In the previous lesson we looked at how to set up a customer list, to capture your paid customers onto an opt-in list.
Today we’re going to shift our focus to prospects, and we’ll start by talking about squeeze pages…
(Watch this video…)
In most cases, you will make more money by sending the majority of your traffic to a squeeze page instead of a sales page. There may be some exceptions, and of course it should be tested.
In most cases, shorter is better. (See video for examples)
Short copy presents the visitor with a clear value proposition and keeps the opt-in above the fold.
1) Attention-getter (Headline)
2) Benefits (What they get and how it helps them)
3) Call to action (Enter your name and email)
4) Opt-in form
The more information you collect, the smaller the percentage of visitors that will opt in.
The less information you collect, the greater the percentage of opt-ins.
The more information you collect, the more valuable the lead. (More ways to market to them, and possibility of lead brokering)
-truly help them
-prove your credibility
-build their trust
-leave them thirsting for more (so you can sell your product)
What you give away will affect who ends up on your list. Give away something that will attract your IDEAL prospect.
1) Determine what your ideal prospect looks like.
2) Decide what you’re going to give away to get them on your list.
Once you’ve got those things figured out, it’s time to build your squeeze page. We’ll be doing that in the next lesson.
As always, you are welcome to post your questions and comments below.
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