LESSON #21: Surveying the Market & Focusing Your Topic
In the previous two lessons we talked about how to select a niche market, and how to determine whether there’s money to be made in it.
Today we’re going to refine your topic to make sure you’re zooming in on the desires of your niche audience. If you fail to do this, your product runs the risk of missing the target…
(Watch this video…)
Main points:
In general, people may be willing to pay for information that will…
- ease their pain
- fuel their pleasure
1) find a different niche
2) figure out different way to monetize it (ie. give the info away for free to build a list, and monetize the back end through physical product/affiliate sales)
1) email replies
2) self hosted survey - You can put a survey on your own website using a script such as this one (available with Master Resale Rights)
3) 3rd party survey - I recommend doing an ASK Campaign
UPDATE: I now use Instant Form Pro for most of my surveys. That’s what I used for my twitter survey, and other surveys. I like how easy it is to set up, and how it enables me to export the data to Excel to sort it as I wish.
1) Hire a market research firm (generally not recommended, due to the high cost)
2) Make a deal with a list owner in your niche. Create a win-win situation where the list owner benefits from the data being collected (or some other mutually beneficial arrangement).
3) Use PPC. You can send targeted traffic to a survey on your own site, or to an ASK Campaign. This will cost you some money, but very cheap compared to some alternatives (as few as 100 respondents may be enough).
4) Find free traffic. Get involved in forums in your niche, and then poll other members. Use social networks, etc.
5) Do it offline. Call people you know who are in your niche, text them, email them… do whatever it takes. Poll your neighbors, your church members, whatever you need to do to make sure your product hits the bulls eye.
What is your biggest problem regarding _________ ?
How difficult is it to find the answer to that problem?
What would you most like to learn about ________ ?
How much would you be willing to pay for a solution to ____________ ?
You want to know what PROBLEMS they are having. So pay special attention to questions like…
“Can someone tell me how to fix/improve/avoid… ______?”
“Is there a better/cheaper/faster way to… ______?”
“I need help with… _______”
Look for problems related to your niche that people are discussing on the forums.
This is the biggest article submission site, and will show you what is being done by other internet marketers to provide information in your niche. Are all of your audience’s most burning questions already being answered for free in these articles? Look at the author bio boxes to see how they are attempting to monetize the articles (ie. do they have a competing infoproduct?)
Action steps:
1) Survey your market and/or
2) Research the market in detail to find out exactly what they want
3) Decide what the focus of your topic will be
4) Come up with a USP for your product
I want to give you fair warning that this is where a lot of new marketers miss the boat. If you end up with a product that nobody wants to buy, more than likely you can trace it back to this lesson and see that you didn’t dig deep enough into your market to find out what they really want to pay for.
Once you’ve narrowed down your topic, it’s time to envision your product and come up with a great brand name. I’ll be talking all about that in the next lesson.
As always, you are welcome to post your questions and comments below
Have a great day!




Eric,
These lessons just keep getting better and better. I think this 45 minute lesson was your record length so far(ha ha) and I enjoyed every second of it…nothing less than a wealth of information as usual.
You diffently helped me put my idea(niche) and the direction I’ll be taking it, into my final focus. Since building a website from scratch is completely new for me, I’ll get my practice the first time around by building one that offers a free ebook download.I’ve chosen this direction for a few good reasons.
1)I don’t think many people(or as many as I would like)would pay for this niche product compared to the thousands that would sign up to receive a free info. product with this niche.
2) Developing an email list is very important for me.I don’t have one yet and I know that it’s a necessary part of a strong business.
3 I also think offering a free product takes some of the pressure(edge) off me from trying to create the perfect looking website the first time around….one with higher standards(design experience) that makes people want to give me money. People might be more focussed on receiving a free item than my ability to create the worlds best website…lol. It’s not that I don’t want the worlds best website,it’s just that it will take a little learning curve that comes with practice.
Thanks again eric….I’m off to yahoo answers now for a little research. I still need to think some more about the USP.
Ps…I know some services like xSitePro2 and iContact.com or Aweber.com offer surveys as well. With xSitePro2 you can just click a survey into your web page.
Get 150 *Top Quality* NICHE Websites With Your Paypal ID On Each!
http://Instant-Paysites.com
love the feedback Gary, thanks!
Your Very Welcome Mr E.
Ps..What service would you recommend for affiliate link url shortening & Tracking?(I know this has nothing to do with your new lesson but hope it’s ok with you to ask in the forum)I like the ones that include the word recommends(it’s also a little different from the basic tiny url..lol)but I’m not able to copy or paste any scripts within the webisite since it’s affiliate)Thanks in advance!
I don’t mind you asking at all
I actually wrote about it way back in April of 2006…
http://www.ericstips.com/tips/cloaking-affiliate-links-and-avoiding-the-tiny-url-syndrome/
Hi Eric,
Would you recommend people to use in-frame html to cloak their affiliate link instead of redirecting them to another website?
Edward
Hi Eric,
I’ve looked at your cloaking article. And I note that even though the initial link is cloaked http://erictips.com/adsensegold.html when you click the link the address bar shows the following - http://www.sitesupertracker.com/cb.php?hop=toplevel So your link is displayed just after the click through, but is obviously a click bank link. How do you make it so that the user id is hidden? I have seen it done on some sites I’d be interested to know how this can be done.
There’s a few ways to do it.
The proper way when it comes to clickbank is for the vendor to do it on their end. It’s very simple. In their clickbank account they just need to set the hoplink target URL to a php redirect that directs to the real sales page.
Short of that there are basically two ways to do it.
You could use a frame where your URL is in an invisible top frame, but still shows up in the URL bar of the browser, and the sales page shows up in the bottom (visible frame).
This is discouraged and disallowed by most affiliate programs.
Another way is to “drop” or “stuff” the cookie, and then simply send the visitor to the sales page URL instead of sending them through your affiliate link. This is possible by embedding the cookie on your page, or in the link itself. Again, this practice is discouraged by most affiliate programs.
There’s even an easier way — use a one line code
in your .htaccess file.
Now your url would be http://mydomain.com/xxx, so
lets say a link to Eric’s lessons could be:
http://mydomain.com/Mr.E — when clicked the code
you put in the file would redirect them to Eric’s
home page or the first lessons page.
Grandpa Bill
It looks like this might be part of the answer to my question above. But does this redirect mean that the affiliate link has been cut off?
Hi Garry,
I watched the video presentation of intantpaysites.com. I am a novice in IM that’s why I patiently trying to understand the step by step video tutorial of Eric. After watching your video my problem is how can I earn money if I don’t have a list of subscribers like all you guys have?
Thanks
Eric,
I think that this lesson is critical to everyone’s success. It takes some time and effort to get a product and website online. If you decide to market and sell the wrong product, you won’t make any sales. Consequently, this could turn you off from doing any business online.
There are a large number of niches where you might find some interest. However, I agree totally with Eric, you need to survey potential customers and see what information or product that they are willing to purchase.
Eric, this is another great lesson with valuable information.
Thank You,
Tom Curran
http://www.vipmarketingsecrets.com/
Thanks Tom, appreciate it!
http://www.vipmarketingsecrets.com/
This web page at http://www.vipmarketingsecrets.com has been reported as an attack page according to Firefox! when I clicked it.
Hi,
This is my site and another individual was able hack into my hosting account. As a result, they put bad code on the site that I was unaware of. The bad code has been removed and the site is down for now.
Just a reminder, be sure to always check your websites on a regular basis.
Tom
yeah Eirc thanks for your tips, I am looking for some survey scripts or sites that can really do a survey… your tips are very helpful
thanks for that.
Proson -
Discover How Easy For You To Share Google’s 8 Billion Revenue Pie with Just Clicks Away and in Less Than 10 Minutes with these Adsense optimization placements hot niches wordpress themes!
http://www.7dollarsclub.com/
“Whenever you solve people’s problem, you will make money”.
Find the problems that are faced by the people in this market and provide them with a solution.
Any market that helps people make money, save money or improve their life in some way will be profitable.
3 steps criteria for determining a market’s profitability:
1. Are there successful products being sold?
2. Are affiliates making money?
3. Are there additional products to sell?
To Your Success
Bryan Hee
“Whenever you solve people’s problems, you will make money”.
That’s a good quote
WOW! Eric, your response on my last comment, let me worry about my niche.
As I told you, I know is risky.
Now lesson 21 provides an excellent example of twisting (the invention staff), I’ll stay in research as much as I can to come to a decent conclusion, and probably I’ll take the risk, or I’ll change a little the subject, or I’ll go with 2 niches.
Kind of - I am putting myself in a corner. In a way I cannot afford to lose my milestones in my plan, this means I cannot afford to have a zero gravity niche, but in the same time I want to try the niche what is at the border of the 2 disciplines. Now I am back to the research you suggested in 21. I’ll keep you posted. Maybe Yahoo answers and the new Google tool will guide me to a better conclusion.
By the way, the cloaking answer is awesome as well.
Cool
Happy researching!
Eric,
Great lesson! Altruism in action… love it.
Perhaps you’ll address this topic later, but in the creation of my own ebook, I’d love to know if there is a FREE ebook cover creator.
Frankly, I’m trying to get started by the bootstrap method, then funnel almost all of the initial income directly back into the business.
Again, thanks so much.
John
There are some free ebook cover creators. The ones I have used have not been too good, but I’ll make note of it and see if I can find a good one. I’ll also show how I make all my own ebook covers.
I like laughingbird.com products. They are good quality but not free.
I agree with those comments! Another factor would be retaining those hard earned commissions as well.
Boy-o-BOY, ERIC!! BEST advice EVER - and absolutely the best thing all newbies should do is make sure to have a marketable product. I bet I’m not the only person who has wasted an incredible amount of time trying to sell the wrong products. You hit the nail on the head, Eric. Good ideas on ensuring we don’t go down the wrong path with product selection… (again)!
Thanks so much,
Karen
Thank you very much Karen
I’m glad to hear it.
Eric,
I watched the entire video with rapt attention. All I can say is I was overawed by the quality of the content and the powerful way it was presented. A job very well done.
I worked hard to make this a good lesson, so thank you very much!
Eric,
Without question, I feel that this lesson contains some of the most valuable and critical information that I have ever received.
The information in this lesson excels over that which I obtained in a $5000.00 internet business building seminar that I attended recently. This information also exceeds the teachings of a “guru” for which I paid handsomely, a couple of years ago.
I want you to know that you are providing light and inspiration in a long, expensive and grueling effort that I have been making in my attempt to become an internet business owner and publisher.
I cannot begin to thank you enough for the wonderful service that you are providing to me and to this community,
John Parker
”
I’m humbled and grateful
This is validation of why I am doing this.
In my country, you should appreciate Eric by sending him out of what you made since he is instrumental to your obtaining the seminar. Ha ha ha!
It is us that should be grateful in the fact that we found a person as honest and obviously very professional in the way you present yourself although I am relatively new to the online business world I have been biten many times,I will stand by you right to the end giving you 105% attention to my lessons and actions, thank you Eric so much John is right these lessons get better and better I would definetly recommend you to follow.
Great lesson! In a past business I have run into thinking I knew what my public needed and wanted. I invested a lot of money and found that design wise I was way a head of what was wanted. I lost out! Lesson learned…I don’t know everything.
Your survey tech is great! It focuses on the customer.
Eric:
A real mind opening for marketing ideas from a different perspective. A great lesson!
Thank you,
Sergio
Eric,
I just wanted to share with Erics Tips members an incredible list I found titled: Competitive, Niche, and Idea Research Resources
1. Trends
Google Trends
TrendWatching
Google Insights
Quantcast
2. Directories
Directories are where search engines where born, and can give you great insight into categories and niches both by seeing who is there and visiting them.
Open Directory Project
Yahoo Directory
3. Mega Ideas Generator
Google Suggest
Lycos Movers and Shakers
Alexa Top 500 Movers and Shakers
WikiSuccess
Barnes and Nobles BestSellers
43 Things
Squidoo Top Lenses
Magazine.com
Ebay Pulse
Shopping.com Top Searches
Yahoo Recreational Hobbies
Google Groups
Yahoo Groups
Google Blogsearch
BlogCatalog
Google Catalogs
Yahoo Buzz Index
Technorati Top Searches
Thesauraus, Dictionary, and Encyclopedia
4. Affiliate Programs
Not only can you research lucrative affiliate programs you can promote, and get ideas for products to fill a niche, but all the affiliate networks will show you what their hottest offers for you to promote. This also tells you what niches are hot, or you can use those to suggest products to create yourself.
ClickBank Marketplace
PayDotCom
The 2nd Tier
Commission Junction
Hydra Media
Max Bounty
AzoogleAds
Joe Bucks
MoreNiche
FreeIQ
Affiliate Directory
5 Star Affiliate Program
5. Free Keyword Tools
Google Adwords Keyword Tool
WordTracker FREE Keyword Tool
Webmaster Toolkit Keyword Research Tool
SEO 20/20
Digital Point
Nichebot Classic
DomainCountry Keyword Tool
NicheTaxi
WordPot
Freeaddlink
6. Answers, “How To” and Self Help
Great for for niche research, you can contribute and leave your link for traffic generation.
eHow
WikiHow
AnswerBag
How Stuff Works
So You Wanna?
About.com
Yedda
Yahoo Answers
Tips and Answers
This is a good gem to look out for. Use this to create custom reports and offer to your list and add value to your subscribers, or as opt-in incentives:
Find All About
Here is some great “How To” materials that will also generate loads of useful ideas:
VideoJug
Early To Rise Health, Wealth, & Success Ezine
“MyGoals” pre-made and customized goal-attainment
7. Article Directories
Great source for information and ideas, as well as traffic genetation.
EzineArticles
iSnare
Associated Content
SearchWarp
Article Dashboard
GoArticles
ArticleBase
ArticleDepot
ArticleCity
8. Public Domain
Wikipedia list of public domain directories
Gutenberg
Online Books Page
Creative Commons
Google US Government Search
Public Domain Books Online
ibiblio
Health Research Books
Bibliomania
Electronic Text Center
9. Interesting Facts
Amusing Facts
Strange Facts
10. Forums
Forums can be some of the best resources for specific end-user answers, and allow you to ask specific questions.
WarriorForum
Big Board
Digital Point
Sitepoint
A Best Web
Dude that’s a huge list!
Part of the reason I generally try not to make lists quite this big in my lessons is because I’m trying to streamline the process and avoid the “information overload” syndrome. It’s easy for newbies to get sidetracked if they start going down too many roads.
But this is a good list so I’ll leave it for those who feel they need to do additional research after taking the steps I’ve recommended
Thanks Gary!
PS– In case anyone notices… I threw a couple of my own affiliate links into Gary’s post since he included a few resources that I actively already promote. (just so you know he posted them all straight up with no aff links)
Yeah Eric…I was concerned the list might be a little to long before I posted it… but I was thinking you would either delete it or move it to a different area if you thought best. It’s a goldmine of information and I wanted to share it with others. It may be useful for people somewhere down the line.
PS: Sorry everyone for taking up so much space!
No problem at all. But now that you mention it, I decided to go through and reformat the list to make it take up less space. I think it has a cleaner look now
“GREAT LIST!!!”
I’ve copied it into a word doc. and now it’s sitting
on my desktop for an easy reference file.
Thanks,
Grandpa Bill
I could not see the Video completely, it stops in 1 minute.
Thank
Harib
I recommend closing ALL programs. Clear your internet files. Then reopen a browser and try again. (The reason for this is perhaps your computer was low on memory). If the problm persists, I recommend trying a different browser, such as Firefox, which is a free download at http://www.mozilla.com
I have been reseaching and been directed to Site build It as a one stop shop for promoting building and hosting a website. (about $300)
Are we going down this road?
Should I add them to My favorites?
The Lessons can’t come quickly enough I need to get out of the 9-5 sorry I mean wednesday to monday 3pm-to finish!!!?
I will not be using Site Build it in the lessons. From what I’ve seen, they are a good program, but it is not my recommended choice for anyone who is serious about building their own business. You are correct, they are a one stop shop. That can be great for newbies, but as you progress in your business you will most likely want more flexibility instead of having to rely on the services of one company for all areas of your website. Again, nothing against SBI, and from what I know Ken is a great person. It’s just not how I would choose to build my business.
Mark,
Don’t do it. I have been there. What they don’t tell you until AFTER they have your money is that you will have to create 30 pages of original content BEFORE they even LET you monetize your site. Also their keyword tool is very complicated to use and you will have to use it before you can even write those 30 pages! Stick with Eric. I should have months ago!
please help me iwant money how i can earn it tell me, send money earning free sites……
So true I completed a survey for a product recently where I usually just create then see if they will buy.
IT gave me such great information and then real power to craft the sales message correctly.
Great vid cheers
Rich
Hey Eric,
This is a great video. You put a lot into it and it shows.
Research is the hardest part and the one we tend to avoid. You take it to the next level and I believe everyone that takes action on what you have said will reap huge benefits.
I posted my comment rather late on lesson 20 and it has gone without a response (2nd to last a few minutes ago). I’d really appreciate your response when you get the chance.
God bless and keep up the great work
Ray
Thanks Ray, I’ll try to take a look at your comment on #20
Hi Eric,
I know that we are learning to creat from scratch, and I want to do that and need to do that. But, I have enough invested that I really need a list. What do you know about Affilate Payload ? I have received ads from every marketer I get email from except you.You told us to quit buying so I haven’t bought it.
Our website is about ready to open. I had gotten so frustrated that I went with an SOE back in April. This is why I am so hungry for your lessons. You are One person I trust!!
The price for this program has already gone up as of yesterday.
In your debt,
Betty
Hi Eric
The pulse quickens superb info and a thanks to Gary for the list!!! I do agree with the statement you made Eric about newbies being easily distracted;a view of my favourites is a testament to it!Though the techniques you’re asking to employ are of a great help to concentrate on the task in hand.
Paul (UK)
Hi Eric,
It’s look that we getting to work hard now & really interesting. Brilliant infos, people will never get these infos even if they paid for the courses.
Remember the day you send a mail & thats impressed as we need to get back to you on that particular mail for your best reply.
Ths, regards
Hi Eric, Just properly went through the whole lesson. It could really take some time to load here in Malaysia.
It’s been a great lesson with lots of useful tools for us all to use and proceed on in choosing our niche. Did lots of bookmarking and took some notes down and mapping up the process on my side to pick my new niche.
Thanks Eric, looking forward for your next lesson.
Also thanks Gary Pettit for listing down all the links. Going to go through it slowly.
Your Free Digital Resource Center
http://www.dbookworm.com
Eric
This lesson is probably the most comprehensive thing I have ever come across about market research. The fact that it is free is amazing.
Duncan Brodie
Thanks Gary for the awesome list of resources!!!
Also, many thanks to Eric for an outstanding lesson at a critical juncture in this course.
Wayne
Hi Eric
I think I went to far………
I have my domain,host. Your first 2 recomends.
Then I used the next recommend to put them together. I understand about 20% of this but when the tutorials are talking about phpSQLs and Apache and ftp’s I get totally lost.
On the other hand I did get you one time only offer again for 30 ebooks this time i took you up on it.
If any one can explain getting a template on my site that’ll be cool.
Regards
Mark
oh I forgot
http://www.onlinemarkseting.com
why has’nt that gone blue?????
oh it goes in the website optional
Eric, thanks for all the lessons. I have listened to lesson 21 more than twice. One thing that puzzles me still is the idea of picking a product and then doing the research to determine if it is a viable product and niche to pursue. My concern is of the possibility of picking a product niche and then abandoning it after research shows it is dead in the water and then repeating that process over and over.
While doing research I came across a product called Micro Niche Finder. This programs methodology seems to be the reverse. The program generates key word phrases and lists the number of searches and number of competing web sites. With this information in hand one can ostensibly determine the possibility of getting a high ranking in a search engine and the relative competition to be faced. Therefore predicting the profitability of the niche before beginning to develop a product or article.
With this information in hand a web site, affiliate promotion, or article can be written to monetize this micro niche.
I have three questions. Have you looked at this program? If so do you think it has merit for a newby to internet marketing? Finally, do you think there is merit in looking for profitable niches and then building a product to fill that niche?
Again, thanks for the great lessons you have offered. They are finally giving me the road map to more forward.
You may have guessed from my comments that I am having great difficulty deciding on a niche to pursue.
Dave
I am not familiar with that tool, but actually that is similar to the keyword research process I describe in Lesson #20. You can do most of that with Google’s free keyword tool.
Some people choose niches based purely on their potential for profitability, regardless of the topic of the niche itself. For that method, it’s fine to start with keywords and just use a tool to see what’s hot.
But I recommend starting with something you’re interested in, rather than merely something that a keyword tool says is a good niche. That’s why in lesson #19 I talked about brainstorming and coming up with your initial ideas (preferably several possible topics).
The reason I prefer this more personalized approach is because you need to keep in mind that a niche is more than a market waiting to be exploited. It’s a group of real people who need help with something. Your chances of long term success are greater if you truly care about those people and want to solve their problem.
And another thing to keep in mind regarding keyword research… remember that just because something gets a lot of searches and seems to be a good niche in the eye of the keyword tool, that doesn’t mean people are going to PAY for the information. To help determine that, you need to do some additional research, such as what I did in this lesson (#21).
Dear Eric ,
I have read the lesson #21 more that 10 time but still not able to choose a niche market. I don’t know how to define a good niche. I been searching in ” Forex trading ” “Slimming and aging “.Please advice . Thank you
Hi Eric,
I know you gonna laugh when you hear this. I was on the verge of quiting, when I saw your email with the Subject >DONT QUIT<. So I sat for 45 min (Jesus!) and saw through all. I must admit this is the best stuff I have seen. you have refocused me. Thank you so much for that. Warm regards Charles.
may i know how to have place a opt-in box on my blogs
Eric,
I think you did a great job on this lesson. I consistantly tell the members of my MLM business that the best type of leads possible are those leads they generate themselves and they should generate those leads via a survey. It allows them to zero in on exactly what people are looking for in a home based business. I have them ask questions like How much time can you devote to your business a week. Are you willing to invest money into training packages. How much money would you like to learn how to earn extra per month. Etc… My members can usually get an idea on rather or not they need to give Survey A. Person a call or email. If people show with their answers that they are just another freebie seeker then they, of course, go to the bottom of the list or into a niche contact list in a pacific catagory so that the surveyed lead is always targeted. It is just another great thing about surveys. You can get information from the person being surveyed so that even if they are not interested or probably not interested in your MLM they still may be interested in a product you have or certain knowledge that you have. That way all of your contacts have a potential to make you money. You know you can sell them something because they just told you what they wanted to buy. Again, You did an outstanding job on this lesson Eric just as you always do.
Hi there again.
Great videos and information. This is what it’s all about. This is work, no doubt about it. But it’s a lot easier when all the steps to take are laid out in front me. No guessing what to do next. I’m looking forward to more of the same. Thanks Eric.
I have a delima though.
I’ve been an auto mechanic for 27 years and still have yet to find a way to earn an online income with this niche. I would like to profit from my knowledge, but after researching for months, all info regarding this topic is available in forums and Google for free, and of course everybody knows where to get parts for their cars.
If anyone has some ideas on how I can accomplish this, I would welcome them.
But at this point, and after lesson 21, I am looking at other options.
Yes, I like golfing, music-I play guitar, I really like affiliate marketing-I’ve yet to make an income from it, but after 3 years, I’m still excited with, and continuing with it.
So my question is - what to promote?
The above markets are huge, and according to my research, would take a lot to get anywhere with. According to what I’ve been taught in the past, it is best to stay away from huge niche’s like those when starting out. That’s fine.
So, basically I’m at a loss as to what to promote.
Weight loss, dieting, golfing, affiliate marketing etc.
I’ve been considering purchasing prebuilt websites, that I can host on my server, all ready to go and promote. I have heard good and bad about these types of sites and am on the fence.
So, what to do in my situation, is a huge barrier to me at this point. So I often start to think, discard all my ideas, pick some high commission products from Clickbank, write some articles and submit them, and see where that takes me. I’m truly at a loss.
Any suggestions would be greatly appreciated.
Thanks, Trevor
Hi there.
My wife Debbie and myself, Trevor, are absorbing these lessons at different times in the day, and then we discuss together the endless possibilities and how we can rearrange our venture to get the most out of your lessons.
Then after discussing, we try to agree on short term goals and implement them. We respond together using one of our names.
We seem to see each others viewpoints better this way.
Thanks for the great stuff.
Trevor and Debbie
Thanks
Hi Trevor,
Could not help noticing you and I hope my suggestion is helpful.
Remember that your niche is real people who will value what I just know you already have in your heart for them.
So if what you love and know most doesn’t seem doable, just stay with it a little longer and the way will open for you, or a right idea will come to you of something that you have already been prepared for, and will bring infinite joy to you and others,
Hang in there patiently, and learn while you wait. LOL
Hi Trevor why dont you place a blog or wordpress page up on the life of a auto machnic tell people about yourself and the love of your job and build a survey into it like eric suggested,
That way you will get more idea of what people want and write an ebook on the solutions
Give out some of your great advice first as sometimes you have to give the best secrets away to find what you are looking for, hope this helps a little it would definetly open your mind up to new ideas.
No way I will STOP. I am building SBI site and making graphics with some man on guru.com and doing this all the way.Don’t give up on us Eric.
Thank you for doing this
Hi Eric,
I don’t really know if what I’m about to say ‘fits’ well here but here goes!Having followed the lessons thus far and carried out the ‘action’ lists and added a few of my own tasks I’ve come to the conclusion that my poor laptop is over indulged in ‘garbage’!!! Not just my laptop but also my bookmarks!So..I’ve ignored your advice on ‘not’ buying and bought an external hardrive not just to back up to but to set my ‘business’ up on aswell.I have an old desktop which will be the ‘powerbase’ where just the business operations will be centralised.I am the most unorganised person I know!Seems to me that to run a business I need to know where everything is!ATM everything is spread all over the place and with over a hundred lessons to go it’s about time I began to put this right!Any tips on naming folders especially those that maybe used to offer downloads from?I don’t want c:/laptop/my documents ETC showing on them?Sorry if this is ’school kid’ stuff!
Paul (UK)
You are at the point I need help with. Thank you so much for these lessons. You are an awesome teacher. Never boring, You are awesome.
Hi! Eric,
You just touch a nerve point for me:
1) I am not happy with the results of my search for the niche I want
2) I don’t want to make an excuse from being at the border of 2 powerful ideas, but I really think there are a market and a need, and I am surprised that look like there aren’t a lot of money involved in it. When I searched the questions in Yahoo and Articles… the people don’t put the right questions or they put superficial ones.
3) One “excuse” really can be the fact that is related with “teachers/education” and this is a category of people who in States doesn’t have a lot of money, from this reason you can extrapolate that not a lot of big companies are interested to this market as well. If I search each idea separately there are a need, as soon I combine them I have 4 ads in Google and zero digital products in clickbank. You will take a risk like this?
4) This is why my beautiful niche is risky, I definitely need to make some money, I don’t mind working hard, but I cannot wait 2-3 years to establish myself in that market.
5) There is a twist I can make in my niche, but I keep this for a OTO/back end sell
6) In conclusion I think going with 2 niches one which is easy going affiliate marketing type, and one which is my favorite choice. Keep the fingers cross for me.
7) By the way, any advice counts at this moment.
Regards
Michey
Hi Eric: Imagine you are a Father that is teaching your son to fish.
You take him to the “Tackle store” and help him
select fishing equipment. You plan a fishing
trip with him, right down to the “lunch”, the
getting up early - the coffee by the lake side.
By the time you explain how to put a worm on
a hook; you have hooked your son on fishing.
It is the doing that keeps the attention, being
told helps but application keep the attention.
Eric
I watched the entire video,this was very useful,
good job
Hi Eric,
only 3 words I want to say so far:
thank you, thank you,thank you.
Brigitte
Thank you for taking the time to seend me Erics tips.I’m still trying to figure out how to make
money online.Being broke does not help but I look forward to your tips.It’s imformation I wish I’d learned long ago.Untill next time.
Thank you very much.
Eric,
Always a pleasure to watch your video. I do learn something with every lesson! As always, great job!
Ron Barron
Hi Eric,
You always give your very BEST!! Thanks for the valuable info on lesson 21. It’s going to take me quite some time to go through all the resources you listed.
Thanks and God bless,
Mike Wong
[…] the past few lessons, we’ve gone through the process of selecting a niche market, and defining the topic of your information […]
Hi Eric,
Although I can’t consider myself a newbie anymore, there’s still a lot to learn and I appreciate your generosity in providing such valuable information.
To Dave:
I have Micro Niche Finder, and I love it. I use it frequently and what I love about it is that once you’ve chosen a keyword phrase, it will give you a red, yellow, or green button to tell you how likely you are to be successful with that keyword.
It’s based not only on the search numbers and the competition, but the STRENGTH of the competition…how well optimized your competitors are for that keyword.
If they’re not strong for that keyword, you can easily overtake them in the search results.
Hope that helps!
Warmly,
Honey (yes, that’s my real name) Wesley
Eric,
That is wonderful. I’ve took time up to read all the comments and most especially the lists posted by Gary Pettit.
They are wonderful resources which will help greatly in achieving success in Internet Marketing.
Thank you Eric for your vital information especially your advice “Don’t Quit”.
Quitter don’t win and Winner don’t quit. A word is enough for a wise.
Together we shall win!
Adesegun Akitoye
http://www.repeatrichrelief.com/pips.html
Hi Eric,
Thank you for such a wonderful module on “Focusing on Niche”. It has boosted a great confidence in Online Business.
regard
Julius
http://www.communicatetoriches.com
I fully realize the value of list building, but I am a novice and could use some recommendations as to what listbuilding software to use.
I Thank You from the bottom of my heart.The lessons get to be more and more work.I would love to change my finances and afford a home and a car that runs with windows.
Keep them lessons coming!I will do all the hard work.Thank You So Much.I would have never been able to pay someone for the information you are giving freely.
You are the GREATEST
Chris
Hi Eric. I’ve been away from my computer for over a week now (on holiday).
It was great to get back and watch such a comprehensive lesson from you.
In particular using Yahoo answers as you’ve suggested.
I’ve been contributing for well over a year now, with a high percentage of my answers chosen as ‘best’ (for what that’s worth). I never once looked at Yahoo Answers from that angle. It really was a case of ‘The Elephant In The Room’.
Great video. The meats really being given to us now.
many thanks. Pete.
Hi Eric
As usualy Great Lessons! I’ve been using Yahoo Answers asking and answering queswtions. I have looked at doing research there, but my question for this is -
Does it matter that much if the answers are like 3 or 4 years ago and were answered? Is it still possible to build a product around the most asked questions?
Hope this makes sense.
Laura
Dear Eric
Thanks a bunch for your loving work. I have started to read through the comments after the lessons more thoroughly now and find them useful, inspiring, and dare I say quite entertaining.
After painful months of trying to understand how to market and teach ‘healing through prayer’ into which I have put many years of study and successful practice, I am at last starting to get a glimpse of what truly is possible thanks to your kind and loving dedication to these lessons.
I cannot express enough gratitude for the patient way you are unfolding the way and the inspiration I am starting to feel as the confusion diminishes.
Although I have a sales and marketing background, IM is a new field for me and your teaching is wonderfully in context and appropriate.
My sincere thanks, much Love Andrew
WOW! I have been following these lessons with glee! I love to learn. Today I believe I got the confirmation that I needed for a project that has been in the works for a year. My gut has said I am right and I trusted and this video just helped me do more research on my subject matter of interest and I know I am on the right track whooo hoo!
In it to win it,
Party Plan Pat!
P.S Where can I send my check for this great information :)?
Eric,
I’ve diligently followed your lessons to this point and this has to be one of the best pieces of information I’ve seen recently. You covered so much material I’m having to go back and see these last two lessons (Lessons 20/21) several times. Great job, thanks for you help!
Hey, Eric,
When I was trying out SBI a couple of years ago, I ended up despising Canadians. Ken Evoy “warned” us all about a website called Domain Registry of America, and when I finally had had enough insults from his arrogant support team, especially one twit named Andrew, I approached DROA and convinced them to let me register kenook.com free of charge. I only kept it for a year, and then I abandoned it. LOL
Hi ! erics,
We have to focus our objectives while we going at writing, ofcourse it should be done….
Hi Eric,
This is exactly where I get stuck. The reason is that it takes work and time. Most people want immediate resultes and jump right in, like me. I’ll go through this video again as there’s so much info here. I’ve learned that I need to step back a little do the work required and then go forward. I thought I knew what my customer wanted but do I have the product that they would pay for? I love your lessons.
Thanks again,
Hi Eric
You have really started getting into the meat of how to build a business. I have been playing catch up and watching the lessons in the morning before work. I have had to force myself to be patient and go back through lesson 19 and up with a notebook and pen and find myself pausing the video quite often to take down notes. I must say that you have shown me how much i haven’t learned in the time that I have been involved with trying to build an online business. Thank you very much for revealing to us the things other marketers don’t want to.
Dear Eric,
This is another eye opener from you. I just love it and i’ll begin to make use of it immediately.
You are a blessing to me especially. Just keep up the good work.
eric u are Godsent, i am a newbie from nigeria,and i must say thank u for these lessons
Hello Dear,
My name is Graham,a newbie to Eric Tips Internet marketing,i am also from Nigeria,but i have been away on course.I just resumed,i have been running and having some difficulties on Eric Tips Internet marketing.
Are you really into Mr Eric marketing thing?just let me if we can both work together from here.
Well for now,i dont really know how we could both get in touch,just take care.
Graham.
Thanx Eric for sharing your wisdom! You are teaching us to be overcomers, like the Word references. God will continue blessings upon you and your family for your efforts. You truly are a blessing! I’m impressed and that is rare for me.
Hey, Eric, thank you for this heavy lesson… I’m putting this one to use immediately. Your lessons are First Class, second to none, period!!!
Your lessons are great, i have already bought a few programs you recommended. I am overwhelmed with information at this point, and need to organize my thoughts but still don’t know how to put it all together. when will I know? by the way your example of inventions has perked my curiosity I have invented a new product for the beauty industry that has been greatly recieved by my peers. It is fully patented, manufacturing ready in china and need money for tooling costs and inventory. please advise if you can! go to http://www.perfectflo.com.
If you’re overwhelemed with info, you probably need to stop buying stuff for awhile, and focus on getting one thing done at a time. Do not try to move onto the next thing until you finish the first thing. If you attempt to multi-task while building your business, it may slow you down significantly and cause information overload, from which you are suffering. I’m not sure exactly where you’re at in the business building process, so I don’t know what your next step should be. But figure out what it is, then focus on it until it’s done. Then move the the next step.
Your invention looks cool. You’re obviously an expert in the field, and you’ve got testimonials from your peers, so I think you’re off to a great start with it! The internet could be a great place to find investors. Also, you may be able to leverage the internet to line up a large number of potential buyers before the product is even manufactured, which could help secure investors, or a loan.
in finishing up with my ad does the display url and the destination url have to be the same or should my destination url have my id and the merchants id in the destination
If you’re talking about marketing as an affiliate on Adwords, you should put your affiliate link in the destination URL.
Eric, Thats alot of info, I am really going to have to do my reseach on my niche i may have to make some adjustments or even make a change to my niche, thanks for being there for us, James
Hi Eric, writing this note in a hurry to tell you that I have got the 21st lesson after the 19th. Please do send me the 20th lesson as soon as possible. Thanks. Rema.
http://www.ericstips.com/tips/lesson20/
Thanks very much Eric. But this way,without lesson number 20 reaching my mailbox, I cannot add the lesson to my individual folder containing all the lessons. Thanks anyway. I assume that it will not be possible for you to send me the lesson.
Rema.
Dear Eric, Thanks for leaving Gary’s list in the comments. Ev
when can be start i need money my situation is difficult there are many det to return tha
Once again, Very good and concise. I am struggling between learning all the good advice, actually implementing it, understanding the technology, and making money. The product research is essential. So is eating! After 30 days of doing everything from scratch, my learning curve has flat lined my business. I still have high hopes. It seems the increase of marketers are selling to newbies something that is so vast that they,(the newbies)become overwhelmed. Once that occurs, then they lose interest. If the marketer has sold them a membership, then they hope their customer sticks it out.
Eric
could you give a lesson on pain and where to go to heal it My sister is in so much pain and is losing the ability to talk like she use too. And has gone to many doctors with no results as to the cause. I am really concerned about her.
My sister is in so much pain and is only 64 I would like to know where she can go to get help she has been to neroligist doctors chiropractors and still has found no relief she is even getting hard to understand what she is saying Most of the pain is in her back but she has found no help from anybody as of yet. Can you help us? I am listening to all of your lessons and feel you may know where she can go. Thanks Karen
Your lessons are the most powerful lessons I have ever seen. You always go straigth to the points that can change one’s financail destiny. I love you and will continue to be your student - you are my mentor.
THANKS
Hi Eric,
First of all, this is my first and long-overdue comment, so I want to say that I really respect what you do with Eric’s Tips. You’re a great teacher, and I think any business owner could benefit from the solid principles that you teach.
Now…
In this lesson you used the iPod example, and mentioned that someone could create “individual reports” or pages that are searchable. I think I understand that this reasoning is two-fold: each topic page is SE optimizable, and each page would require an opt-in form.
Am I correct?
And more importantly, how do you incorporate an opt-in form or membership area on each “report page” that should be keyword-searchable?
I’m brand new at all this and trying to wrap my head around it, so forgive my assumptions.
Thanks… for everything!!!
You’re on the right track. Yes you would use opt-in pages. The opt-in pages would be SE optimized for the keyword, but it would not actually contain the ANSWER that the visitor is looking for. In order to get the answer, they would need to opt-in to get the free report (via email, or PDF, or HTML page).
you wouldn’t actually need to create a membership area to deliver the report. You COULD if you wanted to… (I talk about free memberships in lesson #32). But in general you can just deliver the report via email, automatically via your autoresponder once they opt in.
Sweet, that makes sense.
That sounds like such an awesome idea! Can’t wait to give it a shot.
Thanks!
Hi Eric!
A lot of information your are bringing to us!
I am doing my best to hang on!
regards
the lessons are very useful im just trying to figure out how to find a niche when i work for a company in a small town that has to do with potatoes product please help me get started
Eric, I had chosen cooking for my niche but after exhaustive research I think that niche is fairly well saturated. I did a small survey on Yahoo answers to see what people would pay for ecookbooks,(about $9.95). I found recipe organizers with cookbook templates(create yourown), nutrition info and other accessories, all with memberships, but the big companies do not have affiliates…Recipe Zaar for example. I looked into household budgets as a possible niche, that too seems saturated with free to very low priced software and memberships but no affiliates. Other than Amazon, Sendmerecipes, and PLR Food Content, can you recommend and another source to find more affiliates in the cooking culinary niche.I found an ebooks store on clickbank with 40K titles and affiliate program. I could add that one and choose just 12 or 20 top sellers. What do you think?
I think you should keep focusing on your own business and trying to find your niche, rather then the ebooks store. Yes the cooking niche is saturated, but its big enough to support more marketers. The key, if you were to go that route, would be to carve out your own niche within the cooking niche. You would need to really think about what do you bring to the market that is unique and different?
JoAnn,
The idea of nutrition specifically designed for children is a relatively new market. An even newer part of that market is healthy meals for children to prevent high blood pressure and other health issues. That might be your special place in that big sector.
Further to my previous blurb. Perhaps I should pursue blog writing and/or copywriting. In which case where do I start to research that niche?
I think it’s best to have your own product, even if you get involved with blogging and/or copywriting. As you will see in lesson #37 and #38, blogging actually fits nicely with selling products, or virtually any other type of online business. The key in a competitive niche like cooking, would be to really focus on developing a PERSONALITY for your blog. It must be unique and attractive to your target market. There are plenty of blogs about cooking, but you can set yourself apart by branding yourself in a unique and attractive way. For example, there are plenty of blogs about internet marketing, but there is only one Eric’s Tips.
Eric these lessons are are GoOoD-Great keep it up, will keep reading, have learned alot from you. Thanks
I goofed!! I forgot to fill in the little form here so that anonymous post above is from me. Sorry about that.
JoAnn and Eric,
I guess my “anonymous” post didn’t stay posted. That’s okay.
What I said in that post was that the idea of nutrition for children is a relatively new area of the cooking spectrum. Cooking healthy meals for children to alleviate or prevent illnesses such as high blood pressure is really a new idea since it has only been in the last couple years that doctors have discovered children being afflicted with the illness. Maybe you can find your special spot in the cooking arena by focusing on helping mothers provide healthy meals and snacks for their kids so they do not become the next generation of fat adults. I know my mother sure could have used that kind of information when I was a kid. I weighed 4 pounds, 6 ounces at birth and passed 100 pounds in the 3rd grade!
Louise
Eric –
You titled the email for the repeat telecast of this lesson as DON’T QUIT! Who said anything about quitting. Searching for a niche nearly drove me crazy! I hated having to go to bed without having nailed something down. I was thinking of a couple of possibilities for my business venture.
I will create my website for FFEDirect4U (FFE contractor) because I believe in my heart there is a market for the service in this area. I think there are less than 10 advertised on the internet and none are in California! There were only 170 searches on Google and most of those were huge construction businesses with many years of experience who do FFE contract work along with other areas of construction. There were only two websites for individuals who offer FFE. I would be an FEE newbie with nothing to show but my school portfolio. I hope I can build a reputation by helping people with residential moves or remodeling projects. I am hoping I can do residential work until I get my degree and probably a state license. Besides, my business plan is already in place for this venture.
Although the market research seems small, I know several people who wish they could read music — one is my mother-in-law. Since the fundamentals of reading music have been around for a long time, I could probably create a series of lessons with this common knowledge. I could look in the public domain documents for more information and maybe add some pizzazz to the lessons with some sort of graphics. I remember one of my favorite music books when I was learning piano as a child had the notes in different colors on the staff.
The last area that I researched that seemed like it would be possible was the topic of debt relief. Since I am definitely not an expert in the field, I have no clue what my unique product would be since I do not feel that I have the time to write an ebook.
If you have any advice, I would sure appreciate it.
Louise
Ever other topic that I have any interest in is saturated or almost non-existant. Some of the entries in ClickBank would not open; I got the “website cannot be found” message, which adds to the frustration.
It sounds like you have 3 possible niches in mind. My advice would be to choose one to start with, rather than trying to attack 2 or more simultaneously. All things considered, I would suggest going with the one that you are most interested in, and will keep you motivated through the more difficult phases of setting up your first online business. Once you’ve got that experience under your belt, it will be easier to attack subsequent niches as you expand your business.
Hi Eric,
You always give your very BEST!! Thanks for the valuable info on lesson 21. It’s going to take me quite some time to go through all the resources you listed.
Thanks and God bless,
Thanks for this lesson! The last thing I want to do is invest a lot of time into something that has little chance of generating some income.
HELP HELP HELP!!! I have ‘lost’ lesson #20. Could you please please please send that one ‘lost’ lesson so I can keep on keeping on. Thanks a ton!!!
Here: http://www.ericstips.com/tips/lesson20/
Wow what a lesson! You are not going to have a very good business if you don’t follow this lesson to a tee. I still have other newbe problems and they are: I have now sign up for 2 web business and paid for them with recites in hand and your dictionary ebook and have had no results in recieving them. What am I doing wrong?
If you did not receive the ebook after purchasing from me, please submit a ticket at my helpdesk and we’ll promptly send you the download link. http://www.ericsupport.com Thanks
Wow! These two lessons were very powerful (20 and 21)
Learning to do the research to find a niche will take some time, but now with your help and direction at least I know how to go about it.
I’m passionate about green products and the google, clickbank and keyword results did NOT net big traffic numbers. However, renewable energy products seemed to fare better. I still have some ideas to narrow down my topic, but it may need to stay on the back burner for awhile.
For my first infoproduct I think I’d like to try something that would make me some startup money for some of the helpful tools that have been offered and defray the cost of a new website. In particular I liked Keyword Elite and SpyFu. I’m sure there will be others as the course progresses. I may need to find a topic that I’m not as familiar with to land a winner. Who said this would be easy? LOL.
Eric, I want to thank you. The information you offer us is priceless. For the first time I’m starting to believe I could be successful at internet marketing!
HEY Eric That was really good video eric.I got a lot from those tips you recomended.I made notes and will impliment your ideas to find the right nieche,this is great work eric, thanks.
Hi Eric,
thanks for this valuable information. You have just opened my eyes about finding niche.
Cheers,
Samuel
Dear Eric,
I have question regarding with research market through Yahoo Answer.
I recently research a particular keyword in Yahoo Answer. The result is more than 2000 but I noticed that only 10 questions which were submitted in 30-60 days ago. The others were submitted more than 60 days. It means the questions are not popular anymore, doesn’t it?
Do I need watch date submitted in the research?
thanks
Hello Samuel,
Taking timeframes into account when researching your market’s popularity is a great idea! Remember that there are many other places that people use to find answers too.
why did you send me another copy of lesson 21 when i was expecting lesson 22. you threw me for a loop, i had to recheck what the date was.was this in error? will i recieve lesson 22?i always look forward to these lesson to start my day.keep up the good work
Hello Robert,
We’re not sure why you received lesson 21 twice, but you should receive lesson 22 very soon.
You can also visit EricsTips.com to see the latest lesson updates and revisit earlier lessons:
http://www.ericstips.com/tips/category/lessons/
Here is the direct link to lesson 22:
http://www.ericstips.com/tips/lesson22/
its not a problem.thanks for the feed back.i save al the lesson and generaly go over them several times i may go four lessons see something and go back to recheck what i’m learning.i’m learning to correct my mistakes and to utilise what i have.this make them less costly.keep up the good work. i tell everyone about your life lesson they were worth taking the class by themselves.reading the comments is a lot like being with classmates and having good discussions on the subject being taught.
These last few lessons have been very very informative. I feel I need about a week to do the research on my ideas, but I don’t want to get too far behind on the videos…I did read “How to have your Own Information Product in 30 Days!” …the hardest thing for me is making judgements about what I see on google, yahoo!answers etc…when I’m looking at results sometimes my conclusions about what the results mean are off track…I’m learning what is significant as the videos continue, but I do worry I am not coming to the same conclusions you would lokking at the same data.
thanks for the lesson.
Eric, i am so excited. But I have bought and hosted my domain with the site you gave, but I am yet to get the confirmation. I have even sent the verification details. Please help me look into this and act on it.
Thanks
Did you register it with Lifedomains or with Hostgator?
Hi Eric,
The lessons 20 and 21 is very meaty but I need to watch them again maybe for two more times to be able to grasp the nutrients of the said lessons.
Hi Eric,
Suppose I have a website and as I diligently work on getting traffic for it, I end up on top of the ranking in Google search, aside from possible many sales, what will be my other benefit to that? Thanks!
Traffic is the lifeblood of this business. Beyond sales, there are other ways to monetize traffic. My favorite method is list-building. Other options include contextual advertising, paid advertising, selling the website, etc.
Hi Eric, thanks for research tips. I understand the benefits of yahoo answers you showed on this video. I also understand that Amazon is a good place to research the market ie customers reviews on niche products etc. I have a better idea how to drill down for a niche now. Thanks
The most important thing i am learning from your lessons so far is how to THINK again. i am so glad i stumbled upon your site. Thanks
Hi Eric,
At least I understand the internet a bit better and I can now research specifics.
Regards
Butch Hannan
Eric,
Thanks in advance, you took the words right out of my head, so much info, how do you put it together. I am a teacher as well, love your style:)
This is a major area in marketing and this is deep. It looks like i may not be ready to launch my own info products now but can i use the same tools and system here to analyse the affiliate products to promote.
Hi Eric:
Hope I’m still on your mailing list. I’ve been waiting for Lesson #22 but, to date, it has not arrived. Please let me know if I need to do something to continue with your lessons. I’m a complete nubie and have come to rely on your guidance.
Hi Eric,
The niche i am interested in has a high search result,Quite a number of people are asking questions about it on yahoo, but there is no available result when i search for it at clickbank market place.
Does it mean that the niche is still not profitable. Pls reply.
It is possible that you’ve found a good niche with little competition. There’s obviously interest in the topic. The question is whether this market HAS MONEY and is willing to SPEND it on your product. Are there any PPC advertisers bidding on your keywords on google?
Thanks Eric, that was a great lesson. Not only trying to find a niche but also check out whether there is any money to make in that particular niche.
All the best,
Arne
Hello Eric,
I received your email with lesson 21 twice. But no problem, because this great lesson is worth it. I think this lesson is the best so far… very very valuable information on how to find a profitable niche.
Thanks again,
Arne
Hi Eric - I find the content of your lessons excellent. I have virtually enjoyed everyone of them. I am on lesson number 21 and look forward to all of them. I am sure I will something which I will put to use and let you know.
Hello,
I would like to offer my services as Do-it-yourself successful inventor:
http://www.cinetixproductions.com/clients/Jerry_Coogan.html
If Eric is serious about creating an ebook on “how to market your invention
yourself for the minumum $ ”
You have found the perfect partner! Please do not hesitate if any questions.
Regards,
Jerry Coogan
Inventor/ mfg
514-277-0811
Eric,
Do I need to have a website and domain up and running before going any farther with the next lesson which is #22? In other words can I do surveys w/o having all this.
You can do surveys without having a website.
I use Instant Form Pro, which is hosted on their site. Another one you could look at is Survey Monkey.
eric you are doing a great job.. i have learn a lot up to this point from you. thank you
Eric, I have used PPC before but I am not sure how you mean to use it for a survey. Can you please explain. thanks.
You can send the PPC traffic directly to your survey page. Most likely it will be best if you give them some sort of incentive for taking the survey (like a free ebook that they would be interested in.)
Suppose you’re paying 20 cents a click and you send 300 visitors to your page, and 100 of them complete your survey. You just paid $60 for some keen insight into your target market.
If you tie it into an opt-in list, you also just added 100 subscribers to your list. Plus if you put some sort of offer on the back end of your survey (see lesson #55 for OTO’s), then you very well might have made back the $60 or more.
So as you can see it can make sense to use PPC for a survey. The metrics may not work out as well, depending on your niche, but certainly worth looking into if you’ve got PPC experience.
Hi Eric
Great lesson I loved it because it reminded me what I can do to make that what I love to do into a working product, I am looking at doing something that I am best at, doing what I love and find that what poeple are looking for. One thing I have noticed is that people look for what you have to offer, yet asking for it in a complete different way than one expect.
Hi Eric,
Thank you for the Lessons, it is just what i needed. is it legal/illegal to place chapters of books on the net or sell as ebooks, i will of course rewrite the content in my own words.
Generally speaking, if you rewrite something in your own words then you can avoid copyright infringement.
However I would not recommend selling chapters of books. It would be better to transpose the knowledge into a new product of your own. There will be a lesson about ebooks.
Thank you dear ERIC,
This is to inform you that I have recieved the lesson #23,and I am grateful.Your lessons are steps to wealth.
Hi Eric
Thank you for these interesting videos and wanting to help others. You sent me lesson 21 twice. Please send me lesson 22.
I’m always looking forward to watching your videos everyday.
God Bless
helo Eric,
I actualy interested in doing online reselling buisness, but all the information i got from theese lessons, helped me a lot…thank you..
i have on question, hope you can help me with this…
Have you ever heared about WORLDWIDE BRANDS? They are the biggest company for droppshipers doing reseacrch on market and have a list of a real manufactures….but i was thinking, if they are the biggest and the most popular, it means most of online droppshipers are with them, so all of them use the same selling tools and the same distributors, wich makes hard to have usp….and they are pretty expensive as well…
I know it is not from your area, but hope to hear from you soon
thanks
I have heard of Worldwide Brands, but I’m not very familiar with them. As with any dropshipper opportunity, you have to treat it like a real business in order to be successful. Most people sign up for such programs expecting easy money, which of course doesn’t happen.
You’re right, if it’s a competitive marketplace you have to work harder on your USP.
I recommend following my lessons and learning more about information marketing. When you create your own info-product, you’ll have a unique product not sold by anyone else.
Eric is it a good idea to get unlimited hosting plan i mean i will have a bunch of sits anyway right
Yes it’s not a bad idea, but what’s more important is to have a good web host. Because the unlimited hosting plan will do you no good if the server is down frequently. I cover hosting here, including my recommendation for hosting multiple sites:
http://www.ericstips.com/tips/lesson24/
Eric this gets better and better… Idea’s wise. Mp3 players wouldn’t be my thing but the marketing tips relate to what does interest me!
Eric, I’m enjoying the information you are providing, and I realize it is early in the program, but I wanted to know if you will be giving real nuts and bolts instructions on the basics on setting up a website, how to find a host, and how to organize and manage up to several operations at once. I have no background in internet marketing, and really need a primer on the basic skills of running this type of operation. Please help.
Yes I will, and those nuts and bolts start in lesson #23, so you’re almost there.
Eric,
We purchased PLR rights to your Tailwind Trading programme and we have re-packaged it (see website) and have been promoting it for the past two months on a CPA network, but to date with little response, ie no actual sales. Can you give us some tips / ideas as to how we may get more success with this product?
Regards
Phil
First, thanks for your business
A couple things…
CPA traffic is probably not the best for this system. CPA offers are best if they are targeted for the mass market. And while this one has wide appeal, it’s not quite mass market.
Or did you mean PPC? PPC should be ok, because it’s more targeted. But PPC is really a science, and there’s a lot of factors that affect the quality of your traffic and how much you’re paying for it.
If you are getting decent traffic, then you should do some split testing (http://www.ericstips.com/tips/lesson57/). you never know what tweak might cause it to start converting.
I would try lowering the price until they start buying, offer payment plans, etc.
Also I noticed that you have a .uk domain but the system is mainly for US market. As a US resident, I probably would not buy a stock trading system from a .uk domain.
Beyond that, focus on list building (lesson #59-70), because the money is in the list. People will buy from you if they know you and trust you.
I will also be covering many other traffic methods.
Thanks for the tips…
Eric
Lesson 21…Thanks for all of it..
Checked out Jeff’s launch sounds great would love to join him, I am sure it is worth every penny. Can’t spend for now.
very good ,keep going
hi
i find these video tips fantastic and thank god i found them. i have watched them from video 1 to 21 so far and they are great, however. i have noticed that video 20 and 21 and there was 1 or 2 others that freeze half way through can you give me a heads up as to why?
Please try these solutions:
http://www.ericstips.com/trouble-viewing-flash-videos/
Hi Eric, Eric team and all eric visitors.
Thank you for your fantastic lessons, you explained very well. Great work.
Thanks from a Portuguese, actualy living in Brazil,
André
P.S.: Yes i’m searching my niche in Portuguese language too.
Hi Eric,
What’s seem to be my problem? When watching your video lesson, the pause button is functional and for this lesson 21 it’s not functioning?
I’m really not sure, but I would suggest trying a different browser (such as Firefox or Google Chrome) and see if the problem persists.
How many keywords should we use?
Regarding niche research, there’s no specific # of keywords you should use. You just need to look at a few of the top keywords for the niche you’re considering. Later on when we talk about PPC and SEO, we’ll go more in depth on keywords.
Hi Eric, I was going over the last lesson 3 times before I watched this to get a good understanding of the process, before going on with this research lesson. I like the way you narrow down the niche here, and I will apply that as well. I don’t have an email list, but I do have a Twitter account with around 10,000 followers on it, even though I don’t have a highly targeted group of followers in any given area. I have mainly used it as a hobby sharing site relating to my interest in archiving, and converting old phonograph records and tapes into current digital medias by sharing my Youtube channel link where I have old records from my old collection uploaded to Youtube to show younger audience for example, how music used to be played before all the digital platforms came along. Nothing is monetized on my YT channel since I am showing records of music that I have not recorded myself, and is for show only…Maybe you might have an idea for me with the Twitter followers, as well as Facebook?…Friends, Lloyd.
Lloyd, it sounds like you’ve got a potential niche (group of people who share a common interest). The key is to figure out what they WANT, and what they’re willing to pay for.
In the mean time… IF you’re going to use twitter and Facebook, I’d recommend using them for their original intended purpose: socializing, networking, making friends.
(Just don’t let it distract you or take away time from building a business)
As you’ll learn later on, social media is not one of my preferred strategies, but it can certainly be used. In many businesses, relationship is the name of the game. If you find yourself in one of those kind of businesses, then social media is great because that’s where relationships are happening these days.
Eric
Great lesson, sorry for the delay in making comments, I do have a question. I have heard you mention on several occasions when looking for your niche, make sure you don’t have too much competition, and make sure you have enough visitors. Do you have a rule of thumb i.e. no more than (500000) and no less than (30000) or
do you make your decision based on the additional information you collect while doing your due diligence?
Thanks
Russ
I do not have a specific rule of thumb in that regard. Also, I have been increasingly erring on the side of more competition. Even if it’s a massive market with lots of competition, if you do your marketing correctly, you can carve out at least a small piece of it for yourself.
In other words, I’d rather have a big market with lots of competition, than a tiny market with questionable viability. If you can find something in between, that may be a sweet spot.
Some marketers said that “if it’s free, it is not the best” but with Ericstips, it’s a 100 free step-by-step lessons and it’s still the best.
Hi Eric, I should mention that when I entered my area of interest as a possible niche, I used the sentence, “How to convert old records into mp3 files” and Google came back with no results for those groups of words used in that order, but there was allot of organic traffic using some of the words in their articles, blogs…etc relating to archiving old recordings into current digital formats. Also, there were about 10 paid ads, 2 on top, and 8 or so off on the right side of page relating to products and services that archive old recordings into current formats. Clickbank yielded no products relating to that area either, so I might scrap the audio archiving niche for now, and go back to the drawing board and research the evergreen niche areas that are not so technology sensitive to changes as time goes on. I have a passion about converting, and preserving old audio/video recordings, however, I have to remember that in a few years, those same recordings will have to be updated to the next upcoming storage format, and on, and on with technology, and format changes over the years in the future…Friends, Lloyd.
Eric,
I’m really starting to appreciate the info in your lessons! But- as you have ‘warned’, I’m getting ‘barraged’with all kinds of sale offers- especially for web traffic. I need to ask your opinion on one in particular. Would “extreme traffic arbitrage” be beneficial to get to help sell my products. Note: I am a “newbie” and still setting up the great stock tips deal you sold me. Any additional info regarding this would be most helpful.
Thankyou- Michael
Hi Michael,
Thanks for pointing out the product. We are unfamiliar with Extreme Traffic Arbitrage.
If Eric feels that it would benefit his readers at this stage, he’ll be sure to do a review.
Here is a link to one of Eric’s current recommended traffic products:
http://www.instanttrafficshortcuts.com/eric.html
To Eric’s team:
Hello- I seem to be missing (or I mis-placed) Eric’s Tips lessons #’s 23 & 24. Could you folks please resend those 2 lessons? Thankyou…
Sincerely, Michael
Hi Michael,
The next lesson will soon be completed and will be sent to you shortly thereafter. You can also visit EricsTips.com to see the latest lesson updates and revisit earlier lessons:
http://www.ericstips.com/tips/category/lessons/
Here is the direct link to lessons 23 and 24:
http://www.ericstips.com/tips/lesson23/
http://www.ericstips.com/tips/lesson24/
It sounds like your email may be blocking some of the lessons. We also recommend that you view this tip on whitelisting an email address:
http://www.ericstips.com/whitelist/
Eric, I tried to buy your program last week but I couldn’t get the paypal to accept my payment. Isent you a copy of the problem…..Help!
Please get in touch with my helpdesk http://www.ericsupport.com and we’ll help you with it. Thanks
Thank you for such in depth teachings. We’re really moving along!
Thanks but I already recieved and reviewed Lesson 21…looking forward to #22!
Looks like I have some work to do,no-one has even come close to the advise you are giving me,for free thank you.
Leland
LOL I get so much value out of reading all the posts so today I almost forgot to watch the video!!
I have surveyed a lot of my friends on the Niche. I have to focus on a more pinpoint area, rather than on all of the planet caretaking. I will start with Estate management as far as the outside and inside landscaping/Food/Garden are concerned. I have some affiliate plans with ecological gardening, as well as ace hardware. When we managed the private island in the San Juans in Washington, Ace hardware usually came through and guaranteed their products. That was 20 years ago, and there are not that many around any more,
Hi Eric
Thanks again for these lessons. I ca not begin to tell you how I appreciate Lesson 21. In all my activities to start this business, I never thought of it in this way. You have corrected on major error in my thinking about it. I have been looking at what I like not what the market likes. Lesson 21 is full of learning material that I need to work through. I can see I will take a little time but I intend to work through the steps you suggest. Meanwhile, I look forward to the next lessons.
Hi Eric
Thanks for sending me Lesson 21 a second time. I could not access the internet yesterday hence I seemed to have missed the lesson. As I say in my comment above, I am very grateful and appreciative of the lessons. I strongly believe that if I continue to follow your teaching as I intend to I will this time succeed to start a business and be successful. Thanks for your encouragement. I do have some challenges though with my internet connection in the part of the world where I’m at right now. But I have no intention of giving up. I’m bookmarking the lessons so I dont lose them by any chance and I will work through them kowever long it takes me.
Thanks for csring
Hi Eric, Thanks for sending me Lesson 21 a second time. i am do very well here i will not quit at all here
I wish to thank you one more time for your unique videos and the chance for this poor man to become a successful internet marketer.
Attending school online is helping me with my overall research, seeing research from your and the school’s perspective is a great help to me in defining my topic and coming up with a USP.
Love and appreciate all your detail. Your are making this process not only understandable, but exciting to tackle.
Thanks much..!!
Quiting is not an option..!!! Remember that line in a movie? Well, that’s MY mantra. I determined what I did to not have succeeded and given that information, I am equipped to make a success of my ventures.
Hi Eric,
Looking at your example of the clickbank person with the “100 tips and trick” ebook for ipods, you said that she should use each tip as a page by itself. Do you mean she should write a report based on each problem solving tip as a give away report for opting in…so she could have about 100 different opt-in pages? Am I understanding this correctly?
That’s one possibility, and the “report” could easily be delivered automatically by your autoresponder (AWeber) when they opt in. Another option would be to post the tips publicly on the pages (A Wordpress site would be ideal for this), and optimize those pages for SEO. You could still incorporate list-building by putting an opt-in form on those pages, with an additional free report/incentive.
Hi Eric.Dont have a niche and feel totally lost! All these web sites are giving me info overload.This approach is so time consuming.I begining to feel this isnt for me.Your comments appreciated.
Eric, thank you!!!!!!!!!!!
Blessings,
J
Hello Eric,
I am back again. My computer crashed twoo days ago and created me a big stress. I can receive your mail again becauce
Hello Eric,
I have returned back again. My computer crashed 2 days ago and waits at the servis with all my internet material. At the moment I uses my husband device that I can receive your mails. However, send me please the next lessons. This is the last I have received it.The lesson today forces me to think about my own niche product. This probably will be leadership content for young beginners. The main topic for me is still a hope in affiliate associates program where I have started to use AmaSuite software for WP. But still I loose a lot of time to study WP and other skills. Thank you for your attention you have found me. I hardly wait for all lessons I still miss and want to lern them. Marija
Hi Eric,
Please send me new lessons 22# and further. I don’t get any mails from you and I miss them. Thank you! Marija
Hello Marija,
The next lesson will be sent to you soon. You can also visit EricsTips.com to see the latest lesson updates and revisit earlier lessons:
http://www.ericstips.com/tips/category/lessons/
Here is the direct link to lesson 22:
http://www.ericstips.com/tips/lesson22/
If your email happens to block some of the lessons, we recommend that you view this tip on whitelisting an email address:
http://www.ericstips.com/whitelist/
Eric,
How can I expand the screen to make it easier to read the text? At the moment, it is way too tiny to be visible. Thanks.
Hello Roxey,
I’m able to zoom in by using Ctrl plus the + key.
That’s working for me in Google Chrome.
I kindly ask you again, please send me lesson #22 and all next you have sent them other people.
I am in trouble with my computer that is at the servis and use a borrowed computer. I am afraid of missing to much your education. Thank you! Marija
Please see the comment above.
I had a few problems with this lesson.
1. When I did a search on Yahoo Answers, it did not give me the # of questions asked in that field?
2. wwww.boardtracker.com would not load.
Good lesson though. I am ready!
Hello Mary,
It appears that a number of their links are redirecting to a notice that a new version is in the works:
http://blog.boardtracker.com/
Hi Eric,
Thanks for all informations. I’m a newbie and tried really hard to learn. I came out with weight loss as a niche. Any advise? I paid for traffic for it but not making money.
Thanks,
Wilma
Hello Wilma,
You might want to try another niche, or get more specific. Weight loss is a very wide topic, with a lot of competition.
Karen, you’re spot on. Eric lessons are priceless. Contain so much valuable marketing information way exceeded any training, webinars or lessons ever taken place online.
Most gurus are not helping us to succeed online but making us a lucrative source of their revenue, recommending and promoting one product or the other to us for their heavy bank balance. This is the first blockage on away to internet business success. Eric is simply the opposite.
Wow, Eric, these lessons are getting more and more enticing, i love it. They challenge me which just makes me try harder.
Thank,good going.
Mark
Hello Eric this is lois I have a clickbank account and need to make some money now I have been listening to you classes but they have not told me how to make money now I reg my account with you please take a look.
Hello Lois,
What would you like us to take a look at?
Hi Eric
What is name of entrepreneur you mentioned recently on one of these vids who is able to stay ahead of the algorithims of google search engines?….sorry i didnt write it down and now cannot find it in video…
nevermind i found it keyword elite thanks !!!
Is there a way to directly take advantage of the questions on YahooAnswers. For instance Ad for Free Report on the Questions page for your particular product or topic?
Hello Michael,
Yes, there are definitely ways to use sites like that to your advantage.
Here is Eric’s lesson, where he discusses Q&A sites:
http://www.ericstips.com/tips/lesson84/
Lesson 21 stops playing at 31:46
Hello Jeffrey,
Here is a link that should help you to be able to view the videos properly:
http://www.ericstips.com/trouble-viewing-flash-videos/
Sometimes the quickest solution is to view the page in a different browser (Chrome, FireFox, IE, etc).
Eric this comment is written to you out of thanks, you saved me! From going down!
Don’t Quit is exactly where I was after 24 mo’s of this. What shined through to me was the certain niche, I have chosen one were my heart wasn’t. I am finally going to go after the niche I wanted all along, but can’t say feared, more if I do it I want to do it right.
I haven’t wasted 2 years but….I will just have to let you know. Thanks for being there for me.
dc
Great tips Eric1
for a beginner like me, very easy to understand and very clear!
thanks. How can I retrieve a few of your tips which I missed due to holidays?
Thanks.
Hello Edowati,
The next lesson will be sent to you soon. You can also visit the following link to see the latest lesson updates and revisit earlier lessons:
http://www.ericstips.com/tips/category/lessons/
Here is the direct link to lesson 22:
http://www.ericstips.com/tips/lesson22/
You may also simply change the number at the end of the link, to go to a different lesson number (example: /lesson1, /lesson2, /lesson3, etc…).
If your email happens to block some of the lessons, we recommend that you view this tip on whitelisting an email address:
http://www.ericstips.com/whitelist/
Thank you so much Mr Eric for all your lessons.
Please I am Nigeria and I am finding it difficult to buy your products because my country is not in the list,,,please how can i get all these products?
I am a newbie but I am interested in online businesses so I need you as my mentor.
I created a site @ http://www.homeonlinecashsystems.com but i am stock because i dont know how to include a newsletter sign up/opt in ? i am just confuse i dont know how to move further please can you assist me? thanks a lot you are so wonderfulhope to receive your response soon thanks again
Hello Nsima,
We’ve heard success stories from nearly every country, but I don’t know any Nigerian marketers personally.
We recommend that you view the following inspiring article and user comments:
http://www.ericstips.com/tips/ladan-lashkari/
This can help you when there are business restrictions that must be overcome in your country.
I am just getting tuned up on these lessons.I have paid for some scrap tutorials on info marketing in the past and never got these details.In fact there was one info product I bought on IM,the seller never even responded to my questions after my study of the product but he kept on promoting more products for me to buy,I was surprised.Now look at this,you sell me a product on how I can set up my Info Marketing or Internet business,I buy the product,I study and try to implement what you teach,I stumble on certain issues that need clarification,I send you an email expecting you to give solutions to the issues I am raising,you ignore me with no follow up,but you keep on marketing more of your scrap products to me to buy when I have not settled myself on the first product you sold.I was completely pissed off.What can you expect from me–I ignored him and his promotions too.I cannot buy any more products from someone who will not be available to answer to my teething difficulties as I try to implement the ’strategies’ taught in his lessons.
Well Eric,keep it up as you are doing a marvelous job.I am following up on you because you seem to be sincere and really willing to assist.Thanks.God be with you.
Hey Eric, I got a question for you. Say I am launching my first product but don’t have any testimonial’s for it, would I need them for the product and if so how would I get them for my first product? Thank you for all the lessons!
Hello Joe,
Testimonials can help, but they aren’t necessary. It’s also getting trickier to comply with the FTC’s rules on testimonials.
Soliciting testimonials isn’t always hard. Eric simply invites submissions right on the blog here:
http://www.ericstips.com/tips/testimonials55/#testimonial
Hi Eric,
Please advise if your $25k fire sale which including 39 Forex software templates (for Metaquotes) also including the software with the function of buying & selling foreign currency automactically.
Tks n regards
Roger li
Hello Roger,
The software is available for free here:
http://www.metatrader4.com/