UPDATE: This product is now outdated, and I do not recommend it any longer. Additionally, I have removed the links from this article. To get the most up-to-date information and recommendations, please join my free newsletter.
Edition #110 – 2/4/2007
If you’re subscribed to very many marketing newsletters, your inbox is about to be totally clogged with hyped up promotions for the “latest and greatest” ebook: Day Job Killer by Chris McNeeney.
That’s why I decided to get this out right away, and hopefully it will reach you before the onslaught so that I can help you cut through the hype and make an informed decision based on the facts.
I think the first thing worth mentioning is that Chris was the author of the much publicized Affiliate Project X, which was released last year. For those of you who read my review, you may recall that I was quite harsh on it.
To summarize that review, I paid for my own copy of Affiliate Project X, and found that it did not live up to the claims of the overly hyped sales letter.
Essentially the sales letter promised the moon, and the ebook was a scant 50 pages, much of which was filled with introductory statements and affiliate marketing basics, instead of the killer content I was expecting.
So it’s actually a little funny that I was invited as a JV partner, after having severely criticized his previous project. Nevertheless, I decided to give it a fair shot and see if the new product is any better than the last one.
I’ve seen both the sales page and the product, which is being launched on Tuesday, February 6th at 3PM EST.
Unfortunately, I have to say the sales page is once again a hype-filled masterpiece that will pull orders all day long based on its emotional appeal.
I really think his style and verbiage is distasteful and somewhat insulting to our entire industry. He paints a picture that makes successful affiliate marketing sound like some deep dark method of “stealing” money.
He criticizes other marketing teachers, insinuating that everyone other than himself must be lying to you. And once again he’s pumped it full of income claims (remember the huge list of income claims I listed in my review of Affiliate Project X?).
Okay, so leaving the sales letter aside, let’s talk about the product. After all, that’s what you want to know about, right?
I did receive a pre-release copy of the ebook, and I’m somewhat surprised to report that it’s pretty good. It’s still a bit slim at 60 pages (although it looks like he might be adding more before the release version), but those pages contain a lot more content than the previous ebook.
Whereas Affiliate Project X was full of a lot of basic information, Day Job Killer gets right to the point and jumps into the techniques after just a one-page introduction.
Whereas Affiliate Project X didn’t contain any techniques that I wasn’t aware of, Day Job Killer contains two techniques that I now see in a different light. They are things that I will be implementing, and it will likely result in tens of thousands of extra dollars for my business this year.
If you think I’m just saying that, think again. Remember in my review of the Landing Page System I mentioned that I’m hiring someone to help with my PPC marketing. PPC has been one of the bread-and-butter components of my business for a long time, and I’m taking it to the next level.
Interestingly, Chris McNeeney gives major props to the other Chris of the PPC world, Chris Carpenter of Google Cash fame.
It just so happens that Chris Carpenter’s Google Cash ebook was the catalyst that got me into PPC marketing, and I’ve been making money with PPC since the very day I first read that ebook.
In fact, if you’re looking for a true education in PPC marketing, I suggest getting Google Cash BEFORE Day Job Killer. As I mentioned, Day Job Killer skips all the foundational stuff and gets right into the techniques (which I was glad about), but you need to know the basics of PPC marketing before you would know how to implement those techniques.
Google Cash (3rd edition, was updated this month Feb 2007!) is a solid 201 pages of everything you need to know about PPC marketing with Google AdWords.
In Day Job Killer, McNeeney says, “Google Cash is back,” but I’d say that it never really went away. It did take a blow from the Google slap, but the method has never completely disintegrated.
I do understand what he’s saying though. In some ways, the Google Cash method has had to be reinvented, and that’s what he reveals in Day Job Killer. In my opinion, this revelation alone makes the price of admission well worth it for PPC marketers.
Right now during pre-launch, Chris has posted a 22 minute video giving a lengthy overview of his ClickBank income (over $1 Million per year), and he also reveals a couple of specific niches he’s using.
There’s an interesting attitude that I’ve seen before, and I think is happening in this case. Someone makes a ton of money, and suddenly they’re willing to reveal their “real“ methods because they’ve become quite comfortable.
Not only does Chris make a ton of money from affiliate marketing, but he also made a ton of money from Affiliate Project X (it’s been publicly said that he sold over 8000 copies, you do the math). He also knows he’s gonna make a bunch of money from Day Job Killer.
Consequently, I think he’s really “lifting the lid” this time. Where he merely dabbled with it in Affiliate Project X, he’s really showing his current techniques in this new edition. When you watch the video, you’ll see what I mean. It seems he is quite proud of the amount of money he’s making, and doesn’t care about exposing his techniques.
I guess that’s good news for us, right?
My advice: skip the sales letter. Decide right now if you want to invest a reasonable amount of money to discover some potentially profitable affiliate marketing techniques. If you want to do it, save yourself the rollercoaster ride and go straight for the order button (unless you’re like me and truly want to analyze the copywriting). As I mentioned, I’ve personally read the ebook and I feel it’s a worthy investment for anyone in the affiliate marketing business.
On the other hand, if you don’t want to invest in learning something new about PPC marketing, then just avoid it altogether. If you go to the sales page and get sucked into it, you’ll probably end up buying it, so if you don’t want to buy anything just don’t even go there.
I’m not trying to be a smart-aleck… I’m smart enough to know that it’s not for everybody. If that’s you then you know who you are, and you might as well save your money 🙂
As always, I welcome your comments here in the blog.
Have a great day!