LESSON #21: Surveying the Market & Focusing Your Topic

In the previous two lessons we talked about how to select a niche market, and how to determine whether there’s money to be made in it.

Today we’re going to refine your topic to make sure you’re zooming in on the desires of your niche audience. If you fail to do this, your product runs the risk of missing the target…

(Watch this video…)

Main points:

  • You need to figure out what information people would be willing to pay for.

    In general, people may be willing to pay for information that will…
    - ease their pain
    - fuel their pleasure

  • Most successful infoproducts are focused on a problem/solution.

  • There are some niches in which people are not going to pay for information. If you find yourself in one of these niches, then I suggest you do one of two things…

    1) find a different niche
    2) figure out different way to monetize it (ie. give the info away for free to build a list, and monetize the back end through physical product/affiliate sales)

  • The best way to find out exactly what your niche wants is to conduct a survey.

  • If you have as list of subscribers in your niche, survey them. Here are three ways you can conduct your survey.

    1) email replies

    2) self hosted survey - You can put a survey on your own website using a script such as this one (available with Master Resale Rights)

    3) 3rd party survey - I recommend doing an ASK Campaign

  • If you don’t have a list, there are several other ways to conduct a survey…

    1) Hire a market research firm (generally not recommended, due to the high cost)

    2) Make a deal with a list owner in your niche. Create a win-win situation where the list owner benefits from the data being collected (or some other mutually beneficial arrangement).

    3) Use PPC. You can send targeted traffic to a survey on your own site, or to an ASK Campaign. This will cost you some money, but very cheap compared to some alternatives (as few as 100 respondents may be enough).

    4) Find free traffic. Get involved in forums in your niche, and then poll other members. Use social networks, etc.

    5) Do it offline. Call people you know who are in your niche, text them, email them… do whatever it takes. Poll your neighbors, your church members, whatever you need to do to make sure your product hits the bulls eye.

  • Incentivizing your survey will result in a higher response rate (just make sure the incentive is targeted to your desired audience).

  • Examples of questions you can ask…

    What is your biggest problem regarding _________ ?

    How difficult is it to find the answer to that problem?

    What would you most like to learn about ________ ?

    How much would you be willing to pay for a solution to ____________ ?

  • Be sure to include at least one or two open ended questions. Multiple choice are easier to analyze, but open ended will give you more valuable feedback.

  • Dig as deep as you can. (8 questions is a good target, but you may want to do just a few questions if you’re polling your own list)

  • If you choose to not do a survey, it is imperative that you do some additional research, which could include the following resources.

  • Go to Yahoo Answers: http://answers.yahoo.com

    You want to know what PROBLEMS they are having. So pay special attention to questions like…

    “Can someone tell me how to fix/improve/avoid… ______?”
    “Is there a better/cheaper/faster way to… ______?”
    “I need help with… _______”

  • Check out Board Tracker: http://www.boardtracker.com (search engine of forums)

    Look for problems related to your niche that people are discussing on the forums.

  • Look at Ezine Articles: http://www.EzineArticles.com

    This is the biggest article submission site, and will show you what is being done by other internet marketers to provide information in your niche. Are all of your audience’s most burning questions already being answered for free in these articles? Look at the author bio boxes to see how they are attempting to monetize the articles (ie. do they have a competing infoproduct?)

  • The more competitive the niche, the more important for you to have a strong USP. (There are ways to break into a market without a USP, but I generally don’t recommend it)

  • USP = Unique Selling Point, or Unique Selling Proposition

    Action steps:

    1) Survey your market and/or

    2) Research the market in detail to find out exactly what they want

    3) Decide what the focus of your topic will be

    4) Come up with a USP for your product

    I want to give you fair warning that this is where a lot of new marketers miss the boat. If you end up with a product that nobody wants to buy, more than likely you can trace it back to this lesson and see that you didn’t dig deep enough into your market to find out what they really want to pay for.

    Once you’ve narrowed down your topic, it’s time to envision your product and come up with a great brand name. I’ll be talking all about that in the next lesson.

    As always, you are welcome to post your questions and comments below :-)

    Have a great day!

  • 82 Comments

    • At 2008.08.23 18:37, Gary Pettit (instant-paysites.com) said:

      Eric,
      These lessons just keep getting better and better. I think this 45 minute lesson was your record length so far(ha ha) and I enjoyed every second of it…nothing less than a wealth of information as usual.
      You diffently helped me put my idea(niche) and the direction I’ll be taking it, into my final focus. Since building a website from scratch is completely new for me, I’ll get my practice the first time around by building one that offers a free ebook download.I’ve chosen this direction for a few good reasons.

      1)I don’t think many people(or as many as I would like)would pay for this niche product compared to the thousands that would sign up to receive a free info. product with this niche.

      2) Developing an email list is very important for me.I don’t have one yet and I know that it’s a necessary part of a strong business.

      3 I also think offering a free product takes some of the pressure(edge) off me from trying to create the perfect looking website the first time around….one with higher standards(design experience) that makes people want to give me money. People might be more focussed on receiving a free item than my ability to create the worlds best website…lol. It’s not that I don’t want the worlds best website,it’s just that it will take a little learning curve that comes with practice.

      Thanks again eric….I’m off to yahoo answers now for a little research. I still need to think some more about the USP.

      Ps…I know some services like xSitePro2 and iContact.com or Aweber.com offer surveys as well. With xSitePro2 you can just click a survey into your web page.

      ;)

      Get 150 *Top Quality* NICHE Websites With Your Paypal ID On Each!

      http://Instant-Paysites.com

      • At 2008.08.23 21:19, Eric said:

        love the feedback Gary, thanks!

        • At 2008.08.23 22:37, Gary Pettit (instant-paysites.com) said:

          Your Very Welcome Mr E. :)

          Ps..What service would you recommend for affiliate link url shortening & Tracking?(I know this has nothing to do with your new lesson but hope it’s ok with you to ask in the forum)I like the ones that include the word recommends(it’s also a little different from the basic tiny url..lol)but I’m not able to copy or paste any scripts within the webisite since it’s affiliate)Thanks in advance!

        • At 2008.08.24 19:35, Grandpa Bill said:

          There’s even an easier way — use a one line code
          in your .htaccess file.
          Now your url would be http://mydomain.com/xxx, so
          lets say a link to Eric’s lessons could be:
          http://mydomain.com/Mr.E — when clicked the code
          you put in the file would redirect them to Eric’s
          home page or the first lessons page.

          Grandpa Bill

      • At 2008.08.23 23:11, Tom Curran said:

        Eric,

        I think that this lesson is critical to everyone’s success. It takes some time and effort to get a product and website online. If you decide to market and sell the wrong product, you won’t make any sales. Consequently, this could turn you off from doing any business online.

        There are a large number of niches where you might find some interest. However, I agree totally with Eric, you need to survey potential customers and see what information or product that they are willing to purchase.

        Eric, this is another great lesson with valuable information.

        Thank You,

        Tom Curran
        http://www.vipmarketingsecrets.com/

        • At 2008.08.24 16:58, Eric said:

          Thanks Tom, appreciate it!

        • At 2008.08.24 09:06, proson said:

          yeah Eirc thanks for your tips, I am looking for some survey scripts or sites that can really do a survey… your tips are very helpful

          thanks for that.

          Proson -

          Discover How Easy For You To Share Google’s 8 Billion Revenue Pie with Just Clicks Away and in Less Than 10 Minutes with these Adsense optimization placements hot niches wordpress themes!

          http://www.7dollarsclub.com/

          • At 2008.08.24 09:34, Bryan Hee said:

            “Whenever you solve people’s problem, you will make money”.

            Find the problems that are faced by the people in this market and provide them with a solution.

            Any market that helps people make money, save money or improve their life in some way will be profitable.

            3 steps criteria for determining a market’s profitability:

            1. Are there successful products being sold?

            2. Are affiliates making money?

            3. Are there additional products to sell?

            To Your Success
            Bryan Hee

            • At 2008.08.24 16:59, Eric said:

              “Whenever you solve people’s problems, you will make money”.

              That’s a good quote :)

            • At 2008.08.24 10:20, Michaela said:

              WOW! Eric, your response on my last comment, let me worry about my niche.
              As I told you, I know is risky.
              Now lesson 21 provides an excellent example of twisting (the invention staff), I’ll stay in research as much as I can to come to a decent conclusion, and probably I’ll take the risk, or I’ll change a little the subject, or I’ll go with 2 niches.
              Kind of - I am putting myself in a corner. In a way I cannot afford to lose my milestones in my plan, this means I cannot afford to have a zero gravity niche, but in the same time I want to try the niche what is at the border of the 2 disciplines. Now I am back to the research you suggested in 21. I’ll keep you posted. Maybe Yahoo answers and the new Google tool will guide me to a better conclusion.
              By the way, the cloaking answer is awesome as well.

              • At 2008.08.24 17:00, Eric said:

                Cool :) Happy researching!

              • At 2008.08.24 11:13, John said:

                Eric,

                Great lesson! Altruism in action… love it.

                Perhaps you’ll address this topic later, but in the creation of my own ebook, I’d love to know if there is a FREE ebook cover creator.

                Frankly, I’m trying to get started by the bootstrap method, then funnel almost all of the initial income directly back into the business.

                Again, thanks so much.

                John

                • At 2008.08.24 17:01, Eric said:

                  There are some free ebook cover creators. The ones I have used have not been too good, but I’ll make note of it and see if I can find a good one. I’ll also show how I make all my own ebook covers.

              • At 2008.08.24 11:34, Money Mingle said:

                I agree with those comments! Another factor would be retaining those hard earned commissions as well.

                • At 2008.08.24 11:48, Karen said:

                  Boy-o-BOY, ERIC!! BEST advice EVER - and absolutely the best thing all newbies should do is make sure to have a marketable product. I bet I’m not the only person who has wasted an incredible amount of time trying to sell the wrong products. You hit the nail on the head, Eric. Good ideas on ensuring we don’t go down the wrong path with product selection… (again)!
                  Thanks so much,
                  Karen

                  • At 2008.08.24 17:02, Eric said:

                    Thank you very much Karen :-) I’m glad to hear it.

                  • At 2008.08.24 12:09, Rngarajan Chakravarthi said:

                    Eric,
                    I watched the entire video with rapt attention. All I can say is I was overawed by the quality of the content and the powerful way it was presented. A job very well done.

                    • At 2008.08.24 17:02, Eric said:

                      I worked hard to make this a good lesson, so thank you very much!

                    • At 2008.08.24 12:23, John Parker said:

                      Eric,

                      Without question, I feel that this lesson contains some of the most valuable and critical information that I have ever received.

                      The information in this lesson excels over that which I obtained in a $5000.00 internet business building seminar that I attended recently. This information also exceeds the teachings of a “guru” for which I paid handsomely, a couple of years ago.

                      I want you to know that you are providing light and inspiration in a long, expensive and grueling effort that I have been making in my attempt to become an internet business owner and publisher.

                      I cannot begin to thank you enough for the wonderful service that you are providing to me and to this community,

                      John Parker

                      • At 2008.08.24 17:03, Eric said:

                        “The information in this lesson excels over that which I obtained in a $5000.00 internet business building seminar that I attended recently.”

                        I’m humbled and grateful :) This is validation of why I am doing this.

                      • At 2008.08.24 13:13, Sheila Atwood said:

                        Great lesson! In a past business I have run into thinking I knew what my public needed and wanted. I invested a lot of money and found that design wise I was way a head of what was wanted. I lost out! Lesson learned…I don’t know everything.

                        Your survey tech is great! It focuses on the customer.

                        • At 2008.08.24 13:47, Sergio said:

                          Eric:
                          A real mind opening for marketing ideas from a different perspective. A great lesson!
                          Thank you,
                          Sergio

                          • At 2008.08.24 13:58, Gary Pettit (Instant-Paysites.com) said:

                            Eric,
                            I just wanted to share with Erics Tips members an incredible list I found titled: Competitive, Niche, and Idea Research Resources

                            1. Trends

                            Google Trends

                            TrendWatching

                            Google Insights

                            Quantcast

                            2. Directories

                            Directories are where search engines where born, and can give you great insight into categories and niches both by seeing who is there and visiting them.

                            Open Directory Project

                            Yahoo Directory

                            3. Mega Ideas Generator

                            Google Suggest

                            Lycos Movers and Shakers

                            Alexa Top 500 Movers and Shakers

                            WikiSuccess

                            Barnes and Nobles BestSellers

                            43 Things

                            Squidoo Top Lenses

                            Magazine.com

                            Ebay Pulse

                            Shopping.com Top Searches

                            Yahoo Recreational Hobbies

                            Google Groups

                            Yahoo Groups

                            Google Blogsearch

                            BlogCatalog

                            Google Catalogs

                            Yahoo Buzz Index

                            Technorati Top Searches

                            Thesauraus, Dictionary, and Encyclopedia

                            4. Affiliate Programs

                            Not only can you research lucrative affiliate programs you can promote, and get ideas for products to fill a niche, but all the affiliate networks will show you what their hottest offers for you to promote. This also tells you what niches are hot, or you can use those to suggest products to create yourself.

                            ClickBank Marketplace

                            PayDotCom

                            The 2nd Tier

                            Commission Junction

                            Hydra Media

                            Max Bounty

                            AzoogleAds

                            Joe Bucks

                            MoreNiche

                            FreeIQ

                            Affiliate Directory

                            5 Star Affiliate Program

                            5. Free Keyword Tools

                            Google Adwords Keyword Tool

                            WordTracker FREE Keyword Tool

                            Webmaster Toolkit Keyword Research Tool

                            SEO 20/20

                            Digital Point

                            Nichebot Classic

                            DomainCountry Keyword Tool

                            NicheTaxi

                            WordPot

                            Freeaddlink

                            6. Answers, “How To” and Self Help

                            Great for for niche research, you can contribute and leave your link for traffic generation.

                            eHow

                            WikiHow

                            AnswerBag

                            How Stuff Works

                            So You Wanna?

                            About.com

                            Yedda

                            Yahoo Answers

                            Tips and Answers

                            This is a good gem to look out for. Use this to create custom reports and offer to your list and add value to your subscribers, or as opt-in incentives:

                            Find All About

                            Here is some great “How To” materials that will also generate loads of useful ideas:

                            VideoJug

                            Early To Rise Health, Wealth, & Success Ezine

                            “MyGoals” pre-made and customized goal-attainment

                            7. Article Directories

                            Great source for information and ideas, as well as traffic genetation.

                            EzineArticles

                            iSnare

                            Associated Content

                            SearchWarp

                            Article Dashboard

                            GoArticles

                            ArticleBase

                            ArticleDepot

                            ArticleCity

                            8. Public Domain

                            Wikipedia list of public domain directories

                            Gutenberg

                            Online Books Page

                            Creative Commons

                            Google US Government Search

                            Public Domain Books Online

                            ibiblio

                            Health Research Books

                            Bibliomania

                            Electronic Text Center

                            9. Interesting Facts

                            Amusing Facts

                            Strange Facts

                            10. Forums

                            Forums can be some of the best resources for specific end-user answers, and allow you to ask specific questions.

                            WarriorForum

                            Big Board

                            Digital Point

                            Sitepoint

                            A Best Web

                            • At 2008.08.24 17:06, Eric said:

                              Dude that’s a huge list! :-o

                              Part of the reason I generally try not to make lists quite this big in my lessons is because I’m trying to streamline the process and avoid the “information overload” syndrome. It’s easy for newbies to get sidetracked if they start going down too many roads.

                              But this is a good list so I’ll leave it for those who feel they need to do additional research after taking the steps I’ve recommended ;-)

                              Thanks Gary!

                              PS– In case anyone notices… I threw a couple of my own affiliate links into Gary’s post since he included a few resources that I actively already promote. (just so you know he posted them all straight up with no aff links)

                              • At 2008.08.24 18:40, Gary Pettit (instant-paysites.com) said:

                                Yeah Eric…I was concerned the list might be a little to long before I posted it… but I was thinking you would either delete it or move it to a different area if you thought best. It’s a goldmine of information and I wanted to share it with others. It may be useful for people somewhere down the line. :)

                                PS: Sorry everyone for taking up so much space!

                                • At 2008.08.24 23:18, Eric said:

                                  No problem at all. But now that you mention it, I decided to go through and reformat the list to make it take up less space. I think it has a cleaner look now ;-)

                              • At 2008.08.24 20:03, Grandpa Bill said:

                                “GREAT LIST!!!”
                                I’ve copied it into a word doc. and now it’s sitting
                                on my desktop for an easy reference file.

                                Thanks,
                                Grandpa Bill

                              • At 2008.08.24 14:32, Harib said:

                                I could not see the Video completely, it stops in 1 minute.

                                Thank
                                Harib

                                • At 2008.08.24 17:09, Eric said:

                                  I recommend closing ALL programs. Clear your internet files. Then reopen a browser and try again. (The reason for this is perhaps your computer was low on memory). If the problm persists, I recommend trying a different browser, such as Firefox, which is a free download at http://www.mozilla.com

                                • At 2008.08.24 17:37, mark said:

                                  I have been reseaching and been directed to Site build It as a one stop shop for promoting building and hosting a website. (about $300)
                                  Are we going down this road?
                                  Should I add them to My favorites?
                                  The Lessons can’t come quickly enough I need to get out of the 9-5 sorry I mean wednesday to monday 3pm-to finish!!!?

                                  • At 2008.08.24 22:50, Eric said:

                                    I will not be using Site Build it in the lessons. From what I’ve seen, they are a good program, but it is not my recommended choice for anyone who is serious about building their own business. You are correct, they are a one stop shop. That can be great for newbies, but as you progress in your business you will most likely want more flexibility instead of having to rely on the services of one company for all areas of your website. Again, nothing against SBI, and from what I know Ken is a great person. It’s just not how I would choose to build my business.

                                  • At 2008.08.24 18:31, venkanna said:

                                    please help me iwant money how i can earn it tell me, send money earning free sites……

                                    • At 2008.08.24 18:56, Richard Muir said:

                                      So true I completed a survey for a product recently where I usually just create then see if they will buy.

                                      IT gave me such great information and then real power to craft the sales message correctly.

                                      Great vid cheers

                                      Rich

                                      • At 2008.08.24 18:56, Ray said:

                                        Hey Eric,

                                        This is a great video. You put a lot into it and it shows.

                                        Research is the hardest part and the one we tend to avoid. You take it to the next level and I believe everyone that takes action on what you have said will reap huge benefits.

                                        I posted my comment rather late on lesson 20 and it has gone without a response (2nd to last a few minutes ago). I’d really appreciate your response when you get the chance.

                                        God bless and keep up the great work

                                        Ray

                                        • At 2008.08.24 22:51, Eric said:

                                          Thanks Ray, I’ll try to take a look at your comment on #20

                                        • At 2008.08.25 00:01, Betty said:

                                          Hi Eric,
                                          I know that we are learning to creat from scratch, and I want to do that and need to do that. But, I have enough invested that I really need a list. What do you know about Affilate Payload ? I have received ads from every marketer I get email from except you.You told us to quit buying so I haven’t bought it.
                                          Our website is about ready to open. I had gotten so frustrated that I went with an SOE back in April. This is why I am so hungry for your lessons. You are One person I trust!!
                                          The price for this program has already gone up as of yesterday.
                                          In your debt,
                                          Betty

                                          • At 2008.08.25 07:28, Paul said:

                                            Hi Eric
                                            The pulse quickens superb info and a thanks to Gary for the list!!! I do agree with the statement you made Eric about newbies being easily distracted;a view of my favourites is a testament to it!Though the techniques you’re asking to employ are of a great help to concentrate on the task in hand.

                                            Paul (UK)

                                            • At 2008.08.25 21:19, mohd ariff said:

                                              Hi Eric,
                                              It’s look that we getting to work hard now & really interesting. Brilliant infos, people will never get these infos even if they paid for the courses.
                                              Remember the day you send a mail & thats impressed as we need to get back to you on that particular mail for your best reply.

                                              Ths, regards

                                              • At 2008.08.26 06:14, Edward said:

                                                Hi Eric, Just properly went through the whole lesson. It could really take some time to load here in Malaysia. :P
                                                It’s been a great lesson with lots of useful tools for us all to use and proceed on in choosing our niche. Did lots of bookmarking and took some notes down and mapping up the process on my side to pick my new niche.

                                                Thanks Eric, looking forward for your next lesson.
                                                Also thanks Gary Pettit for listing down all the links. Going to go through it slowly.

                                                Your Free Digital Resource Center
                                                http://www.dbookworm.com

                                                • At 2008.08.26 07:19, Duncan Brodie said:

                                                  Eric

                                                  This lesson is probably the most comprehensive thing I have ever come across about market research. The fact that it is free is amazing.

                                                  Duncan Brodie

                                                  • At 2008.08.26 12:04, Wayne said:

                                                    Thanks Gary for the awesome list of resources!!!

                                                    Also, many thanks to Eric for an outstanding lesson at a critical juncture in this course.

                                                    Wayne

                                                    • At 2008.08.26 17:51, mark said:

                                                      Hi Eric
                                                      I think I went to far………
                                                      I have my domain,host. Your first 2 recomends.
                                                      Then I used the next recommend to put them together. I understand about 20% of this but when the tutorials are talking about phpSQLs and Apache and ftp’s I get totally lost.
                                                      On the other hand I did get you one time only offer again for 30 ebooks this time i took you up on it.
                                                      If any one can explain getting a template on my site that’ll be cool.
                                                      Regards
                                                      Mark

                                                      • At 2008.08.26 17:54, mark said:

                                                        oh I forgot
                                                        http://www.onlinemarkseting.com
                                                        why has’nt that gone blue?????
                                                        oh it goes in the website optional

                                                        • At 2008.08.26 21:46, Dave said:

                                                          Eric, thanks for all the lessons. I have listened to lesson 21 more than twice. One thing that puzzles me still is the idea of picking a product and then doing the research to determine if it is a viable product and niche to pursue. My concern is of the possibility of picking a product niche and then abandoning it after research shows it is dead in the water and then repeating that process over and over.

                                                          While doing research I came across a product called Micro Niche Finder. This programs methodology seems to be the reverse. The program generates key word phrases and lists the number of searches and number of competing web sites. With this information in hand one can ostensibly determine the possibility of getting a high ranking in a search engine and the relative competition to be faced. Therefore predicting the profitability of the niche before beginning to develop a product or article.

                                                          With this information in hand a web site, affiliate promotion, or article can be written to monetize this micro niche.

                                                          I have three questions. Have you looked at this program? If so do you think it has merit for a newby to internet marketing? Finally, do you think there is merit in looking for profitable niches and then building a product to fill that niche?

                                                          Again, thanks for the great lessons you have offered. They are finally giving me the road map to more forward.

                                                          You may have guessed from my comments that I am having great difficulty deciding on a niche to pursue.

                                                          Dave

                                                          • At 2008.08.26 23:00, Eric said:

                                                            I am not familiar with that tool, but actually that is similar to the keyword research process I describe in Lesson #20. You can do most of that with Google’s free keyword tool.

                                                            Some people choose niches based purely on their potential for profitability, regardless of the topic of the niche itself. For that method, it’s fine to start with keywords and just use a tool to see what’s hot.

                                                            But I recommend starting with something you’re interested in, rather than merely something that a keyword tool says is a good niche. That’s why in lesson #19 I talked about brainstorming and coming up with your initial ideas (preferably several possible topics).

                                                            The reason I prefer this more personalized approach is because you need to keep in mind that a niche is more than a market waiting to be exploited. It’s a group of real people who need help with something. Your chances of long term success are greater if you truly care about those people and want to solve their problem.

                                                            And another thing to keep in mind regarding keyword research… remember that just because something gets a lot of searches and seems to be a good niche in the eye of the keyword tool, that doesn’t mean people are going to PAY for the information. To help determine that, you need to do some additional research, such as what I did in this lesson (#21).

                                                          • At 2008.08.27 00:38, iris said:

                                                            Dear Eric ,

                                                            I have read the lesson #21 more that 10 time but still not able to choose a niche market. I don’t know how to define a good niche. I been searching in ” Forex trading ” “Slimming and aging “.Please advice . Thank you

                                                            • At 2008.08.27 04:45, Charles said:

                                                              Hi Eric,
                                                              I know you gonna laugh when you hear this. I was on the verge of quiting, when I saw your email with the Subject >DONT QUIT<. So I sat for 45 min (Jesus!) and saw through all. I must admit this is the best stuff I have seen. you have refocused me. Thank you so much for that. Warm regards Charles.

                                                              • At 2008.08.27 04:50, max said:

                                                                may i know how to have place a opt-in box on my blogs

                                                                • At 2008.08.27 06:26, Teddy Freeman said:

                                                                  Eric,

                                                                  I think you did a great job on this lesson. I consistantly tell the members of my MLM business that the best type of leads possible are those leads they generate themselves and they should generate those leads via a survey. It allows them to zero in on exactly what people are looking for in a home based business. I have them ask questions like How much time can you devote to your business a week. Are you willing to invest money into training packages. How much money would you like to learn how to earn extra per month. Etc… My members can usually get an idea on rather or not they need to give Survey A. Person a call or email. If people show with their answers that they are just another freebie seeker then they, of course, go to the bottom of the list or into a niche contact list in a pacific catagory so that the surveyed lead is always targeted. It is just another great thing about surveys. You can get information from the person being surveyed so that even if they are not interested or probably not interested in your MLM they still may be interested in a product you have or certain knowledge that you have. That way all of your contacts have a potential to make you money. You know you can sell them something because they just told you what they wanted to buy. Again, You did an outstanding job on this lesson Eric just as you always do.

                                                                  • At 2008.08.27 06:51, Trevor White said:

                                                                    Hi there again.

                                                                    Great videos and information. This is what it’s all about. This is work, no doubt about it. But it’s a lot easier when all the steps to take are laid out in front me. No guessing what to do next. I’m looking forward to more of the same. Thanks Eric.

                                                                    I have a delima though.

                                                                    I’ve been an auto mechanic for 27 years and still have yet to find a way to earn an online income with this niche. I would like to profit from my knowledge, but after researching for months, all info regarding this topic is available in forums and Google for free, and of course everybody knows where to get parts for their cars.

                                                                    If anyone has some ideas on how I can accomplish this, I would welcome them.

                                                                    But at this point, and after lesson 21, I am looking at other options.

                                                                    Yes, I like golfing, music-I play guitar, I really like affiliate marketing-I’ve yet to make an income from it, but after 3 years, I’m still excited with, and continuing with it.

                                                                    So my question is - what to promote?

                                                                    The above markets are huge, and according to my research, would take a lot to get anywhere with. According to what I’ve been taught in the past, it is best to stay away from huge niche’s like those when starting out. That’s fine.

                                                                    So, basically I’m at a loss as to what to promote.

                                                                    Weight loss, dieting, golfing, affiliate marketing etc.

                                                                    I’ve been considering purchasing prebuilt websites, that I can host on my server, all ready to go and promote. I have heard good and bad about these types of sites and am on the fence.

                                                                    So, what to do in my situation, is a huge barrier to me at this point. So I often start to think, discard all my ideas, pick some high commission products from Clickbank, write some articles and submit them, and see where that takes me. I’m truly at a loss.

                                                                    Any suggestions would be greatly appreciated.

                                                                    Thanks, Trevor

                                                                    • At 2008.08.28 23:06, Trevor and Debbie White said:

                                                                      Hi there.

                                                                      My wife Debbie and myself, Trevor, are absorbing these lessons at different times in the day, and then we discuss together the endless possibilities and how we can rearrange our venture to get the most out of your lessons.

                                                                      Then after discussing, we try to agree on short term goals and implement them. We respond together using one of our names.

                                                                      We seem to see each others viewpoints better this way.

                                                                      Thanks for the great stuff.

                                                                      Trevor and Debbie

                                                                      Thanks

                                                                      • At 2008.09.05 08:48, Andrew Miller said:

                                                                        Hi Trevor,

                                                                        Could not help noticing you and I hope my suggestion is helpful.

                                                                        Remember that your niche is real people who will value what I just know you already have in your heart for them.

                                                                        So if what you love and know most doesn’t seem doable, just stay with it a little longer and the way will open for you, or a right idea will come to you of something that you have already been prepared for, and will bring infinite joy to you and others,

                                                                        Hang in there patiently, and learn while you wait. LOL

                                                                      • At 2008.08.27 08:39, Katarin said:

                                                                        No way I will STOP. I am building SBI site and making graphics with some man on guru.com and doing this all the way.Don’t give up on us Eric.
                                                                        Thank you for doing this

                                                                        • At 2008.08.27 08:40, Paul said:

                                                                          Hi Eric,
                                                                          I don’t really know if what I’m about to say ‘fits’ well here but here goes!Having followed the lessons thus far and carried out the ‘action’ lists and added a few of my own tasks I’ve come to the conclusion that my poor laptop is over indulged in ‘garbage’!!! Not just my laptop but also my bookmarks!So..I’ve ignored your advice on ‘not’ buying and bought an external hardrive not just to back up to but to set my ‘business’ up on aswell.I have an old desktop which will be the ‘powerbase’ where just the business operations will be centralised.I am the most unorganised person I know!Seems to me that to run a business I need to know where everything is!ATM everything is spread all over the place and with over a hundred lessons to go it’s about time I began to put this right!Any tips on naming folders especially those that maybe used to offer downloads from?I don’t want c:/laptop/my documents ETC showing on them?Sorry if this is ’school kid’ stuff!

                                                                          Paul (UK)

                                                                          • At 2008.08.27 09:22, Teresa Caldwell said:

                                                                            You are at the point I need help with. Thank you so much for these lessons. You are an awesome teacher. Never boring, You are awesome.

                                                                            • At 2008.08.27 10:19, Michaela said:

                                                                              Hi! Eric,
                                                                              You just touch a nerve point for me:
                                                                              1) I am not happy with the results of my search for the niche I want
                                                                              2) I don’t want to make an excuse from being at the border of 2 powerful ideas, but I really think there are a market and a need, and I am surprised that look like there aren’t a lot of money involved in it. When I searched the questions in Yahoo and Articles… the people don’t put the right questions or they put superficial ones.
                                                                              3) One “excuse” really can be the fact that is related with “teachers/education” and this is a category of people who in States doesn’t have a lot of money, from this reason you can extrapolate that not a lot of big companies are interested to this market as well. If I search each idea separately there are a need, as soon I combine them I have 4 ads in Google and zero digital products in clickbank. You will take a risk like this?
                                                                              4) This is why my beautiful niche is risky, I definitely need to make some money, I don’t mind working hard, but I cannot wait 2-3 years to establish myself in that market.
                                                                              5) There is a twist I can make in my niche, but I keep this for a OTO/back end sell
                                                                              6) In conclusion I think going with 2 niches one which is easy going affiliate marketing type, and one which is my favorite choice. Keep the fingers cross for me.
                                                                              7) By the way, any advice counts at this moment.

                                                                              Regards
                                                                              Michey

                                                                              • At 2008.08.27 10:32, Hewitt Malone said:

                                                                                Hi Eric: Imagine you are a Father that is teaching your son to fish.

                                                                                You take him to the “Tackle store” and help him
                                                                                select fishing equipment. You plan a fishing
                                                                                trip with him, right down to the “lunch”, the
                                                                                getting up early - the coffee by the lake side.
                                                                                By the time you explain how to put a worm on
                                                                                a hook; you have hooked your son on fishing.

                                                                                It is the doing that keeps the attention, being
                                                                                told helps but application keep the attention.

                                                                                • At 2008.08.27 11:36, Ali said:

                                                                                  Eric
                                                                                  I watched the entire video,this was very useful,
                                                                                  good job

                                                                                  • At 2008.08.27 13:26, Brigitte Charlon said:

                                                                                    Hi Eric,
                                                                                    only 3 words I want to say so far:
                                                                                    thank you, thank you,thank you.

                                                                                    Brigitte

                                                                                    • At 2008.08.27 14:38, Alton Grant said:

                                                                                      Thank you for taking the time to seend me Erics tips.I’m still trying to figure out how to make
                                                                                      money online.Being broke does not help but I look forward to your tips.It’s imformation I wish I’d learned long ago.Untill next time.
                                                                                      Thank you very much.

                                                                                      • At 2008.08.27 16:43, Ron Barron said:

                                                                                        Eric,
                                                                                        Always a pleasure to watch your video. I do learn something with every lesson! As always, great job!

                                                                                        Ron Barron

                                                                                        • At 2008.08.27 20:27, Mike Wong said:

                                                                                          Hi Eric,

                                                                                          You always give your very BEST!! Thanks for the valuable info on lesson 21. It’s going to take me quite some time to go through all the resources you listed.

                                                                                          Thanks and God bless,
                                                                                          Mike Wong

                                                                                          • […] the past few lessons, we’ve gone through the process of selecting a niche market, and defining the topic of your information […]

                                                                                            • At 2008.08.28 12:17, Honey Wesley said:

                                                                                              Hi Eric,
                                                                                              Although I can’t consider myself a newbie anymore, there’s still a lot to learn and I appreciate your generosity in providing such valuable information.

                                                                                              To Dave:
                                                                                              I have Micro Niche Finder, and I love it. I use it frequently and what I love about it is that once you’ve chosen a keyword phrase, it will give you a red, yellow, or green button to tell you how likely you are to be successful with that keyword.

                                                                                              It’s based not only on the search numbers and the competition, but the STRENGTH of the competition…how well optimized your competitors are for that keyword.

                                                                                              If they’re not strong for that keyword, you can easily overtake them in the search results.

                                                                                              Hope that helps!

                                                                                              Warmly,
                                                                                              Honey (yes, that’s my real name) Wesley

                                                                                              • At 2008.08.28 19:26, Adesegun Akitoye said:

                                                                                                Eric,

                                                                                                That is wonderful. I’ve took time up to read all the comments and most especially the lists posted by Gary Pettit.

                                                                                                They are wonderful resources which will help greatly in achieving success in Internet Marketing.

                                                                                                Thank you Eric for your vital information especially your advice “Don’t Quit”.

                                                                                                Quitter don’t win and Winner don’t quit. A word is enough for a wise.

                                                                                                Together we shall win!

                                                                                                Adesegun Akitoye
                                                                                                http://www.repeatrichrelief.com/pips.html

                                                                                                • At 2008.08.29 10:06, julius said:

                                                                                                  Hi Eric,

                                                                                                  Thank you for such a wonderful module on “Focusing on Niche”. It has boosted a great confidence in Online Business.

                                                                                                  regard
                                                                                                  Julius
                                                                                                  http://www.communicatetoriches.com

                                                                                                  • At 2008.08.30 15:26, glenn said:

                                                                                                    I fully realize the value of list building, but I am a novice and could use some recommendations as to what listbuilding software to use.

                                                                                                    • At 2008.08.31 13:59, chris said:

                                                                                                      I Thank You from the bottom of my heart.The lessons get to be more and more work.I would love to change my finances and afford a home and a car that runs with windows.
                                                                                                      Keep them lessons coming!I will do all the hard work.Thank You So Much.I would have never been able to pay someone for the information you are giving freely.
                                                                                                      You are the GREATEST
                                                                                                      Chris

                                                                                                      • At 2008.09.02 06:55, Pete Moring said:

                                                                                                        Hi Eric. I’ve been away from my computer for over a week now (on holiday).
                                                                                                        It was great to get back and watch such a comprehensive lesson from you.
                                                                                                        In particular using Yahoo answers as you’ve suggested.
                                                                                                        I’ve been contributing for well over a year now, with a high percentage of my answers chosen as ‘best’ (for what that’s worth). I never once looked at Yahoo Answers from that angle. It really was a case of ‘The Elephant In The Room’.

                                                                                                        Great video. The meats really being given to us now.

                                                                                                        many thanks. Pete.

                                                                                                        • At 2008.09.03 12:02, Laura said:

                                                                                                          Hi Eric

                                                                                                          As usualy Great Lessons! I’ve been using Yahoo Answers asking and answering queswtions. I have looked at doing research there, but my question for this is -
                                                                                                          Does it matter that much if the answers are like 3 or 4 years ago and were answered? Is it still possible to build a product around the most asked questions?

                                                                                                          Hope this makes sense.

                                                                                                          Laura

                                                                                                          • At 2008.09.05 09:13, Andrew Miller said:

                                                                                                            Dear Eric

                                                                                                            Thanks a bunch for your loving work. I have started to read through the comments after the lessons more thoroughly now and find them useful, inspiring, and dare I say quite entertaining.

                                                                                                            After painful months of trying to understand how to market and teach ‘healing through prayer’ into which I have put many years of study and successful practice, I am at last starting to get a glimpse of what truly is possible thanks to your kind and loving dedication to these lessons.

                                                                                                            I cannot express enough gratitude for the patient way you are unfolding the way and the inspiration I am starting to feel as the confusion diminishes.

                                                                                                            Although I have a sales and marketing background, IM is a new field for me and your teaching is wonderfully in context and appropriate.

                                                                                                            My sincere thanks, much Love Andrew

                                                                                                            • At 2008.09.07 03:19, Party Plan Pat said:

                                                                                                              WOW! I have been following these lessons with glee! I love to learn. Today I believe I got the confirmation that I needed for a project that has been in the works for a year. My gut has said I am right and I trusted and this video just helped me do more research on my subject matter of interest and I know I am on the right track whooo hoo!

                                                                                                              In it to win it,
                                                                                                              Party Plan Pat!

                                                                                                              P.S Where can I send my check for this great information :)?

                                                                                                              • At 2008.09.11 22:18, Marc said:

                                                                                                                Eric,

                                                                                                                I’ve diligently followed your lessons to this point and this has to be one of the best pieces of information I’ve seen recently. You covered so much material I’m having to go back and see these last two lessons (Lessons 20/21) several times. Great job, thanks for you help!

                                                                                                                • At 2008.09.19 14:26, Mark Cameron said:

                                                                                                                  Hey, Eric,
                                                                                                                  When I was trying out SBI a couple of years ago, I ended up despising Canadians. Ken Evoy “warned” us all about a website called Domain Registry of America, and when I finally had had enough insults from his arrogant support team, especially one twit named Andrew, I approached DROA and convinced them to let me register kenook.com free of charge. I only kept it for a year, and then I abandoned it. LOL

                                                                                                                  • At 2008.09.30 03:28, Rajendra said:

                                                                                                                    Hi ! erics,
                                                                                                                    We have to focus our objectives while we going at writing, ofcourse it should be done….

                                                                                                                    • At 2008.10.05 11:08, Luca - Reach Success Online said:

                                                                                                                      Hi Eric,
                                                                                                                      This is exactly where I get stuck. The reason is that it takes work and time. Most people want immediate resultes and jump right in, like me. I’ll go through this video again as there’s so much info here. I’ve learned that I need to step back a little do the work required and then go forward. I thought I knew what my customer wanted but do I have the product that they would pay for? I love your lessons.
                                                                                                                      Thanks again,

                                                                                                                      • At 2008.10.17 10:43, david said:

                                                                                                                        Hi Eric

                                                                                                                        You have really started getting into the meat of how to build a business. I have been playing catch up and watching the lessons in the morning before work. I have had to force myself to be patient and go back through lesson 19 and up with a notebook and pen and find myself pausing the video quite often to take down notes. I must say that you have shown me how much i haven’t learned in the time that I have been involved with trying to build an online business. Thank you very much for revealing to us the things other marketers don’t want to.

                                                                                                                        • At 2008.10.19 15:26, Kehinde said:

                                                                                                                          Dear Eric,
                                                                                                                          This is another eye opener from you. I just love it and i’ll begin to make use of it immediately.
                                                                                                                          You are a blessing to me especially. Just keep up the good work.

                                                                                                                          • At 2008.11.21 11:28, omole said:

                                                                                                                            eric u are Godsent, i am a newbie from nigeria,and i must say thank u for these lessons

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