LESSON #78: Off Page SEO (Link Building)

In the previous lesson we discussed On Page SEO, and covered over a dozen optimization factors that you can implement on your website.

Today we’re going to learn about Off Page SEO.

(Watch this video…)

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Main points:

  • In most cases, Off Page SEO contributes more to your search engine rank than On Page SEO. (The exception is when there is little or no competition)

  • For practical purposes, Off Page SEO can be boiled down to one thing: link building.

  • Some links are more valuable thank others. To outrank a competitor, the combined value of your inbound links should outweigh the combined value of their inbound links.

  • Factors that may determine the value of a link:

    - The PageRank of the page linking to your site
    - Was the “No Follow” attribute used?
    - Is it a reciprocal link?
    - The anchor text in the link to your site
    - The page title of the page linking to your site
    - The number of outbound links on the page linking to your site
    - The quality/reputation of the sites being linked to by the site linking to your site
    - How the link was created (self created?)
    - The age of the link to your site (how long ago was it created)
    - The placement of the link on the page linking to your site
    - The keyword relevancy of the page linking to your site

  • Ways to get links:

    1) Spam link building

    -Automated tools
    -Black Hat

    2) Conventional link building

    SELF CREATED:
    - Directories
    - Blog comments (that don’t use “no follow”)
    - Trackback Links (Linking to other blogs from within your blog posts)
    - Free blogs
    - Guest books
    - Social media profiles (List of social sites)
    - Social media posts
    - Forums (in posts, signatures, and profiles)
    - Q&A Sites and Wikis (Yahoo Answers, Google Groups, Wikipedia, etc.)
    - RSS feeds (submit to aggregators)
    - Bookmarking (List of social bookmarking sites)
    - Free classified ad sites, FFA pages, etc. (spam)

    RECOMMENDED WHITE HAT METHODS:
    - Article Marketing (See Lesson #79)
    - Asking for Links

    Strategy to get links to outrank competitors:

    1) Identify the top 3 sites on Google for your targeted keyword.

    2) Find out all the places that THEY are getting links from. (See Lesson #76. UPDATE: Yahoo Site Explorer is no longer in business. Instead, try ahrefs.com, opensiteexplorer.org, Traffic Travis, or SEO Elite)

    3) If a self-created link is possible from any of those sites, do it.

    4) For all other sites… Look for contact information on them. (If no contact info on site, check whois on domaintools.com)

    5) Send a personalized email or phone call to each of those website owners (free email template)

    - Note: links from .gov and .edu sites are great!
    - Make friends

    GREY HAT METHODS:

    Not allowed by Google, but these methods are widely accepted by the marketing community as being acceptable and ethical.

    - Buying links
    - Building your own link network (free idea: jigglingtheweb.com)
    - Joining a link network

    Recommended Link Networks:
    Backlinks Ninja from Jeff Alderson & Charles Kirkland
    SEOLinkVine from Brad and Matt Callen
    1WayLinks from Jonathan Leger

    3) Natural link accumulation

    -Content is king
    -People link to you without being solicited

    “Link baiting” ideas
    - Blog posts including “lists”
    - Blog posts that are aggregations of resources
    - Highly controversial blog posts
    - Pictures of kittens (etc)
    - A tool
    - Free software download
    - Free web application
    - Free ebook
    - Games
    - Quizzes
    - WordPress theme
    - Firefox extension
    - Collection of public domain pictures
    - A contest

    Ways to get your links built…

    1) Do it yourself
    2) Hire an SEO firm
    3) Join an SEO Outsourcing service
    4) Hire your own workers (see Replace Myself)

    Final tips:
    - Content is king
    - Google does look at activity on your site (ie. traffic).
    - Positive traffic growth trend affects SEO.

    To learn more about SEO, I recommend the Professional SEO Training Course, which is used to train SEO industry professionals around the world.

    Action steps:

    1) If you’re doing SEO, choose one or more link-building methods to start with.
    (Assuming you’ve completed the previous two lessons)

    2) Get links!

    We’ll be looking at Article Marketing in the next lesson.

    As always, you are welcome to post your questions and comments below :-)

    Have a great day!

     
  • 92 Comments

    • spy store said:

      eric, i’m not quite sure why you mention Google does not accept grey hat methods, or even so called black hat methods for that matter. It’s a proven fact that Google can’t detect whether a link is a paid link or not. Infact, the only recent thing i’ve been informed about is that google is devaluing sidebar and footer links and putting a higher value in contextual links, as you may know that anyone could blackhat a competitors site with links from bad neighborhoods.

      • Eric said:

        That may have been true at one point, but Google definitely can detect a wide variety of linking schemes, including some paid links.

        Here are some direct quotes from Google:

        “Don’t participate in link schemes designed to increase your site’s ranking or PageRank” (see quality guidelines)

        “Examples of link schemes can include:

        - Links intended to manipulate PageRank

        - Links to web spammers or bad neighborhoods on the web

        - Excessive reciprocal links or excessive link exchanging (”Link to me and I’ll link to you.”)

        - Buying or selling links that pass PageRank” (see link schemes)

        “Buying or selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively impact a site’s ranking in search results.” (See paid links)

        As I mentioned in the video, it is unlikely that you would get dropped by Google for being on the buyer end of a link network. However, it’s still clearly against Google policy, which makes it grey hat.

        • cctv kits said:

          Yes i’m familiar with those guidelines and so called warnings from dumb google. But may i reiterate my statement above, Google can figure out linking schemes from networks but not a paid sidebar or footer link, impossible and proven to be impossible, quoted from jery west actually. Also, they can devalue the network and the links you may have from that network will inturn be gone when they and your site will lose all those links you thought were of value, but again they can’t penalize the individual sites because that would create total chaos. why? - you may ask, well as i stated anybody can sabotage a competitors site with bad links. Think also about this, Googles algo’s really aren’t that smart yet, otherwise they wouldn’t give preference to emd’s (exact match domains) over a site with real relevance with good info that it’s searchers are looking for. That’s why i’m actually chuckling inside when all these emd’s will be dashed out of 1st page rankings when they soon ( i believe) figure this out. I will stick to putting the keyword i’m going after in the url string and provide relevant info for that page. Doesn’t that sound logical - yet they still give preference to emd’s that are chitty!

          • Eric said:

            I do agree with those statements, which is why I did not hesitate to recommend three link networks, and why I said that paid links and networks are considered to be “accepted” by the marketing community in spite of being against Google’s policy. That said, as a teacher I also feel a responsibility to make sure my readers are aware of where Google stands on these issues, in case of possible ramifications in the future. I hope you’re right about the exact match domains, although I think it will still be a part of the ranking equation. Thanks for the comments!

            • yes, you are a fair minded individual with your provided info to your readers, i appreciate the replies to my comments. Question about the networks you mentioned. I believe backlinks ninja is similiar to linxboss, which is spendy in my opinion. Have you tried backlinks ninja, and if you have what results if any?

              By the way i hope your not offended if i may say you’ve got a beautiful wife - congrats on that catch!

              • Eric said:

                I have not used it personally, but I’ve talked with Jeff about it a lot, and I can verify that it is working for many of their customers.

                I would agree :)

    • eric, got a question regarding you site, you’ve got damn near 20,000 links built, almost 5 years old domain, and only a PR1 - do you feel cheated by google?

      mitch

      p.s. no sitemap — what’s up with that!

      • Eric said:

        This site has been PR4 for the past several years… I just tried checking and Google’s public PR server wasn’t working. So the PR1 you’re seeing might be an error OR else my site is under penalty, which would not surprise me at all. The reason my site would be a prime candidate for a penalty is…

        1) I do not use “no follow”. Therefore I have 1000’s of links to all sorts of sites that I haven’t verified. Some of these may be bad neighborhoods and I don’t even know it.

        2) Loads of affiliate links… again, not using no follow.

        3) Tons of meta-refresh and php redirects to cloak affiliate links.

        4) The topic of my site is how to make money. Google does not like the “internet marketing” business model, and sites they perceive to be in the “get rich quick” genre. From discussions with AdWords rep, I know they have already classified my site as such, even though I would never consider myself to be a get rich quick site.

        Regarding the PR, no I don’t really feel cheated. As I’ve stated in other lessons, SEO has never been one of my primary traffic methods, and I’ve invested very little time into it. I’ve done virtually no link building for this site, so those are mostly natural. No sitemap because again, I don’t care that much. I might add one though.

      • Krishna said:

        Hi Eric,

        Good overview on off-page SEO and some very useful tips.

        Thanks,
        Krishna

        • Vince said:

          Link building is one of the most fundamental things that one should be doing if he really wants to have a good search engine standing. And this is where you will out do any other competition. Why? Simply because building links is never easy. And only a few and the real marketers are doing it.

          Thanks a lot for the list Eric. I think I will need to take down notes of the links and check them out so that I can build a good “PR Rank” :)

          • Maartin said:

            Eric,

            I need some advice. I built a website and outsourced natural link building (not automated). My site was indexed and reached position 13 within 2 days and then I started with the outsourced linkbuilding. Apparently too may links lead to my site being slapped after 3 weeks to position 512. During the last 2 weeks the it went up to nr 385…

            What would you suggest, to keep building links? (Albeit more slowly?) Or should I just leave the site as is and wait out the time for Google to improve the ranking naturally?

            Thanks

            • Eric said:

              It sounds to me like you’re in the sandbox, which is a tough place to be.

              The thing you need to determine, is whether you’re just in the sandbox, or whether you’ve been penalized.

              If you’re in the sandbox, IMO then you should keep building links, but make sure they’re not spammy, and don’t focus as much on your top keywords. At the same time, make sure you post fresh content and prove that you’re truly a good site. And eventually, you should come out of the sandbox.

              If, on the other hand, Google has penalized you for violating their policies, you may need to take other action. If you want to stick with that site and try to resurrect it, then you would need to “change your ways” and submit a reconsideration request to google.

              • mitch said:

                maatin, sounds like your site is new for one thing, and you might just be experiencing a google dance and not a sandbox. If the site in question is the site associated with your name in this comment then your not in the sandbox, because you have 6 pages showing indexed in google. If it were sandboxed, i don’t believe you would have any pages still indexed!

                • mitch said:

                  Would like to add, if the site you are referring to is the site in your sig, i see you are on page two for your main keyword, not bad!

              • Peter Owen said:

                Great Info Eric,

                It certainly is great that you tell it how it is, and if we are concerned about SEO that ultimately we have to do it Googles way like it or not.

                We have to remember that they are the ones that provide us with the visitors! if we are reliant on the SERPS for our website survival that is.

                Keep up the great work.

                All the best….Peter

                • Thanks Eric. Your lesson and the comments I’ve read have been very valuable. I appreciate your honest opinions.

                  • Eric,
                    I never stop wondering how you manage to supply your fantastic tips for free. I don’t know about anyone else but if I ever need any advice the 1st place I look is ericstip.com
                    To be honest I’ve become very disillusioned with the entire I’m and affiliate marketing business but when I read your tips I always feel inspired (at least a little more each time)
                    Thanks again!
                    Stephen strydom
                    http://www:home-business-essentials.com

                    • Thanks Eric, nice lesson and you are right on the money with your instructions. Most everything you do on the net leaves a foot print that can be followed. But here is what I belive, just take your time and go for quality links not so much quantity. 15 to 25 links from real high page rank, related content sites will do a lot more for your SEO than thousands of links from a blog network. Thanks again Eric, keep up the great work.

                      • Nahid said:

                        Thanks Eric. Your free lessons have thought me more than the products I’ve spent thousands on! Your presentation is fantastic and I love the way you speak, not too fast, not too slow and not at all boring like some others’ I’ve tried before. It keeps you interested instead of sending you to sleep or compelling you to switch off! Keep them coming.

                        • Dave said:

                          Hi Eric,
                          Thanks again for your lessons! Definitely filling in a lot of blanks.

                          Question- how would you go about promoting a site that uses a job board in a specialized niche? I guess some of the strategies you suggest can apply, I’m not sure how to connect the dots.

                          Thanks,
                          Dave

                          • Eric said:

                            A job board is well suited for SEO. First I would make sure the On Page SEO is very good. For example each job post should be it’s own page, and with good Title tag, H1 tag, friendly URL, etc.

                            You might want to leave old posts up permanently, even after the jobs have been filled. (just make it clear on the page that its been filled, and direct visitors to current jobs).

                            I would think most of your link building efforts should be focused on building authority to your home page, which will then trickle down to the listings. However you could build links to the listings themselves also. It would make sense to go to other sites in your niche and ask them to post a link to a particular job listing that would be most applicable to the readers of their site. That is a good way to get a link while truly adding value to the other person’s site. There are so many people looking for jobs, those readers of other sites would be grateful for the recommendation to your site.

                            • Dave said:

                              Thanks Eric,

                              I appreciate your time. Ok, now for the hard question. If you were me how would you go about getting people to post job ads? Seems like the issue is two fold- getting traffic and getting ads….

                              My thought is to low ball everyone. Personally I’m not a fan of free job boards. Reason being they lack something, credibility, for lack of a better term, comes to mind. Follow?

                              • Eric said:

                                You have to believe in your product, and use your sales skills (this is where thinking like a marketer comes in– lesson #12). For a site like this to gain traction, I think you may need to get on the phone and do some relationship building with HR directors or hiring managers in your target market. Maybe you could start free, but all posts would be screened. Therefore the job board won’t be littered, and it won’t lose credibility. As soon as you get a couple jobs posted, use the piggyback tactic. Go to all their competitors and make them feel like they’re losing out if they don’t do the same. Once it catches on, hopefully the job board would be self sustaining and grow naturally. I’m no expert on job boards, but that’s how I see it from a sales/marketing standpoint.

                          • Hi Eric! Great advice. I am doing article marketing but with no results. Do you think that article marketing is still working?
                            Thanks

                            • Ray said:

                              Hi Eric,

                              Great lesson. I’ve been using Backlinks Ninja for a few months and seen some great results for some keywords. What I’m wondering is whether it is wise to use them for my best keywords, secondary or whether it doesn’t really matter? Also can you advise if there’s a likelihood that my sites will end up in the sandbox if I continue to use them?

                              • Eric said:

                                That’s a good question. My inclination would be that you might as well use it for your best keywords if it’s working. You might ask Jeff and Charles and see what they say. No I don’t think it would lead to sandbox. If Google decided that you were using a linking scheme, they would place a penalty on your domain, which is different from the sandbox. However, as discussed toward the top of these comments, I think the likelihood of being penalized for participating in a private link network is slim. Otherwise it would be too easy to sabotage your competitors.

                              • Hi,

                                The link baiting ideas are great! Its certainly the most ethical and natural way of LB. However, the success rate is a bit too low and results are seen in LT, when that Jackpot post is made that goes Viral!

                                • Eric, thank very much for this lesson. In fact it is worth paying for. How unique should an article be from each other in other to avoid the duplicate content issue? Most article spinners calculate the % uniqueness from the original article but I donot know the optimal level of uniqueness (% uniqueness) to choose.

                                  • Eric said:

                                    That’s a good question. I’ve heard 20-40%, but I honestly have no idea what specific % Google is looking at, or if it works that way. If anyone else knows, feel free to chime in.

                                    • Dez Futak said:

                                      The important thing to realize about article spinners, is that for the most part, they’re not really creating sufficiently unique articles IMO, if all the spinner is doing is replacing keywords with synonyms.

                                      Google’s ability to get the semantics from your content implies that using a spinner is potentially redundant.

                                      Now, I’ll qualify that by saying it is possible to fool the Google bot responsible for LSI; I’ve seen it done, because it’s easy to spot spun articles as their human readability is often trash.

                                      Here’s my take on “blending” copies to create sufficiently new variants that will be more likely to qualify as unique content:

                                      1. Choose a strategy for backlinking that only requires a relatively small number of authoritative backlinks. (I won’t say more here otherwise I’ll be giving too much away to potential competitors)

                                      2. By all means crste spun content, limited to a handful of variants required for the number of backlinks you estimate as necessary for 1.

                                      3. Once your spun articles are complete, manually read through as many of them as you have time for, and make changes so they feel genuinely unique to you.

                                      4. Proceed as ‘normal’ with the subsequent generated content.

                                      I *know* there is big debate about quantity vs quality, but looking from the outside in, if I was a Google “SEO quality monitor”, I would have sufficient aggregate data to *know* pretty much what was real and what was artificial in terms of backlinks.

                                      When it comes to the backlink game, if it’s to be as effective as possible, I believe that it has to be created as closely as possible to the way a natural trending topic will appear to the big G.

                                      …so the strategy has to be paramount, and the techniques should fit accordingly.

                                      sorry if this is a bit of an impractical comment, but some of this is untested opinion (I’m currently in the process of designing my own off-page SEO strategy based on a number of independent SEO reports I’ve recently garnered which form the basis of the above. Much of what I’ve written here results from synthesizing the best of each of the different reports’ strategies).

                                      If you have any insights, questions or comments, feel free to ask them here…

                                      Dez.

                                      • Rich Hill said:

                                        Hey Dez,

                                        I was in your camp for the last few years, as far as spinning goes. I used to tell my readers to run away from anyone or anything that remotely mentions spinning. They not talk good English like I are…

                                        HOWEVER, this is until I accepted a trial offer with Jon Leger’s ArticleBuilder. This is not a commercial, but the super spun articles are better than anything I have ever seen before and they read a heck of a lot better than 99% of the articles that I purchase, or write myself for that matter.

                                        I took a 3 year old site about credit scores that had a ton of self written but stagnant content that had been languishing and started to post 3 to 5 times a week with these super spun articles and went from PR-0 to PR-2 at the last update, and Alexa scores dropped way down below a million, and the first time ever am on page 1 for a 13 million competitive keyword! Tell me if you think those spun articles don’t work.

                                        The end result is that I used to agree but not anymore.

                                        HAPPY NEW YEAR and wishing everyone success in 2012.

                                        Thank you Eric for all of your great work too!
                                        Rich

                                    • donald said:

                                      Hello Eric,
                                      Thank you for all of your thought provoking advice and now on to my question/s. Just like the duplicate content “MYTH” that Google seemingly penalizes a website for- do you think that Google will banned or pimp slap a website for back-link farming? I know you mentioned at the top of the comment section about your PR level BUT is there anyway of a website owner actually knowing that his/her site is being castigated? It is quite possible that yours and other similar websites are just being out ranked. As you know the competition on the www is growing at a phenomenal rate which is why I put the word -myth- in quotations. Are affiliate websites not duplicate content in a generalized scheme? And lastly, I rewrite my PLR articles at least 50% if not more beginning with the TITLE, believe it or not I recently had an article rejected form a site claiming “duplicate content” which was rewritten and viewed on that particular site for several months…go figure!
                                      I’d like to wish a Happy Holiday to you and your family. Thanks again for your valuable time.

                                      • Eric said:

                                        I think Google will increasingly penalize duplicate content, link farming, AND affiliate sites. They really don’t like any of those things!

                                        • Widodo said:

                                          Hi, Eric. I am really a newbie on IM. Referring to your sentence above, what would qualify for a duplicate content? For instance if you type Photoshop Actions as your search term, Google will return with three different blogs with basically identical post. Would that be classified as a duplicate content? If it does, how come those sites still appear on the first page of Google. The second question, if I have a blog and put links to Amazon, CJ, or clickbank, would that lead my blog to being banned or sandboxed by Google? Thanks for the reply and happy holiday.

                                      • Eric,
                                        I recentlty read this email from George Brown: “The original Google Sniper was CB #1
                                        for 5 weeks straight and has sold over
                                        10,000 copies…It was one of the best converting and
                                        highest quality products to ever hit CB..”

                                        I don’t know what to make of Georges’ statement. 10000 sales in 12 months? I wonder how many thousands of affiliates were promoting this product? 10000 sales are obviously great for the product owner but would I be justified in concluding that if this was indeed the “best converting” product on clickbank, there must be thousands of affiliates who are not making any money at all promoting other peoples products!!
                                        Is there any way at all of getting stats on how many affiliates are actually making a living promoting other peoples products?

                                        • Eric said:

                                          I have no doubt at all that it sold that many copies. Whether it was one of the highest converting products ever to hit CB… I doubt it, but it probably converted very well for a product of its genre.

                                          Keep in mind that not all CB affiliates are promoting every product. Even though there are tens of thousands fo CB affiliates, you might only have 10, or 100, or 1000 promoting your product.

                                          Experienced affiliate marketers who promoted George’s product probably made money. The ones who didn’t make money are mostly inexperienced or unsuccessful marketers who don’t know how to send qualified traffic.

                                          I don’t know of any way of getting the kind of stats that you mention, other than to do a broad survey. Just taking a stab at it… I would estimate that the 80/20 principle applies here. 20% of the affiliates are making most of the money, while 80% aren’t making much. And among the 20%, the 80/20 rule would apply also. 20% of the 20% are really making a good living. (just my guess)

                                        • Dez Futak said:

                                          Haha! Despite proof-reading, a typo still slipped through (comment above was done on my not-so-smartphone :D )

                                          • Eric said:

                                            Pretty good for typing on a phone!!

                                          • Umashankar said:

                                            Hi Eric,

                                            Thanks for the nice video on Link Building. I have a community website http://www.kaggadasapura.com for my locality kaggadasapura in Bangalore, India. The problem is I don’t find any websites of similar type (locality websites) to get links to my website. Can you please tell me how to go about it. Should I ask the visitors to link my website on their social bookmarking website pages like Facebook, Orkut etc?

                                            • Eric said:

                                              You may just needd to look a little broader (ie. related to Bangalore, not just kaggadasapura). There are plenty of sites related to Bangalore. Look for blogs that mention it, and travel sites, etc. It doesn’t have to be exactly the same type of site as yours. Beyond that, yes you can have visitors link to you from their social sites.

                                            • I enjoy your site. I stay over 30+ minutes watch your video…. so much valuable information about linkbuilding!!!!

                                              • hi Eric, maybe you can help answer a few questions regarding below services:::
                                                I’m a wedding photographer, which one of this would benefits me most?

                                                Backlinks Ninja… do I need to a blog? Do I need to write and submit articles?

                                                SEOLinkVine: This require a blog and need articles?

                                                1WayLinks from Jonathan Leger… this require a blog?

                                                On all above… if you stop using their service,,, will your link disappear?

                                                thanks,
                                                john

                                                • Eric said:

                                                  Backlinks Ninja- no you don’t. There is a video demo you can watch.

                                                  SEO Link Vine- You do need articles, as it’s bascially an article marketing service. But I don’t think you need a blog.

                                                  1WayLinks- Yes you need a blog to add to their network.

                                                  As far as I know, you do not lose your links if you quit.

                                                • One thing that always confuse me is the idea that Google place emphasis on on-topic related link. For example site A is a geology related site and site B is a software site. If site A link to site B with “software” as anchor text why should Google place less value on this link? Site A is a Geology site and cannot therefore explain “software” and therefore links to site B where you can get a better explanation. Why should Google devalue such link. To me there is no need for one software site linking to another software site since they are all dealing with the same issue, but if I am writing on Dog training and the word computer comes in and I link that to a computer site for my readers to get more explanation on computers if they wish, this should rather be the most valuable link. Why is Google not interested in such links? Any idea, Eric?

                                                  • Eric said:

                                                    If site A is a geology site, their “vote” of confidence for the software site (B) is not as valuable, because they are not an authority on the topic of software. It’s not a matter of devaluing the link, or not being interested in it. The link is still a vote, and therefore has value. But it’s not as valuable as a vote coming from a site of similar overall authority (PR) that is more relevant to the topic.

                                                  • Rita said:

                                                    I was directed to leave my comments on the blog.here we go:
                                                    Hi Eric,

                                                    Thank God!
                                                    You kept your wits about you. Your concern was for your son, firstly.
                                                    You were alert enough to realize the seriousness of your situation and abandoned your gear.
                                                    ….and now you even got your stuff back!!

                                                    LOTS to be thankful for!!!

                                                    My best wishes to you and your family…for Christmas….2011… and all the future.
                                                    Take care!

                                                    And here something special for Christmas:
                                                    http://www.youtube.com/watch?v=SXh7JR9oKVE
                                                    Enjoy!
                                                    Rita

                                                    • Andres said:

                                                      By the way, you have good products too. I bought push button marketer and is a very good software but there is no manual, so it is difficult to get the most out of it (even being a programmer myself!).

                                                      Also bought the covert conversion pro, although has some tracking errors and had to modify the PHP code to make it work in Wordpress (adding session variables) it is already discovering a lot of buying keywords for me.

                                                      I bought also some source code (web traffic machines) but I didn’t even knew what this software was about because there was no manual so I had to request a refund for that as I will do for the firesale of the traffic equalizer (support is still ingoring me, maybe Jeff Alderson is dead or Santa kidnapped him)

                                                      • Eric said:

                                                        Push Button Marketer does have a manual, and built-in help files in the software. Please submit a ticket at my helpdesk if you need it.
                                                        Also Jeff’s support dept will reply to you, they are just a little behind due to the launch, and his head support tech is on his honeymoon right now :)

                                                      • Jorge Dutra said:

                                                        Is there such a thing as an Internet Marketing Manual?

                                                        • Eric said:

                                                          That’s basically what these lessons are supposed to be :-)

                                                        • David said:

                                                          Hi Eric,

                                                          I have a feeling, that in time, the grey hat and black hat methods of gaining links are going to be ‘adjusted’ for in SE results. That time may be further down the road, but it can be too far away.

                                                          Maybe it is best to do it right from the start and not have to worry about it later?

                                                          • Eric said:

                                                            Yes I would say stay away from the black hat methods. But the grey hat is a tough call. It’s very difficult to be competitive in SEO without utilizing such methods. So I’m going to have to leave that up to your own convictions. Either way, I would recommend diversifying your traffic with another source beyond SEO. For example, list-building… if you’re building a list with your SEO traffic, then you’ll still be able to get traffic from your list even if the SEO disappears.

                                                          • Russ said:

                                                            Right on, without commitment there is no accountability, no responsibility, and no reason to do anything. Good stuff Eric.
                                                            Russ

                                                            • Hi Eric, Glad to be back and following you again. I remember you took a look at my blog over a year ago. Totallyhowto.com unfortunately went down and I lost the blog. I had to start from scratch again, but I think it looks better now.

                                                              This post was eactly what I was looking for. We all need traffic right? Looking forward to getting back into the groove again.

                                                              Let me know if you have any tips for the new blog. Thanks again.

                                                              Regards,

                                                              Rob

                                                              • Michaela said:

                                                                Eric I watch and then read all the comments.
                                                                So definitely Google is able to detect automation, as Google thinks that “manipulating Rank” is bad, and it is determine to punish automation. Any automatic package even if it is a great and inventive one, it has an unique, limited algorithm, and Google is able to determine “patterns”. Being in sand box is not fun, we better avoid this… LOL
                                                                The links coming from authority sites (.edu, .gov) are priceless, but we need serious research to link with relevance.
                                                                Thanks for the lesson
                                                                As usual
                                                                Michaela
                                                                http://mobile-profit.com

                                                                • Hi Eric
                                                                  Another good video to explain about getting backlinks to your site-thank you.
                                                                  I can’t think why anyone would think Eric’s Tips is “spammy” because you provide such good information and reply to comments to help and advise. Google aren’t stupid and can tell that this is a genuine site.
                                                                  Look forward to the next video on article marketing as this is the most important one for me.
                                                                  Thanks again
                                                                  regards
                                                                  Graham in UK
                                                                  P.S. It’s nice to see your new picture of your loveley wife and you together.
                                                                  P.P.S. Eric, your short hair looks very severe!

                                                                  • Elaine said:

                                                                    Okay, so I received the many bonus ebooks, but where is the How to Sell Web Hosting for a Profit ebook? Please send me the download link or as an attachment, pretty please.

                                                                  • Kevan said:

                                                                    Thanks Eric, really helpful stuff. Cheers Kevan.

                                                                    • I believe you have mentioned some very interesting points , appreciate it for the post.

                                                                      • Saleh said:

                                                                        Hi Eric,

                                                                        This is my first comment in your site. I just wanted to thank you for giving out this valuable lessons for free. I also have one question that may not directly related to this lesson . My question is how you do php redirect for your affiliate links ?

                                                                      • Where do you use all these back links. ie where do you list them so they show up where Google can see them?
                                                                        I “over the objection of my wife and frinds have stuck with this program.” It is the only A-z program that I have found.
                                                                        My dog (tobie) even comes into my office when he hears your music. He stays all the way through the lesson and waits to see if I load the next one befor leaving. ” Maybe the next inter-net will be for dogs” heheh

                                                                        • Micah said:

                                                                          Google can find the links to your site virtually anywhere they appear…provided the No Follow attribute is not used.

                                                                          One of the best places to make your back links visible to Google is via article marketing:
                                                                          http://www.ericstips.com/tips/lesson79/

                                                                        • Thanks for a great presentation. I enjoyed the education.

                                                                          • Hi Eric,
                                                                            Really nice article regarding SEO. Thnx forn sharing with us but i hav one question if i changed the domain name of my indexed site it wil be affect on indexing or ranking.
                                                                            Hoping positive response frm you.

                                                                            Thanks,
                                                                            Vijay Gaikwad

                                                                            • Micah said:

                                                                              Hello Vijay,

                                                                              If you move your site to a new domain name, it would need to be indexed by the search engines all over again. Older domains tend to receive better ranking as well. Also, any links to your old domain would no longer direct visitors to your new domain. These are all things to keep in mind, but it might be worth it if your new domain name is better!

                                                                            • Great presentation and easy to follow. It amazes me how easy the theory for SEO is, its just putting it into practice that takes some effort. Thanks again.

                                                                              • Rene said:

                                                                                Thank you so much for your comments and feedback, they mean a lot to me!

                                                                                • Great Video Post – lots of ideas.

                                                                                  • Nombulelo said:

                                                                                    Hi Eric
                                                                                    Thanks for all the work you put into the lessons - its a treasure cove of learning material!
                                                                                    I got information about Affiliate Marketing and Pay per Lead. I thought I would start with these business models and when they are set up and running go on to the information marketing busines. My reasoning is that since they do not need for me to have a product to sell, it may be easier for me to get started. I’m also looking for other business models that will bring in much needed money as quickly as possible after set up. I do need to set them up right for the type of business. My question is, is there a fundamental difference in setting up websites to start up these types of business or are the principles in Erics Tips common to all internet businesses?

                                                                                    • Micah said:

                                                                                      Hello Nombulelo,

                                                                                      These tips will be helpful to you if you are building any kind of online business. For example, all online businesses would do well to build a list, gain free traffic from search engines, properly set up the sales flow for any products, etc…

                                                                                    • Giddu said:

                                                                                      Hi,

                                                                                      Can anyone post their experience with the seo services that are being recommended here.

                                                                                      • IP Locator said:

                                                                                        Is no follow link still effective?

                                                                                        • Eric said:

                                                                                          I think they still have some value, but for SEO purposes you need to get back links that do not have the no-follow attribute.

                                                                                        • Les said:

                                                                                          Hi Eric,
                                                                                          following your endorsement I purchased a subscription to Backlinks Ninja on 17th March 2012.
                                                                                          This is supposed to be run by your buddies: Jeff Alderson & Charles Kirkland.
                                                                                          As far as I can see I have set up my website correctly in the control panel, but after 2 weeks - NOTHING.
                                                                                          NO keyword rank change - and as far as I can see - no links.
                                                                                          Yes; I have watched all the tutorial videos - such as they are, and there is a knowledge base section (with nothing in it) and that’s ALL the instruction that has been provided.

                                                                                          This software is advertised as ‘fully automated link building’ after all.

                                                                                          A request for support on 26th March, has been met with stoney silence.

                                                                                          Looks like this has been $147 of wasted money.
                                                                                          Perhaps you need to re-evaluate your endorsements of software that either does nothing or is not actively monitored?

                                                                                          • Micah said:

                                                                                            Hello Les,

                                                                                            If you have been testing your results, and it’s not working for you, you probably should cancel. However we are still hearing from people who are having success with the service.

                                                                                            You might want to ask Jeff and Charles what strategies are currently working.

                                                                                            I know that they do their best to reply as quick as they can, so you should receive a reply soon, if you haven’t by the time I’ve replied here.

                                                                                            • Les said:

                                                                                              Thanks for your comments Micah.

                                                                                              I did finally get a reply from ‘Trey’ - who had been busy - allegedly because of having a baby.
                                                                                              While I sympathize with any new parent who has to juggle making a living and caring for kids; this was not the sort of response I wanted to hear from a business that has taken $147 of my money!

                                                                                              The upfront-marketing of this links program is first class, and together with Eric’s endorsement was what originally got my subscription.
                                                                                              However that is where the whole thing stopped.
                                                                                              I am now half-way through my first $147.57, with not even keyword tracking happening from Google.

                                                                                              The Backlinks Ninja support centre is a sham:
                                                                                              # There is a ‘Knowledgebase’ section with no knowledge in it,
                                                                                              # a ‘Troubleshooter’ section with no Backlinks Ninja,
                                                                                              # a ‘News’ section with no news,
                                                                                              # a ‘Downloads’ section with no downloads,
                                                                                              # and finally; the Post Reply button in ‘View Tickets’ DOES NOT WORK (in either Firefox or Opera).

                                                                                              The reason given for keyword tracking not working (for the previous 2 weeks) was, and I quote:
                                                                                              “Sorry about this. I just forced the system to update the rankings for your sites.

                                                                                              Looks like our tracking is falling a bit behind. I just spoke to the programmer last night about this. He is in the process of bringing some more servers online to get things caught up.

                                                                                              Thanks for your patience with this.”

                                                                                              I am NOT patient with this:
                                                                                              For their hefty $147 monthly subscription fee; I expect a reasonable level of professionalism and support.

                                                                                              I would love to ask ‘Jeff’ or ‘Charles’ what is wrong with their program - if there was actually some way of contacting them:
                                                                                              This alone smells at best of professional incompetence, and at worst - a scam.

                                                                                              • Eric said:

                                                                                                Hi Les,
                                                                                                I’m sorry you’ve had a sub-par experience with this.

                                                                                                I can tell you it’s not a scam. I’ve known Jeff for years, and he’s invested a lot into this program… he also uses it for his own business. I have not talked to Jeff about it lately, but I’ve heard that ALL of these link building sites have been experiencing problems lately because of constant changes made by Google, and Google’s efforts to weed out link-buiding sites.

                                                                                                Regarding the support center… that’s just the default template. I’ve seen dozens of helpdesks with no knowledgebase, etc. It doesn’t mean it’s a sham, they just left the default template even though they aren’t using those features.

                                                                                                If you’re not happy with the service, of course you can cancel, and if you’re within the refund period you can request a refund.

                                                                                                If you would like, please contact me at my helpdesk and I will give you Jeff’s email address. I do not want to post it publicly here.

                                                                                                Thanks!

                                                                                          • jason said:

                                                                                            Hey Eric I really like all your training it’s help me alot is it ok if I share your video with my family member

                                                                                          • goshawk said:

                                                                                            Eric,

                                                                                            You has always been so supportive! Thanks for bring us such a great lesson.

                                                                                            I am thinking of using SEO software to increase search engine ranking, but there are so many….
                                                                                            Particularly, I found the following software seems quite powerful
                                                                                            1. SE Sniper
                                                                                            –> I am not sure how it works. Does it mean that if more people click my website, my site will rank higher?
                                                                                            2. Digi Traffic Accelerator
                                                                                            3. Internet Business Promoter

                                                                                            Have you used them? And do you think they are useful?

                                                                                            And I would also like to know do u think website indexer useful?

                                                                                            • Micah said:

                                                                                              Hello Goshawk,

                                                                                              Thank you for your question. We haven’t used those software programs, so we’re not sure how they work, or how useful they are. Sniper programs typically provide you with the information to pattern your business after other successful campaigns and strategies.

                                                                                              Perhaps some other readers might be able to share their experience with these software tools?

                                                                                            • goshawk said:

                                                                                              Eric, thanks you very much for your valuable lesson.

                                                                                              I want to ask something more.

                                                                                              Do you think Internet Business Promoter (IBP) works( it promises refund if my site dun rank top 10 after using IBP)? Is it similar to Senuke X?

                                                                                              And how does SE Sniper work?
                                                                                              It seems that this software help “clicking” my site but not building blacklinks, does it work?

                                                                                              • Micah said:

                                                                                                Hello Goshawk,

                                                                                                If the refund guarantee is straightforward, with a set time period for making a claim, then it wouldn’t hurt to give it a try!

                                                                                              • Just dropping a note because I like what’s going on here. Keep it up.

                                                                                                • Thank very nice Information provided helpful for starters like we

                                                                                                  • Mark said:

                                                                                                    Thanks, Eric.

                                                                                                    Mark

                                                                                                    • very useful information. thanks. I want to ask, which off page activity is best for increase traffic

                                                                                                      • Micah said:

                                                                                                        Hello Shashikant,

                                                                                                        Google can find the links to your site virtually anywhere they appear…provided the No Follow attribute is not used.

                                                                                                        One of the best places to make your back links visible to Google is via article marketing:
                                                                                                        http://www.ericstips.com/tips/lesson79/

                                                                                                      • Matt Ensor said:

                                                                                                        Hey

                                                                                                        I’m thinking of link wheeling, is this a current practice you undertake & recommend?? & what would you say about the ROI??

                                                                                                        Is it best just to stick to Articles & Asking for links to ensure in the long term I wont get a google slap..

                                                                                                        Thanks
                                                                                                        Matt

                                                                                                        • Micah said:

                                                                                                          Hello Matt,

                                                                                                          Yes, natural is best. Eric has a number of sites where he made no effort to game the search engines, or rely on specific strategies. He just focused on putting out good content on a regular basis.

                                                                                                          Those sites are currently ranking in the best spots for many top keywords.

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