LESSON #45: Creating an Information Product (Part 1)

By | July 10, 2009

In the previous lesson we talked about various types of information products, and we covered several benefits of digital information products in particular.

Today we’re going to go more in depth about the process of creating your information product. More specifically, we’re going to discover WHERE to get the content for your product…

(Watch this video…)

Join my coaching club

Main points:

  • Where can you get content for your infoproduct?

    (1 hard way and 8 easy ways)

    1) Compile it yourself (hard work) – Research online, Google, Wikipedia, Articles, go to the library, etc.

    2) Your Brain – How can I turn my experience into a product that I can sell? Or… what idea can I extract from my brain and sell?

    3) Someone else’s brain (probably an expert) – Many experts love giving interviews, and they’ll do it for free.

    4) Partners create it – This works especially well if there is another part of the process that you can be responsible for.

    5) Contributors give it to you – Article compilation, giveaway event, etc.

    6) Other stuff you own (Recycle and repurpose)- Old college papers, old books/ebooks… turn them into audio/video, etc.

    7) Public Domain – Books, images, music, and even video. Resource: www.gutenberg.org

    8] Private Label Rights Material (PLR) – Can be a great source of content. But be sure to DO something with it, rebrand it, maybe add unique content, etc.

    – see video for Resale Rights vs. PLR
    – I’ll do a demo of rebanding a PLR ebook in lesson #47

    9) Outsource it – See the basics of outsourcing in lesson #39

    – Use someone locally (ex. craiglslist.org)
    – Use a specialty service
    – Use a freelancer. I use Rent-a-coder

    Resource: Outsourcing for Internet Marketers

    10) Any combination of the above.

    Action steps:

    1) Decide where you’re going to get the content for your infoproduct.

    2) Do it. Get the content.

    In the next lesson we’re going to look at how to take this content and turn it into a product!

    As always, you are welcome to post your questions and comments below.

    Have a great day!

  • 79 thoughts on “LESSON #45: Creating an Information Product (Part 1)

    1. cashdot.org

      I wanted to offer a great auction site for buying keyword rich domain name that to hlep people build a money make site on Autopilot.
      It is http://flippa.com, The #1 marketplace for buying and selling web sites.

    2. Jorge Dutra

      Hi Eric, My plan is to view all the lessons and then go back and learn them.

    3. Matthew Huggins

      Hello Eric,

      I’m a longtime fan! I’m interested in writing about nutrition and health, but a bit weary of selling that information since I’m not a health professional.

      What is your advice here?

    4. vince zarra

      I think you are doing a great job with your
      eric’s tips lessons.Keep up the good work.
      I enjoy them as all your other readers do too.
      I’M 79 years old and do some affiliate marketing online with clickbank and other programs.Nothing too serious,a sale now and then.

      thanks again,
      Vince Zarra

    5. Micah

      Hello Matthew,

      You might want to try partnering with someone who is a professional in that area. Or, you could do your own research, and even make notes how you personally feel as you change your diet and nutrition regimen. You could share your perspectives as a regular person, and the conclusions you’ve drawn.

    6. GeorgeP.

      Eric, Every thing you speak of sounds so interesting I am learning Much more than I expected 85 years young and enjoying this so much better than TV.. georgeP

    7. Jo Ann Haltiwanger

      Good Morning Eric,a brigtht Christmas morning to get back into working on builing my website. For several weeks I had been working on another section of my website. Now I’m back and working on lesson 44 and 45 and still picking up and writing down tips. You are a very amazing and humble person. Keep doing what it is that you are doing.

    8. Marija

      Hi Eric,
      I have read in your comments about bilingual advantage. But what would you recommend if the Google translator is incomprehensible? The structure of sentences does not fit to normal language in Slovene. In this case I think to create a web site for each language is the only way. What do you think does it exists some other way? Thank you! Marija

    9. Eric Post author

      At this point, human translation is still superior for the reasons you mention. So if you’re bilingual, by all means use this to your advantage. Yes a website for each language is a good way to do it.

    10. Richard Rodriquez

      Hi Eric
      I have been following your tips with a great deal of interest. The information you have is staggering and explained extremely well.

      I have already joined a free ebook and membership company. and basically would like your opinion on it.
      Basically it promotes free ebooks with rebranding opportunity but also combines an in built affiliate marketing scheme and has two basic membership free and premium.
      This has an international scope.
      When you are ready please look into it and if any one else wants to take a look please feel free to do so.

    11. Micah

      Hello Richard,

      Thanks for pointing out the product. We are unfamiliar with loyaltepays.com.

      If Eric feels that it would benefit his readers at this stage, he’ll be sure to do a review.

    12. Nate

      hi everybody. i have heard of many who got their kindle account terminated after they used plr, rewrote it and tried to sell it on kindle. has anyone experienced this? And how did you solve this issue? where do you get your QUALITY plr’s?
      how have you repurpose plr’s? thanks

    13. adrian

      Anyone knows the SUPREME WEALTH ALLIANCE. They have 2000 or more info products from A to Z titles. They called it wealth of library. In fact all the ebooks have
      master resale rights.

    14. Don Karp


      I am surprised you did not mention “content curation”, as I believe that one of your free downloads is called:
      “The Content Curation Bluepirnt”.

    15. Micah

      Hello Don,

      Good point! That would somewhat fall in the “Outsource it” category!

    16. FERNANDO

      Great tips Eric. The area of PLR and how those content can be used to create information products are something we’ve at Online Marketing HQ work on every day with our clients in London.

      These article with the videos are very helpful and makes us all at our agency now start to listen to then as a group in most of the evenings.

    17. Andrei

      Hi Eric,

      I bought the Trading Course (WTS) yesterday. My idea was to get synergy from using WTS together with my own stuff. I am currently developing the site on the Forex Strategy Testing, it is all own and unique copy and software.
      What would be your tip on what strategy would work best in this situation? My top idea for now is to use one of the bonuses or maybe couple of first videos as a freebee for opt-in process, and as a bait to sell the rest at the same time.
      I think this question might be interesting for many readers who are creating their own products, this is why I am posting in that very lesson.


      P.S. Thanks much for the lessons, it’s perhaps the most enjoyable learning that I have ever had.
      I stopped listening to music while driving, because I am using that time listening to the lessons.
      And here’s my tip FOR Eric 🙂
      I think many people (myself included) would pay for mp3 version of the lessons, this would be just more handy to listen anywhere. And this should not influence the traffic to the free version.

      1. Micah

        Hello Andrei,

        Yes, teaser videos are recommended. We’ve actually written this into the license:
        [NO] Can be given away for free (with the exception of short clips under 1 minute for teaser videos)

        Thanks also for your suggestion. Eric plans on creating a DVD version of the 100 lesson series, when it has been completed. There would be other items included as well. Your request for mp3 versions has been noted!

    18. Tele

      Hi Eric,
      Thanks for these tips. I try to listen to one lesson a day. I visited the gutenberg website you mentioned and noticed in the terms and conditions that for people outside the US like myself the books may not be free? I live in the UK and wonder if you can tell me where to check if I can use these book for free.

      Thanks in advance

    19. Joseph Cheek

      Hi Eric,

      You mentioned using our own knowledge for content in our product. I have knowledge on how to become an attorney in 4 years, in fact I’ve actually done it. I thought I’d create a product that explains this and offer it for sale. It’s also completely legal, and I got the information from a government website, which you mentioned in the video. My research shows that people are asking how to do it, so this is where I got the idea to sell this knowledge. Keep the great lessons coming.

    20. JFK

      I can’t find anything regarding the question I have on your site anywhere. So, I will try here. 🙂 My question pertains to PLR (Private Label Rights). This area interests me and I am doing research on it. I would like to get your opinion on this subject. What is your positive and negative feedback/opinion on PLR’s? I look forward to hearing back from you. Have a wonderful and joyous day. ?

    21. Marc M. Demers

      Hi Eric,

      Is it legal to copy and paste a Blog Post in Our Blog if we indicate the source?

      Exemple : LESSON #45: Creating an Information Product (Part 1) By Eric Holmlund

      Thanks for your answer


      1. Eric Post author

        It just depends on whether the source allows it. In any case, you can quote (cite) portions of text from any article with proper citation given. But re-publishing an entire article depends if the author allows it. In my case, I prefer people to not re-publish my entire article because I want the unique content on my site. But I am happy with people sharing snippets of them and linking back. There are some sources specifically for article syndication, like http://ezinearticles.com/ that are made for you to grab entire articles.


    Leave a Reply

    Your email address will not be published. Required fields are marked *

    The maximum upload file size: 50 MB. You can upload: image, audio, video. Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded. Drop file here