LESSON #79: Article Marketing

In the previous lesson we discussed Off Page SEO, and covered many ways of obtaining links to your website.

Today we’re going to learn about a link-building strategy that involves other benefits too.

(Watch this video…)

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Main points:

  • Article marketing is an “oldie” but goodie.

  • My definition of Article Marketing: You write articles (or outsource them), and submit them to one or more article directories. Those directories publish your article on their website, along with an author bio section that links back to your website. Additionally, those articles may then be syndicated on other people’s websites.

  • Some reasons I think it’s a good strategy for newbies:

    - It’s white hat (unless you do it the grey-hat way).
    - It’s easy and low cost to get started.
    - Even if you fail from an SEO standpoint, you’ll still have something to show for it.

  • The BUM Method?

    - It’s cool, but NOT what I’m talking about.
    - Fails to reap all the benefits of article marketing.

  • Benefits of article marketing:

    1) Off Page SEO from the back links
    2) Direct click-through traffic from the links
    3) Builds your authority/credibility as an expert in your niche

  • How to do article marketing:

    1) Write an article (or outsource it).

    - Needs to be original. No PLR or public domain. Re-written or spun content works in some cases, but not recommended for EzineArticles.

    - Needs to be 500 words. Between 400-1000 is OK, but shoot for 500.

    - Don’t promote anything in it!

    - Editorial guidelines: http://ezinearticles.com/editorial-guidelines.html

    - Write about the things that your market wants to read about. (NOT about your product)

    - Use your keyword research from Lesson #77. DO go broad, and use the long tail.

    - Use your keyword at the beginning of article title. Write catchy titles to entice clicks.

    - Use one of your keywords as the anchor text for a link to your site IN the article.

    - Write an author bio, with a call to action to entice clicks to your website.

    - Alternate anchor text between the URL, site name, and keywords.

    - If your #1 goal is SEO, link to your home page or strategic page that you’re trying to boost. Otherwise, consider linking to a squeeze page. Remember I spent 12 lessons talking about list building.

    2) Submit your article.

    - Most important directory is EzineArticles.com

    - Some article marketers do very well exclusively with EzineArticles.

    - Others like to distribute to as many article directories as possible.

    Strategy to consider:

    - Submit at least half of your articles exclusively to EzineArticles.
    -Take your remaining articles, and submit them to several other article directories, such as…

    articledashboard.com
    goarticles.com
    articlesbase.com (uses no-follow attribute)
    articlesnatch.com (uses no-follow attribute)
    articlealley.com (uses no-follow attribute)
    knol.google.com (uses no-follow attribute sometimes)
    ezinemark.com
    articlecity.com
    articleclick.com
    ideamarketers.com
    isnare.com (Article distribution service)

    Article networks (Gray hat IMO):

    MyArticleNetwork from Matt Callen
    SEOLinkVine from Brad and Matt Callen

    3) Promote your articles to give yourself an edge

    - Do some off-page SEO
    - Bookmark it on social bookmarking sites like delicious.com
    - Digg it on Digg.com
    - Tweet it on twitter.com
    - Use it in the URL of blog comments
    - If you’re going to use any automated/spammy tools, this is the place to do it.
    - Or hire some cheap oursourcers to do the work, and multiply the effect.

    4) “Rinse and repeat”

  • The biggest reason why most people don’t see results from article marketing is probably because they fail to stick with it. Consistency is key.

  • The most successful article marketers who get steady traffic are the ones who are submitting 100 or more articles per month.

  • Article marketing lends itself well to outsourcing because there are an overabundance of freelance article writers who can provide satisfactory results for small prices.

  • Some places to find article writers…

    Freelancer sites:
    vWorker
    Odesk

    Classifieds:
    craigslist

    Article specialty sites:
    Need-an-article.com
    articlez.com

    Hire your own team (probably the best long-term solution):
    Replace Myself

    Remember to…

    -Ask for samples first.
    -Check for plagiarism. (www.google.com, www.copyscape.com, www.scanmyessay.com)

    Action steps:

    1) Decide if you want to pursue article marketing.

    2) If yes, commit to doing it diligently for 6 months+.

    3) Write, submit, and promote your articles. (Or outsource it).

    We’ll be looking at Video Marketing in the next lesson.

    As always, you are welcome to post your questions and comments below :-)

    Have a great day!

  • 67 comments on “LESSON #79: Article Marketing

    1. Anonymous

      Great Blog. Article play very important role in SEO work. It is the best way to get maximum back links in Short time. If the content of an article is high quality and Unique then it gives best back links. We must promote over article in High page rank and dofollow article submission sites for best result. Thanks for suggesting best blog on Article’s importance.

      Reply
    2. Gokhan

      A few days ago, I got contact with a person from google and he told me about duplicate content penalty. I was thinking of submitting each article to every article directory but now I am sceptical. Which one of these do you think is the best? :

      1) To submit 50 different articles to 1 high PR directory
      2) To submit 1 article to 50 high PR directories (which triggers duplicate content penalty)

      Which one do you think is better from these?

      Reply
    3. Micah

      Hello Gokhan,

      If your strategy is to just get organic traffic from Google over time, you might want to avoid the penalty, especially if the articles are linking back to your main site.

      However, if you are looking for a lot of traffic in the here and now, it would be better to submit to more directories. Remember that people will be searching for articles directly at those sites, and your content will also appear on the sidebar, or related articles area, etc.

      Reply
    4. Gokhan

      Thanks for the answer. I want higher positions on the search engines so I think I will submit all of my articles to only one high PR related article directory. I hope this works.

      I am ready to hear any recommends. Thanks again.

      Reply
    5. Mark

      Man you are just a well of info. I like the sound of that article marketing. I am going to jump on that. Thanks for the tips as usual. God bless!

      Mark

      Reply
    6. jamie

      thanks man, great tips on article marketing, really dig the site and all the useful information.

      Reply
    7. Matt Ensor

      Hey Eric Does this still apply with the new penguin update??

      Warmest Regards
      Matt

      Reply
    8. Micah

      Hello Matt,

      Yes, but Google has been giving more preference to actual documents in their search results as of late.

      Reply
    9. Matt

      ok, would this be more so Blogging on your domain instead of Articles on external sites

      Reply
    10. Mark Lewis

      My older son is on daycare M-F 8am to 4:45pm. He loves it though.
      It’s like school, but more fun. lol His little brother starts in a couple months (he’s 1 1/2 now).

      But 7 days a week is a LOT of time to be there.

      Reply
    11. Cathy

      Great article – I’ve had good luck w articles. You recommend including a link to your site in the article, but many sites ban this.

      Reply
    12. Cathy Goodwin

      On the list of article submissions – ideamarketers no longer accepts articles as they did before. Not sure about isnare. Evancarmichael has become a factor.

      Reply
    13. Micah

      Hello Cathy,

      You would need to check the rules of the site you are making submissions to!

      Reply
    14. Don Mitchell

      Hi Eric, What a great opportunity you are giving to us free. Your info is so well presented and well written. I am a golf instructor and I teach using three methods. In my instructions I verbally, visually, and hands on teach. I learn hands on myself the best. People that learn verbally and visually can learn watching a video such as you offer on IM. My question is how do I get targeted traffic to my site? My market is the state my school is in which is Texas. The state of Texas is my market for student for several reasons. The main reasons are short distance to travel,2 day stay, quick getaway. I could make this very long but I want take up too much of your time. If you have a low or free cost solution to my traffic situation I would very much appreciate your help.
      Thanks
      Don

      Reply
    15. Kenyon Clarke

      Hi
      once again thanks Eric for the great tips.
      Would this also work for an article about, say property, but with the links back to my personal website.
      Also does this help the ranking of the search term for my name for example?

      cheers and thank you once again.

      Kenyon

      Reply
      1. Micah

        Hello Kenyon,

        Yes, this can help your desired domains to rank better in the search engines. But, you’ll want to be sure that the anchor text used in any links is relevant to your site.

        Reply

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