LESSON #82: Social Media Implementation (Facebook, Google+, Twitter, Linked-In, S.U.)

(Part 2 of 2)

This is part two of my social media crash course for Internet marketers. If you haven’t watched part one yet (Introduction to Social Media), I recommend watching it first.

The following video is actually the longest video of the entire 100 lesson series, clocking in at nearly two hours! As you’ll see, there’s really no filler…I just had a lot to cover. I could have sold these two social media lessons as a course on their own.

(Watch this video - it may take a minute to load after clicking it…)

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Outline:

Due to the length of this lesson, I’ve included the start-time for each section, in case you need to skip ahead.

  • Integration strategies (Starting at 3:52)

    -Link Building/SEO
    -Content Syndication
    -Social Media Automation
    -Content Distribution/Feeder Strategy
    -List Building

  • Facebook (Starting at 15:22)

    -Creating Pages
    -Naming Strategies
    -Things to Avoid
    -Photos
    -Welcome Page/Tab
    -Iframe Tabs
    -List Building Strategy
    -Driving Traffic
    -Paid Traffic & Facebook Ads (Getting cheap clicks)

    -Note: The “Opt-in App” is no longer available, and seems to have been disabled by Facebook. I did say in the lesson that this was a likely eventual outcome, so “use it while you can”. However, AWeber now has a built-in Facebook registration widget which will convert your opt-in form into a Facebook registration button if you choose that option! So I recommend using that instead.

  • Google+ (Starting at 72:40)

    -Why you should care about Google+
    -Profile
    -Recommended training: Get your FREE Google+ Videos here
    -SEO
    -The “Plus One” Button
    -Using the rel=”author” link attribute

  • Twitter (Starting at 82:31)

    -Automation tools
    -Friend networks
    -Twitter tips & tricks

  • Linked-In (Starting at 90:31)

    -Why Linked-In?
    -Filling out your profile
    -Keyword optimization
    -Linked-In tips & tricks
    -Recommended training: Linked Influence

  • StumbleUpon (Starting at 100:25)

    -Why S.U.?
    -Warnings
    -S.U. tips & tricks

  • Outsourcing (Starting at 105:33)

    -Reasons to outsource or not outsource social media
    -You should outsource as much of it as you can.
    -Specific things you can outsource
    -Options for outsourcing social media:
    -Hire your own in-house or virtual employees
    -Use an outsourcing company
    -Social Media Management Company

  • Social media marketing group: www.linkedin.com/groups/Social-Media-Marketing-66325

    Action steps:

    1) Create and optimize your profile on Facebook, Google+, Twitter, and Linked-In.

    2) Consider using the recommended software, plugins, and other tools to integrate social media with your business, and maximize your efficiency.

    3) Stay involved. Consistency is key.

    4) Outsource as much as you can.

    In the next lesson we’ll be looking at some more free web traffic sources and strategies.

    As always, you are welcome to post your questions and comments below :-)

    Have a great day!

     
  • 92 Comments

    • Thank you Eric good to know I’m on the right track :) you always have good info to share. I need to start more video. As well as come up with a good landing page to get people to join. I have an opt in on my site but it’s voluntary and have been thinking of using it as a pop up even though I hate pop up’s myself lol Check it out on flipit4u.com

      • Dr Anthony said:

        Good video …lots of useful information..

        • Ebooks said:

          Thanks Eric! I’m trying to master the Facebook traffic secrets. I haven’t even touched LinkedIn yet. What are your thoughts about SalesSpider? Is it a waste of time? I use twitter and StumbleUpon and believe it or not, according to Alexa, most of my traffic is coming from social networking sites. Only 33% comes from a search engine.

          My site is ranked 79k in the world, so that’s a decent amount of traffic. I pulled in 17,000 unique visitors last month which was my record and I am striving to break that again this month. Thanks for the tips!

          • Eric said:

            I’ve not yet used SalesSpider, however it looks like an interesting network. It fits well with my “Go where the fish are” philosophy. I like that you can drill down into specific categories. What I don’t like is it looks like a lot of ads on the site and not much content being posted by users.

            Keep up the good work on your social media efforts.

          • Kevalin said:

            Holy cow, Eric! The information in this video would bring absolutely stupid amounts of money if you sold it as a course. I am repeatedly and absolutely blown away at how generous you are with your time and knowledge. Thank you SO much for sharing this… and let me just say, your timing on releasing this video is perfect!

            • Eric said:

              Thanks and you’re welcome!

            • Eric-

              Looking forward to diving into this latest gem you have put together. Honored to have our stuff as a part of your recommended training for Google+.

              Have you considered YouTube to be a social network? I find it does well to deliver converting traffic.

              Regards,
              Travis

              • Eric said:

                Thanks Travis, your videos are great. I do consider Youtube a social site… it was one one the 1st-tier sites listed in lesson #81. The reason I didn’t cover it in this lesson is because I covered it in lesson #80 :-)

              • Hi Eric, excellent information as usual. Have a question. You say in the video we need 10 likes on our FB page to get a shorter url and get rid of the numbers and have a better address. But as far as I know we need 25 likes???
                Do you have some favors in US compared to us in Sweden and Europe??? Just kidding:-) Can you clarify little about that. Do we need 10 or 25?
                Thank you for all good lessons.
                Claes Staffansson

                • Eric said:

                  Maybe they changed it. Whatever Facebook says, is right. My “prime the pump” method would be a quick way to get 25 likes.

                  • Denys said:

                    Hi Eric,
                    It’s 25 likes. What is your “prime the pump” method?

              • Gail said:

                Fantastic info Eric! This has come at the right time for me. I’ve been skirting around this issue for a while because I was too busy learning everything else.

                If internet marketers don’t embrace social media they will get left behind. It’s a must.

                Interesting point though Eric. You don’t have a linkedin button on your blog.

                A nice plugin is “Really simple Facebook and Twitter share buttons”.

                It’s better than it sounds because it has all the main buttons plus a few others that you can activate in the settings, to show above or below posts, or both. I use it on my site.

                Thanks again for all this great info. Bless you Eric.

                • Eric said:

                  Cool, thanks for the tip about the plugin :)

                • Hey Eric, that was a long lesson in deed. I’m sure you’re right though. And I am on most of the social networks but like you say it can be a time waster if not done right.
                  So out sourcing maybe the way to go for me because I’m not one to toot my own horn. It’s just to much like selling Amway to my friends and relatives to me.
                  Maybe it’s just a pride thing with me. I don’t know but, it just doesn’t feel right.
                  And I know social media can draw a lot of traffic it’s the quality I wonder about and my friends I could lose in the process of trying to make a buck.
                  I personally don’t have time for it all right now myself.I have other obligations right now.
                  You’ve got kids with your wife to help you and I’ve got parents almost on my own.
                  There was a time I thought raising kids was hard. Not any more. Enjoy them while you got them. They grow up way too fast!

                  • mike said:

                    WOW!! Eric this lesson is Massive! As you said this could of been a product all by its self.

                    You are doing this for FREE! Quality ,Quality.Because you are giving so much in this lesson im going to buy one of your products from your products page.

                    Thank you so so much Eric.

                    • Jeanette said:

                      Thanks Eric!! So good to hear from you again… been so worth the wait.

                      • David said:

                        Great information. I continue to appreciate your teaching style and quality information you provide for the benefit of others.

                        • Facebook Pages is becoming more and more essential especially if you are trying to build a community around a particular niche. It builds credibility and confidence too for the creators.

                          And what’s amazing, it gives a repeat visitor, and a loyal follower.

                          I would say, FB and Twitter has also become phenomenal nowadays for any business man. Thanks a lot Eric!!!

                          • Djokey said:

                            The video is brilliant. Eric thanks

                            • Nombulelo said:

                              Thanks Eric. You are providing most valuable information for me to learn and develop. I’m in the process of learning a lot of things and I have never been more confident than now, with your generosity, that it will all come together sooner than later. Thanks and God Bless

                              • Eric, I loved this lesson, as I’ve loved all the previous ones. You’ve been one of the, maybe 4, biggest influences in my struggle with online marketing. Question, I hope not too off-topic: I have an account with GMAIL, which I have used a lot; my website has its own email address, that I am starting to use more as the business grows. I access it through Thunderbird. Is there a way to access the web email adress through Gmail, thus being able to check both accounts at once? Thanx for all you do, and all you share.

                              • Peter said:

                                Eric, your teaching is absolutely AWESOME!

                                • Nick said:

                                  Hi Eric, glad to hear you’re ok. Sent you a few emails without a reply. Please let me know if you haven’t received them. Thanks.
                                  -Nick

                                  • Eric said:

                                    I’ve been behind on my email, I’ll talk to you this week, thanks Nick.

                                  • Kanute said:

                                    Thank you so much for this awesome lesson, Eric! I haven’t much time to “do” social media, but I could need the traffic!
                                    So outsourcing would be the thing for me. Could you please say a couple of words on how to do it?
                                    Thank you!

                                    • arthur said:

                                      Great info as always Eric. The content delivered within your video will save alot of honest marketeers out there!

                                      • Great stuff Eric - your best yet. Thanks for all the work you put into it. It will be interesting to see th einfluence of Google+ in the next 12 months.

                                        • Eric said:

                                          Great stuff, I need all the good information I can get. Thanks Eric

                                          • Val said:

                                            Hi Eric, your teachng is amazing and I have learned SO MUCH from you. Looking forward to watching your marathon video. Could I ask you a question? If you have two major interests, should you have a twitter account for each or can you use one account? Love your stuff.

                                            • Eric said:

                                              Generally speaking, it would be best to have separate twitter accounts for each niche/business. That way you can cater your tweets to those audiences, and build a targeted following. The possible exception would be if you are personally known as a guru/expert in both of those fields. In that case you might have better results with one account as your own name, and cater to both audiences.

                                              • Eran said:

                                                What if I have two jobs: Real estate agent and fiction writer. Can’t I have two Facebook pages?

                                                • Micah said:

                                                  Yes,

                                                  From the FB Help Center:

                                                  “How many Pages can I manage?
                                                  There is no limit to the number of Pages you can manage. You can manage as many Pages as you have been given the authority to manage. The Page Admin who initially creates the Page reserves the right to add or remove other Page Admins at their discretion.”

                                            • Harjit Irani said:

                                              Hi Eric

                                              I joined the coaching session but got no emails

                                              Where is the link?

                                              Thanks

                                              Irani Harjit

                                            • Eric, I have a quick question about the Welcome page. I’m just constructing one on my fan page. I know enough about HTML to build the page, but what do I do with the images? Do I upload them somewhere, or what? How do I reference them in the code? Once again, thanx for being there.

                                            • P said:

                                              Great lesson, Eric, you save us a lot for this. Very timely and informative. Thank you for your generosity.

                                              • santy chr said:

                                                I appreciate all the interesting lessons sent to my email, but please Do not post them on my Facebook. Thanks !

                                                • Micah said:

                                                  Hello Santy,

                                                  It shows up in your feed because you “like” Eric’s page. Just unlike it.

                                                  To make sure you’re on the email subscriber list, you can sign up here http://ericstips.com/join

                                                • Hi Eric
                                                  My, that was a long video!
                                                  I’ve really felt overwhelmed by all this web2.0 stuff, but your video lessons on Social Media have helped a lot.
                                                  Thanks very much.
                                                  P.S. I really like the gravatar of you and your wife together.

                                                  • Eric, Once more your lesson is filled with amazingly insightful information, for which I am truly grateful.
                                                    I have looked quite seriously at your Coaching Club membership, and am seriously trying to make the $97.00 per month available. While doing that I had an idea which could conceivably open an untapped market for you and in conjunction with one of my current projects.
                                                    I realize this isn’t the best forum to make that inquiry, but I can’t find any way to contact you personally. If you are at all interested in making your Coaching Club available to a unique Christian based marked, I would welcome an email from you personally.
                                                    Certainly you receive all sorts of requests similar to this, but I would be honored and thrilled to share my idea with you.
                                                    Finally, I do sincerely appreciate your meaningful lessons. As my 49th year of classroom teaching is starting, and my fledgling online business begins to blossom, I give you credit for a significant component of the online business success.
                                                    As my octogenarian Uncle Gord often closed his letters… “Fight the fight and keep the faith.”

                                                    • Micah said:

                                                      Hello John,

                                                      We’d love to hear your proposal. You’re welcome to send it privately to our helpdesk:
                                                      http://www.ericsupport.com/

                                                      • to John Hitchcock, glad it is not Albert,lol I like your commend and looking to get into a good christian base business. Harry

                                                      • Mano Rame said:

                                                        Informative video on using social media thank you for posting this.

                                                        • Eran said:

                                                          Wow is all I can say about your lesson which is a reflection of your human qualities.
                                                          The Facebook application is a must and I intend to buy it. Where would you get the Google + application (I’ve seen it used by one company)?

                                                          • Micah said:

                                                            Hello Eran,

                                                            We haven’t come across that one yet! Please let us know if you ever find where it is sold!

                                                          • Hi Eric, thanks for the detailed video, very useful. I have a question though regarding the author link using google+ url. In a video of Matt Cutts (http://www.youtube.com/watch?v=gG3Oh7Ues8A)he mentioned that the + should be in front of anchor text and it seems that we should our real name as anchor as well. You’re suggesting to put it after, does it change anything?

                                                            • Micah said:

                                                              Hello Eric,

                                                              Either way should work. They mention in the video that they still look for full markups too, but their’s is just another new way to quickly construct your links with the added Google+ info!

                                                            • Denys said:

                                                              Hi Eric,
                                                              The only thing that’s showing up on my FB page is the html code and not the picture. I tried hosting the page through google sites, (which worked for another one of my pages on FB) and through my website…same results. HELP!

                                                            • J. White said:

                                                              You sent me an email about a money making opportunity with a guaranteed refund if I was not happy with the program, but the link did not work. My internet connection is fine, so I am wondering if there is a website about this opportunity you could email to me?

                                                              • Micah said:

                                                                Hello J.,

                                                                Do you remember the name of the program? We should be see if there’s an alternate link.

                                                                You also might want to simply try the link we sent you again! Sometimes, websites are temporarily down due to server issues, or maintenance!

                                                              • vaibhav said:

                                                                “Philanthropist”..you should also add it to your linked-in profile. You are so Helpful. Since you don’t even charge any penny … why don’t you avail income tax exemption by getting your company registered as NGO… you are great gift to Internet Community. Thanks a ton for all your efforts

                                                                • Do your health issues include a fever? Cause that video doesn’t seem to be working ;)[for the ‘$1773 advantage’]

                                                                  Much appreciate all the knowledge you are sharing so freely, keep up the great work! If you’re interested in some powerful transformational tools, I would love to offer you our whole suite of tools and comprehensive system as a little thank you, just let me know…

                                                                  Get better soon & enjoy everything!

                                                                  Michael

                                                                  • Here’s some details for you to better assess the issue:

                                                                    I am running vista business and using firefox 7.0.1. I see a black video screen saying ‘watch this video’. When I click on it, a ‘play’ symbol appears, but nothing happens. tried a few times…

                                                                  • Dave said:

                                                                    Hi Eric,

                                                                    Great stuff as usual. I guess this lesson is a good a place to ask since this question could fit in with nearly every in the entire series. Given what you taught along with a few external sources; if a person applies these techniques to a FT SEO job - what kind of salary would you command?

                                                                    Reason I ask is that I’m up for one and have no idea how much to ask for.

                                                                    Thanks..
                                                                    -Dave

                                                                  • Eric, I have been here before but did not pay attention and did not watch all of the vidz. I think that is why I failed. Now I am watching all the videos from day one, and I am totally blown away. Thank you very much for making this free for everybody.

                                                                    • Bob said:

                                                                      Hi Eric,

                                                                      I’m sorry to hear about your physical condition. I’ve prayed to God for your healing and added you to my daily prayers thanking Him for your healing.

                                                                      Bob

                                                                      • Estrelita said:

                                                                        I paid $1800 for this, but you won’t!?

                                                                        Question. Are you the only one he sold it to or is he seeling it to other marketers too?

                                                                        • Micah said:

                                                                          Hello Estrelita,

                                                                          Eric acquired exclusive rights to that item! No other marketers received the original package.

                                                                          • Dave said:

                                                                            Awesome– thanks!!!

                                                                        • Vickie said:

                                                                          Hey, Eric! Just wanted you to know that you’ve been in my prayers since you put it out about your illness. You might want to check out a site & see if it is something you would want to consider. It’s http://www.healthychocstories.com. I know what it has done for me & people I know. I love that it’s God’s food for us, so our body can heal as He designed. You have done His work to reach the lost & I for one don’t want that to stop. We all need to do all we can to reach, teach & serve. I would love to know what you think. God’s sweetest blessings to you & yours.

                                                                          • Larry said:

                                                                            Eric,

                                                                            Good Job

                                                                            Larry

                                                                            • Amy Harrop said:

                                                                              Great information! I’m really starting to see the potential in Google plus and am going to check out the add’l video training.

                                                                              • Stella said:

                                                                                Eric,can I please have Lessons 83-100 as soon as possible.
                                                                                Thanks
                                                                                Stella

                                                                                • Micah said:

                                                                                  Hello Stella,

                                                                                  It looks like you’ve caught up to the latest lesson. Eric will still be completing 100 lessons. The next lesson will soon be completed and will be sent to you shortly thereafter.

                                                                                • Nombulelo said:

                                                                                  Hi Eric

                                                                                  I’m thinking you are still in Israel with your lovely wife and baby? I pray that you are all well and enjoying your well-deserved break and that you will return safely to your family as well as your extended family on Eric’s Tips. I think so because the last lesson I received was Lesson 82 and from Micah’s response to Stella. Needless to say, Eric’s Tips presence in my inbox daily with immeasurable treasures of information, the amount of learning, albeit slowly and last but not least the very inspiring and also informative comments of fellow bloggers are surely missed.
                                                                                  I look forward to your return. Tons of blessings.

                                                                                  Nombulelo

                                                                                  • Aaron said:

                                                                                    Hi Eric, I am trying to get a home business started so my wife can be a stay at home mom. I tried to do the domain name selling one but it hasn’t panned out for me so far. I am also trying a blog site (carrygunusa.com) but I am having a really hard time as I am very new to using a computer this way. Is there any advice you can share with me on how to make a blog site that will be noticed. I am really trying hard for my wife and our children as I know it would be such a huge blessing to them. Thank you and God bless you and your family. Colossians 3: 15-17

                                                                                    • Micah said:

                                                                                      Hi Aaron,

                                                                                      We recommend that you consistently put out quality content, that readers in your niche will enjoy reading/viewing. Also, engage in forums and places online where others your niche congregate, and include your backlink in your signature. As more readers come to your site, do your best to foster interaction, to help your blog become a community!

                                                                                    • Marylene said:

                                                                                      Thank you so much for all these great lessons that are always so valuable. God bless you, your wife and cute children ! thanks again Eric,
                                                                                      Best regards,
                                                                                      Marylene

                                                                                      • Aldreama said:

                                                                                        Eric,
                                                                                        I still can’t believe how much content you provide in your presentations. This one is just outstanding. Although I feel somewhat overwhelmed, I can’t wait to implement these strategies into my business.
                                                                                        Thanks so much!

                                                                                        • thanks for the tutorial god bless you and your love ones!!

                                                                                          • james Lehner said:

                                                                                            Where can I get past lessons? Thank you

                                                                                          • David said:

                                                                                            this was very good and it was so long and it is great to have and still waiting for lesson 83 to come now thanks

                                                                                            • Nedra said:

                                                                                              These lessons have continued to be an exceptional eye opener. You have so expertly taken subjects that we are exposed to but have no real clue as to how to manage getting started and effectively manage them.

                                                                                              And, the lessons on Social Media are no exception.

                                                                                              As always, my sincere thanks that you offer these lessons, and daily, look forward to the arrival of the next lesson.
                                                                                              Nedra

                                                                                              • Nedra said:

                                                                                                Hi Eric and Micah,
                                                                                                Your usual excellent lesson, and I do appreciate your consistency in teaching. I also think it was brillant in segmenting this lesson with a timer, which enabled me to take breaks and complete this lesson in two days.

                                                                                                Now, I am anxiously awaiting the arrival of Lesson #83. I normally receive daily mindblowing lessons and have not received a lesson in a few days. I keep watching my email -:(
                                                                                                Nedra

                                                                                                • Micah said:

                                                                                                  Hello Nedra,

                                                                                                  It looks like you’ve caught up to the latest lesson created so far! Hopefully the next lesson will be ready soon!

                                                                                                • Robert said:

                                                                                                  Thanks for your lessons Eric. This is very enlightening for me and so much good information. Great stuff!

                                                                                                  • Olaf said:

                                                                                                    Fantastic Lesson, thank you.
                                                                                                    Was checking the facebookapp. Seems your link is broken or the product is no longer available or moved.
                                                                                                    Thanks again.
                                                                                                    Ciao

                                                                                                    • Micah said:

                                                                                                      Thanks Olaf,

                                                                                                      I’m letting Eric know. Seems others are running into the same problem.

                                                                                                    • I won’t be able to thank you enough for the Lesson, on your web site. I know you set a lot of time and energy into these and hope you know how considerably I appreciate it. I hope I’ll do a similar thing person at some point.

                                                                                                      • Nkay said:

                                                                                                        Thank you Eric. This is just what I am looking for on social media. You really nailed it right on the head. I think I am now ready for Facebook and Google plus. Thanks alot, Eric.

                                                                                                        • Great info and right to the point. I don’t know if this is in fact the best place to ask but do you people have any thoughts on where to employ some professional writers? Thx :)

                                                                                                          • Wow…

                                                                                                            Best video on Social Media Optimizations. This tutorial is very helpful to all SEO excutives for getting the more and more traffic on their site/product. Thanks for giving your best time to posting such an important blog on SMO.

                                                                                                            • Mark said:

                                                                                                              Hey, Eric, i do appreciate you my friend. You just gave a lesson cost me a few hundred dollars to learn and i still haven’t grasp the basic of it yet. Just watching your video alone i just picked up so much about facebook that put the others to shame.

                                                                                                              Good stuff,

                                                                                                              Thank

                                                                                                              Mark

                                                                                                              • Dorothy Marr said:

                                                                                                                Please send Erics Tips Lesson number 83-100.

                                                                                                                Thank you

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