Let Them See You Sweat

By | June 6, 2011

I’ve decided to tell you about a difficult situation I’ve been experiencing lately, but I want to tie it into a quick lesson… after all, the main objective of this website is to provide you with Internet marketing tips.

Let’s start with a flashback to the 1980’s…

From what I gather, the phrase “never let them see you sweat” originated from a deodorant commercial in 1984. While I may have been exposed to it as a 5-year old during commercial breaks between Saturday morning cartoons, I certainly have no recollection of it.

I do, however, remember hearing this phrase spoken from the stage at an Internet marketing seminar several years ago. Apparently after serving its duty as a deodorant slogan, “never let them see you sweat” became a business principle of sorts.

The idea is that you should never let your ________(fill in the blank) see you “sweat”, because it is basically a sign of weakness. This includes customers, prospects, fans, followers, competitors, subordinates, and bosses… just to name a few.

In other words, you don’t want to let any of those people see your weak side, because it will affect their opinion of you.

The speaker at the Internet marketing seminar was teaching that you should never appear to be frazzled or portray a lack of confidence in the projection of your image to your online prospects and subscribers. Instead, you should always appear to “have it all together”.

There are times when this makes sense. Anyone in a leadership role (whether it be a parent, T-ball coach, or President of the United States) must instill confidence in the minds of those he or she is leading. To this end, there are times that it is appropriate to hide your emotions and appear to have it all together.

I would even go so far as to say there are situations in which you should never let them see you sweat. For example, if you’re in a war, you shouldn’t let your enemy see you sweat. Revealing a weakness could mean instant death.

If you ever have to hire a lawyer, you probably don’t want one who sweats profusely and exudes a lack of confidence in the courtroom.

I’m also aware that marketing can be likened to war, but I propose that the concept of “hiding your sweat” is overrated as it pertains to business.

Things to consider when hiding your sweat…

First, there’s an inherent problem with never showing weakness. The problem is that we’re human. We have weaknesses.

To confess weakness is to accept that you are human. This can have a positive effect, because humans can relate to other humans. As a marketer, this can be advantageous in gaining trust and portraying authenticity.

I will admit that revealing weaknesses can also have a negative effect upon a business. I remember a few times in recent years that the stock of the Apple company plunged as a result of negative news about Steve Jobs’ health. Last month Apple lost $10 billion of market capitalization in 5 minutes, possibly due to a health rumor.

Those are serious consequences, but publicly traded companies have an obligation to their shareholders to reveal certain “weaknesses”. To avoid doing so could be unethical at best, criminal at worst. Therefore, revealing a weakness can actually be a sign of integrity.

Second, it’s a myth that showing emotion (ie. letting them see you sweat) is always a sign of weakness. While much of our society does believe this myth (and unfortunately this may result in negative consequences for leaders who show emotions publicly), there are plenty of examples of leaders who have dispelled it.

I watch very little TV, but last week I turned it on and caught the second half of an episode of Undercover Boss. This episode featured Sheldon Yellen, the CEO of Belfor– a huge international company. Throughout his undercover experience, some of his own weaknesses were revealed (inability to use power tools, disconnection from his own employees), and his emotions ran wild… this guy cried like a baby on national TV!

While this may have been interpreted by some as a sign of weakness, I’d be willing to bet that his display of authenticity did more to instill confidence in his employees than any motivational speech he could have possibly delivered. It appeared that his employees loved him more for it, and were more committed to the company as a result.

This goes along with what I wrote earlier this year about authenticity. It’s no longer enough to say you’re real. You have to BE real.

So next time you’re faced with concealing a weakness versus showing your humanity, keep these ideas in mind and remember that it may or may not be best to hide your sweat.

OK, that’s the end of today’s lesson…

In case you hadn’t perceived it already; I wrote the above article as a way of processing my own thoughts, and justifying my decision to share my own weakness with you.

The reason I haven’t written much lately, and haven’t created any new lessons in the past few months is because I haven’t had the energy to do it.

I’ve been experiencing what is probably best described as Adrenal Fatigue. In case you’re curious about it, there is a very good article explaining it here: http://www.lammd.com/articles/adrenal_fatigue.asp

I’ve had several symptoms, including a severe lack of energy. Those of you who know me, know that I’ve enjoyed an active lifestyle which included frequent exercise, fishing, windsurfing, playing with my kids, etc. Lately, I’ve only had a few hours of workable energy per day, and it’s barely been enough to take care of myself and keep up with email, let alone do the stuff I enjoy.

In my case, I believe this condition is most likely the result of many years of poor sleep habits, constant blood sugar spikes, and internalizing my stress and anxiety.

Various medical tests showed that my adrenals simply aren’t doing what they’re supposed to do… resulting in various chemical imbalances in my body. For example, I’m not producing much cortisol, which has several physical ramifications. To aggravate the situation, my adrenals are compensating by producing too much epinephrine (adrenaline), which results in a lot of anxiety and psychosomatic symptoms.

I’m following what I believe is a good treatment plan, and I expect to make a full recovery!

Of course it’s been tough in the mean time. My wife is expecting our 5th child any day now, and I’ve had to grapple with the question of how am I going to help and support her like I did at the birth of our other four kids?

So you can see why I’ve put business stuff on the backburner. By the way, other than neglecting this website, my business is just fine, and I think it would run for many years with minimal input on my part. That’s one of the benefits of building the type of business that I teach in my lessons! 🙂

(Note: I do not anticipate my coaching club being negatively impacted during my recovery. Paul and Jeff already handle most of the time-consuming elements of it, and in any case that I’m unable to be on a coaching call, they’ll be there.)

OK, now that I’ve gotten that out of the way…

I want to convey that I know life is hard for EVERYONE. Your pain is probably worse than mine, and it’s a part of our human experience.

I’ve had friends and relatives die in the time that I’ve been writing tips on this website.

I’ve also had subscribers die, and I’d be willing to bet that not a day goes by without some of my subscribers experiencing a tragedy of some sort. With over 60,000 subscribers around the world, it’s pretty much a given.

I also know fellow Internet marketers who have been through, or are currently experiencing MUCH more difficult circumstances than I am. Some of them are battling cancer, chronic diseases, and some have already died.

So this is NOT about me complaining. It’s also not about seeking sympathy. Prayers maybe, but not sympathy. I’m thankful for all that I’ve been given, and I KNOW that I am indeed blessed.

This post is about me being a little more real with you. I say a “little more”, because there are certainly other things that I haven’t shared with you about my life.

In the past couple years, I’ve been compelled to be “more real” when it comes to my public life. Perhaps this is a step in that direction.

Showing my sweat to keep myself humble?

I’ve probably participated in our culture’s collective move toward Internet-enabled narcissism more than I would like to admit.

The phenomenon of online narcissism is well documented, and you’ll see it everywhere if you look for it. People use their blogs, Facebook accounts, twitter accounts, and other public-facing avenues of communication to control their image. They provide only the information (status updates, pictures, etc) that they believe will best conform their image to the way that they want it to be seen.

Went on a cool vacation? Post it. Had a great dinner? Post it. Hung out with a celebrity? Post it. Got angry with your child or spouse, lost your temper, and broke something? No one needs to know.

I despise it, and yet I’ve been a purveyor of it. In one respect I’ve even taught it.

So yes, this is me keeping myself humble. Believe me, I’d much rather be known as the energetic windsurfing family man, than the tired Internet marketer who burned out his adrenal glands.

I also had one more ulterior motive for sharing this with you. I knew it would give me an excuse to share my faith with you too.

OK, this is where I’m gonna hijack this conversation and get “religious” on you…

No, I’m not turning this into a religious website. Based on the demographics, I’m aware that I have thousands of subscribers who are Muslim, Hindu, and no-doubt countless other faiths represented. I’m not here to force my convictions upon you, and I never will.

But I didn’t want to share my pain with you, unless I also shared my hope with you. In fact, it wouldn’t be right, because it would be a totally incomplete picture.

I believe that there is a spiritual realm that supersedes the physical world as we know it.

In spite of how I feel, I’m actually healthy and strong. In spite of what our society says, perception is not reality. In spite of what my doctor’s reports say, there is a greater truth to be found.

Of course many religions share this sentiment, as do believers in the Law of Attraction, which has become so popular in the Internet marketing world. But here’s where I part ways with those folks…

You might think I’m crazy, but I believe that approximately 2000 years ago, Jesus Christ (the actual son of God) came to earth, died on a cross, and came back to life again. That’s reality. And if that’s true, then the Bible is totally validated, and it’s true too.

The ramifications are huge. The Bible says that the same power that raised Jesus from death is available to me, and in fact is already inside of me (Romans 8:11)! While it is controversial even among Christianity, I believe the most accurate interpretation of the Bible proves that Christ’s atonement included healing for sickness.

I’ve seen first-hand that God still heals people today. In our church we see people healed every week. Some are healed from small things, and some are healed from big things like cancer and heart disease. We’ve seen numerous verifiable x-rays and doctor’s reports which have confirmed miraculous healings.

I share this to let you know that not only has my healing been paid for by Christ; yours has too.

The following is a song called “Name of Jesus”, which is on a music album by my sister-in-law that I executive produced a few years ago. To make the video I used scenes from The Passion of The Christ. So if you’re offended by the blood of Jesus, don’t watch…

This song has been inspirational to me lately, and I hope it is for you too.

As always, you are welcome to leave your comments below.

Have a great day!

370 thoughts on “Let Them See You Sweat

  1. Joseph Nwokonta

    I have been getting your tips, they have been a source blessing. I want to say here that I share in both your Joy and pains. You have been made WHOLE in the name of Jesus. This piece is heart touching and also convicting. HIS blood that was dripping will rejuvenate whatever the enemy has touched in your life and everything pertaining to you in the name of Jesus. Amen.

  2. insight

    Eric, thanks for sharing such an inspirational song and video. Your sister-n-law has a beautiful voice, which I listened to as I read your post. The email subject line got my attention and I was glad to have read this blog post. Hope you are doing well and congrats to to your newest family member.

  3. Mike

    Wishing you a complete healing, Eric, and many blessings for your family. You are in my prayers and congratulations on the birth of your beautiful baby girl.

  4. Kyra

    I am happy I found your tips. Eric, what is the least expensive, simple-to-use template based auction software for a non tech person? Thanks for any help. Congrats and be blessed of the Lord.


  5. Wendy

    Thank you for sharing not only your knowledge about internet marketing so freely, and with obvious concern for your students, but also for sharing your personal and spiritual side. I don’t know how I came across your site but I’m glad I did. You have a beautiful family. You are truly blessed. I agree with you and pray for your healing and renewed strength. Congratulations on the birth of your daughter, Wendy

  6. Sergio Online Electronics

    Hi Eric,

    I received your email and I am glad everything is OK

    Talk soon


  7. Micah

    Hello Kyra,

    Honestly, as a not tech person, we recommend that you stick with the tools provided at eBay, instead of other auction software.

    Ebay has come a long way with excellent seller tools, and Eric continues use eBay to successfully sell all year-round!

  8. Carina Ljungqvist

    Hi Eric!
    Earlier today I received an email with an offer from you about 52 new plr-ebooks and I watched the video. You talked a little about your illness in the video and you said you did not want some advice, if they were not unique. Well, I think I can give you some very unique advice (and help). I have suffered from similar symptoms as you (more than 100 symptoms, when it was at its worst), though I do not think the diagnosis of Adrenal Fatigue existed at that time (in fact there was no diagnosis at all). This is more than 20 years ago and no help was available – which ultimately forced me to “be my own doctor”, so that I at all would survive.
    I trained myself to be a shamanic healer, healed myself and have now worked for 10 years as a shamanic healer. And my specialty is what you have (of course, because I suffered from it myself). From a shamanic point of view we look at diseases in a slightly different way than you do in traditional medicine (but the two disciplines are working well together, as a supplement to each other), so the advice I can give you is from a completely different level (a spiritual level , one might say). If you are interested, please send an email.
    Best regards
    Carina Ljungqvist, Sweden

  9. D. M. Laura Jones


    You are in our prayers regarding your health and safety on your trip, as well as that of your wife and family. Also, if I might suggest something that may be helpful for you in the health department, please go to http://www.laminines.com/rainbowsmend to learn about a food based supplement that is causing quite a stir among those that are taking it. Results for so many areas of health concerns are happening so rapidly, it is almost unbelievable. I am a nutritionist and herbalist and I have never had such amazingly rapid results including my vision clearing from the 4th day of taking it. Also increased energy level mentally, physically and emotionally. Please check it out. You won’t regret it.

    I also wish to say congratulation on your beautiful new baby and your beautiful wife.

    Warmest regards,

    D. M. Laura Jones

  10. Rose

    Wow That was a great article and thanks for the video. I loved the music. As difficult as that movie is to watch I am always deeply moved by it. Thank so much for sharing and, I know it’s been a couple months now but, congratulations to you on your baby girl.

  11. Harry Bramble

    Great to see you love my Jesus and that is why I enjoy learning from you because you have my interest at heart. My prayers are with you God bless

  12. Gary

    It is interesting you are teaching HTML, yet your video training is in Flash. Have you considered HTML5 instead? This would be great to include as the acceptance of the iPad is growing by leaps and bounds. I like sitting with my iPad to watch videos vs carrying around a laptop.

  13. Alan

    Hi Eric, and a huge thanks. I have been following your very clear and helpful tips for a while, and am learning a lot. Unfortunately been unable buy some of your software though, as it’s PC only, and I run on Macs.

    The huge thanks though, is for you bringing to my attention the information about Adrenal Fatigue, and the link. Armed with this, I went to my GP, as I have most of the symptoms described, and have been putting it down to depression.
    He actually agreed that this could be the reason for my growing lethargy and other symptoms, and is now putting me on a treatment programme to slow up the problem, and hopefully reverse it.
    I am extremely grateful, as I think this has been restricting me for a number of years.
    I wish you every success; for you, and your lovely family.

  14. Micah

    Hello Alan,

    The solution that has the most promise, is to use the Boot Camp software and install an addtional Windows Operating System, that you can switch back and forth from.

    With Boot Camp, you should be able to use any Windows software previously unaccessible to you!

  15. Bruce

    That’s exactly what I love about the internet world…someone just try to make some scam…and someone else, YOU in this case, likes to do something not only to get some “money” but even to share himself, his experience, this is what internet is about, sharing and growing toghether, thanks I loved your post!

  16. Norma

    Hi Eric, sorry to hear about your illness. In Jesus Name he will heal you. Your business will keep on doing great. Jesus is taking care of you and your family. About the video and music that was very good work. Take care and family too. Thank you for all the information you have written about internet marketing. NG

  17. Suzette

    All I can say is: yeah, Eric IS human too, afterall.
    I know that our Lord will heal you completely.

  18. Stuart Galloway

    to Eric’s
    Hello Eric
    I maxed out my credit cards in 2008 attempting to teach myself Internet Marketing. At the end of that exercise I had learned to find a Mentor who has been there, done it and is willing to pay back to the Universe. That is when I discovered you and signed in to your 1 a day email lessons. I stalled in the mid 30’s – the lesson where the student has to select his/her niche market. A couple months ago I had an Aha Moment and my niche market topic came to me.
    I am preparing to get at straight J.O.B. to fund my 2nd foray into the field of residual, recurring, passive income generation thru IM. Also, I like having cash in my pocket and money in the bank.Not to mention paying back the credit cards and a few other debts.
    Over the last 2 weeks in processing emails I noticed that the evolution of software now includes WYSIWYG (5 click website creation/ modification) and a one click website creation that automatically adds new content monthly? weekly? ( by scouring the Internet and I imagine copying ‘like data’ then pasting it back on the one click sites created by this system.

    As I worked my way thru your first 30+ lessons I privately ranked your Course as the most thorough well designed I had ever seen or could imagine.

    Following my Intuition I am creating this post to Your Attention.
    Here are my Assets:
    I am Healthy and Creative
    I have high speed Internet and a fairly recent PC
    I belong to Triple Your List and have 624 names as a list to start.
    I have PLR ebooks saved in My Documents ( I wonder about how current the information in these are and will need to scan them before offering them in any marketing plan }.

    Here is my Question To You:
    Do you recommend starting at square one with your course {from past experience I can process 2 to 4 lessons per day}
    [I have 151 emails from you starting with the first lesson #2, (mysterious where lesson 1 went – don’t need it – It was “How to turn on your computer”.)]


    Can you recommend
    A technologically current software system that uses WYSIWYG to modify an existing, starting template, which includes the facility to plug in an auto responder (A Weber?) and payment processor?
    It also wants to have the option to embed a video and a stats tracking and reporting system.

    I am committing 10 hours minimum/wk beyond the straight Just Over Broke and the rest of Life to make a Success of this second Venture into the Field of IM.

    All the Best to You and Your Family,

    Yours Truly,
    Deliberate Creator
    From Somewhere in The Vortex

  19. Micah

    Hello Stuart,

    You might want to start from the beginning again, but take a look at the lesson titles before watching the videos.

    Any categories you are comfortable in, you wouldn’t need to watch again.

    Here are Eric’s lessons on using WYSIWYG tools and site builders:

    LESSON #30: Using Web Authoring Software

    LESSON #31: Using Templates and Site Builders

    Most web hosts have built-in tracking tools that you may view at any time. If your webhost uses CPanel, you can typically open those stats from there.

  20. hcg 1234

    Systematic activities to prevent or cure health problems and promote good health in humans are undertaken by health care providers. Applications with regard to animal health are covered by the veterinary sciences. Thanks.


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