LESSON #82: Social Media Implementation (Facebook, Google+, Twitter, Linked-In, S.U.)

(Part 2 of 2)

This is part two of my social media crash course for Internet marketers. If you haven’t watched part one yet (Introduction to Social Media), I recommend watching it first.

The following video is actually the longest video of the entire 100 lesson series, clocking in at nearly two hours! As you’ll see, there’s really no filler…I just had a lot to cover. I could have sold these two social media lessons as a course on their own.

(Watch this video – it may take a minute to load after clicking it…)

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Outline:

Due to the length of this lesson, I’ve included the start-time for each section, in case you need to skip ahead.

  • Integration strategies (Starting at 3:52)

    -Link Building/SEO
    -Content Syndication
    -Social Media Automation
    -Content Distribution/Feeder Strategy
    -List Building

  • Facebook (Starting at 15:22)

    -Creating Pages
    -Naming Strategies
    -Things to Avoid
    -Photos
    -Welcome Page/Tab
    -Iframe Tabs
    -List Building Strategy
    -Driving Traffic
    -Paid Traffic & Facebook Ads (Getting cheap clicks)

    -Note: The “Opt-in App” is no longer available, and seems to have been disabled by Facebook. I did say in the lesson that this was a likely eventual outcome, so “use it while you can”. However, AWeber now has a built-in Facebook registration widget which will convert your opt-in form into a Facebook registration button if you choose that option! So I recommend using that instead.

  • Google+ (Starting at 72:40)

    -Why you should care about Google+
    -Profile
    Recommended training: Get your FREE Google+ Videos here
    -SEO
    -The “Plus One” Button
    -Using the rel=”author” link attribute

  • Twitter (Starting at 82:31)

    -Automation tools
    -Friend networks
    -Twitter tips & tricks

  • Linked-In (Starting at 90:31)

    -Why Linked-In?
    -Filling out your profile
    -Keyword optimization
    -Linked-In tips & tricks
    Recommended training: Linked Influence

  • StumbleUpon (Starting at 100:25)

    -Why S.U.?
    -Warnings
    -S.U. tips & tricks

  • Outsourcing (Starting at 105:33)

    -Reasons to outsource or not outsource social media
    -You should outsource as much of it as you can.
    -Specific things you can outsource
    -Options for outsourcing social media:
    -Hire your own in-house or virtual employees
    -Use an outsourcing company
    -Social Media Management Company

  • Social media marketing group: www.linkedin.com/groups/Social-Media-Marketing-66325

    Action steps:

    1) Create and optimize your profile on Facebook, Google+, Twitter, and Linked-In.

    2) Consider using the recommended software, plugins, and other tools to integrate social media with your business, and maximize your efficiency.

    3) Stay involved. Consistency is key.

    4) Outsource as much as you can.

    In the next lesson we’ll be looking at some more free web traffic sources and strategies.

    As always, you are welcome to post your questions and comments below 🙂

    Have a great day!

  • 96 comments on “LESSON #82: Social Media Implementation (Facebook, Google+, Twitter, Linked-In, S.U.)

    1. Micah

      Hello J.,

      Do you remember the name of the program? We should be see if there’s an alternate link.

      You also might want to simply try the link we sent you again! Sometimes, websites are temporarily down due to server issues, or maintenance!

      Reply
    2. Micah

      Hello Eric,

      Either way should work. They mention in the video that they still look for full markups too, but their’s is just another new way to quickly construct your links with the added Google+ info!

      Reply
    3. vaibhav

      “Philanthropist”..you should also add it to your linked-in profile. You are so Helpful. Since you don’t even charge any penny … why don’t you avail income tax exemption by getting your company registered as NGO… you are great gift to Internet Community. Thanks a ton for all your efforts

      Reply
    4. Michael Solomon

      Do your health issues include a fever? Cause that video doesn’t seem to be working ;)[for the ‘$1773 advantage’]

      Much appreciate all the knowledge you are sharing so freely, keep up the great work! If you’re interested in some powerful transformational tools, I would love to offer you our whole suite of tools and comprehensive system as a little thank you, just let me know…

      Get better soon & enjoy everything!

      Michael

      Reply
    5. Michael Solomon

      Here’s some details for you to better assess the issue:

      I am running vista business and using firefox 7.0.1. I see a black video screen saying ‘watch this video’. When I click on it, a ‘play’ symbol appears, but nothing happens. tried a few times…

      Reply
    6. Dave

      Hi Eric,

      Great stuff as usual. I guess this lesson is a good a place to ask since this question could fit in with nearly every in the entire series. Given what you taught along with a few external sources; if a person applies these techniques to a FT SEO job – what kind of salary would you command?

      Reason I ask is that I’m up for one and have no idea how much to ask for.

      Thanks..
      -Dave

      Reply
    7. Randy Bonachita

      Eric, I have been here before but did not pay attention and did not watch all of the vidz. I think that is why I failed. Now I am watching all the videos from day one, and I am totally blown away. Thank you very much for making this free for everybody.

      Reply
    8. Bob

      Hi Eric,

      I’m sorry to hear about your physical condition. I’ve prayed to God for your healing and added you to my daily prayers thanking Him for your healing.

      Bob

      Reply
    9. Estrelita

      I paid $1800 for this, but you won’t!?

      Question. Are you the only one he sold it to or is he seeling it to other marketers too?

      Reply
    10. Vickie

      Hey, Eric! Just wanted you to know that you’ve been in my prayers since you put it out about your illness. You might want to check out a site & see if it is something you would want to consider. It’s http://www.healthychocstories.com. I know what it has done for me & people I know. I love that it’s God’s food for us, so our body can heal as He designed. You have done His work to reach the lost & I for one don’t want that to stop. We all need to do all we can to reach, teach & serve. I would love to know what you think. God’s sweetest blessings to you & yours.

      Reply
    11. Harry Bramble

      to John Hitchcock, glad it is not Albert,lol I like your commend and looking to get into a good christian base business. Harry

      Reply
    12. Larry

      Eric,

      Good Job

      Larry

      Reply
    13. Micah

      Hello Estrelita,

      Eric acquired exclusive rights to that item! No other marketers received the original package.

      Reply
    14. Amy Harrop

      Great information! I’m really starting to see the potential in Google plus and am going to check out the add’l video training.

      Reply
    15. Stella

      Eric,can I please have Lessons 83-100 as soon as possible.
      Thanks
      Stella

      Reply
    16. Dave

      Awesome– thanks!!!

      Reply
    17. Micah

      Hello Stella,

      It looks like you’ve caught up to the latest lesson. Eric will still be completing 100 lessons. The next lesson will soon be completed and will be sent to you shortly thereafter.

      Reply
    18. Nombulelo

      Hi Eric

      I’m thinking you are still in Israel with your lovely wife and baby? I pray that you are all well and enjoying your well-deserved break and that you will return safely to your family as well as your extended family on Eric’s Tips. I think so because the last lesson I received was Lesson 82 and from Micah’s response to Stella. Needless to say, Eric’s Tips presence in my inbox daily with immeasurable treasures of information, the amount of learning, albeit slowly and last but not least the very inspiring and also informative comments of fellow bloggers are surely missed.
      I look forward to your return. Tons of blessings.

      Nombulelo

      Reply
    19. Aaron

      Hi Eric, I am trying to get a home business started so my wife can be a stay at home mom. I tried to do the domain name selling one but it hasn’t panned out for me so far. I am also trying a blog site (carrygunusa.com) but I am having a really hard time as I am very new to using a computer this way. Is there any advice you can share with me on how to make a blog site that will be noticed. I am really trying hard for my wife and our children as I know it would be such a huge blessing to them. Thank you and God bless you and your family. Colossians 3: 15-17

      Reply
    20. Micah

      Hi Aaron,

      We recommend that you consistently put out quality content, that readers in your niche will enjoy reading/viewing. Also, engage in forums and places online where others your niche congregate, and include your backlink in your signature. As more readers come to your site, do your best to foster interaction, to help your blog become a community!

      Reply
    21. Marylene

      Thank you so much for all these great lessons that are always so valuable. God bless you, your wife and cute children ! thanks again Eric,
      Best regards,
      Marylene

      Reply
    22. Aldreama

      Eric,
      I still can’t believe how much content you provide in your presentations. This one is just outstanding. Although I feel somewhat overwhelmed, I can’t wait to implement these strategies into my business.
      Thanks so much!

      Reply
    23. james Lehner

      Where can I get past lessons? Thank you

      Reply
    24. David

      this was very good and it was so long and it is great to have and still waiting for lesson 83 to come now thanks

      Reply
    25. Nedra

      These lessons have continued to be an exceptional eye opener. You have so expertly taken subjects that we are exposed to but have no real clue as to how to manage getting started and effectively manage them.

      And, the lessons on Social Media are no exception.

      As always, my sincere thanks that you offer these lessons, and daily, look forward to the arrival of the next lesson.
      Nedra

      Reply
    26. Nedra

      Hi Eric and Micah,
      Your usual excellent lesson, and I do appreciate your consistency in teaching. I also think it was brillant in segmenting this lesson with a timer, which enabled me to take breaks and complete this lesson in two days.

      Now, I am anxiously awaiting the arrival of Lesson #83. I normally receive daily mindblowing lessons and have not received a lesson in a few days. I keep watching my email -:(
      Nedra

      Reply
    27. Micah

      Hello Nedra,

      It looks like you’ve caught up to the latest lesson created so far! Hopefully the next lesson will be ready soon!

      Reply
    28. Robert

      Thanks for your lessons Eric. This is very enlightening for me and so much good information. Great stuff!

      Reply
    29. Olaf

      Fantastic Lesson, thank you.
      Was checking the facebookapp. Seems your link is broken or the product is no longer available or moved.
      Thanks again.
      Ciao

      Reply
    30. Micah

      Thanks Olaf,

      I’m letting Eric know. Seems others are running into the same problem.

      Reply
    31. Mark Jone-Blog

      I won’t be able to thank you enough for the Lesson, on your web site. I know you set a lot of time and energy into these and hope you know how considerably I appreciate it. I hope I’ll do a similar thing person at some point.

      Reply
    32. Nkay

      Thank you Eric. This is just what I am looking for on social media. You really nailed it right on the head. I think I am now ready for Facebook and Google plus. Thanks alot, Eric.

      Reply
    33. Marylyn Oberman

      Great info and right to the point. I don’t know if this is in fact the best place to ask but do you people have any thoughts on where to employ some professional writers? Thx 🙂

      Reply
    34. Company Searches

      Wow…

      Best video on Social Media Optimizations. This tutorial is very helpful to all SEO excutives for getting the more and more traffic on their site/product. Thanks for giving your best time to posting such an important blog on SMO.

      Reply
    35. Mark

      Hey, Eric, i do appreciate you my friend. You just gave a lesson cost me a few hundred dollars to learn and i still haven’t grasp the basic of it yet. Just watching your video alone i just picked up so much about facebook that put the others to shame.

      Good stuff,

      Thank

      Mark

      Reply
    36. Dorothy Marr

      Please send Erics Tips Lesson number 83-100.

      Thank you

      Reply
    37. Micah

      Hello Dorothy,

      Eric will still be completing 100 lessons. The next lesson will be sent to you soon. You can also visit the following link to see the latest lesson updates and revisit earlier lessons:
      http://www.ericstips.com/tips/category/lessons/

      Here is the direct link to lesson 84:
      http://www.ericstips.com/tips/lesson84/

      You may also simply change the number at the end of the link, to go to a different lesson number (example: /lesson1, /lesson2, /lesson3, etc…).

      If your email happens to block some of the lessons, we recommend that you view this tip on whitelisting an email address:
      http://www.ericstips.com/whitelist/

      Reply
    38. Ellen Hartle

      Lessons 81 and 82 combined are the bomb! Nice going. I can’t believe I sat here and took them both in at once. I almost left when I saw #82was going to be 2 hours.. but didn’t and I’m very glad to have received all your generous output. Although I have been so discouraged as a newbie at trying to even get a foot in the door, you continue to give me hope.
      God Bless You and your family, especially the new member I saw in the photo you posted.

      Reply
    39. Salvador Jr Ropan

      Hi Eric,

      Just want to inform you that as of this date (December 12, 2013) Ping.fm is no longer available.

      Best Regards,
      Salvador

      Reply
      1. Eric Post author

        Yes that’s right, thanks!

        Reply

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