We’ve been talking about web traffic in every lesson since #72, and I’ve saved one of my very favorite methods for last…
(Watch this video – it may take a couple minutes to load after clicking it…)
- Often (but not necessarily) a reciprocal arrangement, wherein both parties market each other’s products.
- An offline and an online marketing method.
- A free or low-cost strategy with high impact.
- Often works best if you’re already getting traffic, because then you can leverage that traffic to get more traffic.
1) The simple act of helping a customer (Free, but that’s not usually enough)
2) Reciprocal promotion (Free)
3) Commissions (Paid for referrals only… no cost out of your pocket)
4) Other incentives. Be creative!
The type and amount of incentive that you’re offering depends largely on what type of and how much involvement you’re requiring of your piggyback partner.
Less commitment/involvement = Less impact/results.
- The email opt-in process.
- The purchase process.
- Other communications (email, social media, software updates, etc.)
(See video for examples)
Competitors are often good prospects for piggyback marketing partners, particularly in the online world. I think there’s a wider range of what’s complementary in online commerce, and even more-so when it comes to information products.
Even products that seem to be substitute goods may be complementary. For example, a prospect who is interested in learning about a particular topic WILL buy more than one book on that topic.
1) Find Potential Partners. (Often vendors of complementary products)
Brainstorm by making a list of keywords and products that are related to your product. Figure out who the vendors are for those complementary products. Look at the order in which consumers tend to purchase these various products or services. Target purchases that occur upstream from you.
2) Figure out the best way to integrate your marketing with that business. (Customize as needed.)
Think about any point of contact that the business has with their customers. One of my favorite strategies is to offer a freebie, and position it as an “unadvertised bonus”.
3) Create a compelling proposal that is mutually beneficial.
It’s usually going to take an incentive of some sort to get their attention and make it worth their while. That incentive could be reciprocal promotion, it could be affiliate commissions, and it very well might involve both of those components and more.
In the next lesson we’ll be looking at joint ventures.
As always, you are welcome to post your questions and comments below
Have a great day!