In the previous lesson we discussed Off Page SEO, and covered many ways of obtaining links to your website.
Today we’re going to learn about a link-building strategy that involves other benefits too.
(Watch this video…)
– It’s white hat (unless you do it the grey-hat way).
– It’s easy and low cost to get started.
– Even if you fail from an SEO standpoint, you’ll still have something to show for it.
– It’s cool, but NOT what I’m talking about.
– Fails to reap all the benefits of article marketing.
1) Off Page SEO from the back links
2) Direct click-through traffic from the links
3) Builds your authority/credibility as an expert in your niche
1) Write an article (or outsource it).
– Needs to be original. No PLR or public domain. Re-written or spun content works in some cases, but not recommended for EzineArticles.
– Needs to be 500 words. Between 400-1000 is OK, but shoot for 500.
– Don’t promote anything in it!
– Editorial guidelines: http://ezinearticles.com/editorial-guidelines.html
– Write about the things that your market wants to read about. (NOT about your product)
– Use your keyword research from Lesson #77. DO go broad, and use the long tail.
– Use your keyword at the beginning of article title. Write catchy titles to entice clicks.
– Use one of your keywords as the anchor text for a link to your site IN the article.
– Write an author bio, with a call to action to entice clicks to your website.
– Alternate anchor text between the URL, site name, and keywords.
– If your #1 goal is SEO, link to your home page or strategic page that you’re trying to boost. Otherwise, consider linking to a squeeze page. Remember I spent 12 lessons talking about list building.
2) Submit your article.
– Most important directory is EzineArticles.com
– Some article marketers do very well exclusively with EzineArticles.
– Others like to distribute to as many article directories as possible.
Strategy to consider:
– Submit at least half of your articles exclusively to EzineArticles.
-Take your remaining articles, and submit them to several other article directories, such as…
articlesbase.com (uses no-follow attribute)
articlesnatch.com (uses no-follow attribute)
articlealley.com (uses no-follow attribute)
knol.google.com (uses no-follow attribute sometimes)
isnare.com (Article distribution service)
Article networks (Gray hat IMO):
3) Promote your articles to give yourself an edge
– Do some off-page SEO
– Bookmark it on social bookmarking sites like delicious.com
– Digg it on Digg.com
– Tweet it on twitter.com
– Use it in the URL of blog comments
– If you’re going to use any automated/spammy tools, this is the place to do it.
– Or hire some cheap oursourcers to do the work, and multiply the effect.
4) “Rinse and repeat”
Hire your own team (probably the best long-term solution):
-Ask for samples first.
-Check for plagiarism. (www.google.com, www.copyscape.com, www.scanmyessay.com)
1) Decide if you want to pursue article marketing.
2) If yes, commit to doing it diligently for 6 months+.
3) Write, submit, and promote your articles. (Or outsource it).
We’ll be looking at Video Marketing in the next lesson.
As always, you are welcome to post your questions and comments below
Have a great day!