Why I’m Changing the Format of Eric’s Tips

By | June 3, 2008

Edition #168

As I mentioned in last week’s edition, I’m changing up Eric’s Tips, and I’m going to focus on giving a step-by-step sequential education to help you create an online business.

There will be approximately 100 lessons (mostly screen capture videos), and they will be free for all my readers.

I’m also cutting way back on product promotions, and apart from a handful of promotions that I’m obligated to, I will be using this newsletter strictly for teaching the lessons.

So now the big question is… WHY am I doing this?

Without going into too much detail, I’ve outlined the reasons to give you a better understanding…

1) I’m moving the “free line”.

Some of the internet marketing guru’s have been talking about it for awhile now, but the article that probably explains it best was written by Chris Anderson (Editor of Wired magazine, who also created the Long Tail theory) a few months ago. Article: Why $0.00 Is the Future of Business

I’ll still be monetizing this newsletter, but it will be in more subtle ways. Instead of in-your-face product pitches, I’m going to focus on providing quality information, and simply make recommendations for the “essential” services that I personally use (such as web hosting).

2) I’m tired of contributing to the hype machine.

Don’t get me wrong, many of the tactics used to push products in the internet marketing world are deadly effective, and I’ll be teaching some of those techniques. But in this particular niche (internet business opportunity seekers), it’s gotten ridiculous.

I’ll still promote some other people’s products if I feel it is warranted, but I’m definitely stepping out of the “I’ll scratch your back if you scratch mine” guru game. The problem with that method is that I’ve ended up promoting some products that my readers didn’t really need.

My other gripe with the guru “pitch fest” is that I’m seeing an increasing amount of deception in some marketers’ marketing materials. It seems that a lot of marketers have pushed the “hype” envelope to the point where they think it’s OK to flat out lie to make more sales.

3) You asked for it.

In the survey I did a few months ago, over 700 of you responded with your most burning questions about internet marketing. What I discovered is that the majority of my readers were suffering from “information overload”, with no step-by-step action plan to create a profitable online business.

In other words, you’ve picked up bits of information here and there, but nobody has shown how to put all the pieces together in a step-by-step sequential order. That’s what I hope to do.

4) I “owe” it to my subscribers.

My readers have put a lot of money in my pocket over the past couple of years by purchasing products from me, and from my affiliate links. If I can show them how to build an online business, it’s the least I can do to show my gratitude for what they’ve given me.

5) I want to leave a legacy.

Internet marketing has been a catalyst which has enabled me to pursue some of the bigger passions in my life. My plan is to get out of this business in the not-too-distant future (maybe in a few years), to focus more of my time on some of those things.

Some people will wonder… “if this business is so profitable, then why would you leave it?” The answer is simple. There are more important things in life than making money. If I stayed in the business longer, of course I would make more money… but where do you draw the line and say it’s enough?

Based on the many people I’ve seen and met in my lifetime, it seems that the longer someone stays focused on making money, the harder it becomes for them to draw that line. So I’d rather get out sooner than later.

I think it’s ironic that our society’s epitome of a successful person is a gray-haired CEO or high level executive. I look at those gray-haired executives and think, “if you’re so successful, then why are you still WORKING 60+ hours a week at a job in your old age?”

Now don’t get me wrong here either… I realize that we need CEO’s and executives with wisdom and experience to create the kind of economy that we enjoy in our world. Without them, online business opportunities wouldn’t exist. But that lifestyle is not for me, and certainly not my definition of success.

And in case you’re wondering… no I’m NOT talking about retiring to an island and living a luxurious lifestyle. I’m talking about focusing less on money, and more on family and other things that will have an impact beyond our lifetime.

Since I’ve been blessed with a measure of success, I’d like to help others find success. I want to give a good account of what I’ve done and what I’ve learned, so that others with the same ambition can learn from my experience (including the mistakes I’ve made).

And since I’m planning on leaving this business, I have no reason to hold anything back. That’s why I’m not afraid to reveal any of the “secrets” of making money online, so be sure to post questions after each lesson.

Hopefully that explains it…

I’m planning on posting the first lesson a week from today (June 10th).

As always, you are welcome to leave your comments here on the blog.

Have a great day!

162 thoughts on “Why I’m Changing the Format of Eric’s Tips

  1. Pingback: Why An Internet Marketer Changes Direction » guru-fodder.com

  2. make150aday.com

    Ho Joel.

    Now you are taking this step.
    It was Joel who said he will quit adsense template business and you were also big part of that.
    I understand that the field is alreday saturated and you guys have already made tonnes thus no need to stay in the same arena.
    Also by the way all these free giveaways is not actually free. You will need to pay shipping and handeling which is not free so marketers make money from there. So thats one of the trick. And what do we get? All same ole bunch of paragraphs after paragraphs.

    Eric–I am also planning to come up with a site with less BS and more facts.
    Good Luck.

  3. Pingback: The New Eric’s Tips | Eric’s Tips

  4. Sylvia

    Hi Eric
    It is the first time that I read your tip.I can not understand well,80% maybe.Because I am from China.It’s totally different country.We must work very hard to make a life.60 hours a week is very common.
    As a womam,I think family is much more important.So I quit my job,and run a online wholesale businsee at home.
    By now,I still haven’t enough time with my family.But I feel much better.
    I really want to find a way that develop business on line.Then more women can work at home.It’s really hard to get a job after they having a baby here.
    That’s a big challenge for me.I will try my best!
    It’s lucky that we see your ad,and meet you here.I am sure you can help me a lot.

  5. Anonymous

    I am a newbie suffering from information overload right now. I am very excited to start your lessons. I am in an emotionaly abusive relationship and need an income to support me and my kids. I am also disabled which makes it harder. I really need this to work. Since June 10 is my birthday I am hoping that this will be the best birthday present ever. Thank you so much for thinking about the rest of us. Good luck in all that you do.


  6. Sarah V.

    Hi Eric’
    I look forward to your lessons. I hope this willl really help me before you leave. Wish I had met you earlier as I am definitely on information overload and cannot make any head way. It is refeeshing to find someone with a heart to really help others learn. I applaud you for your move. Good luck in whatever you do in the future and your family. Best wishes.

  7. Robert

    Hi Eric, I have been looking for someone like you for 3 years now. I hope your lessons will help me finally learn how to make money online. While I’m glad I didn’t buy into too many programs during that time period, I did lose a lot of money on programs that charged a monthly fee. Some even gave me what I’ve come to learn are cookie-cutter homepages even when I didn’t have a website. I just purchased a site complete with hosting and since I’m still new to this my site is active which reads “under construction”. So now what? I don’t have a clue. While I’m still skeptical, I will be following your lessons because I think I can trust you to finally show me how to get started. I look forward to spending a lot of time with your lessons.



  8. Stratplayer1

    You are right brilliant Marketing exercise and smiling all the way to the bank. However, some people have seen that other gurus have blatantly lied and cheated to get to the top and have had a change of heart in light of web 2.0 and social site involvement. Social sites have the numbers and ability to expose and to bring the gurus down, so many are changing for the better, some quicker than others.


  9. Alexis

    Thanks for all the tips so far Eric, I have recently been buying money making systems left and right, even some of your systems and some that you are affiliated with. I wish I would have seen your blog before I got information overload, however now I know I’m in the right place and will eventually get educated enough to use those things I purchased and put the to good use, thank you.

  10. Wayne King

    I appreciate your passion for Missions. I am as well involved in Mission work
    I also have appreciated your ongoing information. However, with a quick look at my web page you will discover that I sell a product (coffee) In your material where can I find information marketing specific to product .


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