Edition #111 – 2/8/2007
Amidst a lot of positive feedback on my last blog entry, I also got a bit of flack from a few of you who thought I was trying to sneakily implement one of the techniques taught in Affiliate Project X (the “leech” method), and expounded upon in Day Job Killer (the “leech part 2”).
Coincidentally, I wasn’t TRYING to follow anything from either of those books when I wrote my review, but it did kind of end up that way. As usual, I was simply trying to write as straight-up a review as possible… but as I look back at it now, it’s really almost a textbook approach to the leech method.
Please understand that I meant what I wrote, I wrote what I meant, and I will NEVER use sneaky tactics to try to sell something to my Eric’s Tips readers. Nevertheless, it is a very effective technique that can be used in PPC and other areas of advertising.
By inadvertently incorporating some elements of the leech method into my last newsletter, I probably increased my revenue by over 50% while at the same time helping people by pointing them to a product that I feel is superior in some ways to the one I was reviewing.
Now I want to discuss one of the reasons why Chris was able to sell over 8,000 copies of DJK in two days, and how YOU can sell more of virtually anything online.
The answer is copywriting.
Certainly there are several other factors essential to the success of DJK (a rabid group of affiliates, good timing, etc…), but without the skillfully crafted sales letter it wouldn’t have had anywhere near the impact that it did.
Okay, now you’re probably thinking I’m really screwed up, because in my review of DJK I told you NOT to read the sales letter!
Well yeah, that’s because in some ways it’s “too good”. It’s the kind of sales letter that reaches out and grabs your wallet. It gets you to buy a product that you weren’t even in the market for. It was also overly hyped, which is somewhat of a deceptive form of advertising in my opinion.
So don’t make the mistake of thinking that I’m saying hype equals good copywriting. It is possible to have hype-filled copywriting that is very effective (like DJK), but it is also possible to have good copywriting without all the hype.
There’s a fine line in copywriting that spans the border between good salesmanship and pure manipulation. As a marketer, it’s often hard to know where to draw the line, and many don’t even attempt to draw the line.
In case you didn’t know, I do almost all my own copywriting, and I happen to think that it IS possible to SELL products and services in a way that is ethical. And when I say “sell” I don’t mean listing them in a catalog. I mean consciously selling something to someone who is in the market for it.
Sure, you can make a lot of money (for awhile) selling things in an unethical manner, but that’s not my style and I hope it’s not yours.
You don’t have to be sleazy to be a good copywriter, and if you’re a good copywriter you can sell virtually anything.
Unfortunately, copywriting is not a skill that comes naturally for most people. That’s why copywriters are able to charge so much for their services.
If I offered my services as a copywriter, I’d be charging $10k+ for a sales letter. But I’m not even offering to do that, because it’s more profitable to write for myself.
You see, a good copywriter holds the power to create wealth on demand.
Is that something you would like to be able to do?
Do you sell something? Regardless of what it is… better copywriting can almost assuredly increase your sales.
I’m gonna be honest with you. I don’t think everyone is cut out to be a copywriter. If you want to sell with your words then you need to be fluent with the language, and you need to at least know how to express yourself clearly.
But here’s the good news. You DON’T need a Master’s degree in English to be a good copywriter. In fact, you don’t even have to be a “great” writer.
If you’re a decent writer, I believe you can learn the skill of copywriting. I still don’t think everyone has the potential to be a *superstar* copywriter, but I do think everyone with half-decent writing ability has the potential to dramatically increase the profitability of their business by improving their copywriting skills.
Not only are sales letters important, but also ads, emails, JV invitations and requests… even this newsletter is a form of copywriting because to an extent it’s the publicly seen front-end of my business.
When it comes to writing a good ad or sales letter, there are rules that simply need to be followed to maximize your chances of success.
Decades of writing and testing have shown us what works, and human nature isn’t going to change any time soon.
What you need to do is get hooked up with the right source to discover the secrets of how to become a better copywriter. And as you can imagine, the BEST source would be a highly successful copywriter.
That’s why I’m happy to recommend my good friend Ray Edwards to you. You may have heard the name before because he’s one of the six members of my mastermind group. He’s also one of the best copywriters in the market today.
He’s written for marketers like Alex Mondossian, Frank Kern, Mark Victor Hansen, Joel Comm, and many others. I don’t like to be a name dropper, but I just want you to understand that he’s a veteran copywriter with a great reputation in the industry.
He’s also NOT one of those hypnotic, manipulative guys. He upholds high moral and ethical standards, and yet writes killer copy that sells.
Again that’s part of what makes Ray unique. If there were anyone that I would want you to learn copywriting from, it would be Ray.
Right now, Ray is offering three free videos that show you how to increase your profits with better copywriting. You can check out the videos here…
(Link removed – offer no longer available. But I do have some lessons about copywriting)
And as always you can post your comments on the blog.
Have a great day!