In the previous lesson we discussed Article Marketing, which can be a powerful long-term web traffic strategy.
Today we’re going to learn about another potent strategy that has been proven to work in virtually every niche.
(Watch this video…)
1) Ranking the actual videos for your keywords
2) Direct click-through traffic from the links
3) Off Page SEO from the back links
4) Builds your authority/credibility as an expert in your niche
– Ranked #3 in the world on Alexa.
– Still growing like crazy.
– Google loves YouTube because they own it!
– (See video above for demo of how to upload to YouTube)
STEP #1: Do your keyword research
– Like we did in lesson #76
– Go broad and use the long tail strategy.
– Make videos for your most important keywords first, then gradually move broader.
Additional/supplemental strategy: Trending topics.
– For trending topics, the key is to be first.
– Make it fast, upload it fast, and promote it fast.
STEP #2: Make your video
– Talked about some low cost methods in lesson #41
– Quick and easy live action video using Flip camera (or similar)
– Or use a webcam
– You don’t have to be good looking or great speaker. Authenticity is key.
– If you don’t want to be on camera, do a screen capture video. I use Camtasia.
– Tutorial for making free screen capture videos: Screen Capture Videos for Free
– Another possibility is making a slideshow video using a tool like Animoto or Traffic Geyser‘s slide show maker.
– DON’T use copyrighted music, other than royalty-free.
– DON’T do a long intro on your videos.
– Tip: Use your articles and turn them into videos (or outsource for as cheap as $5/video)
– The production/video quality doesn’t need to be great; just good enough.
– If you can submit in HD, do it.
– Commonly accepted file formats include AVI, MP4, MOV, WMV
– Keep it short (1-2 minutes in most cases)
– Give a short pitch at the end to send traffic to your site (Squeeze page)
– Make 10-20 short videos in one sitting
STEP #3: Submit your video
– Tip: Rename your video files before uploading them. Rename to the keywords.
– Front-load your keyword in the title
– Compelling titles get more clicks
– Write a good description. Again front-load keywords, but do not be spammy.
– Put the URL first, using the full “http://”
– Ideally send to a squeeze page.
– IF you’re a “social” marketer, link to several of your social profiles from the description.
– Use applicable tags (keywords).
– Choose an appropriate category.
– Set your video to “Public”.
– Choose a thumbnail that will elicit the most clicks.
Some additional sites to consider submitting your video to (beyond YouTube):
5min.com (How-to videos)
Blip.tv (No ads allowed)
eCorpTV.com (for business)
Graspr.com (How-to videos)
HowCast.com (How-to videos)
VideoJug.com (How-to videos)
Viddler.com (Paid account required for commercial vids)
You could submit to all the sites manually, OR outsource it (build your own team), OR use an automatic submission tool.
Recommended tool: Click Here for Traffic Geyser
(I’ve recommended it ever since I first reviewed it in 2006!)
– See video for Traffic Geyser sneak peak.
– Alternatives to Traffic Geyser include TubeMogul (Great tool, but their free membership is for NON-commercial use only). Other stand-alone video submitters are often not kept up-to-date.
STEP #4: Promote your video
– Bookmark your video on social bookmarking sites. (Use Traffic Geyser tool)
– Embed your YouTube video on your social pages (like FaceBook, MySpace, Ning, etc)
– Share your video on video aggregator sites (Flixya.com, Myvidster.com, etc.), and specialty sites (Instructables.com, Wonderhowto.com, etc.)
Promote your video within YouTube:
– Be social (it’s a social site)
– Add your video as a video RESPONSE to a high-traffic video in your niche.
– Give comments, ask for comments.
– Subscribe to the YouTube channels of people in your niche, and ask them to subscribe to yours.
– Go through competitor’s subscriber lists and “Add as Friend” all their subscribers. Invite them to your channel.
– Many video marketers use “grey hat” tools such as TubeToolbox or TubeFool.
Create a good profile page for your YouTube channel:
– A good name that makes sense.
– Use a good profile picture.
– Autoplay the video.
– Feature your 6 best videos.
– Ask people to subscribe.
– Link to your site. (Squeeze page recommended)
– Again, IF you’re a “social” marketer, link to all your social profiles.
– Hide subscriber totals, etc. until you have decent #’s.
– Show activity.
Potential benefit of being successful on YouTube:
– Get AdSense added to your account.
– Become a YouTube partner. (top content providers on YouTube can make good money)
– Beware there is a lot of sleaze on many of the video sites, and aggregators.
– Beware the potential for wasting a lot of time on video sites.
– If you’re the type of person who easily gets off task, this could be destructive to your business.
– Traffic Geyser can help keep you OFF the video sites and focused on marketing 🙂
1) Decide if you want to pursue video marketing.
2) If yes, follow these steps:
-Make your video
-Submit your video
-Promote your video
-REPEAT (consistency is key to long term success)
We’ll be delving deeper into social media in the next lesson.
As always, you are welcome to post your questions and comments below 🙂
Have a great day!