Today is Halloween.
Not my favorite holiday, but at least it can be a fun day. I don’t really “celebrate” Halloween, but I don’t have a problem with wearing funny costumes and eating some candy.
Tonight I’ll be taking my family to the Harvest Party at our church. It’s pretty much a big indoor carnival with lots of fun games and candy.
My wife and kids are VERY excited that we are going to dress up as the “Fanny Pack Bandits”. Yup, all of us including our little one-year-old girl will be sporting some awesome 80’s attire and a super-cool fanny pack.
Of course you’re probably wondering what IS a Fanny Pack Bandit?
Interestingly, it’s based on a YouTube video that was created by some guys in our church. My wife showed it to our kids one day, and they’ve been hooked ever since.
I happen to think it’s pretty funny, but my wife and kids seem to think it’s the funniest thing to ever hit the planet. Watch it and see for yourself:
Anyway, that’s what I’ll be doing tonight!
OK, now on to business.
Today my friend Simon Leung released an important report called The Death of Google AdWords.
I happen to spend a considerable amount of my marketing budget on PPC (pay-per-click), most of which is spent on Google AdWords. I’m guessing that many of you are also PPC users.
Simon used to work for Google in the AdWords department, so he’s the closest thing to a Google “insider” that you’ll find in our industry.
Needless to say, he’s the “go-to” guy when it comes to AdWords. Since I spend a lot of time and money on my PPC campaigns, Simon’s advice is like solid gold.
In this report, he talks about some major changes that he’s predicting in the AdWords system. If you use AdWords, you owe it to yourself to download this report.
If you could look into the future to see what obstacles your business would be facing in the coming months, don’t you think you would do it so you could plan and react accordingly?
Well of course you can’t see the future, but this is the closest thing you’ll get.
My advice: Acquire this wisdom.
(Link removed as this offer is no longer available)
As always, you are welcome to leave your comments here on the blog.
Have a great day, and if you’re the trick-or-treating type… please have a safe night!