPal based)
JVzoo (PayPal based)
Digiresults (PayPal based)
Other Affiliate and CPA networks:
Commission Junction - www.cj.com
ShareASale - www.shareasale.com
Clickbooth - www.clickbooth.com
Google Affiliate Network - www.google.com/ads/affiliatenetwork/
MaxBounty - www.maxbounty.com
NeverBlue - www.neverblue.com
PeerFly - www.peerfly.com
AdscendMedia - www.adscendmedia.com
Amazon Associates - affiliate-program.amazon.com
AND HUNDREDS MORE!
- They’re reliable.
- They specialize in digital products.
- They have a massive base of established affiliates.
- They handle processing, security, taxes, affiliate payments, etc.
There is often a big up-front cost, and there is more risk involved. Before you even consider it…
1) You need have something that converts CONSISTENTLY.
2) You need be a master of your numbers. (know your metrics)
- Blog posts
- PPC ads
- Swipe emails (most important in my business)
- Social media posts
- proven track record
- excellent communication skills
- knowledgeable at many methods of getting traffic
- proficient at HTML and web skills
- loyal and has integrity
1) Decide whether you want to implement an affiliate program in your business.
2) If yes, choose an in-house or 3rd party solution (such as the ones I listed in this lesson) and set it up. (Lesson #53 and #54 and #32 may be helpful)
In the next lesson we’ll be looking at how to recruit affiliates!
As always, you are welcome to post your questions and comments below
Have a great day!