Hype or No Hype?

Yesterday I sent out a newsletter announcing a bonus for purchasing a product through my affiliate link. Apparently my intentional use of hype offended some people. One guy said he quit my newsletter just because of it. Other people were turned off by it and decided not to participate in the bonus, even though they… Read More »

The IM Myth

Edition #137 – 10/2/2007 Back in 1981, a guy named Michael Gerber wrote a book called “The E-Myth” which completely revolutionized the way entrepreneurs treated their businesses. Gerber was able to verbalize WHY most small businesses fail, and has successfully helped thousands of entrepreneurs build sustainable businesses. Today, a similar revelation has occured in our… Read More »