In the previous lesson we talked about various types of information products, and we covered several benefits of digital information products in particular.
Today we’re going to go more in depth about the process of creating your information product. More specifically, we’re going to discover WHERE to get the content for your product…
(Watch this video…)
(1 hard way and 8 easy ways)
1) Compile it yourself (hard work) – Research online, Google, Wikipedia, Articles, go to the library, etc.
2) Your Brain – How can I turn my experience into a product that I can sell? Or… what idea can I extract from my brain and sell?
3) Someone else’s brain (probably an expert) – Many experts love giving interviews, and they’ll do it for free.
4) Partners create it – This works especially well if there is another part of the process that you can be responsible for.
5) Contributors give it to you – Article compilation, giveaway event, etc.
6) Other stuff you own (Recycle and repurpose)- Old college papers, old books/ebooks… turn them into audio/video, etc.
7) Public Domain – Books, images, music, and even video. Resource: www.gutenberg.org
8] Private Label Rights Material (PLR) – Can be a great source of content. But be sure to DO something with it, rebrand it, maybe add unique content, etc.
– see video for Resale Rights vs. PLR
– I’ll do a demo of rebanding a PLR ebook in lesson #47
9) Outsource it – See the basics of outsourcing in lesson #39
– Use someone locally (ex. craiglslist.org)
– Use a specialty service
– Use a freelancer. I use Rent-a-coder
Resource: Outsourcing for Internet Marketers
10) Any combination of the above.
1) Decide where you’re going to get the content for your infoproduct.
2) Do it. Get the content.
In the next lesson we’re going to look at how to take this content and turn it into a product!
As always, you are welcome to post your questions and comments below.
Have a great day!