(Product Launch Series Part 1 of 4)
We’ve spent the previous 17 lessons learning about how to get web traffic. We’re going to shift gears today, but it’s still related to web traffic. In fact, this is probably the most powerful income and traffic generating strategy that you will ever see or experience in the Internet marketing world…
(Watch this video – it may take a couple minutes to load after clicking it…)
In academic terms, it’s one component of the realization phase of a product’s life cycle. It can be of various length of time, often lasting a year or more in the consumer goods market.
But we’re not talking about the academic definition 🙂
In the internet marketing world, most of the time when we talk about a product launch, what we’re really talking about is a web-based product launch event.
My definition: a short period of time in which the product is launched, coinciding with a concentrated marketing effort for the launch.
(See video for more detailed descriptions)
– Big Bang Launch (a type of Hard Launch)
– Rolling Launch (a type of Soft Launch)
– Big Bang, then Rolling Launch
– Short Firesale Launch
– Automated Webinar (aka “Evergreen”) Launch
– In-House (aka Internal) Launch
– Non-launch Launch
– Get your product done.
– If it’s something that needs to be tested, test it and have others test it.
– Have the back-end in place.
– Know your pricing strategy and overall marketing funnel. (See lessons #48-49)
– Have your list building in place. (See lessons #59-70)
– Have an affiliate program in place. (See lesson #84)
– Have your testing and tracking in place. (See lessons #57,71)
– Set goals for your launch.
– Make a flow chart of the entire sales process.
– Make sure you understand your product positioning.
(See video for details)
1) Unique Proposition
2) Attention Grabbing
3) Positioned to Connect with Your Audience
4) Clear and Concise Message
5) Creates Desire
6) Clear Advantage
7) Trust and Proof
8] Know Your Downsides
10) Ideal Pricing
12) Sustainability (sustaining your business and supporting customers long term)
1) Make sure you’ve got all the basics in place (your product, list building, etc.)
2) Make sure you know your audience, and understand your product positioning.
3) Go through the 12-point checklist to see if your product has any weak areas.
In the next lesson we’ll look at how to plan and implement your pre-launch strategy.
As always, you are welcome to post your questions and comments below 🙂
Have a great day!