LESSON #12: Thinking Like a Marketer

By | July 13, 2008

Back in Lesson #3, I talked about the need to be willing to be a marketer. Now I’m going to expand on that idea, because it’s important to have a solid grasp on it before you dive into building your business.

After this lesson, we’ll be developing the vision and plan for your business, so I’m taking the time to cover this now BEFORE we begin, because I feel it’s really an all too forgotten prerequisite for becoming a successful internet marketer.

I would even say it’s THE missing piece…

(Watch this video…)

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Main points:

  • Everyone teaches how to “make money online”, but almost nobody teaches how to think like a marketer. This is the missing piece.

  • If you want to be a successful internet marketer, you need to be a marketer.

  • Trying to build an internet marketing business without BEING a marketer is like trying to build a house with no foundation. It’s no wonder so many people fail!

  • Who wants to be a “sales person”? It doesn’t sound exciting. (but it’s essential)

  • NOBODY makes money until somebody sells something.

  • The very same information could mean tens of thousands of dollars for me, and nothing more than confusion and frustration for you (because it goes through the “marketing filter” in my mind).

  • Do you see opportunities to make money all around you?

  • Do you see the marketer’s side of the marketing messages that bombard you every day or do you see them as a consumer sees them?

  • If you’re a true marketer, you will always have opportunity to make money. You’re recession proof.

  • Disclaimer: Marketing expertise does not automatically equate to internet marketing success. It is the prerequisite, not the measure of potential success.

    Action steps:

    First ask yourself if you know how to think like a marketer, and if your answer is no, begin the learning process.

    1) Read some books, such as…

    How to Win Friends and Influence People by Dale Carnegie (Not a marketing book, but everyone should read it)
    Secrets of Closing the Sale by Zig Ziglar
    How to Master the Art of Selling by Tom Hopkins
    Selling for Dummies by Tom Hopkins
    How to Sell Anything to Anybody by Joe Girard
    The Irresistible Offer by Mark Joyner
    (And thousands of others!)

    You can find some of the above titles at your local library.

    2) Make a conscious effort to look at the world through a marketer’s lens.

    When you look at the world through a marketer’s lens, you will start seeing million dollar opportunities all around you.

    So now that you know what kind of a mindset you’re going to need, it’s time to start developing a vision for business, and I’ll be talking about that in the next lesson.

    As always, you are welcome to post your questions and comments below.

    Have a great day!

  • 270 thoughts on “LESSON #12: Thinking Like a Marketer

    1. David

      Hi Eric, yes this is the best to have in the would of internet marker business for me thanks


    2. WhoWantsCoach

      You are so right on Eric. I see opportunities all over the place on a daily basis. I was just talking to someone who had years and years experience in Insurance and Investments and he was asking me what niche he should pursue! And he told me he has been investing $15000 to learn internet marketing but all he had was a list of distractions that was holding him back with no focus.

    3. Jane McIntosh

      Eric: Enjoyed the review and was able to answer yes to your questions. Joe Girard is a favorite of mine. Need to learn online techniques–will get book of definitions.

    4. Anthony

      Well said Claire, I wish I heard this about a year ago, I would have saved so much money…

    5. Rod

      My vision is to be ABLE TO WORK WITH SMALL business AND INDIVIDUAL PEOPLE in developing sort and long term marketing strategies for success. The economy is sapping the life out of the average persons hopes and dreams.
      I want to offer a more balanced program financially, emotionally and socially that can be implemented for personal and business success. My financial goals are high six figures/month. My children are almost college age and I want to be able to help them financially and emotionally. To quit my job and work from home is my top priority. I am 55 years old and want a business that will take care of all our financial needs. Eric, I see the way you work with people and business in all
      aspects of their lives. I hope to emulate your business and pesonal philosophy.
      My other love is golf and want the time to bring my handicap down and be able to golf with my wife and cildren without worrying about the time and dollars involved.

    6. Lawrence

      I have listened to a lot of great mentors and the one thing i’ve learned is that the students choose the mentors not the other way around.

      Eric the way you teach is so refreshing you speak very clear you explain your keypoints in a way that we get it, and you dont use hype. I can finally understand what I subconciously knew in order to have success, I just needed someone to put it into perspective to help me consciously understand. I cant wait for the next lesson 🙂

    7. Marija

      Hi Eric,
      I have decided to think like a marketer years ago but at this time I had worked offline. The last 2 years I prepare myself to work online and be paid . I visualize this success at every step. However, I realize without the real skills I can’t succeed.If somebody wants to get many free skills can grab it through my first affiliate and click all buttons there for a free eBook: http://www.coachingtoolsdrmarijahafner.com
      Your teaching is excellent and I hardly wait the new lesson again.Thank you! Marija

    8. Sutha Harahn

      Hi Eric
      I have learned many in your lessons .This lesson gave me a picture of my ambition. “Think like a marketer” very impressed .I am going to read your recommendation books .Thank you. I am looking forward to succeed in my business. I am sure your guide will lead me to my future.

    9. Alan

      Hi Eric & Co
      During the week I believe I signed up and paid for “the best deal ever” FEATURED PROGRAM ebooks ect, but before I could click and download as required, my internet went south, and has only just emerged again ! could you look into this for me please. Thanks for everything. Alan

    10. Pastor.Swen Kumar.P

      RAPAKA – 534 320
      W.G.DT. (A.P)
      S. INDIA.
      E-Mail : swenkumar1@yahoo.co.in

      Dear Brethren Eric in Christ,

      Warmest Greetings to all of you in the precious Name of our Lord Jesus Christ.

      After much prayer and waiting upon the Lord, I write this letter to enquire about your ministry and also to introduce our ministry and ourselves.

      I have recently heard about you and your wonderful ministry to your people. Since we are independent and not affiliated to any church or denomination, we wish to work in association with you God willing.

      I am an evangelist pioneering among unreached Hindus. As you know India has 1200 millions people and more than 84% are Hindus. There are only 3% Christians.

      Though there are 33 millions gods being worshipped by Hindus. People life in terrible poverty. Sickness and suffering, more than half of Indian people live below break line. More than 1, 00,000 children die every month due to starvation. Only 5% of India’s 240 million children go to school.

      In the midst of such a distressing and frustrating situation, we take the Gospel to these hurting and suffering masses. People are more positive to the Gospel than before. They are able to distinguish between mand-made religion and God’s way of salvation.

      But the Gospel work goes slow due to castism and regionality, recial prejudice, etc. Indian people are divided in 3000 castes and innumerable number of sub castes. There are as many as 1640 different dialects and languages. Also seven major religions exercise good hold on people.

      We are not at all intimidated by any of these issues. We just press for ward with preaching the Gospel. Surely the Holy Spirit convicts and converts their hearts.

      So far our Lord has enable us to reach many hundreds of Hindus. We established 8 churches in untrodden territories. No Missionary has ever gone there. They are growing in the Lord. We need your prayers and participation. We are interested to know more about you and your ministry.

      You are most welcome to visit us in India and see what God is doing in our midst. Also please feel free to ask us any question to enquire about our ministry or us. We will be highly delighted to furnish any information.

      May the Lord richly bless you and prosper you all for His Nam’s sake.

      Kindly pray for us our ministry and us.

      We are awaiting your good Christian Co-operation and Blessings in the Name of ever flowing gracious loving Lord.

      With prayers and God’s best

      yours in His Service,


    11. Mark Lewis

      Hey, Eric, as usual you hit the topic right on the head. Thanks for the up take.


    12. Mark Lewis

      Keep up the good work, pastor. The Lord is with you.

      Be Bless.

    13. Aseri

      Hi Eric, i agree with the book by Dale Carnegie “How to win friends and influence people”. I had read this about 2 years ago ad it helped me to grow with cofidenece out i the sales field.Meeting people and having not the skills to draw peoples attention to your product was a thing of the past.

    14. Barbara

      Thanks for all the lessons. Noticed some people were going forward, but decided to do this in the order you have directed. Am picking up tidbits along the way. Enjoying the detail you have provided, especially on the 249 word we need to be familiar with- so easy to forget them when you are new. Great reference for follow up later.

    15. Lewis Hathorn

      Howdy, Eric:
      Lesson 12 was a great lesson. I can’t say at
      this point that I think like a marketer 100%.
      But it seems that I read somewhere that you
      don’t sell the steak, you sell the sizzle! Talk
      up benefits! Am I right?

    16. Shannan

      So great! Clarifications. Thanks for this lesson as well. I go back and reread lessons, and grab books when I can. If I pile all of them under my pillow, they will seep in. No? well, maybe. I’m gonna try. I was a producer for a dozen years, it seems a bit similar. Producer, directer all about pleasing the public in one way or another, and get paid for it. Then going out and getting raman.
      thank you again, Shannan

    17. Royce Klemm

      With Amazon ending all affiliate accounts, Does it mean we are unable to use Amazon’s Affiliate program if we live in Colorado.

    18. Micah

      Yes, those of us living in Colorado are currently unable to take part in Amazon’s Associates Program.

    19. Donald Thomas

      Hi Eric, very good and very informative video. The only exception that I take is I think selling can be very exciting. When I come up w/ what I believe to be a great idea I rub my hands with glee and get very excited. When I come up with ways to market my business that I think are great ideas sometimes I just shout out OMG THAT IS SO COOL!!! Or THAT IS GONNA BE AWESOME!!! And if your passionate about it others can since that as well. I dont mean to contradict but I think sales can be exciting.

    20. Emily

      My WordPress site is quite handsome. It is not up to date technically because I have not found a proficient techie, but the format expresses the purpose of the blog quite well, and the ‘look’ is comfortable and dignified.

    21. Emily

      My WordPress site was being sent traffic by Google in less than a week. A company put it up that I don’t have much respect for, and I am a cyber-dummy, but I write spectacular content brilliantly.

    22. Emily

      Okay, here’s a little contrarian view. I have always phrased ads to repel instant-gratification people and uneducated people. Do you know how much owning a credit cards raises a person’s operating IQ??? A person has to want to do business with me in order to do so. When people call my advice line and say, ‘Are you a fake?’ I say “Oh, yes. You’re so smart. Call someone else.”
      These people, sooner or later, will not pay the bill. They will be a pain in the butt. Only do business with them if the wolf is salivating at your door. And then try to avoid them. You will fail at that: They smell your blood.
      If you have a clientele who sought you out, who deliberately preferred YOUR ad, you have someone who is in your tribe. Someone you don’t have to keep selling. Someone who sought you out will keep seeking you out because whatever you are selling is what they are looking to buy.
      Repelling undesirable buyers is just as important as attracting desirable ones.

    23. Elisa

      Eric, I realise you’re very smart and all, but I am having trouble not finding your content to be kind of negative. I see this a lot with you. “You have to think like a marketer”..those kinds of things kill it for some of us. I believe there are other ways to make money on the internet even if you can’t “see money all around you”. It’s just fiat currency anyway. Silver and precious metals investing is an interest of mine and I do see that all around me. So, I think there’s something for everyone even if they don’t think just like you.

      I do enjoy your series, though. Please don’t misunderstand. Cheers!

    24. ehsaan

      hi Eric
      Thanks for the wonderful video. I would appreciate if you could recommend some video tutorials about selling and marketing as I am more of a visual learner. I have to confess that i have no notion at all about selling and marketing.

    25. Tania

      From what I remember of reading the book years ago it cites some really good analogies on putting yourself in the shoes of your customer/friend etc. Being able to build a great rapport with people was without a doubt the most basic message it conveyed to me. Rapport and genuine interest in others also develops trust. Trust once achieved will always win friends and …..oh yes…customers.

    26. Micah

      Hello Ehsaan,

      Is there a particular aspect of marketing you need help with? We have many videos that we could direct you to, but we’re not sure where you are at in your online business?

      We recommend that you continue to watch this lesson series, as it covers MANY different aspects of selling and marketing.

    27. Steve

      Hi Eric
      Thanks for this great course

      You mentioned the Amazon affiliate program.
      What about selling products on the FBO program ?

    28. steven apicella

      I realy have many ?s but I think I should only give you one at a time. I already have a website that will allow me as many subdomain as I want but I dont know how to start a subdomain where would be the best place to learn how to make a subdomain and have it ready for me when we reach that place in the lession where we start to build a website. or am I jumping the gun here.

    29. Micah

      Hello Steven,

      You do not need to register a new domain in order to add subdomains to your existing domain.

      For example, if you own stevensreviews.com you can create

      Here is the lesson you might want to skip ahead to.

      Choosing and Registering a Domain Name:

      LESSON #23: Choosing and Registering a Domain Name

    30. Micah

      Hello Steve,

      I’m a little rusty on that acronym. Will you please clarify? The last time I heard FBO, it stood for Facebook Official, as in a romantic relationship now becoming public knowledge via social media!

    31. Jennifer

      Hi Eric,
      Thanks for the no frills awakening call. It’s very refreshing in today’s hyped up world. I’ve enjoyed your lessons so far and know that I will learn a lot from you and the comments on the pages.

    32. Michael Oliver

      (Website Just Now Under development)
      Eric; I’ve appreciated immensely your direction, generosity and your honesty in particular. Just began reading Daniel Pink’s “To Sell Is Human”; “The Surprising Truth About Moving Others”. Began my Social Media Education “quest” for Ethical Monetizaton very recently. Bought into Three “Systems” to rapidly enhance my momentum. Two were a superb Investment; You/Yours and Bryan(MN)5iphon Extreme. The Third was a Fraud; albeit my Investment IS being returned. Did NOT do my due diligence completely, and I know much better than that. Fortunately I’ve past experience as Securities Fraud Collector;and THAT helped expedite “Return of Funds”; however I wasted three/four days with another’s attempt to not help me get launched. I urge people to listen to your advice; it’s rock solid. Have a Great father’s day. Mike

    33. Kenny

      I have ‘How to win friends and influence people’ on top of my hutch. I have tried sales jobs when I was in my early twenties and I was the worst sales person I ever heard of 🙂 I think I need those Zig Ziglar books.

      Thank you

    34. Mary Rogers

      I agree with Dyuane,the internet marketing is great information. I’d like to add that this and other/previous lessons are not too wordy, rather short and to real point of the matter/lessons. Thanks!!!!

    35. Andrea

      Eric & Team:
      So happy to find this website. Have been following each lesson after attempts at many others with missing puzzle pieces. Going back to the drawing board has been my “saving grace”. Thanks and God Bless!

    36. Jorge


    37. Hariata

      So true! It is important to notice opportunities to market every hour. And now I am noticing how I do that. Thanks, Eric.

    38. Bill

      If you can help some of us slow readers with possible places to go to help us start help us speed up our reading,it would be great. Thank You From Texas

      1. Micah

        Hello Bill,

        I would simply Google “Free Speed Reading Course.”

        There are a number of sites with exercises that can help you with your reading, comprehension, and retention!

    39. Roland

      Hi Eric,

      I am always the shy type and fear rejection, as a result, I developed anti-social attitude. I had tried sales job and failed miserably. I just marvel at how people could sell simple, inexpensive stuff to closing multi million dollar contracts.

      Honestly, I want the lucrative money which internet gurus say it is so easy. That is what attracted me to internet marketing where I can hide behind a screen, I am also a poor self learner. I need lots of guidance and hand-holding. I realise my thinking is all incorrectly wired but I just don’t know what to do to make it function properly. The only thing good about me is I am a willing learner.

      I had recently trying out some paid traffic campaigns and the results are less than under-achieving. I thot finally a lesson which will help me.

      My heart just fell straight to my toes when you said you aren’t teaching us how to think line a marketer.

      Your lesson 11 ask that I pick someone to listen to. For me that person is you. Can you pls teach me. If it takes time, I am willing to go along. As for reading, I have read some books but I just don’t know what to do with the knowledge and how to apply them. Pls, I feel you can help me.

      Thank you in advance

      1. Micah

        Hello Roland,

        We recommend that you hang in there with Eric’s free video lessons here at http://www.ericstips.com/. Eric’s lessons have helped many people to go from beginners, to successful online business owners!

        The lessons are presented in a sequence that starts at the very beginning, where the very first things you need to learn about online marketing are shown in the first few lessons!

        If you’re interested to go even more in-depth with marketing, you might also want to take part in Eric’s coaching club:

        Eric, Paul, and Jeff are expert marketers. They will be a great resource for you!

        What is included in the Coaching Club:
        – 2 Live Coaching Webinars Per Month with Jeff Wellman, Paul Counts, and Eric Holmlund
        – Access to the Archive of All Coaching Calls
        – Monthly High Quality PLR Product
        – Massive Video Training Library
        – Community Forum (JV’s, Support, and More)
        – Articles, Bonuses, and More

    40. Mark Munoz

      Hey Eric;
      Tom Hopkins is certainly an incredibly dynamic man. I had the fortune of spending two months with him as my real estate instructor way back in the ’70’s. I still remember him capturing and holding our attention. A favorite quote on closing “The first person to speak after your closing statement loses” Tom Hopkins is a humble yet stand out person.
      God bless
      Mark Munoz

    41. Will

      This is my favourite video so far and probably explains why I have sucked at online sales. I do have a marketing lens to some extent, or at least a skeptic when I see ads and have read lots of book on sales/marketing, sales pages, etc. Having said that there is much more interest and engagement in my current niche than the one I previously did.

    42. Sam Prindle

      Great video! So many great book recommendations.
      Another great read is “How I Raised Myself From Failure To Success In Selling by Frank Bettger.
      Thanks for everything, Eric!


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